Beruflich Dokumente
Kultur Dokumente
DEALER EDITION
NOVEMBER 2018
Think differentially
THE NEW AMSOIL SEVERE GEAR® EASY-PACK
TA B L E O F C O N T E N T S
DEALER EDITION
NOVEMBER 2018
M A G A Z I N E
STAFF
Signature Series: The Measure of Editor
Performance | 0!'% 4ERRY*OHNSEN
Associate Editor
*OEL9OUNGMAN
Staff Writers
+ATHY!NDERSON
*OHN"AKER
$AN-C#LELLAND
*AMIE4REMBATH
*OEL9OUNGMAN
Graphic Design Manager
*EFF3PRY
Senior Graphic Designer
Luke Boynton
Content Contribution
-ATT%RICKSON
Editorial Contribution
-ICHAEL-EULI
$AN0ETERSON
Back Issues
"ACKISSUESOFAMSOIL Magazine are
AVAILABLEFOREACH/RDER'$AND
FEATURES DEPARTMENTS
SPECIFYTHEMONTHANDYEAR
19 .O-ATTERTHE3LED
!-3/),HASYOU#OVERED
23 .EW#ALENDARS
!VAILABLE.OW
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24 4HREE0OWERFUL.EW!EROSOLS &IRSTUSEDINTHE53BY
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6OLATILITY4ESTISMORE
IMPORTANTTHANEVERWHENIT
COMESTOMEASURINGMOTOR
OILPERFORMANCE!-3/),
3IGNATURE3ERIESPASSESIT
WITHmYINGCOLORS
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS NOVEMBER 2018 | 3
ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN M A G A Z I N E
4 | NOVEMBER 2018
M A G A Z I N E
Automotive Catalog
'53'#AN
WHO’S IT FOR?
#URRENTANDPROSPECTIVE
0#SANDONLINECATALOG
CUSTOMERS
s!UTOENTHUSIASTS
s4URBODIESELENTHUSIASTS
• DIYers
s#LASSICCARLOVERS
• European car owners
WHAT PRICING
DOES IT SHOW?
/NLINECATALOGAND
0#PRICING
Powersports
& Racing Catalog
'53'#AN
WHO’S IT FOR?
#URRENTANDPROSPECTIVE0#S
ANDONLINECATALOGCUSTOMERS
• Motorcycle owners
s!46546ENTHUSIASTS
• Anglers
s3NOWMOBILERS
s$IRTBIKERIDERS
• Racers
WHAT PRICING
DOES IT SHOW?
/NLINECATALOGAND
0#PRICING
DEALER CERTIFICATION The pending status of your customer !-3/),INRoad & TrackPROBABLY -Y
PROGRAM could have been related to a payment, DADWASAPHYSICALCHEMISTSOSYNTHETIC
SALESTAXADDRESSVERIlCATIONOROTHER LUBRICANTSWERENOTNEWSTOMEANDTHE
)MCONFUSEDOVERTHERECENTCHANGES
issue that has since been resolved. This POSSIBILITYOFPUTTINGTHEBESTOILINMYCAR
INTHE$EALER#ERTIlCATION0ROGRAM
NEW0#ARRIVEDATAMSOILCOMTHROUGHA INANERAWHENRINGSPISTONSANDCRANK-
SPECIlCALLYFORBECOMING#USTOMER
Dealer number-transferring link, so this is SHAFTBEARINGSROUTINELYWENTBADAND
#ERTIlEDASWELLASCHANGESINTHE$EALER
not an assigned customer. After looking ENGINEBLOCKSHADTOBERE
BOREDSEEMED
:ONETHATSUPPOSEDLYMAKEITEASYTO
at this customer and your other reports, LIKEVERYCHEAPINSURANCEFORAYOUNG
SEEYOURCURRENTSTATUS!CCORDINGTOTHE
THEREDOESNTAPPEARTOBEANYPROBLEM MANWITHANEWCC4OYOTA
#OROLLA
PUBLISHEDCRITERIAA$EALERISREQUIRED
with the process for determining if a )TWASALOTOFMONEYATTHETIMEn
TOHAVEFOURNEWLYQUALIlEDCUSTOMERS
$EALERIS#USTOMER#ERTIlEDANDELIGIBLE BUCKSnBUTWHATANINCREDIBLEBARGAINÐ
EXCLUDINGASSIGNED ORTWONEWLY
to be assigned customers. )WASFORTUNATETOHAVE-ATT+OENIGAS
QUALIlEDCUSTOMERSANDACTIVEBUYING
MYSPONSORON,ONG)SLANDANDWHEN)
CUSTOMERS$EALERS0#SORACCOUNTS
MOVEDTOSOUTHWEST6IRGINIAINTHELATES
