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DEALER EDITION
NOVEMBER 2018

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TA B L E O F C O N T E N T S

DEALER EDITION
NOVEMBER 2018
M A G A Z I N E

STAFF
Signature Series: The Measure of Editor
Performance | 0!'% 4ERRY*OHNSEN
Associate Editor
*OEL9OUNGMAN
Staff Writers
+ATHY!NDERSON
*OHN"AKER
$AN-C#LELLAND
*AMIE4REMBATH
*OEL9OUNGMAN
Graphic Design Manager
*EFF3PRY
Senior Graphic Designer
Luke Boynton
Content Contribution
-ATT%RICKSON
Editorial Contribution
-ICHAEL-EULI
$AN0ETERSON
Back Issues
"ACKISSUESOFAMSOIL Magazine are
AVAILABLEFOREACH/RDER'$AND
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22 )NSIGHTON3ALES Letters to the Editor
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ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN M A G A Z I N E

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7EVEBEENHEARINGALOTABOUTTHE OVERHISlRSTYEARASA$EALER ANDTHEN BUSINESS YOUDEPENDUPONYOURSELF


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4 | NOVEMBER 2018
M A G A Z I N E

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/NLINE3TOREwww.amsoil.com | Telephone: 1-800-777-7094 \%:/NLINE/RDER&ORMmy.amsoil.com

Commercial Program Retail Program Catalog


Catalog '53 '#AN
'53 '#AN
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WHAT PRICING
WHAT PRICING DOES IT SHOW?
DOES IT SHOW? 7HOLESALECOSTAND-320
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'53'#AN
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Powersports
& Racing Catalog
'53 '#AN
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ANDONLINECATALOGCUSTOMERS
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WHAT PRICING
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DEALER CERTIFICATION The pending status of your customer !-3/),INRoad & TrackPROBABLY -Y
PROGRAM could have been related to a payment, DADWASAPHYSICALCHEMIST SOSYNTHETIC
SALESTAX ADDRESSVERIlCATIONOROTHER LUBRICANTSWERENOTNEWSTOME ANDTHE
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not an assigned customer. After looking ENGINEBLOCKSHADTOBERE BOREDSEEMED
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ANDWHATREPORTSAREAVAILABLEINTHE AMSOIL: 4HANKSFORYOURQUESTIONS 
NOWOUR,EXUS
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)UNDERSTANDTHENEEDTOHAVEACTIVE NOEQUIVALENTCONSUMER PROTECTIONACT
CONGRATULATIONSONYEARS ON!LANAND
$EALERSTOREFERCUSTOMERSTO BUT) in Canada. Each Canadian province
$EANMOVINGTONEWROLESANDKEEPING!LS
BELIEVETHEREQUIREMENTSNEEDTOBE has its own consumer protection act,
VISIONTRUE-OSTPEOPLEREALLYDONTCARE
CLEARLYARTICULATEDANDREPORTSAVAILABLETO but it appears the Quebec Consumer
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$EALERSSOWECANSETGOALSANDACHIEVE 0ROTECTION!CT4ITLE) #HAPTER))) $IVISION
WORK AND YES EVERYONESGOTTENBETTER
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Rick & Evelyn Gutknecht HAVESTARTEDOUTWITHONEOFTHEINNOVATORS
consumer protection laws can be accessed
AMSOIL: We apologize for the confusion, through www.consumerhandbook.ca/en/ 3INCERELY
Rick and Evelyn. While we could simplify CONTACTSPROVINCIAL TERRITORIAL OFlCES!T Scott Johnson
the program by limiting options, there the national level, Canada addresses the
anti-competitive aspect of product tie-in AMSOIL: Thank you for your kind
are many Dealers who have different
PURCHASEREQUIREMENTSINTHE#OMPETITION words, Scott. We appreciate your many
business models and are at different
Act. More information can be found at years of loyalty.
phases of business development who
would be adversely affected. We have, http://www.competitionbureau.gc.ca/eic/
however, taken steps to clarify the site/cb-bc.nsf/eng/04267.html. We are also
aware of a dispute resolution mechanism %MAILLETTERSTO
program since you wrote us, including
new descriptions and a customer known as the Canadian Motor Vehicle letters@amsoil.com
DElNITIONDOCUMENTINTHE$EALER:ONE !RBITRATION0LAN#!-6!0 (OWEVER IT /R MAILTHEMTO
appears it does not apply to third-party AMSOIL INC.
The chart in the upper left-hand corner warranties or aftermarket products.
OFTHE$EALER:ONEIDENTIlESYOUR Communications Department
CERTIlCATIONLEVEL)TSALSOALINKTHAT Attn: Letters
opens a detailed explanation of the 925 Tower Avenue
45TH ANNIVERSARY Superior, WI 54880
BENElTSANDREQUIREMENTSFOREACHLEVEL
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#ERTIlCATION0ROGRAMTRAINING


