AMSOIL ONLINE STORE

DEALER EDITION
MARCH 2017

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 AMSOIL ONLINE STORE

STEP
THREE

S T E P T H R E E I N T H E B U Y - S E L L P R O C E S S :

Assessment
TAILOR YOUR RECOMMENDATIONS TO THE CUSTOMER’S GOALS

• Assess what you’ve learned about the customer’s situation and tailor your recommendations to his or her
specific goals.
• Provide information and guidance on all aspects of adding AMSOIL products to the customer’s business.
Don’t focus only on ordering.
• Help the customer develop a comprehensive plan to move forward.
• Showcase the value of AMSOIL products and let the customer discover his or her own solutions.

Learn more about The Buy-Sell Process in the T3 and T4 level courses of AU Online or contact us at training@amsoil.com.

B R E A K I N G D O W N T H E B U Y - S E L L P R O C E S S
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TA B L E O F C O N T E N T S

DEALER EDITION
MARCH 2017
M A G A Z I N E

STAFF

Editor
Terry Johnsen
Associate Editor
Joel Youngman
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Melissa Sander
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Matt Erickson
Brett Granmo
Clean, Protected Power: Len Groom
Jeremy Meyer
New Products Expand Opportunity | PAGE 8 Mark Nyholm
Editorial Contribution
Tim Golden
FEATURES DEPARTMENTS Mark Nyholm
Advertising
8 Clean, Protected Power: New 4 From the Presidents Ed Newman
Products Expand Opportunity Back Issues
6 Letters to the Editor Back issues of AMSOIL Magazine are
11 Advanced Engine Technology available for $1 each. Order G17D and
Driving Changes for Gasoline 7 Tech Talk specify the month and year.
Oil Specifications On the Web
14 Racing & Promotional News www.amsoil.com
12 Choosing the Right Diesel Oil Co-President & COO
16 Monthly Leaders Alan Amatuzio
19 Independence, Time Together Co-President
and Shared Goals Motivate 20 Centerlines and Updates Dean Alexander
These Direct Jobbers Chairman of the Board
22 Insight on Sales A.J. Amatuzio
© 2017, AMSOIL INC.
All rights reserved.
ADVERTISEMENTS
Printed by Service Printers
Duluth, MN USA.
2 Assessment
Letters to the Editor
5 Promote Your Business to Grow AMSOIL INC.
Communications Department
Your Business The AMSOIL Building
925 Tower Ave.
23 Next-Generation Diesel Superior, WI 54880
Protection is Here letters@amsoil.com

24 Get Found Online with Google

My Business THE COVER
With pickups, mowers and a
variety of handheld equipment,
landscapers present excellent
opportunity for AMSOIL
Dealers. We are improving
that opportunity by expanding
our line of purpose-built
commercial-grade products.

*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products MARCH 2017 | 3
advertised here are developed by AMSOIL for use in the Buyapplications
AMSOIL shown.
Online M A G A Z I N E

The new diesel products are in the
field and initial reports are positive.
We made a concerted effort to
keep you, your customers and
accounts aware of the changes
throughout the diesel oil upgrade
and those efforts have paid off with
a smooth transition.
That’s truly what it is – an upgrade.
More products in the diesel lineup,
better protection and higher
commissions. With more products
in the lineup, there are bound to
be questions. This month we’re
going to provide some guidance
on helping your diesel customers
choose the right oil.
We’re also going to unveil some
new commercial-grade products.
We’ve given Formula 4-Stroke®
10W-30 Small-Engine Oil a new
name and packaging, and added
a 10W-40 to the small-engine
oil lineup. We’ve also added
a transmission fluid designed
specifically for use in zero-turn
hydrostatic transmissions. Most
zero-turn owners, including
4 | MARCH 2017
M A G A Z I N E
Alan Amatuzio
Co-President & COO
professional landscapers,
use regular motor oil in these
hydrostatic transmissions. Sure,
that works, but the fact is, motor
oil is not dialed-in for maximum
protection and performance in
hydrostatic transmissions. We
performed extensive testing on
this new product, and the result is
nothing short of outstanding.
Of course, what else would you
expect? That’s what we do. It’s who
we are. Many people would reason
that if motor oil works in a hydrostatic
transmission, why change? Anything
more is just overkill.
We say overkill is underrated. If
we can make something better,
we will. If we can deliver better
protection for one component or
another, we will. Why not? Isn’t that
the point – to protect things?
When we take a look at our
customer lists, it stands out that
we have more landscapers as
commercial accounts than any
other type of business. Research
Buy AMSOIL Online
AMSOIL ONLINE STORE
Dean Alexander
Co-President
into the landscaper market reveals
that zero-turn mowers are frequently
among their biggest investments.
It also reveals that landscapers are
extremely concerned about the
speed with which they can complete
their jobs and complete them well.
Between SABER® Professional
and this new line of commercial-
grade products, we’re doing a
lot to help them meet those goals
by protecting their investments
and helping maintain the power
and speed of their equipment.
Landscapers increase profits,
Dealers increase commissions and
we increase sales. Is that overkill?
Sounds about right to us.
Dean Alexander
Co-President
Alan Amatuzio
Co-President & COO
 AMSOIL ONLINE STORE
Name
TITLE

Company Name
Address 1
Address 2 • Address 3
City, State Zip
Phone 1 • Phone 2

PROMOTE YOUR
Phone 3 • Phone 4
Email
Website

Protect your weekend.

TM BUSINESS
TO GROW YOUR
BUSINESS
Successful Dealers know they need to
From the moment you leave the house, all promote their business to grow their business.
AMSOIL makes promoting your business
you’re thinking about is the ride. Don’t let anything
get in your way. Whether gasoline, diesel or
two-stroke, we’ve got you covered.

For all the toys in your life, and the truck

that hauls them, choose AMSOIL.
easy by providing customizable ads and other
personalized, professionally produced materials
through the AMSOIL Print Center. Materials
are in sync with current AMSOIL marketing
John D. Doe’s Company
campaigns to maximize effectiveness.
www.johnddoecompany.com
JohnDDoe@mail.com

All trademarked names and images are the property of their respective owners
and may be registered marks in some countries. No affiliation or endorsement
Phone: 123-456-7890
• A-Frame Sign Inserts
claim, express or implied, is made by their use. All products advertised here are
developed by AMSOIL for use in the applications shown.

• Banners
• Business Cards
• Handouts
• Labels
• Vehicle Decals
• Vehicle Magnets
John D. Doe’s • Yard Signs
INDEPENDENT DEALER
1-800-877-4684 • Ads
www.johnddoecompany.com

Click the Print Center icon In the Dealer Zone to

browse through the items you can personalize to
promote your business.

