Beruflich Dokumente
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POSTGRADUATE
Global success
at your pace
THERE is no doubt that 21st century Adopting global standards of industry
economic dynamics have changed the best practices, the MSU MBA programme
landscape of business at home and abroad. modules pioneer new directions in building
Global organisations at all levels of capacity and enhancing key abilities for all
management in both the corporate and levels across the management spectrum; in
industrial sectors are seeking cost-effective business innovation, strategy and decision-
ways to stay afloat in the red ocean. One making skills, across the entrepreneurial,
vital question remains: are the current managerial, financial, ICT, governance, and
crop of human capital or talent resources human resource spectra.
able to adopt and adapt to megatrends on The MSU MBA programme seeks to
the horizon that can lead to another round transform the real-world practice into
of disruptive changes? classrooms, for an immersive 360˚
The combined approaches of experiential learning that excites.
Management & Science University (MSU) to Advocating the United Nations Sustainable
21st century learning and industry-driven Development Goals, the MSU MBA
education have built strong traditions that programme incorporates practical
enhance current and future pools of dimensions in developing top-tier
human capital assets to address the management skills encompassing
challenges of the 21st century knowledge entrepreneurial leadership, strategic
economy. management, Islamic finance, project
Global companies in Malaysia and the management and key business and
Asean and Asia-Pacific regions are management knowledge for the 21st
constantly on the lookout for innovative century market. MSU’s MBA programme incorporates practical dimensions in developing top-tier
approaches to talent enhancement when it The MSU MBA programme’s combination management skills.
comes to sustaining business leadership of affordable fees, world-class teaching
beyond national boundaries. and leading industry collaborations have in your professional life and gain immense These programmes are offered as
The MSU Master of Business enabled the creation of a sustainable personal fulfilment. weekend or weekday classes, in flexible
Administration (MBA) programme, centred network of graduates and managers well Besides the MBA programme, the timeframes and for all levels, with a variety
at its Graduate School of Management prepared to meet the demands of 21st Graduate School of Management (GSM) also of study modes to fit each student’s situation
(GSM), is geared towards providing only century business. The MSU series of CEO offers PhD and master’s programmes in best: whether to attend classes on the
the most critical skills in talent creation in Talks and Entrepreneur Talks provide MBA management/business, accounting/finance, weekdays, weekends, or in the evenings, or
the business and management students with the opportunity to be up-close management, educational management and opt for virtual learning that runs via video
marketplace. The MSU MBA programme and personal with global CEOs on cross- leadership, education (Teaching English as a conference supported by online discussion.
remains high on the priority list for sectional approaches across the business Second Language), International Business,
professionals and leaders as it focuses on and management spectrum. Counselling and Guidance, Fashion n For more information on MSU’s
imparting business-centric skills to its Lifelong learning is vital for everybody Business, International Hospitality and postgraduate programmes, call 03-5521 6868,
graduates, to help them meet human and not just for the insatiably curious. Make Tourism Management and Early Childhood email enquiry@msu.edu.my or visit
capital demands for the 21st century. lifelong learning a part of yourself, advance Education. www.msu.edu.my
THE STAR, TUESDAY 17 DECEMBER 2019 3
4 Postgraduate THE STAR, TUESDAY 17 DECEMBER 2019
Knowledge is the
key to business
WITH global economies venture into the designer
intertwining more than ever eyewear industry, it realised that
before, it is obvious to the a lot of designer eyewear
masses that knowledge on where products were overpriced
and how money should be because many companies had
utilised is crucial. It is also sold their rights to bigger
common for parents to suggest companies, who were
to their children to take up an monopolising the industry.
undergraduate degree in Hence, they decided to create
business, as it is often considered a new “middleman model”, in
among the “safest” or most which start-ups deal with the
popular courses for students production line directly, cutting
who do not have passion for the costs significantly and growing
three “holy grails” (medicine, the business rapidly, and
law, engineering), and to enter increasing their customers by
the workforce with a recognised offering designer products at a
qualification. cheaper price point.
However, competition
between businesses is at an all-
time high, and only knowledge
Marketplace model
will determine the success of any The basic summary of a
business venture. Therefore, marketplace model is to bring
why not learn more about these supply and demand together in
unique business models in a one place. Companies such as
postgraduate business course Airbnb, Uber, Amazon and
and be inspired to take your Foodpanda bring together both
future business venture or producers and consumers on to
company to a whole new level? the same stage. Buyers and
sellers can carry out their
Middleman model (The business at their own
convenience, while still being
Warby Parker Model) connected to the marketplace.