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M A G A Z I N E

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T E C H TA L K

Low-viscosity doesn’t mean low


quality
!SMOTOROILVISCOSITYCONTINUESTODECREASE BASEOILAND
ADDITIVEQUALITYBECOMEMOREIMPORTANT

Michael Meuli | 6)#%02%3)$%.4 4%#(.)#!,$%6%,/0-%.4

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!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIM EXPRESSORIMPLIED ISMADEBYTHEIRUSE!LLPRODUCTS NOVEMBER 2018 | 7
ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN M A G A Z I N E

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SIGNATURE SERIES:
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INNUMEROUSPROBLEMS PROTECTINGAGAINSTTHEHARMFULEFFECTS
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• ReducedPERFORMANCE HIGHEREMISSIONSANDOILCONSUMPTION
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• PoorCOLD TEMPERATURESTARTING RESISTANCETOEVAPORATION3IGNATURE
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ONS

NOACK VOLATILITY NOACK Volatility Test


Lower number = less volatility
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16
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14
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2 5.8 REDUCTIONINWEIGHTISREPORTED
0 ASAPERCENTAGELOSSOFTHE
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Industry-Standard Maximum AMSOIL Signature
Allowable Volatility Series 5W-20 Motor Oil


!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
8 | NOVEMBER 2018 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIM EXPRESSORIMPLIED ISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E
ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
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Signature Series Fights Viscosity Breakdown WELL-BALANCED


!-3/),lGHTSVISCOSITYBREAKDOWNbetter than
the competitionO PROVIDINGSUPERIORPROTECTIONOF
PROTECTION
PISTONS CAMSANDBEARINGS 3IGNATURE3ERIESWELL BALANCED
FORMULADELIVERSEXCEPTIONAL
PROTECTIONINALLAREASOFMOTOR
VISCOSITY BREAKDOWN OILPERFORMANCE
Represented By % Viscosity Lost In The Kurt Orbahn Test
25%

20% Signature Series Fights Wear

Valvoline Conventional
Daily Protection 5W-30
!-3/),3IGNATURE3ERIES3YNTHETIC
15% -OTOR/ILPROVIDES75 percent

Protection 5W-30
Schaeffer’s Supreme

Lucas Synthetic

Mobil 1 Annual

Pennzoil 5W-30
more engine protection against
9000 Full Synthetic

10% horsepower loss and wear than


REQUIREDBYALEADINGINDUSTRY
Signature
AMSOIL

5% STANDARDA EXTENDINGTHELIFEOFVITAL
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Series

5W-30

COMPONENTSLIKEPISTONSANDCAMS
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"ASEDONINDEPENDENTTESTINGINTHE!34-$TESTUSING
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-OBIL!NNUAL0ROTECTIONAND0ENNZOIL7 INTHE+URT/RBAHN4EST/ILS
PURCHASEDON

Signature Series Guards Turbos


3IGNATURE3ERIESPROTECTS
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REQUIRED#BYTHE'-DEXOS®'EN
Signature Series Neutralizes Acids SPECIlCATION
!-3/),3IGNATURE3ERIESISFORTIlEDWITHAHEAVY C
Based on independent testing of AMSOIL Signature Series 5W-30
in the GM turbo coking test.