Steve Glynn’s 1991½ Dodge W250

Cummins Diesel 5-spd manual 4x4

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AMSOIL MAGAZINE ARTICLES
I am a new AMSOIL distributor with a
question you may have heard a lot. Can I
use the articles from AMSOIL Magazine
on my Facebook page? If so, is there a
way to get a digital version of them?
Thank you for your time,
Ray Como
AMSOIL: Because AMSOIL Magazine
articles include Dealer-specific
information, articles and posts from
AMSOIL social media accounts, the
AMSOIL blog (blog.amsoil.com) and the
AMSOIL Newsstand (located at www.
amsoil.com) present better options for
Dealers to share with customers and
prospects online. You will find most of the
same topics covered in those locations in
a way meant for general audiences.
SABER® PROFESSIONAL
TESTING
I was very happy to see a test done
between AMSOIL SABER Professional
and the ECHO* 2-Stroke Oil.
Unfortunately, the paper that AMSOIL
put out regarding the test results, to my
chagrin, was done at 50:1.
We all love to sell the SABER Professional
on the fact that it can be run as lean as
80:1, saving the end user both money
and oil. I was disappointed with the test
completed by AMSOIL because of the
super-rich setting of 50:1.
Lee Truncali
AMSOIL: We tested SABER at 50:1 to
establish a performance baseline when
mixed at the equipment manufacturer’s
recommended ratio. This creates reference
data as we work to adjust our formulations
for better performance, and the results
provide an excellent sales tool for those
customers and prospects who are not
interested in leaner mix ratios. We still
recommend SABER for 80:1 and 100:1 mix
ratios for those customers interested in the
associated benefits and savings. See p.10
and the new ECHO* 100:1 String Trimmer
Technical Study (G3470) for test results with
SABER mixed at 100:1. For more information
on the ECHO String Trimmer Technical
Study (G3455) and our decision to use 50:1
mix ratios, see the interview with Sr. Vice
President, Dealer Sales & Marketing Dan
Peterson in the January AMSOIL Magazine.
6 | MARCH 2017
M A G A Z I N E
MULTI-PURPOSE OIL
I have several customers who use 3-IN-
ONE* drip oil for various things around
their homes, farms and shops. Do we
have a product that can be substituted for
3-IN-ONE?
Thanks,
Brett Camacho
AMSOIL: Thank you for your question.
Depending on the specific application,
AMSOIL Metal Protector (AMP) or Chain
Lube (ACL) provides outstanding protection
and performance for those applications in
which customers use 3-IN-ONE oil.
LETTERS TO THE EDITOR
FEEDBACK
I enjoy reading Letters to the Editor every
month. The subjects discussed are timely
and always addressed with tact and
thoughtful consideration. Here are three
things I appreciate about my relationship
with AMSOIL:
1. AMSOIL is a privately held corporation
that is able to control its own destiny.
2. AMSOIL is passionate about only
producing quality and innovation in its
products.
3. AMSOIL allows me as a Dealer to be a
part of this big picture and benefit financially.
Thank You,
Ken Kirkman
AMSOIL: Thanks, Ken. You’ve got it
right. We appreciate your positive feed-
back, and thank you for all you do as an
AMSOIL Dealer.
CATALOG DATES
Is there a secret code on the catalogs that
tells us which is the newest version? Would
it be possible to put the issue date on future
catalogs? I never seem to know which is
the latest version and I am afraid to give
the catalogs to customers because that
catalog might have the wrong price listed.
Larry Larson
AMSOIL: All AMSOIL literature items,
including the Retail Catalog (G100), include
the publication date on the back cover. It’s
also helpful to remember that, with very few
exceptions, the Retail Catalog is published
every April and October.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
AMSOIL ONLINE STORE
CAP DECALS
I would love to be able to purchase the
stickers that come on the new hats. I hope
AMSOIL will offer these for purchase.
Jody Gordon
AMSOIL: Thank you for your suggestion.
We like the decals too, and we’re looking into
the possibility of offering them separately.
BRAKE CLEANER
I’m a Direct Dealer located in Virginia.
I’ve had quite a number of inquiries from
potential (as well as current) customers
and commercial/retail accounts asking
if we carry a brake cleaner product. At
present, we do not offer such a product.
Personally, I feel this is a great market
for AMSOIL to consider manufacturing a
product for.
Chris Wilmoth
AMSOIL: We have good news, Chris. We
are adding a brake cleaner product to our
lineup next month.
HEAVY-DUTY METAL
PROTECTOR
Can you explain why Heavy-Duty Metal
Protector is not available in Canada?
Rick Swartz
AMSOIL: Aerosol products are governed
under different requirements in Canada
than in the U.S. These requirements
would force us to alter formulations and
packaging in ways that would reduce
performance and increase costs.
Because we do not want to offer less-
effective products that cost more, most
aerosols are not available in Canada.
Email letters to:
letters@amsoil.com
Or, mail them to:
AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Avenue
Superior, WI 54880
Letters are subject to editing for length
and clarity; please include your name,
address and phone number.

T E C H TA L K
Mark Nyholm | TECHNICAL PRODUCT MANAGER, HEAVY DUTY
The way in which technicians grease
equipment hasn’t changed much since
the 1920s. That’s when Arthur Gulborg
and Oscar Zerk combined their efforts
to introduce the lever-action grease gun
and nipple-style fitting we use today.
And while greasing seems simple
enough, the truth is, proper greasing
requires a little forethought and planning
to help equipment perform well and
last as long as possible. I’d like to offer
four simple guidelines Dealers and
their accounts should practice when
greasing equipment. They’re based on
industry-accepted practices and can
help you reduce long-term maintenance
and save money.
#1 Consolidation
A manufacturing plant, garage or other
work site can have several types of
grease lying around. Technicians may
have access to a high-viscosity grease
meant for stationary equipment. Or a
moly-fortified grease made for heavy-
duty off-road equipment. Most techs
keep a general-purpose grease on
hand, too. Adding to the confusion, they
may have the same grease in multiple
NGLI grades. And the grease gun may
not include any markings to indicate
which grease is being used. This
creates confusion and the potential for
cross-contamination, especially since
many people think “grease is grease.”
In reality, there are several types of
thickeners available on the market, such
as lithium complex or polyurea. Some
are compatible with each other, some
are not. Cross-contamination between
incompatible formulations can cause the
grease to thin or thicken, which reduces
wear protection. In some cases, the
grease can separate, leaving the
bearing, coupling or other component
virtually unprotected. It’s just a matter of
Greasing not as simple as
some think
Follow these four guidelines when greasing to keep
vehicles and equipment running strong.
time before a breakdown.
To help avoid cross-contamination,
survey each vehicle or piece of
equipment and identify the type of
grease it requires. If possible, indicate
that information adjacent to the grease
fitting. Once you know which greases the
job site requires, eliminate unnecessary
greases and consolidate inventory. This
reduces potential problems and could
save a little money, too.
To help you out, refer to the Grease
Compatibility Chart in the Dealer Zone
(Business Tools>Product Application
Guide).
#2 Standardize grease guns
Grease guns make greasing easy, but
they can have different output volumes.
One gun may produce a 3-cc shot
of grease, while another produces a
2-cc shot. The same number of pumps
of the grease gun handle results in
differing grease amounts. Inconsistent
grease-gun displacement can result
in over-greasing, which increases
friction and heat, resulting in reduced
performance and, ultimately, failure.
If you can’t find the displacement
marked on the grease gun, displace 10
shots of grease into a clean container
and divide the result by 10 to find the
average displacement. Then mark that
information on the grease gun.
It’s also a good idea to indicate
somewhere near each fitting how many
shots of grease are required. Again, this
may not be possible in some cases, but
you can easily create a schematic for
reference. This helps standardize the
maintenance process.
#3 Keep it clean
Bearings are engineered with tight
tolerances that leave no room for dirt
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AMSOIL ONLINE STORE
particles and other debris. Once debris
is introduced into the bearing cavity, it
can circulate and scour the finely tuned
surfaces, causing wear.
Always clean the grease fitting with a
lint-free rag before and after greasing.
This is a simple step – which makes it
easy to overlook. Taking this precaution
helps prevent introduction of wear-
causing debris into the fitting.
#4 Exercise restraint
Believe it or not, a grease gun is
capable of producing pressures as high
as 15,000 psi. This greatly exceeds
the pressure most bearing seals are
designed to withstand. Over-greasing
can easily rupture seals, which leads to
increased friction, heat and, eventually,
maintenance and downtime.
Proper greasing requires little or no
weight behind the grease gun handle.
As soon as backpressure is felt, stop
greasing. It’s tempting to think adding a
few extra shots of grease is beneficial,
but it does more harm than good.
Backpressure means the cavity is close
to, or completely full, so stop greasing.
If you’re unfamiliar with grease and
which of our greases to recommend
to your customers, don’t worry – most
people know little about grease. Check
out the T2 Training section of AU Online
for an excellent course about grease.
Spend a little time in the Dealer Zone
reading our grease data bulletins and
checking out AU Online. Having this
information in your arsenal and sharing
these tips helps you provide the kind
of service that leads to loyal, happy
customers.
MARCH 2017 | 7
M A G A Z I N E
 AMSOIL ONLINE STORE

