Garrett Holmes 

Garrettscottholmes@gmail.com | Austin, Texas | (810) 618-3789

 
Skills 
Sketch · Invision · Figma · Photoshop · Wordpress · Google Analytics · Digital Content Strategy · SEO
HTML · Advertising Strategy · User Data Analysis · Google Suite · Data Visualization · Public Speaking
 
Work Experience 
The Scalable Company ​· ​Austin, Texas December 2017 - October 2019
Head of Content & Product, ​The Scalable Company​ ​· ​Apr ‘19 to Oct ‘19
● Led team of 23 individuals across 4 teams, all focused on increasing customer experience and retention
● Oversaw UX/UI redesign and relaunch of DigitalMarketer Lab web application
● Captured and analyzed user data through Pendo, Google Analytics, and Stripe to optimize the app experience
Director of Product & Content, ​DigitalMarketer​ ​·​ Mar ‘18 to Apr ‘19
● Combined product and content teams to align efforts on member focused content production
● Implemented new framework to more than double premium content production
● Refocused team KPIs on user growth and behavior to align team to common goal
Director of Content, ​DigitalMarketer​ ​·​ Dec ‘17 to Mar ‘18
● Rebuilt DigitalMarketer’s social media strategy and Increased organic following by 100,000+ new followers
● Launched and hosted the DigitalMarketer Podcast, ammassing 100,000+ monthly downloads

Chive Media Group​ ​·​ ​Austin, Texas October 2014 - December 2017
Director of Content, ​theCHIVE.com ​·​ May ’17 to Dec ‘17
● Manage team of 17 employees and act as the liaison between editorial/social and ten departments
● Monitor and analyze editorial and social media KPIs to establish strategy that fosters organic growth
● Establish and grow new revenue streams while increasing the value of existing offerings
Homepage Edito​r, theCHIVE.com​ ​·​ ​Jan ‘16 to May ‘17
● Developed efficient and profitable structure for premium and inside sales teams as related to editorial
● Implemented new systems and tools into CMS with product teams to increase revenue and reach
● Led Facebook Instant Articles implementation for theCHIVE.com prior to public release
Editor,​ theCHIVE.com ​·​ ​Jun ‘15 to Jan ‘16
● Produced viral content and drove revenue growth with e-commerce brands through native advertising
Head Editor,​ ​theBOMB.com ​·​ ​Feb ‘15 to Jun ‘15
● Led team of five to build and grow new property focused on video distribution and monetization
Editor,​ theBOMB.com ​·​ ​Oct ‘14 to Feb ‘15
● Distributed video content and managed Facebook and Twitter channels for theBOMB.com

White Lodging Services​ ​·​ ​Houston, Texas May 2014 - October 2014
Cluster Sales Manager
● Generated business through existing accounts, acquiring leads, and establishing new accounts
● Acquired business within the following markets:​ Medical, T​ourism & Travel, Entertainment, and Social
● Worked with market decision makers to foster fruitful relationships and generate revenue through
contracts ranging from $5,000-$100,000

Education 
Central Michigan University​ ​·​ M
​ ount Pleasant, Michigan
Bachelor of Science in Business Administration