TREATMENTOFDETERGENTADDITIVEANDITDELIVERS30%
moreACIDNEUTRALIZINGPOWERETHAN-OBIL AND
36% moreTHAN2OYAL0URPLE HELPINGENGINESTO
STAYCLEANER LONGER
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!-3/),SYNTHETICMOTOROILSACHIEVED
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3IGNATURE3ERIES 8,AND/%7 -OTOR/ILINTHE,30)ENGINE
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12
10
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Schaeffer’s Supereme

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8
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Pennzoil Platinum

Signature Series Cleans


6
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Modern Engine
9000 Synthetic
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Conventional
Royal Purple

4 -OTOR/ILHAS50% moreDETERGENTSD
Protection

TOHELPKEEPOILPASSAGESCLEANAND
Vavoline

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better protectionAGAINSTSLUDGEDD
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Based on independent testing of AMSOIL Signature Series 5W-30
INTHE!34-$ENGINETESTFOROILSCREENPLUGGINGASREQUIRED
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2OYAL0URPLE(IGH0ERFORMANCE7 AND!-3/),3IGNATURE3ERIES7 IN
!34-$/ILSPURCHASED

NOVEMBER 2018 | 9
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ALL YOU NEED TO KNOW ABOUT


MOTOR OIL COLD FLOW
%NGINEERSAGREETHATMOSTENGINEWEAR OPERATINGTEMPERATURE)TSDURINGTHIS
OCCURSDURINGCOLDSTARTS7HILETHE TIMETHATVITALENGINEPARTSCANOPERATE
EXACTPERCENTAGEDEPENDSONSEVERAL WITHOUTLUBRICATION INCREASINGWEAR
FACTORSANDISDIFlCULTTODElNE THE
REASONSINCLUDETHEFOLLOWING 4HEPROBLEMISMOREPRONOUNCEDTHE
COLDERITGETS PARTICULARLYIFYOUREUSING
s!RICHERAIRFUELMIXTUREATSTARTUP CONVENTIONALMOTOROIL
WASHESOILFROMTHECYLINDERWALLS
Waxes solidify in the cold
s#ONDENSATIONFORMSINSIDETHEENGINE
#ONVENTIONALLUBRICANTSCONTAIN
THATCAUSESRUSTANDCORROSION
PARAFlNS ORWAXES THATSOLIDIFY
s#OLDPISTONRINGSANDCYLINDERSDONT WHENTHETEMPERATUREDROPS4HESE
SEALASWELL CAUSINGCOMBUSTION WAXESCAUSETHEOILTOTHICKEN)NTHE
GASESTOhBLOWBYvTHERINGSAND COMPARISONSHOWNHERE WECOOLEDA Pour PointISTHEPHYSICALMEASUREMENT
CONTAMINATETHEOIL CONVENTIONALOILAND!-3/),3IGNATURE OFANOILSmUIDITYATCOLDTEMPERATURES
s'RAVITYCAUSESMUCHOFTHEOILTO 3ERIES7 3YNTHETIC-OTOR/IL!3,  ANDREFERSTOTHELOWESTTEMPERATUREAT
FALLBACKINTOTHEOILSUMP LEAVING TO &4HECONVENTIONALOILONTHE WHICHTHEOILMAINTAINSITSABILITYTOmOW
COMPONENTSUNPROTECTED LEFTTHICKENEDSOMUCHITBARELYmOWED ,OWERNUMBERSINDICATEBETTERCOLD
s#OLDOILDOESNTmOWIMMEDIATELY FROMTHEBEAKER)FTHATOILWEREINSIDE WEATHERWEARPROTECTION
ATSTARTUP TEMPORARILYSTARVINGTHE YOURENGINEONACOLDMORNING ITCOULD
ENGINEOFOIL PREVENTTHECRANKSHAFTFROMSPINNING
STARVINGTHEENGINEOFOILFORSEVERALVITAL
FASTENOUGHTOSTARTTHEENGINE LEAVING
7HILEALLTHESEFACTORSAREIMPORTANT LACK MOMENTSBEFORETHEOILBEGINSTOHEAT
YOUSTRANDED%VENIFTHEENGINE
OFOILDUETOPOORCOLD mOWPROPERTIESIS UPANDmOWTHROUGHOUTTHEENGINE
STARTED YOUWOULDNTBEOUTOFTHE
THEBIGGESTCULPRIT&ORTUNATELY THERES
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SOMETHINGYOUCANDOABOUTIT
THROUGHTHETINYSCREENOPENINGSON THROUGHTHETINYPASSAGESINTHE
“Cold” isn’t just for winter THEOILPICKUPTUBESEEFACINGPAGE  CRANKSHAFTTOLUBRICATETHEMAIN
&IRST ITSIMPORTANTTODElNEAhCOLDv
START7HILETRUETHATOILTHICKENSMORE
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ENOUGHTOCOOLTOAMBIENTTEMPERATURE  mOWTHROUGHTHETINYOIL
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CLIMATES COLD STARTWEARISAPROBLEM YOURENGINE LIKETHE
4HEOILINSIDEYOURENGINECOOLSASIT ONESSHOWNHEREINTHE
SITSOVERNIGHT!SITCOOLS ITSVISCOSITY CAMSHAFT LEADINGTO
INCREASESITTHICKENS 7HENITSTIME ACCELERATEDWEAR
TOSTARTYOURVEHICLEINTHEMORNING 
THETHICKEROILDOESNTmOWTHROUGHTHE
ENGINEASREADILYASITDOESWHENITSAT