(OWEVERFORTHESECONDCRITERIATHEREARE
NOASTERISKSINDICATINGTHEREAREEXCLUSIONS MAGNUSON-MOSS ACT )HAD(ALLOF&AMER/RA-AE"OARDMANAS
)TSGREATTHATYOUAREPUSHINGTHE MY$IRECT*OBBERWHOWASSIMPLYALOVELY
FORASSIGNEDCUSTOMERSFOREITHERNEWLY
-AGNUSON
-OSS!CT(OWEVERWHAT HUMANBEING7HEN)MOVEDTO#ALGARY
QUALIlEDORACTIVEBUYINGCUSTOMERS)M
ABOUTUS#ANADIANS#ANYOUNOTCOME INFORMYINTERNSHIPBOYWAS)GLAD)
ASSUMINGTHATTHEEXCLUSIONWOULDAPPLY
UPWITHSOMETHINGFORUS WASUSING!-3/),WHENTHETEMPERATURES
TONEWLYASSIGNEDCUSTOMERSBUT)BELIEVE
DROPPEDTOBELOWÐ)MPROUDTOSAY)VE
ITSHOULDNOTAPPLYTOMAINTAININGACTIVE #HEERS NEVERSOLDANOUNCEOF!-3/),TOANYONE
BUYINGCUSTOMERSBUTISAMBIGUOUS
Orv Francescone THOUGH)HAVEGIVENQUARTSANDGALLONS
!LSOINTHE$EALER:ONE)HADANEWLY AWAY )TWASALWAYSABOUTMEBEINGABLE
ASSIGNEDCUSTOMERON-ARCHTHAT /NPAGEOFTHE*ULYISSUEYOUMENTION TOPUTTHEBESTOILANDlLTERS)COULDlND
ISNOTAPPEARINGASANEWLYASSIGNED THE-AGNUSON
-OSS!CTBUTBEINGIN INTOMYVEHICLES)REMEMBER-OBIL
CUSTOMER)TBRIEmYSHOWEDASPENDING #ANADA)MUNDERTHEOPINIONANDHAVE COMINGOUTINIMITATIONNOTTOOLONGAFTER
BUTNOWHASDISAPPEAREDBUTCLEARLY HEARDTHATITHASNOEFFECTHEREIN#ANADA )SIGNEDUPAND#ASTROL
CAMEOUTWITH
SHOWSINREPORTS)STHEREAPROBLEMWITH -YQUESTIONISHOWDO)DEALWITHWARRANTY AVERSIONTOO"UT!-3/),HASALWAYS
THE$EALER:ONEALGORITHMFORDETERMINING ISSUESWHENCONFRONTEDONTHISTOPIC BEENTHETOPOFTHEHEAPANDWHENWE
NEWCUSTOMERS7HATEXACTLYARETHE Rudy Hiebert TAKEOURCARSINFORSERVICINGTHESEDAYS
NEWRULESFOR#USTOMER#ERTIlCATION THETECHSALWAYSTAKENOTICEEVENTHOUGH
ANDWHATREPORTSAREAVAILABLEINTHE AMSOIL: 4HANKSFORYOURQUESTIONS
NOWOUR,EXUS
SERVICEGUYSWOULDUSE
$EALER:ONETOVERIFYYOURELIGIBILITY Orv and Rudy. Unfortunately, there is
4OYOTASYNTHETICIFWEWOULDLETTHEM3O
)UNDERSTANDTHENEEDTOHAVEACTIVE NOEQUIVALENTCONSUMER
PROTECTIONACT
CONGRATULATIONSONYEARSON!LANAND
$EALERSTOREFERCUSTOMERSTOBUT) in Canada. Each Canadian province
$EANMOVINGTONEWROLESANDKEEPING!LS
BELIEVETHEREQUIREMENTSNEEDTOBE has its own consumer protection act,
VISIONTRUE-OSTPEOPLEREALLYDONTCARE
CLEARLYARTICULATEDANDREPORTSAVAILABLETO but it appears the Quebec Consumer
WHATGOESINTOTHEIRCARSASLONGASTHEY
$EALERSSOWECANSETGOALSANDACHIEVE 0ROTECTION!CT4ITLE)#HAPTER)))$IVISION
WORKANDYESEVERYONESGOTTENBETTER
ORMAINTAINOURDESIREDCERTIlCATIONS I, § 52) is the only one that comes close
ABOUTTHAT"UT)HAVETOSAY)FEELPROUDTO
TO-AGNUSON
-OSS3PECIlCPROVINCIAL
Rick & Evelyn Gutknecht HAVESTARTEDOUTWITHONEOFTHEINNOVATORS
consumer protection laws can be accessed
AMSOIL: We apologize for the confusion, through www.consumerhandbook.ca/en/ 3INCERELY
Rick and Evelyn. While we could simplify CONTACTSPROVINCIAL
TERRITORIAL
OFlCES!T Scott Johnson
the program by limiting options, there the national level, Canada addresses the
anti-competitive aspect of product tie-in AMSOIL: Thank you for your kind
are many Dealers who have different
PURCHASEREQUIREMENTSINTHE#OMPETITION words, Scott. We appreciate your many
business models and are at different
Act. More information can be found at years of loyalty.
