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The end product of the accounting process, which reveals the financial result of
the specified period and financial position as on particular date. It is the basic and
Reports which summarize the financial position, operating results and cash flows
of a business.
1. Statement of Performance
Also called the Statement of Profit and Loss or the Income Statement
Financial analysis may help managers identify operating problems (slow credit
Financial analysis may identify areas for financial planning (needed capital
For creditors:
Getting the answers to questions raised in financial decisions. Finding the next
alternatives
Some analytics provide answers in themselves. That is, a good portion of the
a trend.
Industry averages for other companies in the same business to identify our
Intracompany
Competitor
Industry
Guidelines
Tools of Analysis
across time
base amount
1. The basic statements include the balance sheet, income statement, statement of
4. The statement of cash flows should properly describe all cash effect of the company’s
pesos.
7. Proper classifications are to be made, like sales cost sales, selling expenses,
intangibles, etc.
8. There should be disclosure of significant accounting policies.
10. The earnings per share should be disclosed on the face of the income statement.
2. Analyze Transactions
3. Record Transactions
4. Post Transactions
Adjustments
recognized.
recognized. Depreciation is the process of computing expense from allocating the cost
is recognized.
recognized.
recognized.
Financial
Tax
Management
Accounting System
management still has many choices as to the types and amount of accounting information
to be developed.
Information System
Borrowing
Risk Assessment
Control Activities
1. Provide specific information about assets, liabilities, equity, income and expenses,
including gains and losses, contributions by and distributions to owners in their capacity
2. Provide information useful in predicting amount, timing and uncertainty of future cash
flows.
Owners
Creditors
Potential investors
Labor Unions
Governmental agencies
Suppliers
Customers
Trade associations
General public
Board of directors
Vice presidents
Plant managers
Store managers
Line supervisors
• Relevance
• Representational faithfulness
comprehensible.
Can provide useful information as a first step in developing insights into the
Can be used to compare the performance of a single company over time – Time
Series Analysis
Tools of Analysis
2. Financial Ratios
Current Ratio
The Current Ratio measures a company's ability to pay their current obligations.
The greater extent to which current assets exceed current liabilities, the easier
have liquidity problems. However, a significantly higher ratio may suggest that
the company is not efficiently using its funds. A satisfactory Current Ratio for a
This ratio is like the current ratio but excludes current assets such as
into cash.
The acid-test ratio is used to indicate a company’s ability to pay off its
not ordinarily an asset that can be easily and quickly converted into cash.
Compared to the current ratio – a liquidity or debt ratio which does include
The higher the ratio, the better the company’s liquidity and overall financial
extremely high quick ratio (for example, a ratio of 10) is not considered
favorable, as it may indicate that the company has excess cash that is not
being wisely put to use growing its business. A very high ratio may also
indicate that the company’s accounts receivables are excessively high –
The optimal acid-test ratio number for a specific company depends on the
industry and marketplaces the company operates in, the exact nature of the
For example, a relatively low acid-test ratio is less significant for a well-
with very solid credit, so that it can easily access short-term financing if the
need arises.
As with virtually any financial metric, there are a number of limitations and
The acid-test ratio alone is not sufficient to determine the liquidity position
of the company. Other liquidity ratios such as the current ratio or cash flow
ratio are commonly used in conjunction with the acid-test ratio to provide a
The ratio excludes inventory from the calculation because inventory is not
quickly sell their inventory at a fair market price. In such cases, the
into cash.
The ratio does not provide information about the timing and level of cash
The acid-test ratio assumes that accounts receivable are easily and readily
available for collection, but that may not actually be the case.
3. Cash Ratio - Even more conservative than quick ratio: Cash plus marketable
4. Defensive Interval - This measure how long your business could survive without cash
5. Accounts Receivable Turnover - This ratio measures how many times a company
converts its receivables into cash each year. Accounts receivable turnover is
an efficiency ratio or activity ratio that measures how many times a business can turn
its accounts receivable into cash during a period. In other words, the accounts
receivable turnover ratio measures how many times a business can collect its average
Analysis
collect its receivables, it only makes sense that a higher ratio would be more
favorable. Higher ratios mean that companies are collecting their receivables
more frequently throughout the year. For instance, a ratio of 2 means that the
company collected its average receivables twice during the year. In other
words, this company is collecting is money from customers every six months.