!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
10 | NOVEMBER 2018 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIM EXPRESSORIMPLIED ISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
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Here’s how to protect your engine


OIL PICKUP TUBE SCREEN !-3/),SYNTHETICMOTOROILSPROVIDE VARIABLE VALVE TIMING SOLENOID
6ARIABLE VALVE TIMINGCOMPONENTS LIKE
BETTERCOLD mOWPROPERTIESTHANCONVEN-
THISSOLENOID CONTAINOILPASSAGESAS
TIONALOILS/URSYNTHETICBASEOILSDONT SMALLASINCHES ABOUTTHETHICKNESS
CONTAINTHEWAXESINHERENTTOCONVEN- OFTWOSHEETSOFPAPER#OLD THICKOILIN-
TIONALOILS!SARESULT THEYDEMONSTRATE CAPABLEOFPASSINGTHROUGHTHEOPENINGS
REDUCEDPOURPOINTSANDPROVIDE CANREDUCEPERFORMANCEANDEVENTRIGGER
INCREASEDmUIDITYDURINGCOLDSTARTS4HIS ACHECK ENGINELIGHT
TRANSLATESINTOOILTHATmOWSALMOSTIMME-
DIATELYTHROUGHTHEOILPICKUPSCREENAND
OTHERTINYOILPASSAGESWHENYOUSTART
YOURENGINE PROTECTINGITAGAINSTWEAR
,OOKATTHEOILSPOURPOINTTOGAUGEITS
ABILITYTOmOWQUICKLYATSTARTUP TYPICALLY
REPORTEDONTHEOILSDATABULLETIN0OUR
POINTISTHECOLDESTPOINTATWHICH
ANOILWILLmOW,OWERVALUESEQUAL
BEARINGS3IMILAROILPASSAGESINTHE IMPROVEDCOLD mOWANDMAXIMUMWEAR
CAMSHAFTENSURETHEENGINESUPPER PROTECTION!-3/),3IGNATURE3ERIES
ENDISLUBRICATEDSEEFACINGPAGE  7 3YNTHETIC-OTOR/IL FOREXAMPLE 
4HEFURTHERAWAYFROMTHEOILPUMP PROVIDESAPOURPOINTOF & # 
THESEOILPASSAGESRESIDE THELONGER Pique prospects’ curiosity
ITTAKESTHEOILTOREACHCOMPONENTS 4HISTYPEOFINFORMATIONCANHELPYOU
ATSTARTUP PLACINGYOURENGINEAT CREATECURIOSITYABOUT!-3/),PRODUCTS
INCREASEDRISKOFWEAR ANDLEADSOMEONEFROMNOTLOOKING
0OORLUBRICANTCOLD mOWPROPERTIES FORLUBRICANTSTOLOOKINGFOR!-3/),
CANALSOAFFECTVARIABLEVALVETIMING PRODUCTS!SKPOINTEDQUESTIONSOR
664 SYSTEMS%NGINESEQUIPPEDWITH PROVIDEUSEFULINFORMATION SUCHAS
664HAVESOLENOIDSWITHTINYOPENINGS s-OSTENGINEWEAROCCURSDURINGCOLD
THROUGHWHICHTHEOILmOWSANDACTS STARTS$OYOUTAKESTEPSTOGUARD
ASAHYDRAULICmUIDTOACTUATE664 AGAINSTSTART UPWEAR
COMPONENTS4HESOLENOIDPICTUREDTO
s%VENINWARMCLIMATESANENGINEIS
THERIGHT FROMA&ORD
,%CO"OOST