CLEAN, PROTECTED POWER:

NEW PRODUCTS EXPAND OPPORTUNITY
To better target landscapers, contractors and other professionals who rely on small engines to
make a living, AMSOIL Formula 4-Stroke® Synthetic Small Engine Oil (ASE) has been updated with
a new name, label and packaging. Its formulation remains unchanged. Its current pricing remains
in effect until April 1, at which time it will be updated to the pricing shown on the facing page. New
labels will become available as current inventory is depleted. Launching March 6, new AMSOIL
20W-50 Zero-Turn Synthetic Hydrostatic Transmission Fluid (AHF) and AMSOIL 10W-40 Synthetic
Small-Engine Oil (ASF) round out the new family of AMSOIL commercial-grade products.

Landscapers, contractors and other
professionals are some of our best po-
tential customers. They’re under tremen-
dous pressure to complete jobs on time
and up to standards, which spurs them
to seek products that help them safely
cut costs without affecting quality.
AMSOIL products offer the perfect
solution. To drive that point home and
help expand your opportunities, we’ve
introduced a new line of commercial-
grade products that help professionals
cut costs through maximum equipment
power and service life.
Power Play
On a job site, power equals efficiency.
Few pieces of equipment in a land-
scaper’s arsenal embody this axiom like
the zero-turn or stand-on mower. Next to
their truck, it’s the most expensive piece
of equipment they own. These work-
horses allow crews to quickly produce
professional-looking lawns and grounds
through a combination of precision,
power and speed.
Showing professionals how you can
help them maintain power in their
mowers and other equipment is one of
your most important steps toward Fights Deposits & Preserves Power
turning prospects into customers. Better than Competitive Products
Mowers and equipment that wear
out and suffer power loss increase
the amount of time and effort
needed to complete jobs on time,
forcing crews to work even harder
and faster to stay on schedule.
Continuous operation in hot, dirty
conditions can lead to depos-
its and wear that reduce engine
compression, robbing the engine of
power. Over time, mowers become The piston and rings are virtually free of deposits
less efficient, require more main- and wear after 500 hours of severe-service
tenance and eventually wear out testing in the Kawasaki* FX 730 V engine.
altogether.
Clean, Protected Power
AMSOIL Synthetic Small-Engine
Oil’s purpose-built formulation protects
Specialized Transmission Fluid
against wear, heat and carbon deposits, Hydrostatic transmission performance is
outperforming conventional oils. It’s de- just as important to job-site efficiency as
signed to maintain power and promote engine protection. Many professionals
long equipment life for professionals may be using a traditional motor oil in
who depend on small engines to make their hydrostatic transmissions instead of
a living. As shown to the right, it helps a purpose-built transmission fluid. Motor
eliminate power-robbing deposits and oils, however, may not deliver the smooth
control and responsive power operators
wear in severe service, helping pre-
need to complete jobs quickly.
serve power and boost profitability.

*All trademarked names and images are the property of their respective owners and may be registered marks
8 | MARCH 2017 in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
M A G A Z I N E advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online

Oil pressure drives the wheel motors
in most zero-turn mowers, meaning
professionals must use a shear-stable
fluid that resists viscosity loss and
wear to ensure best performance.
However, the intense heat – up to
230ºF – and shearing conditions
common to hydrostatic transmissions
can cause some fluids to thin, which
reduces oil pressure. In addition, wear
can open the tight tolerances inside
the transmission, further reducing oil
pressure. Operators soon notice one
mower wheel moving more slowly than
the other, which requires constant
correction to mow in a straight line, or
the mower slowing down altogether and
becoming less responsive.
AMSOIL 20W-50 Zero-Turn Hydrostatic
Transmission Fluid is specially built to
solve this problem. Its synthetic, high-
zinc formula fights wear and resists
thinning, helping maintain mower speed
and responsiveness better than motor
oils. It lasts up to 2X original equipment
manufacturer (OEM) recommendations,
helping save time and money.
Current 10W-30 Synthetic Small Engine Oil
pricing remains in effect until April 1, at
which time it will be updated to the prices
shown here.
AMSOIL ONLINE STORE
• Fights wear
• Fights heat and deposits • Smooth control
• Preserves power • Responsive power
ASE ASE AHF
ASF
New name
and label.
Same great
formulation.
OUTGOING PRODUCT NEW FAMILY OF COMMERCIAL-GRADE PRODUCTS
10W-30 Synthetic Small Engine Oil
Comm. U.S. U.S. Can. Can.
Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
ASEQT -EA 1 Quart 2.0 4.41 6.75 8.75 8.95 11.60
ASEQT -CA 12 Quarts 24.0 52.89 76.65 103.50 102.15 137.95
ASE1G -EA 1 Gallon 8.0 17.22 26.20 34.10 34.95 45.30
ASE1G -CA 4 Gallons 33.0 68.86 99.80 134.75 133.00 179.60
ASE05 -EA 5-Gallon Pail 39.0 82.24 122.75 163.30 163.65 217.65
10W-40 Synthetic Small Engine Oil
Comm. U.S. U.S. Can. Can.
Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
ASFQT -EA 1 Quart 2.0 4.48 6.85 8.90 9.10 11.80
ASFQT -CA 12 Quarts 25.0 53.72 77.85 105.10 103.75 140.10
ASF1G -EA 1 Gallon 8.0 17.49 26.65 34.65 35.50 46.05
ASF1G -CA 4 Gallons 32.0 69.97 101.40 136.90 135.15 182.45
ASF05 -EA 5-Gallon Pail 39.0 83.58 124.75 165.95 166.30 221.20
20W-50 Zero-Turn Synthetic Hydrostatic Transmission Fluid
Comm. U.S. U.S. Can. Can.
Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
AHFQT -EA 1 Quart 2.0 5.61 8.55 11.10 11.40 14.75
AHFQT -CA 12 Quarts 25.0 67.38 97.65 131.85 130.00 175.50
AHF1G -EA 1 Gallon 8.0 22.05 33.55 43.55 44.70 57.85
AHF1G -CA 4 Gallons 32.0 88.18 127.80 172.55 170.10 229.65
AHF05 -EA 5-Gallon Pail 40.0 105.69 157.75 209.85 210.00 279.35
MARCH 2017 | 9
Buy AMSOIL Online M A G A Z I N E
 AMSOIL ONLINE STORE

