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DHL Marketing Mix:-

DHL is a division of the German Logistics Company founded in 1969 named Deutsche Post
DHL. Today DHL Express has more than 3,25,000 employees across the globe. DHL Express is
a logistic company that provides air and sea mail services to individuals as well as enterprises.

It was in the late 1970s when the company started to expand across the globe, earlier its services
were limited to Germany. DHL Express was started with a motive to provide delivery services in
offshore and inter-continental regions but the success of FedEx at the international level inspired
the people behind DHL to expand.

With 3,25,000 employees working round the clock, today DHL is successfully catering to people
living across Continents. DHL Express has leveraged a better alternative of
FedEx.FedEx certainly happens to be one of the biggest competitors of DHL; Blue Dart is one
of the many other competitors of DHL at the international level

PRODUCT IN THE MARKETING MIX OF DHL:-

Since 1970s DHL has constantly evolved itself to cater a wider audience. Customer retention has
coaxed the enterprise into developing a customer grievance management section that overlooks
the customer relationship.

The premier product of DHL Express continues to a delivery facility. Individuals and reputed
enterprises from around the world have been making the best use of the available delivery and
courier services to send their best wishes and best products to the loved ones and customers,
respectively.

DHL Express has provided the startups from around the world with the much-needed facility and
infrastructure to make their online dreams a reality. E-commerce businesses have been subtly
empowered by logistics services provided by DHL Express.
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PLACES IN THE MARKETING MIX OF DHL:-

Ever since FedEx acquired the unexpected success, DHL Express has been on a role and has
expanded to some of the countries where delivery was next to impossible. DHL Express has
made it easier for citizens of a lot of countries to send and receive packages across country and
continents, here are some of the countries DHL expanded to and changed the way people send
and receive packages:

Soviet Union
Iran
Iraq
China
North Korea
Vietnam
Cuba

Today DHL Express caters to a global audience and has established headquarters in varied parts
of the world to facilitate easier functioning. Here’s a list of headquarters situated across the
globe:

Plantation, Florida, United States of America

Asia Pacific headquarters are located in Singapore, Malaysia, Hong Kong and China
Leipzig, Germany for European countries

PRICING IN THE MARKETING MIX OF DHL:-

Pricing is something that helps people make the better choice while sending packages. Birth of e-
commerce industry has certainly affected the logistics pricing for better. The competition
between logistic enterprises to be the best partner has forced them to improve accountability and
also bring down prices.

Today the world gets to enjoy better pricing for product shipment. Small-scale enterprises and
individuals, everyone is satisfied and happy with the quality services these logistic enterprises
are providing with.

The pricing depends upon a lot of factors including:

Weight of the product

Nature of product: if the product is glass or electronic device then additional insurance
charges is applied.
Nature of delivery selected; instantly delivery, regular delivery or speedy delivery
Distance to be covered by the package
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The consignment size: only matter in case of e-commerce or entrepreneurial transactions

PROMOTIONS IN THE MARKETING MIX OF DHL:-`

Competing with FedEx and UPS at international level has forced DHL Express to up its game by
acquiring the best of business practices, customer relationship management system and
marketing campaigns. In the contemporary world, every logistic enterprise is looking forward to
acquiring e-commerce based contracts because with e-commerce contract, packages come in
abundant amount, which helps them recover the entire cost of transportation without undergoing
any kind of loss.

DHL has collaborated with varied governmental entities and organisations to work for the
betterment of countries and has acquired popularity through these events. DHL express has
always believed in sharing information with people hence they have also released video of their
warehouses giving people a virtual tour of how things work in their warehouses.