NIA I.
LANE
Public Relations & Strategic Communications
Baltimore, MD
www.linkedin.com/in/niailane
nialane8@gmail.com
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EDUCATION
Howard University
Bachelor of Arts, Public Relations &
Strategic Communications
Cum Laude Honors Graduate
Minor: English
Graduation Date: May 2019
SKILLS
Canva | Word Press | Wix | Weebly |
Adobe Illustrator | Cision | iMovie |
Final Cut Pro | HootSuite | Google
Analytics | AP Style
ACTIVITIES
Professional Development Officer,
Alpha Kappa Psi Professional
Business Fraternity, Psi Tau Chapter
(Feb. 2018 – April 2018)
Member, N’tl Society of Collegiate
Scholars (March 2017 – May 2019)
Member, PRSSA, D. Parke Gibson
Chapter (March 2017 – May 2019)
Recipient, Dean’s List, Howard
University (Jan. 2015 - May 2019)
RELATED EXPERIENCE
Adeo Advocacy, Baltimore, MD
Junior Account Executive, Oct. 2019 – Present
• Oversee account administration for clients in the corporate and
non-profit sectors, specializing in advocacy campaigns at state
and local levels
• Draft and edit executive bios, newsletters, memos, press releases
and social media content
• Collaborate on paid print, digital and radio ad campaigns
• Manage design process of client collateral including websites,
social media graphics and flyers
Youth Marketing Connection, Washington, D.C.
Marketing and Strategy Intern, Jan. 2019 – May 2019
Brands: Tinder, Express, Maybelline and David’s Bridal
• Conducted research to identify college ambassadors and pre-
screened over 25 potential candidates
• Developed 120+ content pieces on Twitter that educated
followers about the characteristics and trends of Millennials and
Generation Z
• Collaborated on client decks that were distributed and presented
to college stakeholders across the country
• Assisted in creation of experiential marketing tactics for college
ambassadors
Municipal Securities Rulemaking Board, Washington, D.C.
Communications Intern, Jun. 2018 – Aug. 2018
• Crafted highly engaging social content to support and educate
stakeholders about municipal bonds
• Created first-ever "Hashtag Holiday" database that tracked
relevant industry events and holidays for corporate social media
accounts
• Drafted two published press releases that focused on diversity
initiatives and company news
• Assembled media lists using Cision and pitched journalists in the
regulatory, municipal and financial industries
Whitney Stringer PR & Events, Washington, D.C.
Public Relations Intern, April 2017 - July 2017
• Increased private tasting and pop-up brunch attendance at Etete
Ethiopian Restaurant by creating innovative marketing collateral
and digital assets to 400+ consumers
• Conducted research and edited Etete’s information on
TripAdvisor, Allmenus and Zomato
• Drafted non-disclosure agreements and emails for consumers and
stakeholders
• Provided live social media coverage for private tastings to
increase awareness about Etete’s modern menu