Higher efficiency is favorable from a cash flow standpoint as well. If a company
can collect cash from customers sooner, it will be able to use that cash to pay
Accounts receivable turnover also is and indication of the quality of credit sales
and receivables. A company with a higher ratio shows that credit sales are
more likely to be collected than a company with a lower ratio. Since accounts
important.
6. Inventory Turnover - This ratio measures the number of times merchandise is sold
The inventory turnover ratio is an efficiency ratio that shows how effectively
inventory is managed by comparing cost of goods sold with average inventory for a
period. This measures how many times average inventory is “turned” or sold during a
period. In other words, it measures how many times a company sold its total average
This ratio is important because total turnover depends on two main components of
performance.
purchased during the year, the company will have to sell greater amounts
of inventory to improve its turnover. If the company can’t sell these greater
amounts of inventory, it will incur storage costs and other holding costs.
The second component is sales. Sales have to match inventory purchases
otherwise the inventory will not turn effectively. That’s why the purchasing
Analysis
does not overspend by buying too much inventory and wastes resources by
storing non-salable inventory. It also shows that the company can effectively
is. Think about it. Inventory is one of the biggest assets a retailer reports on
company. This measurement shows how easily a company can turn its
as collateral for loans. Banks want to know that this inventory will be easy
to sell.
Inventory turns vary with industry. For instance, the apparel industry will
7. Days’ Sales Uncollected - The days sales outstanding calculation, also called the
average collection period or days’ sales in receivables, measures the number of days
it takes a company to collect cash from its credit sales. This calculation shows the
The sooner cash can be collected, the sooner this cash can be used for other
operations. Both liquidity and cash flows increase with a lower day’s sales outstanding
measurement.
Analysis
The days sales outstanding formula shows investors and creditors how well
companies’ can collect cash from their customers. Obviously, sales don’t
matter if cash is never collected. This ratio measures the number of days it
A lower ratio is more favorable because it means companies collect cash earlier
from customers and can use this cash for other operations. It also shows that
the accounts receivables are good and won’t be written off as bad debts.
customers who are unable or unwilling to pay for their purchases. Companies
with high days sales ratios are unable to convert sales into cash as quickly as
8. Total Asset Turnover - The asset turnover ratio is an efficiency ratio that measures
a company’s ability to generate sales from its assets by comparing net sales with
average total assets. In other words, this ratio shows how efficiently a company can
The total asset turnover ratio calculates net sales as a percentage of assets to
show how many sales are generated from each peso of company assets. For
instance, a ratio of .5 means that each peso of assets generates 50 cents of sales.
Analysis
This ratio measures how efficiently a firm uses its assets to generate sales, so
a higher ratio is always more favorable. Higher turnover ratios mean the
company is using its assets more efficiently. Lower ratios mean that the
company isn’t using its assets efficiently and most likely have management or
production problems.
For instance, a ratio of 1 means that the net sales of a company equals the
average total assets for the year. In other words, the company is generating 1
Like with most ratios, the asset turnover ratio is based on industry standards.
Some industries use assets more efficiently than others. To get a true sense of
how well a company’s assets are being used, it must be compared to other
The total asset turnover ratio is a general efficiency ratio that measures how
efficiently a company uses all of its assets. This gives investors and creditors
an idea of how a company is managed and uses its assets to produce products
and sales.
Sometimes investors also want to see how companies use more specific assets
like fixed assets and current assets. The fixed asset turnover ratio and the
working capital ratio are turnover ratios similar to the asset turnover ratio that
overdrafts by equity, long-term loans and bank overdrafts. The higher the gearing, the
more vulnerable the company is to increasing interest rates. Most lenders will refuse
creditors.
percentage of its total assets. In a sense, the debt ratio shows a company’s
ability to pay off its liabilities with its assets. In other words, this shows how
many assets the company must sell in order to pay off all of its liabilities.
higher levels of liabilities compared with assets are considered highly leveraged
This helps investors and creditors analysis the overall debt burden on the
company as well as the firm’s ability to pay off the debt in future, uncertain
economic times.
Analysis
The debt ratio is shown in decimal format because it calculates total liabilities as a
percentage of total assets. As with many solvency ratios, a lower ratio is more
A lower debt ratio usually implies a more stable business with the potential of
longevity because a company with lower ratio also has lower overall debt. Each
industry has its own benchmarks for debt, but .5 is reasonable ratio.
A debt ratio of .5 is often considered to be less risky. This means that the company
has twice as many assets as liabilities. Or said a different way, this company’s
liabilities are only 50 percent of its total assets. Essentially, only its creditors own
half of the company’s assets and the shareholders own the remainder of the
assets.