phases of business development who
would be adversely affected. We have, http://www.competitionbureau.gc.ca/eic/
however, taken steps to clarify the site/cb-bc.nsf/eng/04267.html. We are also
aware of a dispute resolution mechanism %MAILLETTERSTO
program since you wrote us, including
new descriptions and a customer known as the Canadian Motor Vehicle letters@amsoil.com
DElNITIONDOCUMENTINTHE$EALER:ONE !RBITRATION0LAN#!-6!0 (OWEVERIT /RMAILTHEMTO
appears it does not apply to third-party AMSOIL INC.
The chart in the upper left-hand corner warranties or aftermarket products.
OFTHE$EALER:ONEIDENTIlESYOUR Communications Department
CERTIlCATIONLEVEL)TSALSOALINKTHAT Attn: Letters
opens a detailed explanation of the 925 Tower Avenue
45TH ANNIVERSARY Superior, WI 54880
BENElTSANDREQUIREMENTSFOREACHLEVEL
4HISISABRIEFNOTETOCOMMEMORATETHE ,ETTERSARESUBJECTTOEDITINGFORLENGTHANDCLARITY
OFCERTIlCATION/THERGOODDETAILSARE
!-3/),THANNIVERSARY)BECAMEA PLEASEINCLUDEYOURNAMEADDRESSANDPHONE
provided in AU Online in the Dealer NUMBER5NSIGNEDLETTERSWILLNOTBEPUBLISHED
,IFETIME$EALERINHAVINGREADABOUT
#ERTIlCATION0ROGRAMTRAINING
!LLTRADEMARKEDNAMESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOME
6 | NOVEMBER 2018 COUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE
M A G A Z I N E
T E C H TA L K
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS NOVEMBER 2018 | 7
ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN M A G A Z I N E
SIGNATURE SERIES:
THE MEASURE OF PERFORMANCE
)NTHE./!#+6OLATILITY4EST3IGNATURE3ERIESSCOREDFARBELOWTHE!0)LIMITFOREVAPORATION
ANDPROVEDITREMAINSWHEREITSNEEDEDMOSTnPROTECTINGYOURENGINE
.EARLYYEARSAGO!-3/),BECAMETHElRSTOIL
MANUFACTURERINTHE5NITED3TATESTOUSETHE./!#+6OLATILITY
!NOTHER"ENEÚTOF
4ESTASAMEASUREOFMOTOROILEXCELLENCE4ODAYITSTHE Signature Series
INDUSTRYSTANDARD/RIGINALLYDEVELOPEDANDUSEDIN%UROPE
THE./!#+TESTWASNOTCOMMONLYUSEDFORLUBRICANTSUNTIL )FAVEHICLEhUSESvOILITMAY
!-3/),&OUNDER!L!MATUZIOPIONEEREDITSUSEFORAUTOMOTIVE BEDUETOTHEOILSVOLATILITY
MOTOROILSIN0REVIOUSLYALUBRICANTSmASHPOINTWASTHE 3WITCHINGTO!-3/),3IGNATURE
PRIMARYWAYTOAPPROXIMATEITSVOLATILITY 3ERIES3YNTHETIC-OTOR/ILWHICH
RESISTSVOLATILITYBETTERTHANOTHEROILS
Oil Volatility: Feeling the Burn CANREDUCEOILCONSUMPTIONAND
