MAKE BENALLA YOUR DESTINATION

DAMLA CELEN ECE SEZEN AKKENT HILAL DEMIRHAN OYKU SIMSEK

 VISION
MAKE BENALLA YOUR DESTINATION

OBJECTIVE
USING THE POTENTIAL OF HERITAGE VALUE AND NATURAL
RESOURCES TO MAKE BENALLA ART GALLERY CENTER OF THE
DESTINATION.

SECONDARY OBJECTIVE
ENHANCING THE RELATIONSHIPS BETWEEN BENALLA ART
GALLERY AND ATTRACTION POINTS IN A CREATED ROUTE ALONG
MELBOURNE-SYDNEY. MAKING BENALLA GALLERY
PROJECT DEFINITION

BENALLA + PROJECT HAS THE VISION OF MAKING BENALLA A

DESTINATION POINT. TO BE ABLE TO DO THIS THERE IS TWO DIFFERENT SCALE
OF INTERVENTIONS.

GENERAL INTERVENTIONS FOCUS ON MAKING MELBOURNE-SYDNEY

AXIS MORE ATTRACTIVE TO TRAVELERS WITH CREATING A NET OF CITIES WITH
BENALLA AT THE CENTRE. ALSO CREATING NEW ATTRACTIONS AND
PROMOTING HERITAGE IN BENALLA.

WHILE MAKING BENALLA MORE ATTRACTIVE, IT IS OUR AIM TO PUT BENALLA

ART GALLERY TO THE CENTER OF OUR PROJECT AS A CONCLUSION.
BENALLA ART GALLERY INTERVENTIONS FOCUS ON MAKING THIS
POSSIBLE. NEW PLAYGROUND FOR KIDS TO MAKE THE MUSEUM GARDENS
MORE CHILD FRIENDLY, NEW OPEN AIR EXHIBITION GALLERY TO PROVIDE
MORE SPACES AND A NEW ELEVATED PATH FOR PEDESTRIANS TO OFFER A
SOLUTION TO FLOODING PROBLEMS.
LOCATION

NORTHERN
TERRITORY

QUEENSLAND
WESTERN
AUSTRALIA
SOUTH
AUSTRALIA

NEW SOUTH
WALES
SYDNEY

VICTORIA
MELBOURNE
BENALLA IS LOCATED IN AUSTRALIA, VICTORIA.
ITS LOCATION IS CLOSE TO MAIN CITIES OF AUSTRALIA:
MELBOURNE AND SYDNEY. TASMANIA
 SYDNEY
CONNECTION

M31

BENALLA

M31

MELBOURNE

THE M31 HIGHWAY BETWEEN MELBOURNE AND SYDNEY PASS

CLOSE TO THE BENALLA CITY CENTRE.
CITY NETWORK SYDNEY

MITAGONG

GOULBURN
WAGGA WAGGA GUNDAGAI

CANBERRA

ALBURY
SHEPPARTON WANGARATTA
MOOROOPNA
BENALLA
EURA

SEYMOUR

USING THE POTENSIAL OF MELBOURNE- SYDNEY

AXIS, THE MAIN ATTRACTIVE CITIES ALONG THE
WAY ARE DETERMINED.
TRANSPORTATION
DISTANCE AND PRIVATE AND PUBLIC TRANSPORTATION BETWEEN MELBOURNE-BENALLA-SYDNEY.
MELBOURNE

BENALLA

SYDNEY
210 KM 670 KM

2H15M 6H40M

2H25M 9H30M

11H 48H

48H 144H
 SHEPPARTON
EXISTING WANGARATTA
ATTRACTION
POINTS
THE EXISTING
ATTRACTIONS
IN BENALLA AND
ITS VICINITY
ACCORDING TO
SOCIAL MEDIA.

