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etc. These aspects may affect the cooperation of the supply F. Reinforcing the whole enterprise coordination,
chain. improving inventory management
D. Highlighting marketing management and lowering (1) Evaluating products inventory regularly
finished products inventory In order to avoid product overstock, the enterprise should
establish stock evaluation system, regularly conducting
(1) Doing careful market research comprehensive evaluations to stock products. Based on the
Enterprise's success or failure is depends on the study evaluation, the enterprise makes decisions on whether to
and grasp of the market. Enterprise should correctly analyze suspend or expand production, or develop new products.
market trends, major competitors, market size and (2) Making the enterprise more competitive
enterprise's own market share; do a good job in market Competitive products are welcome by consumers. On the
positioning and product positioning and thus make feasible other hand, there will be no stock caused by unmarketable
marketing strategy. products.
(2) Trying to practice manufacturing-according-to-sale, (3) Coordinating sales plan, production plan and supply
strengthening the order management plan to form the enterprise integrated management system
Market economy requires that production be arranged from the viewpoint of the overall situation
according to sale and order. So enterprise must strengthen Enterprise inventory is related to all the aspects of the
order management, in order to improve the reliability of the enterprise internal supply chain, such as market forecast,
order and seriousness. product development, purchasing, production to sales and
(3) Maintaining a good relationship with customers after-sale service. Therefore enterprises need to integrate the
(distributors) information coming from these aspects, making sure that it is
A good relationship with customers (distributors) can fast transmitted, processed and reacted to.
improve the product's market share and reduce inventory
caused by loss of orders or customers’ frequent change G. Strengthening the coordination and cooperation in
product specifications and models. supply chain between enterprises
(4) Setting up enterprise sales network, providing To establish a strategic partnership between enterprises
accurate market information for the development of new of supply chain, the following points are necessary.
products Setting up partner selection and evaluation system which
The sales network can not only function as outlet for suits the characteristics of the supply chain
products, but more importantly, provides timely feedback on The strategic partnership should be established with the
products from users. Therefore there should be coordination main influential members of the supply chain. The choice of
between the product development department and the sales members should be made on the basis of a series of
department so that the development department can quickly evaluations of factors which influence the selection of
develop new products according to users’ need. In this way, strategy partners, such as the evaluation of cooperation
the development cycle can be shortened and inventory partners’ resources allocation requirements, external
caused by developing products not needed by customers be evaluation analysis, evaluation of the past performance,
avoided. internal detailed evaluation.
E. Strengthening production management, reducing work- Establishing a set of credit evaluation system accepted by
in-progress inventory supply chain enterprises
On one hand, each node enterprise should
(1) Implementing 5S management, optimizing production conscientiously build up high credit in order to win the trust
site of the partners. On the other hand, the concept "the good
5S management refers to Sale, Sparepart, Service, Survey
faith is the best means of competition" should be advocated
and Secondhand. Activities containing these five elements in the whole supply chain. In addition, it is necessary to take
should be involved in dealing with every production factor at some other measures, such as keeping credit record,
the work site. A lot of enterprise practice showed that proposing tougher punishments for faith breakers. In this
implementation of 5 S management in manufacturing way, the credit evaluation system which matches the
enterprises can effectively control the operation of the work effective cooperation between supply chain enterprises can
site, improve the management level, keep production in good be gradually set up.
order, and greatly reduce work-in-progress inventory. Building supply chain cooperation monitoring and
(2) Using the basic industry engineering method, control system.
reorganizing production site. The cooperation monitoring and control system should be
The reorganization of the production site, the redesigning built by core enterprises in the supply chain to follow up the
and innovation of the logistics system design the whole process of cooperation and change, find problems in
improvement of operation sequence and method, elimination time and take effective measures to solve, ensuring smooth
of invalid operation, and reduction of the labor load, can cooperation and change.
smooth bottlenecks working procedure, optimize the Building up an effective performance evaluation system
production process, and finally reduce work-in-progress and incentive mechanism
inventory. On the basis of an objective evaluation of the member
enterprises’ contribution to the supply chain as a whole, the
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benefits resulted from and costs needed in the optimization chain cooperation monitoring and control system in order to
of the supply chain should be reasonably distributed among vitalize the whole supply chain.
enterprises in the supply chain and different departments
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