CHAPTER 1:

BUSINESS OVERVIEW

 Company Profile
BeautyMax was established in Philippines on October 4, 2018 and incorporated
October 11, 2018. This includes a customer base that is devoted to the company and
its brand particularly in the Philippines. Small Company in Founded in 2018. 2018-
The BeautyMax first store opened in the Philippines. Decided to take the public and
succeeded by opening more stores.
Our product Beauty Max with Aloevera and Whitening Skin. This product is use
mostly for women at age of 17 years old and above. Avoid to use ages from 13 years
old below because it has a chemical. And this is also not only an ordinary product
unlike the others.
 Product/Company Logo

The logo for Beauty Max has a hidden messages. The face of the girl symbolize the
beauty with glamorous- as the hair embrace the pleasure in releasing confidence.

 Goals
In order to fulfill the business to be successful in the industry and obtain the
capability to grow and improve what must be to achieve. The financial and non-
 financial goals will be specifically have objectives to measure the growth of the
company.

The financial goals is the basis to be more enable in motivating for a simple
business to be competitive with other businesses. And in order to achieve long term
capability, our company wants to earn money by producing product to the industry. It
is set that business owner keep an eye for financial longing to have a good return in
overall profitability.
 Increase Revenue
 Economical Cost
 Profitability
 Advertising

The Non-Financial goals is state for developing needs for more resources and
improvements. Having goals helps our small business to focus to plan improving the
business as a whole. As dealing with these targets consumer- can contribute the
company strengths that would result reaching the improvement of non-financial that
will affect also the financial goals, such as profitability
 customer satisfaction
 customer services
 planning and monitoring
 production quality

 Mission
“To offer a preeminent high quality beauty product at economical price for the
consumers.”

 Vision
“A brighten and smoothen skin, to own self-confidence in becoming Exceptional
Beauty.”
 CHAPTER 2

CHANNEL MANAGEMENT

Distributions of the product such as direct,retail or distributions etc.

In our product beauty max we use intensive or indirect distributions to our product to
penetrate as much of the market as possible so that the consumers encounter the product
virtually everywhere they go.

PRODUCER WHOLESALER CONSUMER

LOCATIONS- PLACE

We currently selling BEAUTY MAX in drugstores,supermarkets,malls and in the

market places .

CRITERIA FOR EVALUATING DISTRIBUTIONS REASON WHY DID YOU

COME UP WITH THAT DISTRIBUTION CHANNEL?

We use indirect distribution or producer to wholesaler to customer is we can distribute

our product in large geographic areas/anywhere and be recognize by our future costumers
rapidly.
 CHAPTER III

DIRECT COMPETITORS:

URIELLE ALOE VERA GLUTATHIONE SOAP

Urielle Aloe Vera Glutathione Soap removes dark spots caused by sun damage & freckles,
scars & wrinkles.

Strength:

Affordable

Personal relationships with customers

Weaknesses:

New in the market

Limited product availability

LUXE ORGANIC

Luxe is a glutathione soap containing Aloe Vera as well.

Strength:

Effective in preventing anti aging and removing dark spots.

Available in different malls

Weaknesses:

Lack of advertisement

Targets primarily only the female segment & products not too popular with men

INDIRECT COMPETITORS:

NIVEA

Strength:

The Cold cream domination

Distribution and global presence

 Brand Colors

Weaknesses:

Expansion

Competition restricting Nivea’s sale in other segments

DOVE

Strength:

Unconventional strategies

Effective advertising

Continuously evolving campaign

Dove wins many award

Weaknesses:

High price limits the target customers

High marketing expense

Strong competition

Uniqueness of the product:

The uniqueness of our product is that it contains sun protection factor which the other
product does not have. Our product is a whitening soap but still you can enjoy your day under
the sun without thinking you might have a sun burn. BeautyMax protects your skin from
sunburn because of its Aloe Vera content. You can enjoy the sun even without sunblock
 CHAPTER IV

TARGET MARKET

Our target market is for everyone who wanted to have a smooth skin and whiten skin.
It can be young or old people in 20 above. It is also can be for girls since our soap product is
Beauty Max. Our product can be bought at Malls, Watson's, Mercury, and etc. And our
product is affordable so everyone can afford since it has a lower price.

is is also applicable to those who have a job's or even without because of our low
price.It is also applicable for those students since most of them are teenager they problem in
their skin. Beauty Max is for all women so that can have a smooth and whiten skin.
 CHAPTER V

PRODUCT SERVICE MANAGEMENT

The process of creating and changing the information about a company’s products of
offerings. For example, many business websites have a product service management
specialist who maintains their online product according to the current list of products and
services that company provides to customers. May includes several business involved with
creating developing maintaining, improving and obtaining products.

