TGV3M - Gr.

11 TV & Video Production

Student Name: ______________________________________ Assignment: Static - TV Video Segment Graphics
Teacher: Mr. Elsie
Learning Goals - by the end of this activity, students will be expected to:
• produce engaging and complementary full page and lower thirds graphics that connect to previously edited TV video segment
• learn and apply the principles and elements of graphic design
• work through a design process to successfully develop an original graphic design
• identify and apply a variety of graphic design concepts utilizing Adobe Photoshop
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Assignment Objective: Students will create both a full page and lower thirds TV graphic for high definition television based on the lessons, tools and techniques taught in class. Students will create graphics based on their previously edited TV video segment. Graphics are to be used within their final TV video
segment.

Assignment Requirements:
1 x Full Page Graphic
1 x Lower Third Graphic design for all necessary on camera talent in your TV video segment

Assignment: Static - TV Video Segment Graphics Rubric

Level 2 (criteria partially met) Level 3 (criteria met) Level 4 (exceeds expectations)

Graphic Development - Title Safe and Safe Action Overlay

Safe Overlays (Title Safe and Safe Action) included

Most graphic elements fit correctly within Title Safe and Safe Action overlay areas

Graphic Development - Design Principles and Elements

Graphic demonstrates proper use of the following:

Design Elements: Shapes, Images and Text
Design Principles: Hierarchy; Placement/Alignment; Scale; Typography; Colour; Unity/Patterns/Repetition
Alignment and position of most graphic elements are organized to lead the eye
Most graphic elements work well together as an engaging design

Graphic Development - Images

Downloaded images are high quality (minimum of 1920 x 1080 pixels)

No distortion or stretching of downloaded images

Graphic Development - Typography

Typography must complement the graphic elements and the TV video segment content
2 font styles maximum
Font styles are clearly legible and complement all graphic elements with attention to hierarchy
Font size is clearly legible and complements all graphic elements with attention to hierarchy

Graphic Development - Colour Scheme

Colour scheme must complement the graphic elements and the TV video segment content
Colour scheme demonstrates knowledge of contrast and shades
Three colours minimum in colour scheme

Graphic Development - Visual Consistency

All graphic elements within both the full page and lower thirds graphics are visually consistent (ie: typography, colour
scheme, shapes, images etc.)

Graphic Development - Layers

Most layers are given a name that identifies the layer content appropriately
Only relevant layers are to be included in final Photoshop document