DEALER ACTION PLAN

AMSOIL SABER® CUTS COSTS
• Although the family of commercial-
grade synthetic lubricants
50 PERCENT OR MORE
works great for homeowners,
focus your time on landscapers, Using a leaner mix ratio than the 50:1 ratio typically recommended by manufactur-
contractors and others who rely
ers can translate into significant savings. For this strategy to work, however, the oil
on their equipment to make a
living. They’re more likely to buy a must protect modern, hot-running two-stroke equipment from the negative effects
premium product. of heat, including wear and power-robbing exhaust-port deposits. Otherwise,
equipment becomes difficult to start and lacks sufficient power to get the job
• Sell the products’ ability to
maintain equipment power and
done, frustrating workers. Eventually, equipment can quit running completely.
cut costs. These are the benefits The new ECHO* 100:1 String Trimmer Technical Study (G3470) proves SABER
professionals value most.
Professional Synthetic 2-Stroke Oil’s (ATP) ability to deliver clean, protected
• Showing potential customers how power at a 100:1 mix ratio, allowing professionals to cut oil costs 50 percent or
they can cut costs 50 percent or more compared to traditional 50:1 mix ratios. Use these results to show potential
more using SABER Professional customers how SABER Professional can help them save while delivering better
Synthetic 2-Stroke Oil (see
protection. View the digital version free at www.amsoil.com/performancetests.aspx.
sidebar) is a great way to start a
business conversation that may
lead to sales of other products. SABER BEATS ECHO POWER BLEND* AT ANY RATIO
• When talking to potential E X H A U S T P OR TS
customers, don’t lead with a
technical discussion about NEW
the results of the new SABER TEST
RESU
Professional testing. First, LTS
create curiosity by asking good
questions, such as, “Do you
have any equipment that requires
more maintenance than others?”
Their answer may naturally lead
you to show them how SABER
Professional reduces carbon and
maintains engine power.
• View the Dealer Sales Brief in the SABER Professional @ 100:1 ECHO Power Blend* @ 50:1
Dealer Zone (Training>Training
Materials>Dealer Sales Briefs) for
300 Hours 300 Hours
more selling strategies. 4% Airflow Loss 76% Airflow Loss

S P A R K A R R E S TOR S C R E E N S

New Data Bulletins and

Technical Study
The Synthetic Small-Engine Oil and
Zero-Turn Synthetic Hydrostatic
Transmission Fluid data bulletins
cover the products’ features,
benefits and technical properties.

10W-30 and 10W-40 Synthetic

Small-Engine Oil Data Bulletin
Stock# Qty. U.S. Can. SABER Professional @ 100:1 ECHO Power Blend* @ 50:1
G2217 25 4.10 5.60 300 Hours 300 Hours
20W-50 Zero-Turn Synthetic 1% Airflow Loss 76% Airflow Loss
Hydrostatic Transmission Fluid
Data Bulletin
Stock# Qty. U.S. Can. D ID Y OU K N OW ?
G3471 25 4.10 5.60
Handheld two-stroke equipment often has a spark arrestor screen on the muffler. As
the name indicates, it prevents sparks from exiting the muffler and starting a wildfire.
ECHO* 100:1 String Trimmer Hot exhaust gases flow through the screen, meaning oils with poor detergency can
Technical Study allow deposit formation. A plugged screen restricts airflow, reducing engine power and,
Stock# Qty. U.S. Can. eventually, causes it to quit altogether. In fact, heavy deposits on the screen from the
G3470 25 1.05 1.45 string trimmer using ECHO Power Blend* XTended Life* Universal 2-Stroke Oil (above)
prevented the trimmer from starting, requiring the screen to be replaced. SABER
Professional, in contrast, virtually prevented screen deposits for clean, protected power.

*All trademarked names and images are the property of their respective owners and may be registered marks
10 | MARCH 2017 in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
M A G A Z I N E
Buy AMSOILadvertised here are developed by AMSOIL for use in the applications shown.
Online