-ODERNENGINESGENERATEMOREHEATTHANTHEIRPREDECESSORS MAXIMIZEENGINEPERFORMANCE
!TELEVATEDTEMPERATURESTHEOILSLIGHTER
WEIGHTMOLECULES
CANVOLATILIZEORBURN
OFF4HEMOREVOLATILEALUBRICANTIS
THELOWERTHETEMPERATUREATWHICHTHELUBRICANTWILLBEGINTO
EVAPORATE4HEMOREITEVAPORATESTHELESSOILISLEFTTOPROTECT Signature Series Limits Oil Consumption
THEENGINEANDFREQUENTTOP
OFFSAREREQUIRED9OUMAYHAVE 3IGNATURE3ERIESHASAUNIFORMMOLECULAR
OWNEDANAUTOMOBILETHATMYSTERIOUSLYhUSEDvMOTOROIL STRUCTURETHATLIMITSEVAPORATIONANDKEEPS
6OLATILITYAFFECTSMORETHANTHERATEOFOILCONSUMPTION7HEN ITWHEREITSNEEDEDMOSTnPROTECTING
LIGHTELEMENTSINOILEVAPORATETHEOILSVISCOSITYINCREASES YOURENGINE)TLIMITSTHEVOLATILITYBURN
4HISTHICKEROILFORCESTHEENGINETOWORKHARDERANDCANRESULT OFF THATOCCURSWHENOILGETSHOT
INNUMEROUSPROBLEMS PROTECTINGAGAINSTTHEHARMFULEFFECTS
OFOILTHICKENINGADDITIVEIMBALANCE
• ReducedPERFORMANCE HIGHEREMISSIONSANDOILCONSUMPTION
• ReducedFUELECONOMY !LOWER./!#+NUMBERINDICATESBETTER
• PoorCOLD
TEMPERATURESTARTING RESISTANCETOEVAPORATION3IGNATURE
• IncreasedENGINEDEPOSITS 3ERIESFALLSFARBELOWTHE!0)LIMITFOR
• Out-of-balanceOILFORMULATIONPOTENTIALLYLEADINGTO VOLATILITYREDUCINGTHENEEDFORFREQUENT
ENT
REDUCEDPROTECTION OILTOP
OFFSANDLIMITINGVEHICLEEMISSIONS
ONS
14
(% weight loss)
& FORONEHOUR$RYAIR
12 ISPASSEDOVERTHESAMPLE
10 CARRYINGTHEOILVAPORSTHATHAVE
8 BOILEDOFFANDDEPOSITINGTHEM
15
6 INABEAKER4HEORIGINALSAMPLE
4 ISREMOVEDANDRE
WEIGHED!NY
2 5.8 REDUCTIONINWEIGHTISREPORTED
0 ASAPERCENTAGELOSSOFTHE
ORIGINALWEIGHT
Industry-Standard Maximum AMSOIL Signature
Allowable Volatility Series 5W-20 Motor Oil
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
8 | NOVEMBER 2018 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E
ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
Buy AMSOIL Online
AMSOIL ONLINE STORE
Valvoline Conventional
Daily Protection 5W-30
!-3/),3IGNATURE3ERIES3YNTHETIC
15% -OTOR/ILPROVIDES75 percent
Protection 5W-30
Schaeffer’s Supreme
Lucas Synthetic
Mobil 1 Annual
Pennzoil 5W-30
more engine protection against
9000 Full Synthetic
5% STANDARDAEXTENDINGTHELIFEOFVITAL
5W-30
Series
5W-30
COMPONENTSLIKEPISTONSANDCAMS
0% A
"ASEDONINDEPENDENTTESTINGINTHE!34-$TESTUSING
0W-20 as worst-case representation.