Example:

 Developing new product

 Maintaining ang improving products
 Obtaining products for resale
 Marketing research guides developing products around customer wants and needs

IMPROVING PRODUCTS/SERVICES

Improving, or at least maintaining, the quality of services, products, workplace and

marketing practices is always to be the first plan for any business success. Often many
business managers/owners wonder they provide the same product/service to customers as
their competitor do, but the competitor is winning and they are losing. This is just because
they lack some thing called ‘dedication for quality’; although the difference will be very
minute but it is the deciding factor.

Example: improving the quality of products and services.

Create a long-term plan for quality improvement, break it in to small steps, and then
make changes to achieve goals of each step.

Give supreme priority of quality in every plans and procedures. Remember, adjusting
quality with time, cost or labor can provide temporary benefits but permanently destroy the
future.

Talk often with your clients. Investigate why they like you, why they are tempting to
go to your competitors or what else they expect from you.

Talk politely with your employees, especially sales persons, what do them and their
clients expect from the company and why company fail to deliver so.

Frequently compare your product with your competitors and find out where you are
winning and where you are losing.

Always look for possibilities to improve your product and service. Carefully analyze
every technical/social developments and think how that can help you in your business.
 CHAPTER VI

PROMOTION AND ADVERTISING

Advertising is so important because it is a vital part of the marketing mix that

involves balancing own needs, our customer needs and pushing our brand beauty max in the
right direction. In order to meet our specific goal, to fulfill our business' success and obtain
the capability to grow and improve, it is important to do a promotion and advertising.

The beauty Max primary promotion and advertising strategy that we will use to
inform, persuade and influence the consumers purchase decision is through posting the
product online or in social medias and also in television to widen the views and the interested
at beauty max.
 CHAPTER VII

PRICING

We offer our product "Beauty Max" to the customers in a low/affordable price. In

pricing, we used one of the pricing strategy which is the Psychological Pricing Strategy. We
offer our product to the customers worth of Php 99.00 to attract more consumers rather than a
flat 100. Even though the difference is small,consumers perceive Php 99.00 as a lower price.
This is known as the "left-digit effect." Our goal is using Psychological pricing that
encourages consumer to buy products based on emotions rather than on common-sense logic.
Using this pricing strategy , it's a chance to increase our demand.

Using this pricing strategy , it's a chance to increase our demand, revenues and can
help us to put the attention of our target market/customers to buy our product "Beauty Max"
because of very affordable price. If our demand increase, our company can b competitive to
the competitors of our company.
 CHAPTER VIII

SALES FORECAST

Sales forecasting is the process of estimating future sales. Accurate sales forecasts
enable companies to make informed business decisions and predict short-term and long-term
performance. Companies can base their forecasts on past sales data, industry-wide
comparisons, and economic trends.

SALES FORECAST

100

90

80

70

60 2018
2019
50
75% 2020
40

30 55%

20
20%
10

0
2018 2019 2020

The product of BEAUTYMAX will become more popular so it will have an expected
sales rate of 20% but in the next year which is 2019, the sales of BEAUTYMAX will be
expected to be increase from 20% to 55% because of different advertising strategies that the
company will conduct in the future. And the next year which is 2020 the company also
expect the increase of sales from 35% to 75% because of the invention of different
technologies that can help the company to advertise the product.
 CHAPTER IX

SWOT ANALYSIS

A SWOT analysis is often used at the start of or as part of a strategic planning

exercise. The framework is considered a powerful support for decision-making because it
enables an entity to uncover opportunities for success that were previously unarticulated or to
highlight threats before they become overly burdensome.

STRENGHT WEAKNESSES

With good accommodation Limited stock

Ability to sell online Dirty Premises

Clean facilities Competitors can offer similar product

quickly
High Quality: Our soap is SLS Free
Limited flexibility pricing
Very good and satisfying service

Reliability: Our customers will rely on us to Difficult to enlarge the business

deliver with a good quality and affordable price
Repositioning
Uniqueness: Our product is unique especially in
terms of the very good result of using our
product SW
OPPURTUNITIES OT THREATS

Ability to develop additional stores Limited funding

Affiliate relations with a related sellers Increase of competitors

More promotions like price offs and Changes in regulations

samples
Decreasing investments
Beauty max must reinforced its beauty
Increasing interest rate
segment
Construction site near area or the area itself
New business opening or stalls
Price war
Can attract tourists