BENALLA
SEYMOUR
PUBLIC TRANSPORT IN BENALLA

BUS STOPS
BENALLA ART GALLERY

BUS LINE 1
BUS LINE 2
TRAIN LINE
TRAIN STATION
HISTORY OF BENALLA
IN THE BENALLA, TWO MAIN FAITHFUL MASSACRE LED TO
ABORIGINAL TRIBES LIVED THE ESTABLISHMENT OF A
FOR THOUSANDS OF YEARS: POLICE POST.
PANGERANG, TAUNGURONG AN APPRAISAL FOR POTENTIAL
TOWN WAS CARRIED OUT IN
IN 1824, FIRST STEPS FOR 1839.
WHITE SETTLEMENT DONE BY BUILDINGS CONSTRUCTED
WILLIAM HOVELL AND INCLUDING THE BLACK SWAN
HAMILTON HUME. INN (1840) AND COURTHOUSE
(1847).
IN 1838, WHILE WILLIAM AND IN 1848 THE SITE NAMED AS
GEORGE FAITHFUL WERE 'BENALLA', BELIEVED TO BE
SEARCHING FOR SUITABLE COME FROM 'BHRENAWLLA',
LAND, EIGHT OF THEIR MEN THE NAME OF THE LOCAL
WERE KILLED BY LOCAL ABORIGINAL TRIBE AND THEIR
ABORIGINES IN AN EVENT HUNTING GROUND ALONG THE
KNOWN AS THE FAITHFUL BROKEN RIVER.
MASSACRE.
A BRIDGE HAD BEEN BUILT
ACROSS BROKEN RİVER IN
1847. BY 1850 THERE WAS
DEVELOPMENT ON BOTH SIDES
OF THE RİVER
BENALLA GREW AS A SERVICE
CENTRE FOR TRAVELLERS AND
ALSO DUE TO AGRICULTURAL
DEVELOPMENTS.
IN 1873, WITH THE ARRIVAL OF
THE RALWAY THE SITE GREW
MORE.
BENALLA WAS OFFICIALLY
MADE A TOWN IN 1861.
NED KELLY MADE HIS FIRST
APPEARANCE IN BENALLA IN
1869.
BENALLA'S GROWTH AND
PROSPERITY DURING THE LATE
19TH CENTURY IS EVIDENCED BY
SIGNIFICANT BUILDINGS
COSTRUCTED AT THAT TIME.
DURING THE 20TH CENTURY
BENALLA GAINED IMPORTANCE
THROUGH PUBLIC SERVICE
DEPARTMENTS AND RAAF
FLIGHT TRAINING SCHOOL.
BENALLA WAS DECLARED A CITY
IN 1965.
 POPULATION ANALYSIS 2016 NUMBER OF PEOPLE: 13.861

MALE: %48.5
AGE DISTRIBUTION FEMALE: %51.5

MEDİAN AGE: 49
0-4

5-9

10-14

15-19

Male
20-24
Female
25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65-69

70-74

75-79

80-84

85+

0 100 200 300 400 500

POPULATION ANALYSIS 2016
OCCUPATION

1000 Unemployed
Away from Work
Part Time
Full Time

800

Drivers
600

Sales Workers

Clerical

400 Community

Labourers

Professionals
200
Technicians

Managers

0
BENALLA ARTGALLERY DIFFERENT WORKSHOPS FOR
VARIOUS AGE GROUPS IS OPEN
FOR PUBLIC.
THE BENALLA ART GALLERY IS OF ARCHITECTURAL
SIGNIFICANCE AS AN OUTSTANDING EXAMPLE OF A
MID-1970S MODERNIST BUILDING.

IN 1975, FOR THIS REGIONAL GALLERY ARCHITECTS

MUNRO AND SARGEANT RECEIVED A VICTORIAN
ARCHITECTURE AWARD.
TODAY, UNİQUE CHARACTER OF THE GALLERY
CONTINUES TO PROVIDE THE REGION WITH A VARIOUS COLLECTIONS INSIDE THE GALLERY
DISTINCTIVE IDENTITY.
INCLUDES:

9TH AND EARLY 20TH CENTURY AUSTRALIAN ART CAFE OF THE GALLERY OFFERS
INDIGENOUS ART GREAT VIEW OF THE BENALLA
MODERN AND CONTEMPORARY ART LAKE.

BENALLA ART ALSO DIFFERENT TEMPORARY EXHIBITIONS CAN

GALLERY IS LOCATED BE VIEVED DURING THE YEAR.
ON THE BANKS OF
THERE ARE SOME
LAKE BENALLA
LOOKS INTO
ANNUAL FESTIVALS
BENALLA BOTANICAL SUCH AS
GARDEN AND ‘WALL TO WALL’ IN
REGISTERED AS WHICH, BENALLA ART
VICTORIAN GALLERY IS A PART OF
HERITAGE. THE ORGANIZATION.
 s w
Geographcal poston: Near to
Melbourne, n the axs between
Melbourne and Sydney.
Cultural and hstorcal background.
Exstng natural features provde vsual
aesthetc to the cty.
Major arteral car roads pass through
cty.
Weak relatons wth envronment.
Not well-known n the country.
Lack of promoton of hstorcal and
natural hertage.
Inadequate publc transport.
Dffcult to obtan tmetables for
transport through nternet.
o T
Government budget for art galleres. Floods.
Increasng nterest for cultural Lmted accessblty to the area wth
hertage. publc transportaton.
Collaboraton between muncpalty and
ctzens.
Lots of events and festvals are
organzed n the cty. Such as Wall to
Wall Street Art Festval, Food Festvals.

