Republic of the Philippines

CEBU TECHNOLOGICAL UNIVERSITY

MAIN CAMPUS
M..J. Cuenco Avenue Cor. R. Palma St., Cebu City, Philippines
Website: http://www.ctu.edu.ph E-mail: thepresident@ctu.edu.ph
Tel. No. +6332 402 4060 local 1135

COLLEGE OF ENGINEERING
INDUSTRIAL ENGINEERING DEPARTMENT

November 10, 2019

Ma. Elena C. Arbon

OIC Assistant Regional Director, Provincial Director
Department of Trade and Industry
3F Rm. 311 WDC Bldg., Osmeña Blvd., Cebu City

Madam:

Greetings of peace and solidarity!

We are fifth year students of the Cebu Technological University – Main Campus taking up
Bachelor of Science in Industrial Engineering. In fulfillment of our course IE 514 –
Undergraduate Research, we are conducting a research entitled “Halal-Certification Readiness of
Cebu City: Identification and Evaluation of Barriers in its Adoption Through Fuzzy DEMATEL
Approach,” which aims to identify and examine the challenges or gaps in the adoption of Halal-
certification of food establishments, particularly restaurants, in Cebu City.

The subject on Halal foods and industry, which was initially brought up by our adviser, caught
our interest as there is little study in the city about it. After some investigation about the subject,
we learned of some details about the current situation of Halal industry in the city and learned
about the shortage of Halal-certified restaurants, despite the extensive efforts of our city
administrators to support Halal industry. That being the case, we are very eager to deeply
understand the reasons pointing to the said problem. As such, we want to determine and
investigate the barriers in the Halal-certification of restaurants in Cebu City. The results of this
study will hopefully determine the interrelationships of the barriers and give input about what
barriers need to be primarily addressed and how in order to fully harness the benefits of Halal
industry.

We are in the process of gathering data that will be used in our study. We believe that you are
well-versed about the subject and that you have the right judgment and information we need for
our study. Attached with this letter is a list of barriers of halal-certification we consolidated from
different literatures that we humbly request of you to verify and validate.

We believe that you are with us in our enthusiasm to finish the requirement as compliance for our
course to develop our well-being. We hope for your positive response on this humble matter.
Your prompt response will be greatly appreciated.

Respectfully yours,

Amilyn A. Calima Cherelie G. Laput

Student, BSIE Student, BSIE

Noted by:

Engr. Teresita B. Capin

Thesis Adviser

“A premier multi-disciplinary technological university “

 Republic of the Philippines
CEBU TECHNOLOGICAL UNIVERSITY
MAIN CAMPUS
M..J. Cuenco Avenue Cor. R. Palma St., Cebu City, Philippines
Website: http://www.ctu.edu.ph E-mail: thepresident@ctu.edu.ph
Tel. No. +6332 402 4060 local 1135

COLLEGE OF ENGINEERING
INDUSTRIAL ENGINEERING DEPARTMENT

PART I. Instruction: The barriers listed below are consolidated from various literatures in the
web. In a local perspective, identify if the barriers in Halal-certification of restaurants
listed below are faced by the city or not by checking the corresponding cell.

VALIDATION
BARRIERS BRIEF DESCRIPTION NOT
BARRIER
BARRIER
Lack of management support in
Lack of top
B1 terms of dedication and
management support
involvement to adopt the HCAA
Less effective enforcement policies
Weak enforcement
for the compliance of the halal
B2 and compliance of
standard provided by the credible
halal logo
halal certification body
Lack of organization’s interest to
Lack of consumer
B3 educate the consumers regarding
awareness
the halal product and services
The number of available halal-
Scarcity of halal
certifying professional is not
B4 certifying
enough to fulfil the demand of
professionals
HCAA
Lack of infrastructure to develop
Lack of infrastructure the required workforce skills and
B5 facilities for the halal competencies and effective
product production facilities to produce the
halal product
Lack of clear
Lack of the clear understanding of
understanding of halal
B6 halal additive related issues due to
and additive issues for
the less research in this area
halal products
Lack of research and Lack of research and development
development (R&D) to understand the halal, educate the
B7
in the area of halal for customers, and provide support for
commercialization the development of halal business
Lack of Government
Lack of government support for
support for the making
B8 developing the halal related norms
and enforcement of
and enforcement policies
halal-related norms
Lack of globally accepted
Lack of globally
certification bodies due to a large
B9 accepted halal
number of different halal
certifying bodies
certification bodies over the globe
Lack of effective coordination and
Lack of collaboration collaboration among the halal
among different halal- certifying organization to develop
B10
certifying the effective halal certification
organizations system based on assessment and
accreditation
Lack of academic and professional
Lack of program/ Training
B11 academic/professional program/Certification program/
program Capacity building of halal
professionals

“A premier multi-disciplinary technological university “

 Republic of the Philippines
CEBU TECHNOLOGICAL UNIVERSITY
MAIN CAMPUS
M..J. Cuenco Avenue Cor. R. Palma St., Cebu City, Philippines
Website: http://www.ctu.edu.ph E-mail: thepresident@ctu.edu.ph
Tel. No. +6332 402 4060 local 1135

COLLEGE OF ENGINEERING
Inadequate (unified) customer
Inadequate customer support from halal certifying
B12
support organizations with complicated
systems, processes, etc.
Lack of codification of Lack of codification of processes,
B13 processes, technology technology and related issues and
and related issues their weak compliances
Higher cost of halal
B14 Costly implementation and its associated
Financial Viability
Reduced product quality and then
B15 Fear of being caught
market access for organizations

PART II. Instruction: The table below is provided for you to supply barriers faced by Cebu City
in Halal-certification of restaurants that are not stated in the table above.

BARRIERS BRIEF DESCRIPTION

“A premier multi-disciplinary technological university “