CONSIDEREDhCOLDvAFTERITSSATOVERNIGHT
ENGINE CONTAINSOPENINGSINCHES
ACROSSnABOUTTHETHICKNESSOFTWO s$OYOUEVERHAVETROUBLESTARTING
SHEETSOFPAPER/ILTHATFAILSTOmOW YOURTRUCKONCOLDMORNINGS
THROUGHTHESETINYPASSAGESREDUCES /NCETHEYVESHOWNINTEREST OFFERMORE
664PERFORMANCEANDCANTRIGGERA TECHNICALEXPLANATIONIFREQUIREDAND
CHECK ENGINELIGHT OFFER!-3/),SYNTHETICMOTOROILAS
ASOLUTIONTODIFlCULTCOLDSTARTSAND
ACCELERATEDCOLD STARTWEAR

NOVEMBER 2018 | 11
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DEEP CLEAN:
P.I. PERFORMANCE IMPROVER GASOLINE ADDITIVE
0I0ERFORMANCE)MPROVER'ASOLINE!DDITIVE!0) NOWFEATURESA
NEWLABEL FORMULAANDCAPLESS COMPATIBLEBOTTLE4HEPOPULARDEEP
CLEANINGGASOLINEADDITIVECONTINUESTORESTOREYOURENGINESPOWERAND
PERFORMANCEANDINCREASEFUELECONOMY

Maximum Fuel Economy


!-3/),0IISAPOTENTGASOLINEPERFORMANCEIMPROVER
GDI Injector Flow Restoration
FEATURINGCONCENTRATEDDETERGENTSTHATAGGRESSIVELYCLEAN

Flow Volume (mL)


STUBBORN POWER ROBBINGDEPOSITSFROMINJECTORS VALVES 105
ANDCOMBUSTIONCHAMBERS)TREDUCESEMISSIONSAND 103
INCREASESFUELECONOMYUPTOPERCENT0ICLEANSYOUR
102.75
ENTIREFUELSYSTEMINONETANKOFGASOLINEANDRESTORES 101

ED
102.585
ENGINEPOWERANDPERFORMANCE

OR
99 8% F

ST
LOW
LOS

RE
Deposit Clean-up 97 S

%0
10
'$)INJECTORSARELOCATEDINSIDETHEINTENSEHEATAND 95
PRESSUREENVIRONMENTOFTHECOMBUSTIONCHAMBER MAKING 94.7475
93
THEMPARTICULARLYVULNERABLETODEPOSITS%VENSMALLAMOUNTS
OFDEPOSITSCANLEADTODECREASEDPOWERANDFUELECONOMY 2,500-Mile Dirty-Up 350-Mile Clean-Up
0IFEATURESIMPROVEDCLEANINGPOWERTOREMOVESTUBBORN
DEPOSITSANDKEEP'$)INJECTORSFUNCTIONINGASTHEYSHOULD 0IRESTOREDFUELINJECTORSTOAPERCENTÛOWRATEAFTERONETANKOFFUEL

