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The Business Model Canvas

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
a. Technical know- how 1. Sourcing raw Superior quality 1. Personal contact 1. We are creating
experts from research materials & catering 2. Feedback surveys value for everyone
and Product R &D. storage solutions for 3. Social who is looking for
b. Farmers as suppliers of 2. Food everyone through media(Facebook, quality food at
direct suppliers of portioning & a low cost and twitter(@PanoxFood is affordable prices
sorghum costing high value our Twitter handle) & that guarantees
c. Financiers – Equity and 3. Cleaning, food process with whatsapp) healthy eating
Loan preparation & cuisines that 4. Bulk text messages via 2. Our most important
1. Super market chains- serving guarantee www.textup.com customers are:
Distribution chain. 4. Product healthy eating. These media will ensure i. Formal
2. Community and Medical review, we keep in touch with our employees
Research Trust, research & customers and this is in ii. Informal
Marketers, Labour development 100% natural line with our overall Traders
Experts, Technical 5. Accounting(sa business model of iii. Male
Partner les, stock, ingredient customer service and Commuter
3. Key suppliers: National cash) providing excellent engagement. Omni Bus
Foods, Surrey Abattoir & 6. Performance The budgeted monthly cost crews
Butchery, Irvine’s measurement malt taste and a is US$100. iv. Business
Chickens, Smallholder 7. Customer care Persons
pleasant foam.)
Organic Farmers, Mr. 8. Training & v. College
Sachet motivation Students
4. Key resources from 9. Effective vi. Passersby
partners: Bank meetings

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loan(US$54100),informat Key Resources Channels The Restaurant is located in
ion on healthy eating, 1.Start up funding 1. Purchase over the the South Eastern Harare
5. Key activities performed 2. Personnel(Manager, counter using cash Central Business District.
by partners: Bankers debt Cook, Waiter, Kitchen This is the best arrangement so
financing, licensing & Assistant) far for the target market. Other
inspection of restaurant 3. Equipment(cooking, channel distributions will be
business activities, storage & serving food) explored when we expand our
knowledge and expertise 4. Raw materials i.e. market to Corporate clients
on marketing, labour and cooking ingredients and organized groups like
legal issues. Food quality 5. Information churches and those at sports
control, portioning and Technology(hardware and stadia
costing software)

Cost Structure Revenue Streams


1. most important inherent costs inherent in our business model: Our revenue streams are: meal sales, used cooking oil sales, fruit salad
cost of cooking & serving equipment, raw materials, rent and packs
labour
2. Most expensive key resources (based on the 2016 budget we give 1. Customers willing to pay US$2.50
% to total costs): Motor Vehicle(40%) ,Equipment(16%),Raw 2. Currently paying up to US$5 for the same value
materials (16%),Working capital (16%).Working capital will 3. Paying using cash
cover all operational costs including labour, electricity & gas, 4. Like paying using cash
insurance and others.(See table below) 5. Revenue stream contribution to overall revenue: meals (98%),
3. Most expensive key activities: sourcing raw materials Used Cooking Oil (0.06%), Fruit Salad Packs (1.04%)

Funds Allocation US$ %


Equipment 10100 16.53028
Furniture & fittings 2000 3.273322
Motor Vehicle 25000 40.91653
Computer Hardware 1200 1.963993
Computer Software 700 1.145663
Inventory 10000 16.36661
Supplies 2100 3.436989
Working capital 10000 16.36661
Total 61100 100

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Source: www.businessmodelgeneration.com

1. BUSINESS ACTIVITY MILESTONES JULY 2015-SEPTEMBER 2016

QUARTERLY MILESTONE RESPONSIBLE DUE DATE BUDGET(US$)


2015: JUL-SEP 1. Submit Business Plan to TEEP J. Muketsi 3 Jul 2015 0
2. Negotiate & sign lease agreement for J. Muketsi 31 July 2015 300
restaurant premises Estate Agent
3. Secure seed Capital J. Muketsi 31 Jul 2015 5000
TEEP
4. Owner’s contribution J. Muketsi 31 July 2015 2000
D
5. Bank Loan Bankers 20 Aug a 2015 54100
6. Repairs and maintenance work and J. Muketsi 31 July t2015 610 XA
l
fittings Painter
Plumber
Designer
Carpenter
7. Apply & Obtain shop licence at Harare J. Muketsi 31Aug 2015 1300
Municipality
8. Procure equipment(cooking, serving J. Muketsi 31 Aug 2015 4135
&furniture) Business Partner
9. Recruit Cook, Waiter & Kitchen J. Muketsi 15 Aug 2015 150
Assistant & medical exams conducted Labour Expert
10. Procure Inventory & supplies J. Muketsi 25 Aug 2015 1595
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11. Purchase Accounting & Project J. Muketsi 31 July 2015 700
Management Software(Grant from Georgetown
Georgetown University) University
12. Develop procedures & policies J. Muketsi 31 Aug 2015 500
Technical Partner
Marketing Partner
Labour Expert
13. Advertise the restaurant J.Muketsi 31 Aug 50
Marketing Partner
14. Start restaurant operations J. Muketsi 1 Sept 2015 200
Cook
Waiter
Kitchen Assistant
Technical Partner
Marketing Partner
2015 OCT-DEC 15. Purchase Motor vehicle for logistics J. Muketsi 1 Nov 2015 25000
Banker/Investor
16. Purchase computer hardware and J. Muketsi 30 Nov 2015 1200
install software Outsourced
service
17. Train staff on software J. Muketsi 30 Dec 2015 500
Outsourced
service

