Corporate Identity Guidelines

Identity Guidelines

Contents
Introduction 3

Logotype 4

Artwork 5

Placing the logo 6

Colour usage 7

Typography 8

Incorrect usage 9

Layout 10

Advertising 12

Further information 13
Identity Guidelines

Introduction
This identity manual has been produced to • Department Publications
inform and assist the Department of Transport in • Display/Exhibition Stands
correctly applying the new identity. It is essential • Videos
that the identity of the Department of Transport • Advertisements & Supplements
is used in a consistent manner. Therefore, the • Conference Material
requirements set out in this manual should be • CD-ROMs
adhered to at all times. Advice and assistance in • Websites
implementing these requirements is available • Offer Letters, correspondence with
from the Department’s Customer service unit see projects/beneficiaries
page 19 for further information. • Press Releases
• Launches/Awards
How to promote the role of the
• Posters
Department of Transport
• Identity cards
The Department of Transport logo will represent
• Stationery
the involvement of the Department and its
• General promotional material
Agencies in relation to all Department of
• Department Merchandise
Transport projects.
All measures or projects/schemes being Using the Department of Transport logo
implemented under the Department of with other logos
Transport, irrespective of the source of The use of other logos on publicity materials and
funding, must display the Department of signage should be kept to a minimum.
Transport logo on all signs and on all
The Department of transport logo should appear first
advertisements, publicity and information
in a horizontal array or on top in a vertical array.
material.
The Department of Transport logo should not
Where to use the Department of Transport logo be rendered smaller than other logos placed
The Department of Transport Logo, should feature in the same field of vision.
on the following:
• Billboards/Publicity Signage

• Plaques
• Brochures/ Promotional Literature
• Application Forms

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Identity Guidelines

Logotype
The structure
The logo comprises three basic elements:
Two colour logo (english version) in Pantone 376 and Pantone 634.
an image of a harp to represent the State; Suitable for spot and process colour reproduction.

the Department title primarily in English

with an Irish translation and, finally the
graphic containing the three arrows.
The logo must always be used with all
three elements.

Reversing the logo

In some applications, the background
colour/s selected may be close in tone
to the logo. To ensure that the identity
Single colour logos (english version) in black and white. Suitable for
stands out, a white reversible option has spot and process colour reproduction.

been created.

Key Fonts
‘Department of Transport’ is Trade Gothic
Bold Condensed Oblique.

‘An Roinn Iompair’ is set in Trade Gothic Two colour logo (irish version) in Pantone 376 and Pantone 634.
Suitable for spot and process colour reproduction.
Oblique.

Single colour logos (irish version) in black and white. Suitable for
spot and process colour reproduction.

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Identity Guidelines

Artwork
The key artwork files
To facilitate the placement of the logo in
full colour, spot colour and Black & White
applications, separate digital artwork files
have been created as illustrator eps files. Two colour logo in Pantone 376 and Pantone 634. Suitable for
spot and process colour reproduction.
The logo is also available in jpeg. gif and
bitmap formats in both English and Irish

These files can be supplied by the

Department of Transport formatted for MAC
or PC, please refer to page 13 for further
information.

Minimum logo size

The logo can appear in a wide spectrum of
Single colour logos in black and white. Suitable for spot and
sizes, however, the logo should not be ren- process colour reproduction.
dered smaller than 50mm in horizontal
width.

50mm

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Identity Guidelines

Placing the logo

Safe zone
A clear ‘safe zone’ should be used, as
indicated below, so that no other type or
graphic information infringes on the logo.
An equal clear area should be left on all
sides of the logo which should be no
smaller than the measurement ‘z’ as
indicated below.
The ‘z’ measurement is measured from the
‘cap height’ of the top line of text and the
‘baseline’ of the bottom line of text as per
the diagram.

cap height

z
z

baseline

Positioning of logo with other logos

For horizontal positioning the logo should
be placed to the extreme left. For vertical
positioning the logo should be positioned to
the top of the alignment.

Occasionally the logo may be used with

other logos whose placement may take
precedence over the Department logo e.g.
the NDP or EU logos. It is wise to check if
other logos are subject to their own usage
guidelines before proceeding.
Vertical alignment

Horizontal alignment.