Scholarships
for deserving
students
EVERYONE knows that university education
does not come cheap. In a 2017 article, a
local newspaper reported that it costs about
RM3,500 a year to study at a public
university in Malaysia. At private higher
education institutions, it costs RM25,000 in
tuition fees alone.
These figures are expected to increase in
the near future, especially considering
rising inflation rates and cost of living.
For those within the bottom 40% (B40)
income group, any kind of financial
assistance can make a difference in helping
them achieve their higher education
dreams. As a university that champions the democratisation of education, OUM aspires to make higher education a reality for anyone who seeks it.
As a university that champions the
democratisation of education, Open Datuk Dr Mansor Fadzil says, “The reason the minimum fee payment of RM200, they provide an accessible, affordable and flexible
University Malaysia (OUM) aspires to make for introducing this new scholarship scheme will only need to pay RM439 for that learning experience, this endeavour is part
higher education a reality for anyone who is to open the door for more Malaysians to particular semester.” of OUM’s long-held initiative to encourage
seeks it. One way the university study with OUM. This special initiative is This scholarship is expected to benefit one anyone, anywhere to pursue their academic
demonstrates its concern for the welfare of also to commemorate our 20th anniversary out of every 12 learners every semester. dreams.
its learners is by providing scholarships to next year.” Subject to terms and conditions, those Prof Mansor concludes, “I hope that
deserving individuals who enrol at OUM. An estimated 300 learners will be interested must submit an application and Malaysians who are interested in pursuing
In addition to affordable tuition fees, receiving scholarships beginning the January provide evidence that they: higher studies will take advantage of this
OUM has provided bursaries to a large 2020 semester. Recipients will get financial l Are recipients of the Cost of Living Aid scholarship. In the broader context of things,
number of high-achieving learners and assistance in the form of a 50% tuition fee (Bantuan Sara Hidup); and I also hope this will help make Malaysia a
those deserving of assistance since its discount for their first semester of studies. l Have not received any sponsorship or truly developed nation.”
establishment in 2000. As Prof Mansor explains, “The first scholarships from other parties.
Starting next year, OUM will provide semester fees for the Diploma in Early n For more information on OUM’s
RM2mil in scholarships to eligible new Childhood Education programme is The closing date for applications is Feb 9 scholarships and programmes, call the speed
learners in all undergraduate programmes. RM1,278. Qualified individuals will have for the Jan 2020 intake. line at 03-7801 2000, email enquiries@oum.
OUM president and vice-chancellor Prof these fees slashed in half, so in addition to In line with the university’s vision to edu.my or visit www.oum.edu.my
Fact or belief?
HOW do you feel about media
representation of race, ethnicity, gender,
sexual orientation or social class? What is
evoked when you read the news that is
typically associated with what you think
is the natural way of life?
Yap Yoong Jian, who recently completed representation involves selection and the transgender community is different presented to them by the media. They can
the Master of Communications and omission. In the above example, the from the majority who identified with question, challenge and interpret the media
Media Studies programme at Monash coverage featured quotes by people to heterosexuality as the sexual norm of the content based on their level of awareness
University Malaysia, shares his views on reflect the view that transgender persons society. But is this the truth or a belief? and knowledge on how the media works.
media representation. are living an unnatural lifestyle which is When it comes to the transgender A good way to start is to ask: Why is this
socially unacceptable and are therefore community, it is easy to forget that they too, particular representation chosen?
incapable of providing sound views on are people, especially when any description When we start to explore the reasons
What is media representation? HIV/AIDS. Furthermore, the views of this community tend to skew heavily to behind particular values or stereotypes as
Media representation generally refers to presented reinforce the notion that the negative. Persistent representations in portrayed in the media, we can develop a
the way the media portrays ideas, concepts transgender persons could disrupt society. such manner would only serve to cultivate greater sense of understanding of the
or values related to specific societal groups, Omitted from this discussion were the fear, and is ultimately, unproductive and relationship that we have with the people
cultures, or experiences. In other words, the views of the transgender community and harmful to an already marginalised around us. After all, we do not always have
media presents an interpretation of reality other supporters of the appointment. By community. to agree about everything. But we can
for us, and the question we should learn to including and omitting information in how certainly learn to understand one another
ask is whose agenda does it serve, because
institutions do have agendas, be it political,
we learn about issues, we are left with a
narrative that continues to perpetuate
What can we do? better through media literacy and critical
thinking.