Near to the tran staton.
Benalla Arport s close to the cty
centre.
Good relatons n the communty.
Art gallery s next to the Lake Benalla
and Benalla Botancal Gardens.
Benella Art Gallery has an attractve
cafe whch got postve evaluaton from
ts vstors through socal meda.
Benalla Art Gallery has a extensve
permanent collecton.
Free entrance.
Weak pedestran access wth narrow Increasng demand for art.
footpaths on the brdge.
Presence of nearby monuments.
Insuffcent capacty of Gallery’s cafe
for vstors.
Poor utlzaton of the relatonshp
between lake and gallery.
Not enough advertsement about the
exhbtons and events through meda
to attract toursts.
Not enough volunteers to work for the
gallery.
Inadequate feedback on socal meda
posts.

Host varous temporary exhbtons.

Provde workshops for dfferent age

groups.

Organze cultural events such as

concerts nsde the gallery.

Actve engagement on the socal meda

such as Instagram, Facebook, Twtter.
STAKEHOLDER ANALYSIS USERS CONTRIBUTER

Visitors Painters
Members Artists
Tourists Musicians
Community Photographers
RESIDENTS Gallery Staff Cruator
Volunteers
BUSINESS INSTITUTIONS Architects
OWNERS AND
Students
Benalla Gallery Cafe/ Shop
ORGANIZATIONS

SUPPORTERS INSTITUTIONS AND ORGANIZATIONS

Benalla Art Gallery Special Committee

PROJECT Benalla Performing Arts and Convention Center
TEAM Benalla Visitor Information Center
Public Galleries Association of Victoria
BENALLA Botanical Gardens
Benalla Festival
APP ART GALLERY Benalla Wall to Wall Street Art
DESIGN STAKEHOLDERS Greening the Gallery Project
Solar panel/ Water Hervesting Technology
TEAM USERS Local Community Organizations

SUPPORTERS

Benalla Rural City Council

CONTRIBUTER MEDIA Benalla Art Gallery Trust Fund/Trustees
Friends of Benalla Art Gallery
Creative Victoria

GOVERNMENT CONSULTANTS GOVERNMENT

State Government Victoria

Local, State, Federal Government
STAKEHOLDER GAP ANALYSIS
IN WHICH VALUE STAKEHOLDERS INTERESTED IN

INNOVATION
EDUCATIONAL

RECOGNITION
ECONOMICAL

PROMOTION
HERITAGE
CULTURAL
NEW HERITAGE PATHS
CREATING DIFFERENT HERITAGE PATHS AND PUTTING BENALLA ART GALLERY IN THE CENTER

HO5-HOLY TRINITY
HO11-GRANDSTAND
CHURCH

HO1-RAIL BRIDGE

HO10-BRIDGE

HO3 - ST JOSEPHS HO12-BENALLA BOTANICAL GARDENS

CATHOLIC CHURCH AND ART GALLERY

HO24-BENALLA WATER SUPPLY DEPOT

HO4-FORMER BENALLA HO23-NATIONAL BANK

COURT HOUSE
HO16-FORMER LANDS OFFICE HO76-FORMER SHIRE OFFICES
REGISTERED HERITAGE INVOLVED IN THE PROJECT
NEW APP FOR BENALLA
Benalla Art Gallery Interventons
THE INTERVENTION ON BENALLA ART GALLERY HAS 3 ELEMENTS.

ELEVATED PATH

OUTDOOR
EXHIBITION
AREA

PLAYGROUND
SUSTAINABLE ANALYSIS
MATERIALS

ROPE
-playground

WOOD
- elevated path

GLASS
folding glass walls
-exhibition gallery
STAKEHOLDER CIRCLE
INVOLVEMENT OF STAKEHOLDERS DURING THE PHASES OF THE PROJECT
MEDIA

APP DESIGN TEAM

GOVERNMENT

PHASES

1 ANALYSIS OF CURRENT SITUATION

2 PRELIMINARY PROJECT INSTITUTIONS
3 DESIGN DEVELOPMENT AND
PROJECT TEAM
4 CONTARACT ADMINISTRATION ORGANIZATIONS
5 CONSTRUCTION PROCESS
6 DESIGN OF APP
7 FACILITY MANAGEMENT
8 IMPLEMENTATION OF APP
9 START OF TOURS

CONSULTANTS SUPPORTERS

INVOLVEMENT OF STAKEHOLDERS

LOW INVOLVEMENT

MEDIUM INVOLVEMENT

TOTAL INVOLVEMENT CONTRIBUTER RESIDENTS

USERS BUSINESS OWNERS