O
"ASEDONINDEPENDENTTESTINGOF!-3/),3IGNATURE3ERIES3CHAEFFERS3UPREME
&ULL3YNTHETIC,UCAS3YNTHETIC6ALVOLINE#ONVENTIONAL$AILY0ROTECTION
-OBIL!NNUAL0ROTECTIONAND0ENNZOIL7
INTHE+URT/RBAHN4EST/ILS
PURCHASEDON
TREATMENTOFDETERGENTADDITIVEANDITDELIVERS30%
moreACIDNEUTRALIZINGPOWERETHAN-OBILAND
36% moreTHAN2OYAL0URPLEHELPINGENGINESTO
STAYCLEANERLONGER
Signature Series Protects
Against LSPI
!-3/),SYNTHETICMOTOROILSACHIEVED
ACID NEUTRALIZING POWER PROTECTIONAGAINST,30)B
Represented By Total Base Number (TBN) in ASTM D2896 B
"ASEDONZERO,30)EVENTSINlVECONSECUTIVETESTSOF!-3/),
3IGNATURE3ERIES8,AND/%7
-OTOR/ILINTHE,30)ENGINE
TESTREQUIREDBYTHE'-DEXOS'ENSPECIlCATION
12
10
AMSOIL Signature Series
Schaeffer’s Supereme
Pennzoil Conventional
8
Valvoline Synthetic
Pennzoil Platinum
!-3/),3IGNATURE3ERIES3YNTHETIC
Full Synthetic
Conventional
Royal Purple
4 -OTOR/ILHAS50% moreDETERGENTSD
Protection
TOHELPKEEPOILPASSAGESCLEANAND
Vavoline
2 PROMOTEOILCIRCULATION)TPROVIDES90%
better protectionAGAINSTSLUDGEDD
0 DD
D
vs. AMSOIL OE Motor Oil
Based on independent testing of AMSOIL Signature Series 5W-30
INTHE!34-$ENGINETESTFOROILSCREENPLUGGINGASREQUIRED
E BYTHE!0)3.0,53SPECIlCATION
"ASEDUPONINDEPENDENTTESTINGOF-OBIL!NNUAL0ROTECTION&ULL3YNTHETIC7
2OYAL0URPLE(IGH0ERFORMANCE7
AND!-3/),3IGNATURE3ERIES7
IN
!34-$/ILSPURCHASED
NOVEMBER 2018 | 9
M A G A Z I N E
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
10 | NOVEMBER 2018 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
Buy AMSOIL Online
AMSOIL ONLINE STORE
NOVEMBER 2018 | 11
M A G A Z I N E
DEEP CLEAN:
P.I. PERFORMANCE IMPROVER GASOLINE ADDITIVE
0I0ERFORMANCE)MPROVER'ASOLINE!DDITIVE!0) NOWFEATURESA
NEWLABELFORMULAANDCAPLESS
COMPATIBLEBOTTLE4HEPOPULARDEEP
CLEANINGGASOLINEADDITIVECONTINUESTORESTOREYOURENGINESPOWERAND
PERFORMANCEANDINCREASEFUELECONOMY
ED
102.585
ENGINEPOWERANDPERFORMANCE
OR
99 8% F
ST
LOW
LOS
RE
Deposit Clean-up 97 S
%0
10
'$)INJECTORSARELOCATEDINSIDETHEINTENSEHEATAND 95
PRESSUREENVIRONMENTOFTHECOMBUSTIONCHAMBERMAKING 94.7475
93
THEMPARTICULARLYVULNERABLETODEPOSITS%VENSMALLAMOUNTS
OFDEPOSITSCANLEADTODECREASEDPOWERANDFUELECONOMY 2,500-Mile Dirty-Up 350-Mile Clean-Up
0IFEATURESIMPROVEDCLEANINGPOWERTOREMOVESTUBBORN
DEPOSITSANDKEEP'$)INJECTORSFUNCTIONINGASTHEYSHOULD 0IRESTOREDFUELINJECTORSTOAPERCENTÛOWRATEAFTERONETANKOFFUEL
Going Capless
-ANYNEWVEHICLESHAVEREPLACEDTRADITIONALFUELCAPSWITH
CAPLESSSYSTEMS7HILEADDINGSOMECONVENIENCEATTHE Knocking Out Pre-Ignition
GASPUMPTHEFEATURECANMAKEUSINGFUELADDITIVEBOTTLES -OSTCARSHAVEhKNOCKvSENSORSTHATADJUSTSPARKTIMING
ACHALLENGE4HETHREADSONMOSTBOTTLESAREEASILYHUNGUP TOPREVENTKNOCK!LTHOUGHAUDIBLEKNOCKISCONTROLLED
ANDMAKETREATINGFUELANDREMOVINGTHEBOTTLEDIFlCULT4HE POWERISLOSTFROMRETARDEDTIMING(IGHEROCTANEFUELSCAN
