Degree Program: MASTER OF BUSINESS ADMINISTRATION (MBA)

Course Title: Strategic Management

Course Code:- MBA 721 Credit hours:- 3hrs

Prerequisites: NONE

Academic Year: -2nd Year, Semester I

Course Instructor and contact Address:

Name: Prof. Antony Dhason, PhD

Email: dr.dhasonantony@gmail.com

Office: Department of Management

College of Business and Economics
Chamo Campus
PO Box- 21
Arbaminch University
Arbaminch
Ethiopia
Cell: +251-946729222

Course Description: To succeed in the future, managers must develop the resources and capabilities
needed to gain and sustain advantage in competitive markets—traditional and emerging. The way in
which organizations attempt to develop such competitive advantage constitutes the essence of their
strategy. This course introduces the concept of strategic management through readings, discussion
and case analyses, and considers the basic direction and goals of an organization, the environment
(social, political, technological, economic and global factors), industry and market structure, and
organizational strengths and weaknesses. The emphasis is on the development and successful
implementation of strategy in different types of firms across industries.

Course Objectives: By the end of the course, students should be able to understand the basic elements
of planning and implementing strategy.

COURSE OUTLINE:

Chapter – 1: Basic Concepts of Strategic Management:

1.1 The study of strategic management

1.2 Phases of strategic management

1.3 Benefits of strategic management

1.4 Impact of globalization, innovation and sustainability

1.5 Theories of organizational adaptation

1.6 Creating a learning organization

1.7 Model of strategic management

1.8 Strategic decision making

1.9 Strategic audit

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Chapter - 2 Environmental Scanning:

2.1 External Environmental scanning:

2..1.1 Industry analysis

2.1.2 Competitive intelligence

2.2 Internal Analysis:

2.2.1 A Resource-Based Approach to Organizational Analysis

2.2.2 Business models

2.2.3 Value analysis

2.2.4 Scanning functional resources and capabilities

Chapter - 3 Strategy Formulation:

3.1 Situation Analysis and Business Strategy:

3.1.1 Situational analysis: SWOT approach

3.1.2 Review of mission and objectives

3.1.3 Business strategies

3.2 Corporate Strategy:

3.2.1 Corporate strategy

3.2.2 Directional strategy

3.2.3 Portfolio analysis

3.2.4 Corporate parenting strategy

3.3 Functional Strategy and Strategic Choice:

3.3.1 Functional strategy

3.3.2 The sourcing decision

3.3.3 Strategies to avoid

3.3.4 Strategic choice

3.3.5 Developing policies

Chapter - 4 Strategy Implementation:

4.1 Organizing for Action:

4.1.1 Strategy implementation

4.1.2 Who implements strategy

4.1.3 What must be done

4.1.4 Organizing for action

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4.2 Staffing and Directing:

4.2.1 Staffing

4.2.2 Leading

Chapter - 5 Evaluation and Control:

5.1 Evaluation and control in strategic management

5.2 Measuring performance

5.3 Strategic information systems

5.4 Problems in measuring performance

5.5 Guidelines for proper control

Reference:

 Fred R. David, Strategic Management, sixth edition, Prentice Hall, New York, 1997
 MCCarthy, Minichello & Curran Business policy and strategy, concepts and readings; Richard
D. Irwin Inc.
 Thompson, Jr & Strickland III; Strategic management, concepts and cases, Irwin McGraw- Hill.
 Pearce II & Robinson Jr. Strategic management, strategy formulation and implementation;
twelfth edition, MaGraw-Hill New York, NY, 2011
 Azhar Kazmi; Business policy and Strategic Management Tata McGraw- Hill publishing Co. Ltd.
 George Luffman, Edward Lea, Stuart Sanseron & Barin Kenny; Strategic management, an
analytical introduction; Blackwell Publishers Ltd.
 Franis Cheruilam; Business policy and strategic management; Himalaya publishing Houses.
 David Asch & Cliff Bowman; Readings in Strategic management; The Macmillan press Lts.
 Fred R. David Strategy Management Prentice Hall, New Jersey six editions. Wendy Robson
strategic Management and information system, Pitman Publishing 1997.
 Cliff Bowmen and David Asch Managing strategy Macmillan Business 1996.
 Peers/Robinson, strategic management and any other business policy and Strategy book can
be used as a reference.

Teaching Methods:

 Lecture
 Article Review
 Case Review

Evaluation:

 Individual Assignment 20%

 Group Assignment 30%
 Final Exam 50%

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