Going Capless
-ANYNEWVEHICLESHAVEREPLACEDTRADITIONALFUELCAPSWITH
CAPLESSSYSTEMS7HILEADDINGSOMECONVENIENCEATTHE Knocking Out Pre-Ignition
GASPUMP THEFEATURECANMAKEUSINGFUELADDITIVEBOTTLES -OSTCARSHAVEhKNOCKvSENSORSTHATADJUSTSPARKTIMING
ACHALLENGE4HETHREADSONMOSTBOTTLESAREEASILYHUNGUP TOPREVENTKNOCK!LTHOUGHAUDIBLEKNOCKISCONTROLLED 
ANDMAKETREATINGFUELANDREMOVINGTHEBOTTLEDIFlCULT4HE POWERISLOSTFROMRETARDEDTIMING(IGHEROCTANEFUELSCAN
NEW0IBOTTLEISFULLYCOMPATIBLEWITHCAPLESSFUELSYSTEMS BEUSEDTOHELPPREVENTKNOCK ANEFFECTCALLEDhOCTANE
Formulation Change?9ES4HEBASIC0IFORMULAAND REQUIREMENTINCREASEv!SAVEHICLEAGES MORE EXPENSIVE 
BENElTSARETHESAME BUTWEVEADDEDTOTHEMWITHNEW HIGHER OCTANEFUELISNEEDEDTOKEEPITOPERATINGATPEAK
CHEMISTRYTOBETTERTARGETDEPOSITSINDIRECT INJECTIONENGINES PERFORMANCE"YCLEANINGCOMBUSTIONCHAMBERDEPOSITS 
New Stock Number? No KNOCKISCONTROLLED POWERISRESTOREDANDCOSTLYHIGHER
New Treat Rate?9ES4REATSUPTOGALLONS!DDENTIRE OCTANEFUELISNOLONGERNECESSARY
BOTTLETOTANKATlLL UP
Pricing Change? No
• RestoresPOWERANDPERFORMANCE
• ReducesNEEDFORCOSTLYHIGHER OCTANEFUEL
• ReducesNOISEFROMCARBONRAPANDPRE IGNITION
• ControlsPRE IGNITIONhKNOCKv
• MaintainsTHEENGINEEFlCIENCY FUELECONOMYAND
POWEROFNEWVEHICLES
• CaplessCOMPATIBLE

12 | NOVEMBER 2018
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AMSOIL ADVERTISING 2019


5NLIKEMOSTMULTI LEVELMARKETINGCOMPANIES !-3/),PROVIDESSTRONGADVERTISINGSUPPORT
TOHELPYOUGENERATENEWCUSTOMERS(EREARESOMEOFTHETHINGSYOUCANEXPECTIN