ADVANCED ENGINE TECHNOLOGY DRIVING
CHANGES FOR GASOLINE OIL SPECIFICATIONS
Tightening fuel economy standards and the subsequent advances in engine technologies are
pushing big changes in the passenger car motor oil (PCMO) market.
Increasingly strict regulations on fuel
economy and emissions have pushed
the automotive industry to develop
smaller, more efficient engines. By 2020,
industry experts predict that nearly every
new vehicle will feature direct-injection
technology (GDI), and the vast majority
will be turbocharged (TGDI). The most
recent corporate average fuel economy
(CAFE) standards require a fleet-wide
average of 54.5 mpg by 2025 in the
United States, necessitating a 5 percent
annual improvement.
These factors contribute to
the following:
• Severe engine knock, also called low-
speed pre-ignition (LSPI)
• Increased engine temperatures
• Compromised fuel injectors
• Greater overall stress and dependence
on engine oil
Two new gasoline engine oil specifica-
tions are in development to address these
issues: General Motors’ (GM)* proprietary
dexos1™: 2015 and API SP/ILSAC GF-6.
Controlling LSPI
Both specifications place a major focus on
limiting the impact of low-speed pre-igni-
tion (LSPI). This will be an essential feature
of engine oil in the coming years. Similar
to traditional engine knock, LSPI occurs
when fuel/air spontaneously ignites prior
to the spark ignition. The pressure created
by this ill-timed combustion pushes down
on the piston as the connecting rod and
crankshaft work to move it upward. These
conflicting forces can result in severe
engine damage beyond that of typical
engine knock. LSPI is an issue unique to
newer turbocharged and GDI engines and
occurs under low-speed and high-torque
conditions. However, a properly formulated
motor oil can prevent its effects.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here are developed by AMSOIL for use in the Buyapplications
NEW DEXOS1: 2015 & ILSAC GF- 6 SPECIFICATIONS
• Low speed pre-ignition protection preventing severe engine damage
• Added piston deposit prevention for fuel economy and horsepower retention
• Improved turbocharger protection to prevent turbocoking and increase longevity
• Increased wear protection for maintaining like-new performance
• Increased sludge protection for cleaner engines
Key Updates
dexos1™: 2015
GM’s second-generation dexos1 specifi-
cation is a global specification that aims
to standardize the quality of oil installed
in GM vehicles regardless of location.
Similar to the GF-6 specification, dexos1:
2015 will address fuel economy and
LSPI. It will also include new tests unique
to GM focused on oxidative thickening,
piston deposits, turbocharger deposits
and wear control. It is due to be released
in late August 2017.
• Designed for 2011 model-year and
newer engines
• Targets higher levels of performance
in all areas
ILSAC GF-6
Replacing the ILSAC GF-5 specification,
the primary focus of ILSAC GF-6 will be
increased fuel economy, oil robustness
and protecting GDI and TGDI engines
from LSPI and timing-chain wear. The
spec will be split into GF-6A and GF-
6B to accommodate the trend toward
lower-viscosity oils. GF-6B will provide
a new category of oil designed for
newer vehicles that require low high-
temperature/high-shear (HTHS) and
viscosities of 0W-20 or less. GF-6 is
expected to be released in mid-2019.
AMSOIL shown.
Online
AMSOIL ONLINE STORE
• GF-6A is designed for current model-
year engines and older requiring a
traditional viscosity oil
• GF-6B is designed for newer engines
requiring lower viscosity oil
API/ILSAC
The International Lubricant Standardiza-
tion Approval Committee (ILSAC) is a
partnership between U.S. and Japanese
automobile manufacturers. ILSAC and the
American Petroleum Institute (API) work
in tandem to develop engine protection
standards and fuel economy requirements.
Oils displaying the API Certification Mark,
or “Starburst,” meet these requirements.
New Testing
As new requirements are revealed and
the technology evolves, many standard-
ized engine tests are being overhauled or
replaced. GF-6 will feature at least six new
engine tests while dexos1: 2015 will gain
five. The tests encompass issues from
low-temperature valvetrain wear (GF-6) to
turbocharger deposits (dexos1: 2015).
AMSOIL Prepared for Change
AMSOIL Dealers can be well-assured that
we will be ready for the implementation of
the new specs with top-performing syn-
thetic formulations. Details will be unveiled
in upcoming issues of AMSOIL Magazine.
MARCH 2017 | 11
M A G A Z I N E

The introduction of AMSOIL Signature Series Max-Duty Synthetic Diesel Oil and Heavy-Duty
Synthetic Diesel Oil brings even greater protection and performance, as well as additional
RIGHT DIESEL OIL
viscosity options. How can you help customers decide which oil is right for them?
CHOOSING THE
Signature Series 5W-30 (DHD)
Newer Over-the-Road Trucks
Mixed Fleets
Signature Series 5W-30 is a versatile
oil aimed at mixed fleets of diesel
and gasoline vehicles, simplifying
maintenance and lubricant inventory.
Its extended-drain capability
further maximizes convenience
and minimizes downtime for fleet
managers with busy schedules.
It is also an outstanding option for
newer over-the-road trucks that
come factory-filled with 10W-30 for
improved fuel economy.
• 6X more engine protection*
• Recommended for both diesel
and gasoline vehicles, simplifying
maintenance and lubricant inventory
• Excellent fuel economy
• Outstanding cold-temperature
performance
• Extra protection for extended
drain intervals
*than required by the Detroit Diesel DD13 Scuffing Test for Specification DFS 93K222.
12 | MARCH 2017
***when compared to SAE 15W-40 in ASTM D5293 Cold-Cranking Viscosity test.
M A G A Z I N E
Buy AMSOIL Online
AMSOIL ONLINE STORE
Heavy-Duty 10W-30 (ADN)
Newer Over-the-Road Trucks
Smaller Off-Road Equipment
Some Turbodiesel Pickups
Many newer over-the-road trucks
come factory-filled with 10W-30 for
improved fuel economy. Heavy-Duty
10W-30 is ideal for customers who
want to maintain the improved fuel
efficiency afforded by a 10W-30.
It also provides outstanding
protection for smaller off-road
equipment and turbodiesel pickups
specifying 10W-30 (Ford** specifies
10W-30 for normal service).
• 4X more engine protection*
• Excellent opportunity for price-
conscious customers to move up
to AMSOIL quality
• Improved fuel economy
• Outstanding protection for OEM-
recommended drain intervals

Signature Series 0W-40 (DZF) Signature Series 5W-40 (DEO)
Diesel-Powered Vehicles and Heavy-Duty 5W-40 (ADO)
Equipment Operating in Cold Climates Turbodiesel Pickups
Signature Series 0W-40 is formulated Over-the-Road Trucks
specifically for applications operating Heavy Equipment
in extreme cold. Most over-the-road Signature Series 5W-40 and Heavy-
trucks and heavy equipment are Duty 5W-40 are ideal for turbodiesel-
parked outside. Signature Series 0W- pickup, over-the-road-truck and
40 provides the ultimate cold-weather heavy-equipment owners who want
protection and performance, helping the cold-weather and fuel-economy
engines turn over faster and reducing benefits of a 5W and the protection
start-up wear. benefits of an SAE 40.
• 4X better cold-temperature • Outstanding cold-cranking ability
performance*** and startup protection
• Reduces unnecessary idle time. • Excellent fuel economy
Engines can be shut down with
confidence of restart. Heavy-Duty 5W-40
• Extra protection for extended drain • 4X more engine protection*
intervals • Excellent opportunity for price-
conscious customers to move up to
AMSOIL quality
• Outstanding protection for OEM-
recommended drain intervals
Signature Series 5W-40
• 6X more engine protection*
• Ideal for customers seeking the
ultimate wear protection in severe
operating conditions
• Extra protection for extended drain
intervals
**All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here are developed by AMSOIL for use in the Buy AMSOIL
applications Online
shown.
AMSOIL ONLINE STORE
Signature Series 15W-40 (DME)
Heavy-Duty 15W-40 (ADP)
Over-the-Road Trucks
Off-Road Equipment
Turbodiesel Pickups
Signature Series 15W-40 and
Heavy-Duty 15W-40 are the primary
recommendations for most on- and
off-road heavy-duty diesel applications
in the marketplace; 15W-40 is the most
widely used viscosity in the diesel world.
• Reduced oil consumption
• Outstanding shear stability,
ensuring superior viscosity retention
and wear protection in the most
severe environments
Heavy-Duty 15W-40
• 4X more engine protection*
• Excellent opportunity for price-
conscious customers to move up to
AMSOIL quality
• Outstanding protection for OEM-
recommended drain intervals
Signature Series 15W-40
• 6X more engine protection*
• Ideal for customers seeking the
ultimate wear protection in severe
operating conditions
• Extra protection for extended drain
intervals
MARCH 2017 | 13
M A G A Z I N E