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Identity Guidelines

Colour usage
Primary colours
The principle colours of the Department
of Transport logo are Pantone 376 and
Pantone 634. Single colour and spot colour
applications, this should be colour-matched
to a pantone colour swatch. The codes for
Never reproduce the logo in colours other than those specified.
Process colour, and RGB (Red, Green, Blue)
are illustrated in the chart below.

Pantone/Spot Colour CMYK/Process RGB/Screen

PANTONE 376 C56 M0 Y100 K0 R50.5 G66.9 B0

PANTONE 634 C100 M0 Y9 K47 R0 G29.9 B45

Complementary colours
A palette of complementary colours has
been chosen to go with the new identity.
The colours proposed can be used as back-
ground colours for document/brochure cov-
ers or as tint boxes in reports. The intention
is to increase the colour opportunities avail-
able on design projects. Their colour refer-
ences are illustrated in the chart below

Pantone/Spot Colour CMYK/Process RGB/Screen

PANTONE 130 C0 M27 Y100 K0 R100 G62 B0

PANTONE 651 C43 M18 Y0 K6 R43.9 G58.7 B71.4

PANTONE 367 C30 M0 Y60 K0 R66.4 G80.3 B36.9

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Identity Guidelines

Typography
Fonts
The main font used in the Department of
Transport logo is Trade Gothic This typeface
should be used as a headline font for
display type. ‘Department of Transport’
is set in Trade Gothic Bold Condensed
Oblique. ‘An Roinn Iompair’ is set in
Trade Gothic Oblique. Trade Gothic is
available in a variety of weights and easily
sourced from any supplier of typefaces.

The font Arial is to be used for internal

documents. Arial is a default PC font and
is supplied with windows.

Trade Gothic Bold Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&**()+>?
Trade Gothic Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&**()+>?
Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&**()+>?
Arial Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890!@£$%^&**()+>?

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 Identity Guidelines

Layout
The logo and documents - A formats
When placing the Department of Transport
logo on a document use a simple one half
margin within which to place the
Department of Transport logo to the left or
right at the top or bottom of the document.
This will apply to A1, A2, A3, A4 and A5.

Right-hand zone. Right-hand zone.

Statement of Strategy 2003-2005

Left-hand zone. Left-hand zone.

‘A’ document format with logo postitioned at the bottom of document (top placement is also acceptable).

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 Identity Guidelines

Layout
The logo and documents - DL formats
When placing the Department logo on DL format (99mm x 210mm) documents the
logo should be placed in the top third or the bottom third of the document to maximise
on the image area.

Statement of Strategy 2003-2005

Top Third.

Bottom Third.

Statement of Strategy 2003-2005

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Identity Guidelines

Incorrect usage
The logo used incorrectly
The key to good identity is a consistency of application. The application
of the Department of Transport logo must conform to the guidelines set
out in this document. Below are some examples of incorrect usage.

Do not frame the logo in white, use the reverse version of Correct usage.
the logo in white.

The logo must not be used in greyscale, use mono version Correct usage.
of logo instead.

Corporate colours must not be altered. Correct usage.

The identity size ratio must not be altered. Correct usage.

Department of Transport
An Roinn Iompair

Corporate typefaces must not be altered. Correct usage.

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Identity Guidelines

Advertising
Advertising and publications
Layout and design of advertisements and
publications should follow the following
guidelines; ample clear space around the
logo, text or images should never crowd
the logo. Images should take advantage of
dramatic cropping to heighten overall
impact. Always use the correct Trade Gothic
typeface, contrasts in font weight will add
to both message and legibility. Never repro-
duce the logo in colours other than those
specified.

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Identity Guidelines

Further information
Information
For any further enquiries relating to the
Department of Transport logo and the
Department’s corporate identity please contact:
The Customer Service Manager
The Department of Transport
25 Clare Street
Dublin 2

Telephone: + 353 1 670 7444

or locall 1890 443311
E-mail: info@transport.ie

The Department logo is available on disk

from the Customer Service Unit. It is avail-
able in both PC and MAC formats.
This guide exists in printed format as
well as a downloadable PDF and can be
found on the Department’s website
www.transport.ie

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