A MULTI-CHANNEL BEAUTY AND WELLNESS

BRAND SUPPORTING AND INSPIRING THE MODERN

WOMAN IN LIVING WELL
 STORY

15 YEARS RETAIL AND

MERCHANDISING
EXPERIENCE /  
10 YEARS WITH GAP
CORPORATE

8 YEARS BATTLING A
LIFE CHANGING
CHRONIC HEALTH
JOURNEY

3 YEARS CERTIFIED
HOLISTIC HEALTH
COACH AND CLEAN
BEAUTY EXPERT

   01
 TODAY: 
WOMAN AND WELLNESS

20K 500 65% 60%

CHEMICALS CHEMICALS PLACED ON AMOUT OF PRODUCT WOMEN'S CANCER

INTRODUCED INTO WOMENS'S BODIES WE ABSORB INTO DEATHS EXPECTED TO
OUR FOOD SYSTEM DURING BEAUTY OUR BLOODSTREAM RISE BY 2030
ANNUALLY ROUTINES

   02
 BUSY WOMEN WANT TO
PRIORITIZE NATURAL PRODUCTS AND
CLEAN LIVING BUT...

"WHAT DO THESE INGREDIENTS MEAN?"

"THERE'S JUST TOO MUCH INFORMATION TO SIFT THROUGH."

"I DON'T KNOW WHAT'S BEST FOR ME OR WHERE TO BEGIN."

"IF ONLY I HAD A PARTNER IN THIS PROCESS."

   03
 WE'RE OUT TO SIMPLIFY HOW
THE MODERN WOMAN LIVES
BEAUTY AS WELL WITH THE TOOLS SHE
ALREADY USES EVERY DAY;
WELLNESS HER BEAUTY AND SKINCARE
PRODUCTS.

   04
 WHAT WE 
DO NOW:
ONLINE CLEAN BEAUTY BOUTIQUE
OFFERING A REFINED ASSORTMENT
OF NATURAL BEAUTY AND SKINCARE
PRODUCTS THAT BEAUTIFY, NURTURE
AND HEAL THE BODY.

   05
MERCHANDISING
STRATEGY
WHOLESALE MODEL

MULTI-BRANDED ONE-STOP
ASSORTMENT ACROSS NATURAL
BEAUTY, SKINCARE AND LIFESTYLE

PRODUCTS AND INGREDIENTS

VETTED AND CURATED BY
CERTIFIED HOLISTIC HEALTH COACH

UNIQUELY ASSORTED AND

PRESENTED WITH DIRECT
WELLNESS-ORIENTED BENEFITS

   06    
  W H E R E W E ' V E B E E N  /  ONLINE ONLY

$31K $90K 540%

2016 EST. 2017 WEB TRAFFIC INCREASE

SALES SALES SINCE SITE RELAUNCH

47/4 11K

STATES / COUNTRIES INSTAGRAM

WITH CUSTOMERS AUDIENCE
   07
 THE NEXT NATURAL 
STEP:
A NATURAL BEAUTY AND LIFESTYLE STORE
LOCATED IN SAN DIEGO, CALIFORNIA.

OFFER A UNIQUE IN-PERSON BRAND

EXPERIENCE UNLIKE ANY OTHER IN THE
CURRENT LOCAL MARKETPLACE. 

USE PHYSICAL SPACE TO BUILD OFFLINE

COMMUNITY AND SCALE OMNI-CHANNEL
STRATEGY.

   08
 THE SAN DIEGO OPPORUNITY:

TREND: RANKS AMONG TOP-5 US CITIES WITH MOST FAST-GROWTH

COMPANIES AND A HUB FOR INNOVATION

TARGET CUSTOMER: MILLENNIALS REPRESENT 36% OF SAN DIEGO

POPULATION, SPENDING 2-3X MORE ON SELF-CARE AND WELL-BEING  

THAN PREVIOUS GENERATIONS

ESTABLISHED AUDIENCE: 20% OF OUR NATIONAL FOLLOWING IS REPRESENTED

BY LOCAL SAN DIEGANS

SAN DIEGO CONSISTENTLY RANKED TOP HEALTHIEST C

   05    09    
MOOD BOARD

   10   
  COMPETITIVE LANDSCAPE

SHOP GOOD WILL BE THE FIRST SAN DIEGO

CLEAN BEAUTY DESTINATION SPACE COMBINING UNIQUE
STORE EXPERIENCE, COMMUNITY FOCUS AND
AND BEAUTIFUL AND FUN STORE AESTHETIC. 

   11
 UNIQUE OFFERING/ UNDERLYING MAGIC

IN-STORE PERSONALIZED SKIN
AND LIFESTYLE QUIZ;
EDUCATING AND INFORMING
PRODUCT PURCHASES CATERED
TO HER BIO-INDIVIDUAL NEEDS.

COMMUNITY HUB FOR

INSPIRATION, EDUCATION,
EVENTS AND WORKSHOPS. 

SIGNATURE SERVICE-BASED
TREATMENTS TO PROVIDE
UNIQUE, HANDS-ON PRODUCT
EXPERIENCES.

PRIVATE LABEL OFFERING TO

INCREASE MARGIN RATES
AND IMPROVE BRAND EQUITY
AND LOYALTY.

