Beruflich Dokumente
Kultur Dokumente
Advertisements
From:
http://writingcommons.org/open-text/information-literacy/visual-literacy/a
d-analysis/438-analyzing-ads-socioeconomic-status Accessed Oct. 7th,
2014
● Who appears to be the target audience for the advertisement?
○ Men
○ Athletes / outdoorsy people
● What appeals to ethos, pathos, and logos do you find? Are these
appeals related to class issues? Do you notice the use of any
logical fallacies related to class issues (e.g., ad hominem, the
slippery slope)? How effective are they?
○ Logos → focuses on watch only = direct / to the point
○ Ethos → trustworthy watch as connoted to work all situations
/ all users (no focus on model or setting)