economic, or others, and these agendas will commonly held beliefs and therefore, can Thankfully, the relationship between
play a role in the development of media heighten the already difficult tension media representation and audiences is not n For more information on the Master
representations of anything. between marginalised communities and a one-way street. Audiences are not obliged of Communications and Media Studies
A case in point is the recent political society at large. to passively accept the ideas that are programme, visit monash.edu.my
appointment of a transgender woman to
monitor the HIV/AIDS epidemic in the
country. The appointment resulted in certain
Fear and stereotyping
segments of the media to portray it as a Critically reflecting on media
national issue that could threaten the social representations is important because it
and religious values of society. potentially plays a part in how we relate
What are some things we should consider with others. For example, when engaging
when engaging with these media content? with how others are represented in the
media, we can either identify
Selection and omission commonalities and feel a sense of
belonging or be struck by fear of those
Firstly, we must understand that media who differ from us.
We also have to be careful if media
representations develop a sense of fear in
our psyche. Fear is a tactic that is used to
create exclusion and we must pay
attention to it. We might even be nudged to
believe that people who are different from
us are dangerous.
From a communication perspective,
when the media consistently informs us
about how a particular group may pose a
danger to our everyday lives, the
assumptions that arise from the media
content may turn into our unfounded
fears, in which we tend to believe that they
are the “facts” or natural way of life.
In this case, it is generally assumed that
Nurturing
future maritime
professionals
MALAYSIA is one of the world’s most active workforce for the maritime industry, UniKL,
trading nations. Last year, our exports were through its marine campus in Lumut, has
valued at RM998bil, while our imports stood introduced a Master of Maritime Operations
at RM877.7bil. and Management (MMOM)
However, not many realise that our since March.
flourishing international trade is made MMOM is conducted by coursework and
possible through maritime transport and its offered to both full-time and part-time
ancillary services. Based on the latest students. It is suitable to those with a
statistics from the United Nations Conference bachelor’s degree or its equivalent from any
on Trade and Development, more than 80% discipline, who wish to be exposed to the
of global trade by volume is transported by specialised nature of maritime operations
ships and handled at various seaports across and management at an intermediate level.
the globe. Someone with work experience may also
Therefore, it is not surprising that the enrol in the programme using the
Melaka Straits and South China Sea are Accreditation of Prior Experiential Learning
categorised as one of world’s busiest (APEL).
shipping lanes. Two of our ports, Port Klang The programme is delivered using a
and Port Tanjung Pelepas, are recognised as blended learning concept, combining the
one of the top 20 busiest container ports in conventional face-to-face interactions with
the world. virtual learning through the UniKL Electronic
Besides freight logistics activities that are Learning (e-learning) portal. Classes for both
mainly facilitated by cargo ships, port full-time and part-time students are held on
network and their ancillary services, our alternate weekends to allow students to
maritime activities are further boosted by maximise their participation.
short sea ferries linking the mainland to our Based on a market survey, this programme
outlying islands and neighbouring ports in is suitable for those who are currently
Brunei, Indonesia, the Philippines and employed or aspiring to venture into
Singapore. shipping management, seaport operations,
Our regional shipping activities also ship-building and ship repair, freight
benefit from the recent surge in cruise logistics, cargo handling, ship surveyor,
tourism and offshore shipping activities in government maritime agencies, universities
support of the oil and gas industry. The and research institutions. Registration for the
shipping activities have been a boost to more MMOM programme will be on Feb 2.
than 60 shipyards across the country. – By Assoc Prof Aminuddin Md Arof,
Among the local universities that are Postgraduate Section Head, UNIKL
currently producing graduates in the field Malaysian Institute of Marine Engineering
are Universiti Kuala Lumpur (UniKL). Technology
Taking the challenge to support the
Malaysia Shipping Master Plan 2017-2022 is n For more information, call the Marketing
the recently launched National Transport and Admission (MeSRA) office at 05-690 9014
Policy 2019-2030 in producing a skilled or 05-690 9028 or visit www.mimet.edu.my