   12    
 MARKETING AND CUSTOMER
ACQUISITION STRATEGY

LOCAL INFLUENCER
PUBLIC RELATIONS
PARTNERSHIPS

LOCALIZED FACEBOOK BRAND FOUNDER

AND INSTAGRAM ADS VISITS AND FEATURES

EVENTS + EDUCATIONAL LOCAL MERCHANT

WORKSHOP SERIES COLLABORATIONS AND
PARTNERSHIPS

   13    
 FINANCIALS

$1 M
IN REVENUE BY YEAR 2 OF
INVESTMENT

   14
 REVENUE GROWTH
$540,000

$405,000

$270,000

$135,000

$0
2016 2017 EST. 2018 EST. 2019 EST. 2020 EST. 2021 EST 2022

+$500K *ASSUMING OCT 2017

LAUNCH DATE

IN REVENUE BY YEAR 5 
   15
 THE GREATER MISSION

WOMEN HAVE THE KNOWLEDGE, TOOLS,

INSPIRATION AND POWER TO MAKE THE BEST DECISIONS

FOR THEIR HEALTH, BODY AND LIFE.

THE HALO AFFECT: FUTURE FEMALE GENERATIONS WILL

BE ABLE TO PROTECT THEMSELVES

FROM ILLNESS AND DISEASE. 

   16
 "GOOD LIFE HELPS ME INTEGRATE NATURAL BEAUTY INTO

MY EVERYDAY, AND FOR ME, THAT FEELS LIKE A WIN.

SNEAKING IN PRODUCTS THAT ARE ACTUALLY GOOD FOR

ME MAKES ME FEEL LIKE I'M DOING THE BEST THINGS FOR

MY BODY WITHOUT SPENDING EXTRA TIME FIGURING IT

OUT ON MY OWN. THANKS FOR MAKING LIFE EASIER AND

CURATING AN AMAZING ASSORTMENT OF PRODUCTS. 

I'M HOOKED."

RACHEL LA BARRE 
SAN DIEGO GOOD LIFE CUSTOMER

   17
 THANK YOU!
GET IN TOUCH:
LEAH KIRPALANI, FOUNDER

LEAH@GOOD-LIFE.CO // 480-510-1454

WWW.GOOD-LIFE.CO

FIND US ON INSTAGRAM @GOOD_LIFE.CO

   18
 APPENDIX

   19
  THE WELLNESS AND BEAUTY MARKET

THE $701 17% 21%

WELLNESS B
MARKET

2016 SIZE OF GLOBAL % OF MARKET EXPECTED GROWTH

WELLNESS MARKET REPRESENTED BY BEAUTY NEXT 5 YEARS 

THE  $461 1300 $70

BEAUTY  B B
MARKET

EST. SIZE OF GLOBAL INGREDIENTS BANNED IN EST. SIZE OF NATURAL

BEAUTY INDUSTRY BY 2018 EUROPE VS 11 IN THE U.S. BEAUTY MARKET IN 2025

THE 
MILLENNIAL  40 M $30 K 73%
WOMAN

NUMBER OF MILLENNIAL WOMAN’S LIFETIME SPEND % OF MILLENNIAL WOMEN SEEK

WOMEN IN US ON MAKEUP AND SKINCARE OUT CLEANER PRODUCTS 
   20
 TOTAL MARKET OPPORTUNITY

NUMBER OF TARGET CUSTOMER: 300K MILLENNIAL WOMEN IN SD

NUMBER OF TARGET CUSTOMER: 73% SEEK OUT CLEANER PRODUCTS

POTENTIAL MARKET VOLUME: MARKET VOLUME = 300K X 73%

POTENTIAL MARKET
VOLUME: 228K

LIFETIME CUSTOMER VALUE: $6.6K ESTIMATED LIFETIME SPEND

ON MAKEUP AND SKINCARE

ESTIMATED MARKET SIZE: MARKET SIZE = 228K X $6.6K

POTENTIAL
MARKET SIZE: $1.5B

*NUMBERS FOCUSED ON MILLENNIALS BUT WE STRONGLY BELIEVE OUR

CUSTOMER WILL HALO OUTWARDS TO SERVICE THE 24-55 AGE BRACKET.
   21
 OUR LAUNCH STRATEGY:

2 LAUNCH PARTIES:

   1. MEDIA/INFLUENCERS, FRIENDS          

      /FAMILY, INVESTORS, PRODUCT          

      CREATORS

   2. LOCAL COMMUNITY, PRODUCT          

       CREATORS

AT LAUNCH:

   -FREE CLEAN BEAUTY SWAG BAGS 

   -GIVEAWAYS + SPECIAL SAVINGS

   -FOOD AND WINE

   -MINI FACIALS BY BOTNIA FOUNDER

   -MEET THE MAKERS' OPPORTUNITY

   22   
 GOOD LIFE PROOF POINTS

IN PERSON WORKS: GOOD LIFE'S POP UP

SHOP ON PROMINENT SAN FRANCISCO
SHOPPING STREET SOLD OUT OF PRODUCT
IN TWO DAYS.

LOYAL CUSTOMERS: GOOD LIFE INSTAGRAM

FOLLOWER DROVE 1 HOUR TO VISIT SAN
FRANCISCO POP-UP SHOP

THE NUMBERS ARE THERE: SAN DIEGO

POP-UPS AVERAGE $600 DURING A 2 HOUR
EVENT

   23
 INDUSTRY NEWS + MARKET PROOF
POINTS

WHAT'S DRIVING THE BILLION DOLLAR NATURAL BEAUTY MOVEMENT?

CLICK TO READ: FAST COMPANY

EXPERIENCE-BASED RETAILING

CLICK TO READ: CNBC

IN-PERSON SHOPPING REMAINS A POWERFUL TOOL

CLICK TO READ: THE BUSINESS OF FASHION 

BEAUTY BRANDS INCH AWAR FROM TRADITIONAL ADVERTISING

CLICK TO READ: THE BUSINESS OF FASHION

   24
INNOVATIVE LOCAL BUSINESSES
THAT ARE WINNING

HOLY MATCHA COMMUNAL COFFEE UNION COWORK

HELLO BIRDIE CAFE GRATITUDE QUARTYARD

   25