BODY BASIC

DEVJYOTI / DIPTI / POOJA / RASHI / RIYA /SACHIN

 ‚We can’t do anything to
change the world until
capitalism crumbles. In
the meantime we should
all go shopping to
console ourselves.‛

BODY BASIC...........................................................................................................EXPERENTIAL MARKETING

Body Basics, Clothing store in
Shillong, Meghalaya

Contact Details-
+91 9862255976,
+91 9615833901
Address- N.L Complex, Malki Main
Road, Dhankheti, Shillong-793001

BODY BASIC...........................................................................................................EXPERENTIAL MARKETING

BODY BASIC...........................................................................................................EXPERENTIAL MARKETING
With more consumers now attracted to the convenience
of mobile and online shopping, the pressure is on bricks-
and-mortar retail stores like Body Basics to find
innovative ways to leverage technology to enhance the
in-store customer experience and detract shoppers from
simply ‘show rooming.’

Here comes the role of experiential marketing.

BODY BASIC...........................................................................................................EXPERENTIAL MARKETING

Understanding Experiential Marketing
An advertising strategy that focuses on helping consumers
experience a brand, experiential marketing veers off
course from traditional strategies that broadcast brand
and product benefits to a wide audience.

Also referred to as engagement marketing, experiential

marketing may be comprised of a variety of marketing
strategies geared toward immersing customers within the
product by engaging them in as many ways as possible.

Ultimately, companies utilizing this strategy want to help

customers form memorable, emotional connections with a
brand to foster customer loyalty and improve customer
lifetime value (CLV).
BODY BASIC...........................................................................................................EXPERENTIAL MARKETING
 The Most Rewarding Benefit of
Experiential Marketing
The most rewarding benefit of this marketing strategy is the way in
which it drives word-of-mouth advertising; research conducted by
Google, Ogilvy, and McKinsey shows that consumers are influenced
more by word-of-mouth when making purchasing decisions than they
are by print media, television, movies, and brand websites.

In fact, ‚experiential brand experience is the most powerful form of

word-of-mouth driving activity for 50 to 80% in any given product
category.‛

Thus, one of the best ways to gain a competitive edge is to steer

marketing efforts toward building strong connections with customers
via experiential marketing.
BODY BASIC...........................................................................................................EXPERENTIAL MARKETING
 Theme of the Experiential
Marketing
That magical time of year is almost upon us once
again. Christmas.

It’s a time to eat, drink and be merry. Of course there are gifts
too, but the festive season is a time to look back on the year
that’s been and to be thankful.

It’s always an emotional time, and every year brands look to tap
into the magic. Few manage to do so, but we have seen some
incredible experiential marketing campaigns that play perfectly
into this special time of year. Here are five of the very best.

BODY BASIC...........................................................................................................EXPERENTIAL MARKETING

 Shop With Santa

Try your luck as Santa might surprise you.

You wish it and Santa has it.
Make Santa your shop guide this
Christmas.
BODY BASIC...........................................................................................................EXPERENTIAL MARKETING
 Help Cinderella To Find Her Lost Shoe

Clock is ticking.
Discounts will be the perks of helping
Cinderella find her lost shoe.

BODY BASIC...........................................................................................................EXPERENTIAL MARKETING

THANK YOU.