A ratio of 1 means that total liabilities equals total assets. In other words, the
company would have to sell off all of its assets in order to pay off its liabilities.
Obviously, this is a highly leverage firm. Once its assets are sold off, the business
The debt ratio is a fundamental solvency ratio because creditors are always
concerned about being repaid. When companies borrow more money, their ratio
increases creditors will no longer loan them money. Companies with higher debt
ratios are better off looking to equity financing to grow their operations.
This ratio measures what portion of a company’s assets are contributed by owners.
The equity ratio is an investment leverage or solvency ratio that measures the
amount of assets that are financed by owners’ investments by comparing the total
The equity ratio highlights two important financial concepts of a solvent and
sustainable business.
1. The first component shows how much of the total company assets are owned
outright by the investors. In other words, after all of the liabilities are paid off, the
debt. The equity ratio measures how much of a firm’s assets were financed by
investors. In other words, this is the investors’ stake in the company. This is what
they are on the hook for. The inverse of this calculation shows the amount of assets
that were financed by debt. Companies with higher equity ratios show new
investors and creditors that investors believe in the company and are willing to
Analysis
In general, higher equity ratios are typically favorable for companies. This is usually
the case for several reasons. Higher investment levels by shareholders shows
potential shareholders that the company is worth investing in since so many investors
are willing to finance the company. A higher ratio also shows potential creditors that
the company is more sustainable and less risky to lend future loans.
Equity financing in general is much cheaper than debt financing because of the
interest expenses related to debt financing. Companies with higher equity ratios
should have less financing and debt service costs than companies with lower ratios.
As with all ratios, they are contingent on the industry. Exact ratio performance
the book value of company assets with the book value of secured liabilities.
This solvency ratio shows creditors and investors what percentage of assets are
secured by creditors. In other words, it shows how many assets the creditors have
This is the most common measure of the ability of a firm’s operations to provide
The times interest earned ratio, sometimes called the interest coverage ratio, is a
coverage ratio that measures the proportionate amount of income that can be used
In some respects, the times interest ratio is considered a solvency ratio because it
measures a firm’s ability to make interest and debt service payments. Since these
interest payments are usually made on a long-term basis, they are often treated
as an ongoing, fixed expense. As with most fixed expenses, if the company can’t
make the payments, it could go bankrupt and cease to exist. Thus, this ratio could
Analysis
The times interest ratio is stated in numbers as opposed to a percentage. The ratio
indicates how many times a company could pay the interest with its before tax
income, so obviously the larger ratios are considered more favorable than smaller
ratios. In other words, a ratio of 4 means that a company makes enough income
to pay for its total interest expense 4 times over. Said another way, this company’s
income is 4 times higher than its interest expense for the year. As you can see,
creditors would favor a company with a much higher times interest ratio because
it shows the company can afford to pay its interest payments when they come due.
Higher ratios are less risky while lower ratios indicate credit risk.
Profitability
1. Profit Margin - This ratio describes a company’s ability to earn a net income from
sales.
2. Gross Margin - This ratio measures the amount remaining from P1 in sales that is
left to cover operating expenses and a profit after considering cost of sales.
3. Return on Total Assets - This ratio is generally considered the best overall measure
of a company’s profitability.
Also called Return on Investments (ROI), this metric provides the return on assets.
Bear in mind that total assets equals total capital. In other words, how much did
Many analysts consider EBIT rather than Net Income. Those favoring cash return
Some analysts use the average of beginning and ending total assets. Others use
This measure indicates how well the company employed the owners’ investments to earn
income.
6. Basic Earnings per Share - This measure indicates how much income was earned
guideline in gauging stock values. Generally, the higher the price-earnings ratio, the
• Liquidity measures how readily assets can be converted to cash relative to how
maintain its productive capacity a still meet interest and principal payments on
long-term debt.
Revenues are recorded in the period when they are “earned” and become “measurable.”
Revenues are “earned” when the seller has performed a service or conveyed an
asset to a buyer.
Revenues are “measurable” when the value to be received for that service or asset
differences between net income and associated cash receipts and payment from
operations
cash and non-cash aspects of a firm’s investing and financing transactions during
Learn the business of the company whose financial statements you are analyzing.
its limitations.
In ratio analysis, gather peer data (industry, company) as well as internal financial
Assess every detail gathered from disclosures as well as outside sources as to its
meaningless.
• Financial statements that are being compared should be dated at the same point
in time.