MR #: _____

Consent Form
Participate in Research-Study Pre-Test Questionnaire

Muhammad Junaid Khan, student of “B.B.A” at Khadim Ali Shah Bukhari Institute of technology
(A Member of KASB Group); is working on his Final Project of Research on “Measuring the
impact of human resource development (HRD) practices on employee performance with
mediation of employee competence in small and medium scale enterprises"
You are advised to cooperate with them for collection of data. Your kind cooperation will be
highly appreciated. If you agree to be part of the research study, you are requested to fill a
questionnaire. The first part is about demographic information and second part consists of
questions about research variables.

Your information will remain confidential and will not be shared with others, except the use for
the analysis and findings in the research study.

Demographic Information

1. Gender 2. Age Group 3. Household Income level

 Male  Below 20 years  Below 25000
 Female  21 to 30 years  5,000 - 10,000
 31 to 40 years  11,000 - 20,000
 41 to 50 years  21,000 – 30,000
 51 and Above  Other, ___________

4. Qualification 5. Work Experience

 Metric  Less than 1 year
 Intermediate  1-3 years
 Bachelors  4-6 years
 Masters  7-10 years
 Diploma certificate  Above 10 years
 Other, ___________

Respondent’s Email or Contact:

 MR #: _____

Instruction: Tick anyone option of the following: Strongly Agree Neutral Disagree Strongly
Agree Disagree
Brand Awareness (Galina Biedenbach, Maria Bengtsson & Agneta Marell; 2015)
1 Q.1 I am aware of XX
2 Q.2 I can quickly recall the logo of XXX
3 Q.3 I can recognize XX among other competing
brands
Brand Association (Galina Biedenbach, Maria Bengtsson & Agneta Marell; 2015)
4 Brand x show empathy
5 Brand x is reliable
6 Brand x is pragmatic
7 Brand x is flexible
Switching Cost (Burnham & Mahajan; 2003, Wong Chgi bo; 2005)
8 I think it is not worth spending so much money on brand x
9 I am afraid that my choice of brand x may reduce the esteem I
have among my relatives and friends
10 It is risky to change my brand to brand x as it may not provide
good services
11 I am afraid that I cannot afford the time to get the information
and fully evaluate brand x
12 I am afraid it need effort to learn to use brand x, it seems also
difficult to understand
Perceived Quality (Bruks & Naylar; 2000, Pappu, Quester & Cooksey; 2006, Ramos & Franco.M; 2005)
13 Brand X offers products with very good quality
14 Brand X offers products with consistent quality
15 Brand X offers very durable products
16 Brand X offers very reliable products
17 Brand X offers products with excellent features.
Satisfaction (Gilbert & Carol Surprenant; 1982)
18 My expectation regarding the performance of brand x is high
19 I am satisfied with the service provision of brand x
20 I am satisfied with the operational functionality of brand x
21 I am satisfied with the hardware functionality of brand x
22 Overall brand x meets my need and I am satisfied
23 There is positive difference between brand x and other brands
performance
Brand Trust (Ebru Tümer KABADAYI & Alev KOÇAK ALAN; 2012)
24 I trust this brand Extremely
25 I feel secure when I buy this brand because I know that it will
never let me down
26 I can rely on this brand
27 I feel that I can trust this brand completely
 MR #: _____

Brand Loyalty (Dick & Bastu; 1994)

28 I will buy X brand in the future
29 I recommend brand X to my friends and family
30 I consider myself loyal to brand X
31 Brand x is my first choice among brands
32 I have favorable attitude towards brand X

Any Comments?

Thank you for your response.