R A C I N G A N D
Lovell: The Every Man Champions
Lovell brothers repeat at King of the Hammers.
As defending champions of the King of
the Hammers Every Man Challenge, Team
AMSOIL off-road racers Brad and Roger
Lovell entered the 2017 event with high
expectations. Qualifying eighth after a
huge boulder dislodged and caused some
struggle on a rocky climb, the brothers
started the main event near the front of an
enormous 130-car field.
“Our formula is to always run our own race
and control what we can, ignore what we
can’t,” said driver Brad. “We ran a brisk
and consistent pace, but not fast enough
to cause a lot of errors. Roger kept telling
me that we can only go so fast in our car
regardless of who we are racing, so I
pushed hard but made no errors.”
Over the first 60 miles of desert terrain, the
team gained several positions, but kept its
focus on the front. When early race leader
Bailey Cole fell victim to a broken axle
shaft, the Lovells took the lead.
“I knew we would be fast once we got to
the rocks, and everything was going great
until we heard we had a 30-minute lead,”
said Brad. “That type of thing gets to you in
a strange way. We slowed to a conserva-
tive pre-run pace, but in a race like this,
drama will find you.”
Bad luck struck on Wrecking Ball when
a power-steering line burst, stopping the
team dead in the water.
14 | MARCH 2017
M A G A Z I N E
AMSOIL ONLINE STORE
P R O M O T I O N A L N E W S
“My heart jumped in my
throat when we lost steering,”
said Brad. “For an instant I
thought hope was lost, but
we found the bad line and
replaced it in less than 10
minutes. We throttled up the
waterfall and while I knew
that we ate into our buffer, we
still had a strong lead.”
The only unscheduled stop
was at the BF Goodrich
pit for a topoff of AMSOIL
Synthetic Tractor/Hydraulic
Transmission Oil (ATH) in the
steering reservoir before the DEALER IMPACT
brothers ran the last section AMSOIL is the Exclusive Official Oil of King of the
to the finish. Hammers. Featuring truck, motorcycle and UTV races,
King of the Hammers brings together enthusiasts of all
“I kept thinking something stripes, while drawing tens of thousands of fans to the
little was going to go wrong live event and millions more watching online, increasing
and nab the win, so we took AMSOIL brand exposure and opening doors for Dealers.
it real easy,” said Brad. “We
came into traffic on Resolu-
tion right before the finish,
“We owe it to a solid team of guys who love
and a broken car was blocking the drop
racing, a dedicated family and the support
off Backdoor. I didn’t want to take any
of our sponsors through thick and thin,”
chances, and those guys were sportsmen
said Brad. “There is no way we could race
enough to move the car while in the middle
without the support of AMSOIL and all our
of repairs. It is a bad day when you’re bro-
other sponsors. We are proud to represent
ken, and those guys have my respect.”
the best brands in off-road.”
Once clear of the rocks, the Lovell broth-
ers cruised to the victory in their first race
of the season.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online

Gold in the Hills of Aspen
Team AMSOIL fills the podium at Winter X.
The ESPN Winter X Games in Aspen, Colo.
average about 1 million viewers each year,
and Team AMSOIL riders and AMSOIL
products have shined on the big stage ever
since snocross competition was introduced
at the 1998 Winter X Games in Crested
Butte, Colo. Six snocross teams rely on
AMSOIL products to protect their race
sleds during the intense competition, and
AMSOIL-sponsored riders have won 20
medals, creating tremendous AMSOIL brand
exposure. That success continued this year,
as two Team AMSOIL riders made names
for themselves by bringing home some
hardware.
Petter Narsa has found success on the
AMSOIL Championship Snocross series
over the past few years. The AMSOIL-
backed Polaris* racer is consistently in the
mix for podium finishes on the national tour.
Although he was riding well heading into this
year’s X Games, he was overshadowed by
medal favorites Tucker Hibbert, Tim Tremblay
and teammate Kody Kamm.
Winter X unveiled a bullring of a track at this
year’s event. It featured 20-second lap times
and a 30-lap final, which are atypical for
the event. Narsa qualified eighth for
the final, and had a less-than-ideal
outside start. But the start featured
a severe right-handed turn and
Narsa turned a poor gate
pick into a great start. He grabbed the lead
in turn one and never relinquished it on his
way to becoming the first Swedish-born
driver to win a Winter X Games gold medal.
“This race was all about the start,” said
Narsa. “I got out of the first corner clean and
then had to battle a little before I got the lead
on the first lap. Then I just rode my own lines
and tried to be smooth.”
As Narsa was clicking off laps out front, a
battle ensued behind him for the final two
podium spots. Adam Renheim and Team
AMSOIL/Scheuring Speed Sports driver
Lincoln Lemieux raced each other to the
end, with Hibbert closely behind in fourth.
Renheim picked up his second straight silver,
while Lemieux took home his first X Games
medal in third.
AMSOIL Championship Snocross wraps up
its 2016-17 season with events in Iowa and
Wisconsin in March.
Buy AMSOIL Online
AMSOIL ONLINE STORE
N THE
O
B X
WITH JEREMY MEYER
Monster Energy Supercross made
its debut at U.S. Bank Stadium in
mid-February, and a great number
of AMSOIL corporate employees
made the pilgrimage to Minneapo-
lis for our “hometown” race.
The event reminded me of how
much great coverage AMSOIL
gets through the series. My main
point of fascination centered
around “Race Day Live presented
by AMSOIL.” I have long been
a fan of live streams from race
events, but Feld Motorsports pro-
vides a great twist to this medium.
Over the past few years, the show
has grown from simple coverage
into a full-blown production. Race
fans from around the world get a
chance to see and hear from their
favorite riders about everything
from the venue to the track layout.
When we think of supercross, we
think of dirt bikes. With 62 percent
of fans owning a dirt bike, we
know they use those bikes at local
tracks and trails. “Race Day Live”
is the perfect platform for us to
discuss products, including an ex-
tended discussion in Minneapolis
about our new diesel oil lineup.
As we continue to invest in the de-
velopment of new products, we will
also continue to take advantage
of great partnerships like Monster
Energy Supercross and “Race Day
Live” to talk about them.
MARCH 2017 | 15
M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Dave M. Mann
Bill & Donna Durand Michigan
7-STAR REGENCY PLATINUM Lynn & Beth Pabst
Wisconsin DIRECT JOBBER
7-STAR REGENCY PLATINUM Wisconsin
DIRECT JOBBERS SECOND 2-STAR REGENCY PLATINUM
Total Organization DIRECT JOBBERS
FIRST
Total Organization FIRST THIRD
Personal Group Sales Total Organization
SECOND
Personal Group Sales FOURTH EIGHTH
New Qualified Customers New Customer Sales
TENTH
HALL OF FAME New Customer Sales