18. Review Restaurant Revenues ,costs and J. Muketsi 31 Dec 2015 50


Profits Marketing Partner
Technical Partner
2016 JAN-MAR 19. Operate software J. Muketsi 1 Jan 2016 0
Cook
Waiter
Kitchen Assistant
20. Healthy eating publicity campaign J. Muketsi 27 Feb 2016 2000
The National
Community and
Medical Research
Trust

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National Health
Care Trust

21. Review Restaurant Revenues ,costs and J. Muketsi 31 Mar 2016 0


Profits
Apr-Jun 2016 22. Review employee performance J. Muketsi 30 Jun 2016 0
23. Review Restaurant Revenues ,costs and J. Muketsi 30 Jun 2016 0
Profits
24. Campaign for sustainable waste J.Muketsi 30 Jun 2016 500
management Waste
Management
Company
Jul-Sept 2015 25. Review Restaurant Revenues ,costs and J.Muketsi 30 Sept 2015 0
Profits
26. Prepare Annual Accounts & Report J.Muketsi 31 Jul 2015 200
27. Table report to partners and investors J.Muketsi 31 Aug 2015 500
28. Submit returns to Tax Authorities J.Muketsi 30 Sep 2015 50

2. BUSINESS RESULTS MILESTONES JULY 2015-SEPTEMBER 2016


QUARTERLY MILESTONE RESPONSIBLE DUE DATE BUDGET(US$)
2015 Jul-Sep 1. Sales revenue-US$5880 J. Muketsi 30 Sept 2015 0
Cook
Waiter
Kitchen Assistant
Marketing Partner
2. Production level-4200 units Cost J. Muketsi 30 Sept 2015 0
US$1100 Cook
Waiter
Kitchen Assistant
Technical Partner
3. Profit –loss of US$2000 J. Muketsi 30 Sept 2015 0
4. Gross Margin-US$4780 J. Muketsi 30 Sept 2015 0
5. Profit Margin-loss of US$2000 J. Muketsi 30 Sept 2015 0
6. Market share-0.01% J. Muketsi 30 Sept 2015 0
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Cook
Waiter
Kitchen Assistant
Marketing Partner
7. Return on Investment-5% J. Muketsi 30 Sept 2015 0
2015 OCT-DEC 8. Sales revenue-US$22349 J. Muketsi 30 Dec 2015 0
Cook
Waiter
Kitchen Assistant
Marketing Partner
9. Production level-17067 units Cost J. Muketsi 30 Dec 2015 0
US$4470 Cook
Waiter
Kitchen Assistant
Technical Partner
10. Profit – US$9356 J. Muketsi 30 Dec 2015 0
11. Gross Margin-US$1789 J. Muketsi 30 Dec 2015 0
12. Profit Margin-loss of US$9356 J. Muketsi 30 Dec 2015 0
13. Market share-0.8% J. Muketsi 30 Dec 2015 0
Cook
Waiter
Kitchen Assistant
Marketing Partner
14. Return on Investment-5% J. Muketsi 30 Dec 2015 0
2016 JAN-MAR 15. Sales revenue-US$43350 J. Muketsi 31 Mar 2016 0
Cook
Waiter
Kitchen Assistant
Marketing Partner
16. Production level-42160 units Cost J. Muketsi 31 Mar 2016 0
US$11042 Cook
Waiter
Kitchen Assistant
Technical Partner
17. Profit – US$25561 J. Muketsi 31 Mar 2016 0
18. Gross Margin-US$32308 J. Muketsi 31 Mar 2016 0
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19. Profit Margin-loss of US$9356 J. Muketsi 31 Mar 2016 0
20. Market share-2.3% J. Muketsi 31 Mar 2016 0
Cook
Waiter
Kitchen Assistant
Marketing Partner
21. Return on Investment-15% J. Muketsi 31 Mar 2016 0
2016 APR-JUN 22. Sales revenue-US$78172 J. Muketsi 30 Jun 2016 0
Cook
Waiter
Kitchen Assistant
Marketing Partner
23. Production level-51200units Cost J. Muketsi 30 Jun 2016 0
US$32648 Cook
Waiter
Kitchen Assistant
Technical Partner
24. Profit – US$35680 J. Muketsi 30 Jun 2016 0
25. Gross Margin-US$45524 J. Muketsi 30 Jun 2016 0
26. Profit Margin-loss of US$35680 J. Muketsi 30 Jun 2016 0
27. Market share-4.8% J. Muketsi 30 Jun 2016 0
Cook
Waiter
Kitchen Assistant
Marketing Partner
28. Return on Investment-20% J. Muketsi 30 Jun 2016 0