!-3/),LARGELYRELIESON$EALERSLIKEYOU AHEADWEWILLBEBOOSTINGEXPOSURE
TOSPREADTHEWORDABOUTTHEBENElTSOF OFONLINEELEMENTSLIKETHEBLOGAND
!-3/),PRODUCTSONAPERSONALLEVEL IMPLEMENTINGNEWFEATURESLIKETHE
9OUHELPMARKETTHE!-3/),BRANDBY !-3/),-IDWEST&ISHING2EPORT
PROVIDINGSERVICETOCUSTOMERS RECRUITING AMSOILCOMMFR TOINCREASELEADS
NEW$EALERS CUSTOMERSANDACCOUNTS ANDNURTURETHEMONTHEPATHTOWARD
ANDLEVERAGINGYOURUNIQUETALENTSTO BECOMINGCUSTOMERS7EWILLALSO
MARKETYOURBUSINESS!-3/),ALSOHOLDS BEBROADENINGTHEUSEOFPROMOTIONS
ACORPORATECOMMITMENTTOMARKETINGOUR REDEEMABLEONLINEBYCUSTOMERS
BRAND(EREAREJUSTAFEWOFTHEWAYSTHAT OTHERTHAN0#SANDARMINGYOUWITH
WEPROVIDEADVERTISINGSUPPORTTOHELP THESEPOWERFULTOOLSTOAIDINCUSTOMER
YOUATTRACTMORECUSTOMERSANDWHERE ACQUISITIONINTHElELD/URNEWWEBSITE
WEREHEADINGIN WILLGREATLYENHANCEOURCAPABILITIESFOR
DIGITALMARKETING WHICHWILLBEOURMAIN
Brand Advertising FOCUSINTHEMONTHSAHEAD
"RANDRECOGNITIONPLAYSAHUGEROLE
INGENERATINGAWARENESSABOUTTHE Sponsorship and Events
COMPANY4HATSWHYWEINVESTIN 3PONSORINGPROFESSIONALDRIVERS RACING
NATIONALADVERTISINGTHROUGHPRINT 46  SERIESANDMOTORSPORTSEVENTSISAKEY
PODCASTSANDMORE7EVETAKENAHARD PARTOFOURBRANDINGSTRATEGY!-3/),
LOOKATOURPUBLICATIONMIXANDMADE HAS/FlCIAL/ILPARTNERSHIPSWITHSOME
SOMEVALUABLEADJUSTMENTS7EWONT OFTHENATIONSBIGGESTEVENTS INCLUDING
APPEARINASMANYDIFFERENTMAGAZINES THE3TURGIS-OTORCYCLE2ALLY $AYTONA
IN BUTTHEMAGAZINESWESHOW "IKE7EEKAND,ACONIA-OTORCYCLE
UPINWILLBESEENBYMOREPEOPLE Digital Marketing 7EEK7EALSOSPONSORSEVERALHIGH
)NADDITION WEAREDISCONTINUINGTHE /NLINEADVERTISINGHASBECOMEMORE PROlLERACINGSERIESANDPROFESSIONAL
h$EVOTEDTO0ROTECTIONvCAMPAIGNAND IMPORTANTTHANEVER)NRECENTYEARS  RACERS4HESESPONSORSHIPSGENERATE
FOCUSINGONAGRITTIERAPPROACHFEATURING THEREHASBEENANINCREASINGSHIFTFROM ALOTOFBRANDEXPOSUREINKEYMARKETS
PARTSUSEDINACTUALLABANDlELDTESTS TRADITIONALPRINTAND46ADVERTISING /URSPONSORSHIPSEVOLVEEVERYYEAR
THATCLEARLYDEMONSTRATEOURSUPERIORITY TOWARD)NTERNETADVERTISING ANDWE ASWECONTINUALLYEVALUATETHERETURN
HAVEFOLLOWEDTHISTREND7EINVEST ONINVESTMENT4HEBIGGESTCHANGE
)FYOUREAFANOFTHE6ELOCITYCHANNEL  HEAVILYINONLINECOMMUNICATIONS  FORISTHAT!-3/),WILLNOLONGER
YOULLBEHAPPYTOSEEMOREOF!-3/), CAMPAIGNSANDKEYWORDADVERTISING BETHE/FlCIAL/ILOF-ONSTER%NERGY
THERE6ELOCITYWILLBERUNNING!-3/), TOATTRACTPOTENTIALCUSTOMERS7E 3UPERCROSS7ELOVETHESPORT HOWEVER 
COMMERCIALSDURINGAVARIETYOF ALSOHAVEASTRONGPRESENCEONSOCIAL ANDWILLCONTINUESUPPORTINGTHE&ACTORY
SHOWS AND!-3/),PRODUCTSWILLBE MEDIA ALLOWINGUSTOREACHOUTTO #ONNECTION(ONDATEAM
SHOWCASEDONAFEWSHOWSASWELL THOUSANDSOFFOLLOWERS)NTHEYEAR

NOVEMBER 2018 | 13
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DIRECT JOBBERS:
‘WE’RE A WELL-OILED TEAM’
$IRECT*OBBERS+ENAND$ENISE#HUDEREWICZOF0ITTSBURGHAREASELF DESCRIBEDhWELL OILEDTEAMv