Tom & Sheila Shalin

Georgia
4-STAR REGENCY PLATINUM
George & Shirley
DIRECT JOBBERS Douglas
Tennessee Robert V. Spence
SEVENTH Kansas
Total Organization 4-STAR REGENCY PLATINUM
DIRECT JOBBERS 2-STAR REGENCY PLATINUM
FOURTH DIRECT JOBBER
Personal Group Sales EIGHTH
Total Organization NINTH
SECOND Total Organization
New Qualified Customers TENTH
Personal Group Sales
FIRST
New Customer Sales

Daniel & Judy

Watson David B. Richardson Rob D. Eilertsen
Florida Ohio Connecticut
2-STAR REGENCY PLATINUM
DIRECT JOBBERS EXECUTIVE DIRECT JOBBER DIRECT JOBBER

NINTH FIRST SECOND

Personal Group Sales Commercial Account Sales Commercial Account Sales
TENTH
Retail Account Sales

Debra Mckenzie James J. Allen

Alberta James Brown Jr.
North Carolina Ohio
REGENCY GOLD DIRECT REGENCY GOLD DIRECT
JOBBER PREMIER DIRECT JOBBER JOBBER
EIGHTH NINTH TENTH
Commercial Account Sales Commercial Account Sales Commercial Account Sales
FIFTH
Retail Account Sales

Greg & Joan

Desrosiers Douglas Huculak Herschel L. Gates
Alberta Saskatchewan Florida
REGENCY GOLD DIRECT PREMIER DIRECT JOBBER
3-STAR REGENCY PLATINUM JOBBER
DIRECT JOBBERS
EIGHTH NINTH
SEVENTH Retail Account Sales
Retail Account Sales Retail Account Sales

16 | MARCH 2017
M A G A Z I N E
Buy AMSOIL Online
 AMSOIL ONLINE STORE

DECEMBER 2016

Carol H. Bell Leonard & Marcie

Sherree E. Schell Pearson
Texas Idaho
Washington
5-STAR REGENCY PLATINUM 4-STAR REGENCY PLATINUM
DIRECT JOBBER DIRECT JOBBER 5-STAR REGENCY PLATINUM
DIRECT JOBBERS
FOURTH FIFTH
Total Organization Total Organization SIXTH
Total Organization
EIGHTH FIFTH
Personal Group Sales Personal Group Sales SIXTH
New Qualified Customers

Michael H. Ellis
Michigan Ches & Natasha Cain Ray & Kathy Yaeger
5-STAR REGENCY PLATINUM South Dakota Wisconsin
DIRECT JOBBER
3-STAR REGENCY PLATINUM 5-STAR REGENCY PLATINUM
TENTH DIRECT JOBBERS DIRECT JOBBERS
Total Organization SIXTH SEVENTH
THIRD Personal Group Sales Personal Group Sales
Personal Group Sales EIGHTH SECOND
FIRST New Qualified Customers Retail Account Sales
Retail Account Sales

Doyle & Diana

Vaughan Thomas H. Kirby
Wyoming
John S. Miller Michigan
Arizona 2-STAR REGENCY PLATINUM
REGENCY GOLD DIRECT DIRECT JOBBER
JOBBERS DEALER
THIRD FIFTH SIXTH
Commercial Account Sales Commercial Account Sales Commercial Account Sales

John & Dianne David & Tracey

Moldowan Victor Usas
Cottrell
Alberta Ontario
Ontario
REGENCY GOLD DIRECT DIRECT JOBBER
JOBBERS DIRECT DEALERS
FOURTH
THIRD Retail Account Sales SIXTH
Retail Account Sales Retail Account Sales

Kent & Trudy Vijay Parany

Whiteman
Tim Goor Ontario
Utah
South Dakota 1-STAR REGENCY PLATINUM
7-STAR REGENCY PLATINUM DIRECT JOBBER
DIRECT JOBBERS DEALER
FIFTH
FIRST THIRD New Qualified Customers
New Qualified Customers New Qualified Customers
SEVENTH
FIFTH New Customer Sales
New Customer Sales

MARCH 2017 | 17
Buy AMSOIL Online M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Eric & Valerie Scott Galbreath

Wayne & Marcia Owen
Johnson
Utah New York
Virginia
EXECUTIVE DIRECT JOBBERS DIRECT JOBBER
DEALERS
NINTH TENTH
SEVENTH New Qualified Customers New Qualified Customers
New Qualified Customers

Thomas R. Weiss Brendan & Stacey

Terry & Darlene Gulley
North Dakota Epp
Ohio
REGENCY PLATINUM DIRECT Saskatchewan
DEALERS
JOBBER DEALERS
SECOND THIRD
New Customer Sales FOURTH
New Customer Sales New Customer Sales

Joe & Sheryl Petrey

Wisconsin
DEALERS
SIXTH
New Customer Sales

HIGHER LEVELS OF RECOGNITION

Kevin C. Prince
Herb Wilm Scott D. Kirk
North Carolina
Wisconsin Wisconsin
ACCOUNT DIRECT
DIRECT DEALER DIRECT JOBBER
Sponsors:
Sponsors: Sponsor: William & Marjorie
James & Melody Gesell Gregory Vaughn Desmond Jr.
Direct Jobbers: Direct Jobber: Direct Jobbers:
Kenneth & Lorna Kerkman Gregory Vaughn William & Marjorie
Desmond Jr.