NEW0IBOTTLEISFULLYCOMPATIBLEWITHCAPLESSFUELSYSTEMS BEUSEDTOHELPPREVENTKNOCKANEFFECTCALLEDhOCTANE
Formulation Change?9ES4HEBASIC0IFORMULAAND REQUIREMENTINCREASEv!SAVEHICLEAGESMORE
EXPENSIVE
BENElTSARETHESAMEBUTWEVEADDEDTOTHEMWITHNEW HIGHER
OCTANEFUELISNEEDEDTOKEEPITOPERATINGATPEAK
CHEMISTRYTOBETTERTARGETDEPOSITSINDIRECT
INJECTIONENGINES PERFORMANCE"YCLEANINGCOMBUSTIONCHAMBERDEPOSITS
New Stock Number? No KNOCKISCONTROLLEDPOWERISRESTOREDANDCOSTLYHIGHER
New Treat Rate?9ES4REATSUPTOGALLONS!DDENTIRE OCTANEFUELISNOLONGERNECESSARY
BOTTLETOTANKATlLL
UP
Pricing Change? No
• RestoresPOWERANDPERFORMANCE
• ReducesNEEDFORCOSTLYHIGHER
OCTANEFUEL
• ReducesNOISEFROMCARBONRAPANDPRE
IGNITION
• ControlsPRE
IGNITIONhKNOCKv
• MaintainsTHEENGINEEFlCIENCYFUELECONOMYAND
POWEROFNEWVEHICLES
• CaplessCOMPATIBLE
12 | NOVEMBER 2018
M A G A Z I N E
!-3/),LARGELYRELIESON$EALERSLIKEYOU AHEADWEWILLBEBOOSTINGEXPOSURE
TOSPREADTHEWORDABOUTTHEBENElTSOF OFONLINEELEMENTSLIKETHEBLOGAND
!-3/),PRODUCTSONAPERSONALLEVEL IMPLEMENTINGNEWFEATURESLIKETHE
9OUHELPMARKETTHE!-3/),BRANDBY !-3/),-IDWEST&ISHING2EPORT
PROVIDINGSERVICETOCUSTOMERSRECRUITING AMSOILCOMMFR TOINCREASELEADS
NEW$EALERSCUSTOMERSANDACCOUNTS ANDNURTURETHEMONTHEPATHTOWARD
ANDLEVERAGINGYOURUNIQUETALENTSTO BECOMINGCUSTOMERS7EWILLALSO
MARKETYOURBUSINESS!-3/),ALSOHOLDS BEBROADENINGTHEUSEOFPROMOTIONS
ACORPORATECOMMITMENTTOMARKETINGOUR REDEEMABLEONLINEBYCUSTOMERS
BRAND(EREAREJUSTAFEWOFTHEWAYSTHAT OTHERTHAN0#SANDARMINGYOUWITH
WEPROVIDEADVERTISINGSUPPORTTOHELP THESEPOWERFULTOOLSTOAIDINCUSTOMER
YOUATTRACTMORECUSTOMERSANDWHERE ACQUISITIONINTHElELD/URNEWWEBSITE
WEREHEADINGIN WILLGREATLYENHANCEOURCAPABILITIESFOR
DIGITALMARKETINGWHICHWILLBEOURMAIN
Brand Advertising FOCUSINTHEMONTHSAHEAD
"RANDRECOGNITIONPLAYSAHUGEROLE
INGENERATINGAWARENESSABOUTTHE Sponsorship and Events
COMPANY4HATSWHYWEINVESTIN 3PONSORINGPROFESSIONALDRIVERSRACING
NATIONALADVERTISINGTHROUGHPRINT46 SERIESANDMOTORSPORTSEVENTSISAKEY
PODCASTSANDMORE7EVETAKENAHARD PARTOFOURBRANDINGSTRATEGY!-3/),
LOOKATOURPUBLICATIONMIXANDMADE HAS/FlCIAL/ILPARTNERSHIPSWITHSOME
SOMEVALUABLEADJUSTMENTS7EWONT OFTHENATIONSBIGGESTEVENTSINCLUDING
APPEARINASMANYDIFFERENTMAGAZINES THE3TURGIS-OTORCYCLE2ALLY$AYTONA
INBUTTHEMAGAZINESWESHOW "IKE7EEKAND,ACONIA-OTORCYCLE
UPINWILLBESEENBYMOREPEOPLE Digital Marketing 7EEK7EALSOSPONSORSEVERALHIGH
)NADDITIONWEAREDISCONTINUINGTHE /NLINEADVERTISINGHASBECOMEMORE PROlLERACINGSERIESANDPROFESSIONAL
h$EVOTEDTO0ROTECTIONvCAMPAIGNAND IMPORTANTTHANEVER)NRECENTYEARS RACERS4HESESPONSORSHIPSGENERATE
FOCUSINGONAGRITTIERAPPROACHFEATURING THEREHASBEENANINCREASINGSHIFTFROM ALOTOFBRANDEXPOSUREINKEYMARKETS