h7HENWESTARTEDOUR!-3/),BUSINESS WITHWHATTHEYCURRENTLYUSE ANDWE h7ENOTONLYHADTOEDUCATETHEM WE


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ENJOYEDDOINGTHINGSTOGETHER7E PROBLEM WEHAVEASOLUTIONv
SUPPORTEACHOTHERINEVERYTHINGWEDO +ENAND$ENISEBELIEVEDINTHE!-3/),
7EEACHHAVESOMETHINGTOCONTRIBUTE 4HEYWEREFAMILIARWITH!-3/), PRODUCTLINEANDHADNOPROBLEMS
TOTHEBUSINESS7HEREONEFALLSSHORT  PRODUCTSLONGBEFORETHEYBECAME TALKINGABOUTTHEPRODUCTSWITHPOTENTIAL
THEOTHERPICKSUP7EAREA@WELL OILED $EALERSh7EKNEWTHESUPERIORQUALITY CUSTOMERSh7EWERECONlDENTONCE
TEAMv OF!-3/), v+ENSAID THEYTRIED!-3/),PRODUCTS THEY
WOULDNTBEDISAPPOINTED v$ENISESAID
+ENWASANAUTOMOTIVEMECHANIC 4HEYWERELOOKINGFORANEWCHALLENGEIN
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OFlCER WHILE$ENISESBACKGROUND $EALERSh7EDECIDEDTOSTEPOUTSIDEOUR 4HEYALSOWEREDRAWNTOTHEBUSINESS
ISINNURSINGh7EPUTTHESEQUALITIES COMFORTZONEANDGIVEITATRY v$ENISE BECAUSEOFITSMULTIPLEINCOMESTREAMS
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OURCUSTOMERS v$ENISESAIDh7EHAVE SALES LETALONEOWNOUROWNBUSINESS  DIFFERENTWAYSTOMAKEMONEYSELLING
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REPRESENTATIVESISANASSETv PRODUCTLINETHATACTUALLYDIDWHATIT ON ONESALES THE0REFERRED#USTOMER
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h7EACTUALLYWATCHHOWTHEPOTENTIAL BEENMOVINGFORWARDEVERSINCEv MADE&INDYOURNICHEANDGETSTARTED 
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STEPSINTOSEEIFTHEPERSONFEELSMORE WAYTOEARNWHATYOUWANT7HATEVER
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THETEAM v$ENISESAIDh7EHAVEBEEN WHATYOUWILLGETOUTOFITv
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SOLVE v+ENSAID
h7EASKOUR
POTENTIALCUSTOMERS
IFTHEYHAVEANY
ISSUESORPROBLEMS

14 | NOVEMBER 2018
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MOTORCYCLERIDERSANDBELONGTO'722! NOT WESOMETIMESDOGETTOSIGNUPAN !BOUTTWOMONTHSLATER THEMANCALLED


'OLDWING2OAD2IDERS!SSOCIATION v+EN ACCOUNTONTHEVERYlRSTVISIT BUTTHATIS LATEONA&RIDAYh(EWANTEDTOKNOW
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16 | NOVEMBER 2018
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NOVEMBER 2018 | 17
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18 | NOVEMBER
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4HELASTDAYTOPROCESS.OVEMBERORDERSINTHE53AND#ANADAISTHECLOSE Cold-Temperature Storage
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CENTERSWILLBECLOSED4HURSDAY .OVFOR4HANKSGIVING$AY
Grease: 3TOREINADRY
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TEMPERATURESBELOW “&FOR
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2ESEARCHHASSHOWNITALSOPLAYSAKEYROLEINMANYVITALBODILYFUNCTIONS SUCHAS Heavy-Duty Metal Protector,
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MAGNESIUMTHATINCLUDEASPARTATEANDCITRATE and Parts Cleaner, Firearm
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5LTRA#ALCIUM#OMPLEXCONTAINSMGOFCALCIUMANDMGOFMAGNESIUMIN TEMPERATURESTORAGE7E
THREECAPSULES#ALCIUMISBESTABSORBEDINCAPSULEFORM
RECOMMENDALLOWINGPRODUCTS
5LTRA#ALCIUM#OMPLEXISADAILYSUPPLEMENTESPECIALLYFORPEOPLEWITHCALCIUM TOWARMTOROOMTEMPERATURE
NEEDSBEYONDWHATISPROVIDEDBYTHE!,425--ULTIS BEFOREUSE
3UGGESTED5SE4AKETHREEORMORECAPSULESDAILYWITH Miracle Wash®, Glass Cleaner:
MEALS&URTHERENHANCETHISPRODUCTWITHTHEUSEOFONE 3TOREATTEMPERATURESABOVE
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Ultra Calcium Complex (DUC)
7ILLNOTFREEZE.OADVERSEISSUES
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Stock # Units Pkg./Size Price Price
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MUDSLINGER (AMS) ENGINE DEGREASER (AED) GLASS CLEANER (AGC)


• ProvidesAPROTECTIVELAYER • Removes the toughest • Quickly cuts through
OFARMORAGAINSTMUD DIRT GREASE DIRTANDGRIME GREASEANDGRIME
ANDSNOW • LeavesNORESIDUE • Does not drip or run
• EasesCLEAN UPAFTERRIDING • Easy to use STAYSWHEREYOUSPRAYIT
• Restores,CLEANSAND • PowerfulSTREAM • LeavesNOSTREAKSORHAZE
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