BM017-3-3-EBS Individual Assignment Page 1 of 3

QUESTION

This assignment contains FIVE questions. Students must choose a company that applied e-
business model and scope of the company is relevant to the questions. You need to study the
company in depth and answer the following questions descriptively. Your answers need to show
your ability to analyse, apply and evaluate the tools and theories learned in this module.

ANSWER ALL 5 QUESTIONS BELOW.

Group Report (42% - 1800 words)

Students are required to perform the followings:

1. Briefly introduce of the company and analyse its e-business model and revenues model,
2. Analyse the overall business environment of the company,
3. Analyse the competitive force faced by the company by using Michael Porter Five Force
Model,
4. Evaluate the e-business strategies employed by the organisation and provide further
recommendation for the company to enhance its business operation using relevant e-business
strategies to achieve its objective.

Individual Component (18% - 1200 words)

5. Analyse the company’s web strategy and its impact on the business internationally and how
the company can optimize its website.

FORMAT AND STRUCTURE

Following is the recommended structure for your assignment
 Cover page
 Answer to the question with headings and subheadings (group and individual)
 References
 Appendix (if available)
 Turnitin report

The report length should be NOT MORE THAN 3,000 words. You should state the number of
words used on the cover of the assignment. You may include diagrams or figures, reference and
bibliography lists and any appendices.

You are to use the following format of writing.

 Font type: Times News Roman
 Font size: Heading – 16pts, subheading – 14pts, normal writing – 12pts
 1.25 line spacing between paragraphs
 Caption and source is to be given to each diagram, chart, and table used in your answer.

Level 3 Asia Pacific University of Technology and Innovation 201902

BM017-3-3-EBS Individual Assignment Page 2 of 3

REFERENCES AND CITATIONS

 References and citations are to be written according to Harvard Referencing System.
 Ensure the format you use for writing your citations and references is consistent throughout
the document.
 Ensure each citation has its corresponding reference and each reference has its citation in the
answer.
 In Harvard Referencing, no bullets and numbering is required in the references. However,
you will need to present the references in ascending alphabetical order (i.e. from A to Z)

WORD PENALTY
There is no penalty against the number of words for the assignment. However, students are
advised to provide a reasonable number of pages to answer the questions asked in the
assignment.

Please note that words in diagrams, charts, tables, captions, citations, appendices and references
are not considered into the word count.

Level 3 Asia Pacific University of Technology and Innovation 201902

BM017-3-3-EBS Individual Assignment Page 3 of 3

PERFORMANCE CRITERIA
(Group and Individual Component)

Grade Description of performance level

Distinction  Ability to show good application of theories and concepts covered in the
75% – 100% module with reference being made effectively to the context of the case or
questions
 The answer must be able to exhibit high depth of analysis and evaluation
supported by extensive sources of relevant authority (using more than the
minimal requirement of 10 references) with clear linkage to the issues
concerned in the questions.
 Good use of language with minimum or no grammatical errors ad spelling
mistakes.
 Expressions of ideas are clear, concise and comprehensive.
 Overall answer show high originality of own writing (this can be evident
through effort of paraphrasing).
 Proper layout with proper heading and subheading and consistency in
referencing and citations.
 Each reference is be reflected by a citation in the body of the assignment.
Credit  Ability to show proper understanding of the theories and concepts.
65% –74%  Answer shows basic level of analysis and evaluation with some evidence of
references being made to the issues and context concerned in the question.
 Minimal number of references from relevant sources is made.
 Citations and references are present but not consistent.
 Some grammatical and spelling errors are made.
Pass  Some understanding of the theories and concepts are shown albeit with certain
50% – 64% mistakes on the application and definition.
 Very limited level amount of analysis and evaluation is made.
 Inconsistency in writing the references and citations.
 Some parts in the answer where citations are required are without citations.
 Lack of originality in writing.
 Answer fails to flow cohesively.
Fail  Answer given by students fails to address the question.
Below 50%  Poor understanding of the theories and concepts. Many incidences of
irrelevancy and inaccuracy.
 Ideas are presented in a fragmented manner.
 High evidence of students copying and pasting works from other sources.
 Citation and references are written in a highly inconsistent fashion.
 All or many of the references do not adhere to Harvard System.
 Less than the minimal sources of references have been made.

Level 3 Asia Pacific University of Technology and Innovation 201902