PARTSUSEDINACTUALLABANDlELDTESTS TRADITIONALPRINTAND46ADVERTISING /URSPONSORSHIPSEVOLVEEVERYYEAR
THATCLEARLYDEMONSTRATEOURSUPERIORITY TOWARD)NTERNETADVERTISINGANDWE ASWECONTINUALLYEVALUATETHERETURN
HAVEFOLLOWEDTHISTREND7EINVEST ONINVESTMENT4HEBIGGESTCHANGE
)FYOUREAFANOFTHE6ELOCITYCHANNEL HEAVILYINONLINECOMMUNICATIONS FORISTHAT!-3/),WILLNOLONGER
YOULLBEHAPPYTOSEEMOREOF!-3/), CAMPAIGNSANDKEYWORDADVERTISING BETHE/FlCIAL/ILOF-ONSTER%NERGY
THERE6ELOCITYWILLBERUNNING!-3/), TOATTRACTPOTENTIALCUSTOMERS7E 3UPERCROSS7ELOVETHESPORTHOWEVER
COMMERCIALSDURINGAVARIETYOF ALSOHAVEASTRONGPRESENCEONSOCIAL ANDWILLCONTINUESUPPORTINGTHE&ACTORY
SHOWSAND!-3/),PRODUCTSWILLBE MEDIAALLOWINGUSTOREACHOUTTO #ONNECTION(ONDATEAM
SHOWCASEDONAFEWSHOWSASWELL THOUSANDSOFFOLLOWERS)NTHEYEAR
NOVEMBER 2018 | 13
M A G A Z I N E
DIRECT JOBBERS:
‘WE’RE A WELL-OILED TEAM’
$IRECT*OBBERS+ENAND$ENISE#HUDEREWICZOF0ITTSBURGHAREASELF
DESCRIBEDhWELL
OILEDTEAMv
14 | NOVEMBER 2018
M A G A Z I N E
NOVEMBER 2018 | 15
M A G A Z I N E
MONTHLY LEADERS
4HE!-3/),$EALER(ALLOF&AMEFULL!-3/),BUSINESSCATEGORYDESCRIPTIONSANDTOPMONTHLY
LEADERSCANBEFOUNDUNDERTHE2ECOGNITIONMENUINTHE$EALER:ONE
Dave M. Mann
George & Shirley
Michigan
Douglas
7-STAR REGENCY PLATINUM Bill & Donna Durand Tennessee
DIRECT JOBBER Wisconsin
4-STAR REGENCY PLATINUM
FIRST 7-STAR REGENCY PLATINUM DIRECT JOBBERS
4OTAL/RGANIZATION DIRECT JOBBERS
THIRD
FIRST SECOND 4OTAL/RGANIZATION
0ERSONAL'ROUP3ALES 4OTAL/RGANIZATION
SIXTH
FIFTH SECOND 0ERSONAL'ROUP3ALES
.EW1UALIlED#USTOMERS 0ERSONAL'ROUP3ALES
FIFTH HALL OF FAME HALL OF FAME
.EW#USTOMER3ALES
16 | NOVEMBER 2018
M A G A Z I N E
AUGUST 2018
Vijay Parany
Ontario
Keith & Betty David B. Richardson
1-STAR REGENCY PLATINUM
Hartman DIRECT JOBBER Ohio
+ANSAS MASTER DIRECT JOBBER
TENTH
2-STAR REGENCY PLATINUM 0ERSONAL'ROUP3ALES
DIRECT JOBBERS FIRST
NINTH #OMMERCIAL!CCOUNT3ALES
TENTH
4OTAL/RGANIZATION .EW1UALIlED#USTOMERS
NINTH
.EW#USTOMER3ALES
Michael H. Ellis
Michigan
5-STAR REGENCY PLATINUM Merv Nolt Eric C. Rychener
DIRECT JOBBER Ohio Ohio
FIFTH DIRECT JOBBER DIRECT DEALER
#OMMERCIAL!CCOUNT3ALES SEVENTH EIGHTH
EIGHTH #OMMERCIAL!CCOUNT3ALES #OMMERCIAL!CCOUNT3ALES
2ETAIL!CCOUNT3ALES
EIGHTH
.EW#USTOMER3ALES
NOVEMBER 2018 | 17
M A G A Z I N E
MONTHLY LEADERS
4HE!-3/),$EALER(ALLOF&AMEFULL!-3/),BUSINESSCATEGORYDESCRIPTIONSANDTOPMONTHLY
LEADERSCANBEFOUNDUNDERTHE2ECOGNITIONMENUINTHE$EALER:ONE
Harrold Andresen
Texas
DIRECT DEALER
Michael & Tammi Tom & Ruth Santell
Lick California
Sponsors:
Iowa Milton & Lovella Schrader
REGENCY SILVER DIRECT
PREMIER DIRECT JOBBERS JOBBERS
Direct Jobbers:
,ADONNA(ARRISON
LaVel Rude
PREMIER REGENCY SILVER
18 | NOVEMBER
!02), 2018
M A G A Z I N E
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIM
EXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTSADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
C E N T E R L I N E S A N D U P D AT E S
November Close-Out
4HELASTDAYTOPROCESS.OVEMBERORDERSINTHE53AND#ANADAISTHECLOSE Cold-Temperature Storage
OFBUSINESSON&RIDAY.OV)NDIVIDUALTELEPHONEANDWALK
INORDERSWILLBE Recommendations
PROCESSEDIFINITIATEDBYTHECLOSEOFBUSINESS)NTERNETANDFAXORDERSWILLBE #OLD
TEMPERATURESTORAGECANBE
ACCEPTEDUNTILPM#ENTRAL4IMEONTHATDAY!LLORDERSRECEIVEDAFTERTHESE DETRIMENTALTOTHEPERFORMANCEOF
TIMESWILLBEPROCESSEDFORTHEFOLLOWINGMONTH6OLUMETRANSFERSFOR.OVEMBER SOME!-3/),PRODUCTS&OLLOW
BUSINESSWILLBEACCEPTEDUNTILPM#ENTRAL4IMEON4HURSDAY$EC!LL THESERECOMMENDATIONSTOAVOID
TRANSFERSRECEIVEDAFTERTHISTIMEWILLBERETURNED POTENTIALPROBLEMS
Holiday Closings Lubricants: Store at
4HE%DMONTON$ISTRIBUTION#ENTERWILLBECLOSED-ONDAY.OVFOR TEMPERATURESATLEAST&ABOVE
2EMEMBRANCE$AY4HE!-3/),CORPORATEHEADQUARTERSAND53DISTRIBUTION THELUBRICANTSPOURPOINT
CENTERSWILLBECLOSED4HURSDAY.OVFOR4HANKSGIVING$AY
Grease: 3TOREINADRY
ENVIRONMENTATTEMPERATURES
ABOVEFREEZING&
®
Gasoline Additives, Engine
and Transmission Flush:
.OADVERSEISSUESWITHCOLD
TEMPERATURESTORAGE
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
20 | NOVEMBER 2018 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
Buy AMSOIL Online
AMSOIL ONLINE STORE
®
AMSOIL EA OIL FILTERS:
YOUR EFFICIENT CHOICE
4OPROVIDEYOURCUSTOMERSWITHMOREHIGH
EFlCIENCYlLTEROPTIONSWEHAVEEXPANDED
OUR%A/IL&ILTERLINETOINCLUDESEVENNEWCARTRIDGE
STYLElLTERS
!LLTRADEMARKEDNAMESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOME
COUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE NOVEMBER 2018 | 21
M A G A Z I N E
I N S I G H T O N S A L E S
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
22 | NOVEMBER 2018 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
Buy AMSOIL Online
AMSOIL ONLINE STORE
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIM
EXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTSADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN
Filtration Solutions
7%(/./2
-INIMUM
$ISCOVERIN53ONLY 0OST
#ONSUMER&IBER
THREE POWERFUL
NEW AEROSOLS
!-3/),-UDSLINGER%NGINE$EGREASERAND'LASS#LEANERDELIVER
PERFORMANCEYOUCANSEEIMMEDIATELY
Mudslinger, Engine Degreaser and Glass Cleaner are not available in Canada.
!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIR
LL TRADEM
TRADEMA
TRA D
DE RKED NAMES AND IMAGES ARE THE PROPERR TY OF THE
RESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOME
COUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSOR
IMPLIEDISMADEBYTHEIRUSE!LLPRODUCTSADVERTISEDHEREARE
DEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN