Zetrica Motors

Pvt. Ltd.
Building Minds for your wheels.
What do we do??

We Develop smart electronic

systems and embedded
solutions for next generation
of Two-wheel OEMs.
 EV Market in India is still YOUNG.
● Standardization is still in development by Government.
● Number of EV startups like Tork Motorcycles, Emflux, Ather, etc. have
emerged backed by huge brands like Hero and TVS.
● As EVs are fundamentally different at its core, its supply chain is
disorganized and out of order due to which EV startups have to figure out
by themselves about it; unlike other two wheel brands.
● One Crucial part of it that every OEM wants to have for their product; is
to make them ‘SMART’.

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 We Solve it by ‘FOCUS’
● Zetrica Motors is one of the select few to establish itself as a ‘Tier 1’
Company in this space.
● We develop an integrated, versatile, highly customizable and platform
driven Electronic Embedded system which we call NURON.
● It's a platform rather than a stand alone system which is a tailored
combination of Electronic Hardware + Software which replaces the
traditional Instrument cluster in two wheelers with a centralized and digital
instrument panel supported with touch display, high res graphics and
integrated sensors throughout the vehicle.

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 NURON
A Typical Layout

● It monitors, processes and

records various parameters
of the vehicle.
● This Includes conventional
parameters like speed,
Distance, trip along with
other factors like tyre
pressure, location, spatial
position and many more.
● Swappable and configurable
yet centralized architecture.
 Prototype Features
● Uses TI SAM 335x Sitara
microcontroller.
● PowerVR SGX™ Graphics
Accelerator for 3D
rendering.
● SoC has 64k on chip
memory, 512 MB ram
along with 4 GB eMMC.
● has I2C, USB, 6 ADC
channels, 46 GPIOs along
with number of serial
UARTs.
Partnering Companies
Nuron in EV
 Capabilities
GPS Real Time Internet High Res Touch
Connectivity. Panel.

Applications

● Custom Navigation features which can be curated for various business types
like logistics, ride sharing, live location tracking, emergency activations, etc.
● Live connectivity provides data monitoring and processing for cloud based
applications, e.g :- remote monitoring and online service manuals +
notifications.
● Active display provides ample area for Human-Machine Interactions and
numerous features along with ride control, BMS, drive stats and many more.
 Primary Target Consumers
● Companies having logistics support. Flipkart, Amazon, swiggy, zomato,
etc.(Organic and exponential segment)
● Upcoming EV OEMs.
● Ride sharing startups and businesses.
● Personal mobility and low speed transport vehicles, e-skate boards,
e-bicycles, etc.
● Controlled Area mobility vehicles(Hotels, Hospital, colleges campuses,
etc.)

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 Our Approach...
● Nuron is versatile and highly customizable keeping the platform and
software approach unique to us.
● Our customers depends on us for regular updates to software and added
features they want for their vehicle.
● Because of Nuron’s over the air connectivity, we as well as our customers
can benefit from the pool of data acquired and can reiterate to make our
product more end-user friendly while cost restructuring for businesses.
● Because it can be used over traditional vehicles, we can earn revenue
during the EV transition phase and can provide a smooth transition
curve to manufacturers.

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 Proposed Business Model
● Manufacturing and sale of Hardware + software package towards OEMs and
logistics businesses.(Tier 1 Retail)
● Monthly services and software updates, regulation subscription fees.(x%
annual over retail).
● Software licenses to Hardware Manufacturers supporting our architecture.
● Providing data statistics support and services to manufacturers regarding
their vehicles.

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EV Stats

Wood Mackenzie
Statistics for EVs.
● Almost Every
EV OEM
conjugates
their vehicle
with some level
of smart
features.

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 Zetrica Motors Pvt. Ltd.
Address: Email:
TF, SHOP-16,
KALP BUSINESS HUB,
contact@zetricamotors.com
OPP. SANDESH PRESS KARELIBAUG,
VADODARA – 390018,
GUJARAT.

Website : Phone:
www.zetricamotors.com +91-9662533653
Zetrica Motors
Pvt. Ltd.
Building Minds for your wheels.

Jigar Durgai, Founder & Director

jigardurgai@zetricamotors.com