Table of Contents

Introduction of E-commerce with big data......................................................................................... 2

Reasons Behind Low Conversion/Retention in E-commerce: .......................................................... 2
Optimizing e-commerce conversions................................................................................................... 3
Demographic/geographic data ............................................................................................................ 3
Customer experience (CX) data .......................................................................................................... 3
Internal data ........................................................................................................................................ 4
Methods for improving the customer experience in E-commerce .................................................... 4
Product Page Optimization ................................................................................................................. 4
Understanding Online Shoppers ......................................................................................................... 5
Machine Learning and Predictive Analytics for A Multi-Device E-Commerce Search Strategy....... 5
Real-Time Personalization – the Future of E-commerce with Big Data............................................. 6
Conclusion: ............................................................................................................................................ 7
Introduction of E-commerce with big data

The E-Commerce industry is booming at a speed where it is expected to reach US$ 4.5 trillion
by 2021. On average, 54% of millennials now buy online compared with 49% of non-
millennials. As the e-commerce industry grows rapidly, huge data is collected every second. It
is when the big data has turned into a blessing. It helps in increasing customer satisfaction,
sales, customer retention, new customer acquisitions and streamlined operations by e-
commerce companies that can tap into their past trends, success and growth.

The online conversion rates in all industries are usually quite low and rarely more than five
percent despite the fast growth of e-commerce sales. The conversion rate is the amount of visits
leading to purchases. Low conversion rates mean that the majority of traffic on e-commerce
websites is for casual users rather than for serious buyers.

E-commerce stakeholders are fighting with marketing to recover a shopping cart abandoned
using different marketing methods so that the conversion percentage can be increased. One of
the main benefits of online business is the ability to monitor multiple aspects of customer
behaviour with the aid of modern technology. Due to large numbers of online behavioural data,
extensive literature has explored how this data can be used to understand and predict their
conversion choices.

Reasons Behind Low Conversion/Retention in E-

commerce:

According to the recent e-commerce search report 34% of the searches on the top 50 e-
commerce sites have no useful results, and 70% of these search engines cannot produce results
for product synonyms that are significant. Year-over-year, statistics may vary, but the truth is
simple, if we do not find what were shoppers need, they can leave were website, leave were
carts or worse turn to were competitors for future shopping.

Many shoppers can check on their smartphones while others can use their machines for several
hours before entering basic queries in the search box. But in all cases a successful e-commerce
search removes these horrible scenarios: Irrelevant results–search results are not what the user
wants or can buy.
For example we can consider the customer search queries in the e-commerce portals like
amazon and flipkart where they make use of Improper synonym or words (example, "monitor"
versus "display") e-commerce may have the product in were inventory but it will not be
displayed when searching because the user types in the synonym instead of in exact match are
the suggestions to complete the bad queries-The auto-suggested search terms are irrelevant to
what the user is looking for. A single line indicating "were search gives 0 results" for the related
items without any recommendations or a way to browse similar products.

So, the e-commerce companies has to look into these fine details of their customers which are
the important aspects which needs to be improved in order to attract more number of customers
to their websites which encourage them to buy more products from them which in terms leads
for better sales and revenue for the company.

Optimizing e-commerce conversions

Data will inform the digital strategies of a product, leading to higher sales and positive customer
feelings. Companies are able to optimize e-commerce conversions with data from a variety of
locations, including demographic / geographic, customer experience and internal information.

Demographic/geographic data

The physical location of customers is an important data point. This insight can be gained from
the factoring and website visitors ' locations. Demographic information also leads to an
understanding of the market and how well a brand can achieve the demographic target. Social
media, consumer surveys and third-party market research firms may assess household size and
other population.

Customer experience (CX) data

Companies should track online what their clients say about their product (and their
competitors). Surveys that show areas of cart abandonment decline, product selection and
customer service are all data points that can impact change.
Internal data

Important self-reflection can be a threat for trustworthy companies that are prepared to take
market share. Auditing financial records, inventory management, payroll and marketing
information are all key elements that directly influence the online performance of a brand.
Internal data from organizations may show fluctuating revenue patterns, web usage, ad quality
and more.

Methods for improving the customer experience in E-

commerce

The E-commerce companies like amazon and flipkart can make use of the huge customer data
that they will obtain based on the products they search, the products which the customers buy,
what are their like and dislikes, the offers and discounts which the customers are seeking into.
Also, these companies can buy data from various other organizations like Google who
constantly monitor and track the details of each and every individual user on their search
queries, or on their travelling locations and as well as the advertisements which they are
exposed in the internet. This way, e-commerce will attempt to measure e-commerce search
quality by using these scenarios to identify the causes of failed queries and create parameters
for improved user experience, conversion rate and Net Promoter Score (NPS).

Product Page Optimization

All action is taking place on the product page. This ensures that the client can view, learn about
and review the product, collect important information and more. The client can then access the
product. Make a product page good and your sales will start. Do it wrong and sales are going
to fight to get out. If the brand pages do not work well, though, how do you know what it is
and how it can be corrected.

Optimization of the product page takes data collected on that page by customer actions and
comportments and analyses them for patterns to obtain more detailed insights. Evaluation of
sales data can often decide where a customer needs to go from browsing to purchasing. Maybe
the site does not flow well with a bad design that guides visitors to their desired destination. Or
perhaps the call to action buttons will not be displayed prominently or do a bad job
communicating what is going to happen when the client clicks. These can influence the
conversion rate only by a few factors.

An additional data source can be gathered via the heat maps to increase the efficiency of this
type of optimization. Heat maps explain how consumers click on the website to demonstrate
clearly how well the brand site is organized. You may create a product page that solves issues
and contributes to additional sales, all of this in mind.

Understanding Online Shoppers

First, we need to consider e-commerce site's volume of operations and transactions. Big data
is greatly used in the e-commerce field to tackle the above-mentioned scenarios. Know what
purchasers were are searching for, how they search were catalogues, how they buy, how much
an item produces, etc. (find out how to understand were purchasers better through large-scale
data log analysis).

Big data and machine learning have provided an automated and powerful and exact way of
understanding the whole shopping journey, attracting, nurturing and guiding were users online.

Machine Learning and Predictive Analytics for A Multi-Device E-Commerce Search

Strategy

Brand reviews on desktops and tablets can be extended and the way we want to present it to
customers is more leeway.

Every pixel is important on phone, however. To cater to customers and boost conversion rates,
make our best possible progress (in the case of e-commerce, high margin products).

The different way to automate e-commerce search with multidevice big data architecture:

• Intelligent automatic recommendations and/or user-specific search query identification

synonym
• Contextual request chains of long-dimensional search queries
• Individual product suggestions derived from user preferences of similar ones
• Screen scaling, including product details, image tags, classes, ID numbers, etc.

Automated machine learning and predictive abilities can enable a big data e-commerce
platform to show an individual shopper product based on the likelihood or probability the
shopper would buy. It can even multiply this probability by who estimates revenue, and then
sort who shows the product by size (do you remember that you put those products with the
highest margin). Just as digital advertisers are fascinated with dollar-size associations of
website activity, e-commerce researchers would like to know how many future revenues Big
Data personalization can produce for e-commerce.

Real-Time Personalization – the Future of E-commerce with Big Data

The Big Data architecture of next generation revolutionized digital business personalization by
processing Realtime rather than historical registration data to generate in real time consumer
profiling. User typing into the search box, but more on machine learning and related algorithms,
as discussed in the major data page, personalization.

Search Technologies uses Apache Spark to provide real-time user identification with taps,
items added to the list, search queries, etc. They worked on advanced Big Data architecture.
Apache Spark can enter massive User log data into a personalized in real-time engine that
personalizes search results, catalogues and product recommendations at e-commerce sites with
remarkable data processing speed.

Sometimes it is not possible to select a single solution because clients can vary greatly. This
can be extremely useful when using the best fitting algorithms. This algorithm tests two
different models— a landing page, a call to action key, etc. — and captures the data that makes
the customer's desired answer more successful.

Imagine that one can serve in real time the exact products that shoppers online are likely to
buy. The real-time e-commerce personalization of open-source large data is no longer a distant
future–it is now a competitive advantage over other legacy systems. Based on this we can gain
a better idea of what will lead in further conversions on the basis of this information. Based on
the times of the year, the analytical skill will adjust the options, so that you have an exact
picture of what customers want.
Conclusion:

Due to the challenges and opportunities created by the information revolution, Big Data
Analytics has emerged as a new frontier of creativity and expertise in the broad spectrum of
the e-commerce landscape. Big data analytics offers increasing value to e-commerce
companies by turning information into perspectives on solid decision-making and solution to
business problems using complexities of individuals, processes, and technologies. This is a
systematic approach that discusses information, sources, competences and systems to create a
competitive advantage.

Leading e-commerce firms such as Google, Amazon, eBay, ASOS, Netflix and Facebook have
already embraced big data analytics and experienced enormous growth. Through its systematic
review and creation of taxonomy of the key aspects of big data analytics , this study presents a
useful starting point for the application of big data analytics in emerging e-commerce research.
This presents an approach for encapsulating all the best practices that build and shape big data
analytics capabilities. This also further shows that big data analytics and its scope are well
defined, that distinctive features and types of big data are well known and that challenges are
properly addressed, and that the big data analytics app maximizes business value by providing
broad use and quick insight into organizations.