18 | MARCH 2017
M A G A Z I N E
Buy AMSOIL Online

INDEPENDENCE, TIME TOGETHER AND SHARED
GOALS MOTIVATE THESE DIRECT JOBBERS
Direct Jobbers Mike and Tammi Lick of Muscatine, Iowa started their business in March 2015.
As is often the case with AMSOIL Dealer-
ships, the opportunity arose at just the
right time. Mike was looking for a superior
oil for his motorcycle. In the course of his
research he discovered AMSOIL – and
the AMSOIL business opportunity.
At about the same time Tammi had been
laid off from an office job when business
became slow.
The low cost of becoming a Dealer was
attractive, and Mike suggested they take
the plunge. Tammi was highly motivated
because she was out of work and wanted
a job that wouldn’t leave her looking for
work again. They realized quickly that an
AMSOIL Dealership was right for them.
Serendipity.
“We knew we wanted to do this for us and
our future,” Tammi said. “Mike and I both
know this is a job that can be done any-
where and we can do this after he retires.
We also like to travel and spend time with
our family. The opportunities are endless.”
“It’s Tammi’s full-time job now,” Mike said.
He is an electrician for the city, but works
the AMSOIL business part-time, with plans
to do it full-time when he retires. “I never
would have imagined I’d be selling oil.”
One of the big benefits of their AMSOIL
business is that they can work together.
“We work as a team,” Tammi said. Mike
agreed that working together is a plus
for him.
“The business is a part of our life so we
are always thinking about it,” Tammi said.
“It is now a part of who we are. When we
go out somewhere we often stop some-
place that we think could be a potential
AMSOIL account. We have our paper-
work in the car with us at all times.”
According to Tammi, their shared goal of
growing their business makes them espe-
cially patient with one another when they
make sales calls to potential clients.
The couple has been successful on
social media, and have joined a number
of Facebook groups. They also have
Linkedin, Twitter and Instagram accounts.
*All trademarked names and images are the property of their respective owners and may be registered marks
in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
advertised here are developed by AMSOIL for use in the Buyapplications
They attend a number of trade shows.
Gun shows have been good for them.
They’re selling AMSOIL Firearm Lubricant
(FLP) at the shows. “We’re having a lot
of fun with it, and meeting people,” Mike
said. “People are happy with it (Firearm
Lubricant).”
They approach a wide array of business-
es. “We look at each situation and try to
help as many people as possible,” Tammi
said. “All the different types of accounts
are important to our business.”
She said her days typically include
making a number of phone calls and
researching specific needs of busi-
nesses she approaches. “You go into
each business well-prepared with what
you feel would be important for them, but
you also need to listen to what they feel
they need,” Tammi said. “You need to
give each account the tools to make the
best decision they can for their business.
Sometimes the person knows what they
want and are ready to get an account set
up, but sometimes it takes several times
talking and working with them before
they are ready to get an account.”
They frequently visit local accounts.
When customers ask for information,
Tammi relies on AMSOIL Technical Sup-
port. “They know my name by heart,” she
said. “Our accounts that are not local, we
try to find and friend them on Facebook
AMSOIL shown.
Online
AMSOIL ONLINE STORE
because social media is a great way to
stay connected with our customers. We
try to interact with our customers on a
regular basis.”
They’ve been around the business for a
little while now and know the challenges
of getting started. “The most important
things for new Dealers are to make sure
you use the product and also get T-1 Cer-
tified as quick as possible,” Tammi said.
It’s also important for Dealers to perse-
vere and not become discouraged. “It
is very important to stay in touch with
your upline Dealers,” Tammi said. “It is
also very important to stay in touch with
your downline Dealers and help them
when they are discouraged. We learned
first-hand that building a business is
not always easy and having a sponsor
and upline Dealers that guided us and
helped us learn the business was what
kept us going.”
KEY TAKEAWAYS
• Teamwork breeds success
• Be prepared
• Use social media
• Diversify your business
• Listen to determine accounts’ needs
• Provide great service
• Support your sales team
MARCH 2017 | 19
M A G A Z I N E

C E N T E R L I N E S A N D U P D AT E S
March Close-Out
The last day to process March orders in the U.S. and Canada
is the close of business on Friday, March 31. Individual
telephone and walk-in orders will be processed if initiated by
the close of business. Internet and fax orders will be accepted
until 3 p.m. Central Time on that day. All orders received after
these times will be processed for the following month. Volume
transfers for March business will be accepted until 3 p.m.
Central Time on Thursday, April 6. All transfers received after
this time will be returned.
Sell Sooner, Earn Faster
Dealers should be sure to pursue sales to new accounts as
soon as possible. Because prospects are most enthusiastic
about AMSOIL products when they first register, they’re
most likely to make a purchase at that time. Accounts who
try AMSOIL products sooner may be more likely to become
regular customers. Remember, a prospect is not a customer
until he or she makes a purchase, and you don’t earn a
commission until a purchase is made.
New Bypass System
for Ford* Super Duty*
Pickups Launches April 3
A new AMSOIL Single-Remote Ea®
Bypass Filter System designed for
Ford 6.7L applications launches April
3. All Bypass Systems include all
necessary installation components
(including parts, hose, Ea Bypass Oil
Filter and installation instructions) for
maximum convenience and value.
Check the April AMSOIL Magazine for full details.
New Brake Fluids, Brake and Parts Cleaner Launch April 3
Launching April 3, new AMSOIL DOT 3 & 4 Synthetic Brake
Fluid and DOMINATOR ® DOT 4 Synthetic Racing Brake
Fluid are engineered to deliver superior high-temperature
performance in auto/light-truck, racing and powersports
applications. These products will replace the Series
500 High-Performance DOT 3 and Series 600 High-
Performance DOT 4 Racing Brake Fluids.
New AMSOIL Brake and Parts Cleaner is a professional
strength, chlorinated product capable of quickly removing oil,
grease, excess brake fluid and other contaminates from brake
pads, calipers, drums and other brake parts.
Check the April AMSOIL Magazine for full details.
Price Adjustment Effective April 1
Rising raw-material costs have prompted most major and
independent lubricant companies, including ExxonMobil,
Valvoline, Castrol, Chevron and Shell, to announce 5-8
percent price increases effective in February and March.
These rising costs also affect AMSOIL, requiring us to
implement an average price increase of 3-6 percent in the
U.S. and Canada effective April 1, 2017. Commission credits
will be increased accordingly.
Updated pricing information will be available in the Product
Pricing Interface in the Dealer Zone as soon as possible. The
AMSOIL Wholesale Price List (G3500, G8500) and AMSOIL
Retail Catalog (G100, G300) will also be revised to reflect the
new pricing; watch the Dealer Zone for an announcement of
*All trademarked names and images are the property of their respective owners and may be registered marks
20 | MARCH 2017 in some countries. No affiliation or endorsement claim, express or implied, is made by their use. All products
M A G A Z I N E
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AMSOIL ONLINE STORE
availability. We will notify your retail and commercial accounts
of the price adjustment by email; we encourage you to follow
up with them in person as well.
Professionals Catalog Delayed Until April
Due to the impending April 1 price adjustment, introduction
of the new Professionals Catalog (G3469 U.S., G3474 Can.)
has been delayed until April. Look for an announcement of
availability in the Dealer Zone.
Updated Account Profiles Help Retailers Sell
The AMSOIL Locator at www.amsoil.com provides potential
customers up-to-date information about local retail
businesses and service centers that offer AMSOIL products.
After entering an address or zip code into the Locator,
customers will see nearby retailers’ addresses and phone
numbers, business hours and which products each offers.
A badge also appears if a service-center location installs
customer-provided AMSOIL products.
The Locator is a great tool that helps generate new business
for your accounts, but the accounts must meet purchase
requirements to be listed and you must keep their information up-
to-date. The easiest way to determine if your accounts are eligible
and to update their information is to use the Retail Account
Information Administration form through the Dealer Zone.
Go to the Dealer Zone, click the My Business menu and select
Retail Account Information Administration. From there, you’ll be
able to check your accounts’ eligibility and edit their account
information. Remember, consumers are more likely to choose
a location with an image and complete information.
Retailers and service centers must meet any of the following
purchase requirements to remain active on the AMSOIL
Locator: $300 in the previous three months, $600 in the
previous six months, $900 in the previous nine months or
$1,200 in the previous 12 months.
Canadian-Labeled CI-4+ Diesel Oils to be Replaced
with U.S.-Labeled Products
The Canadian product codes and labels for 15W-40 Synthetic
Heavy Duty Diesel and Marine Oil (AMEQTC, AME1GC),
Series 3000 5W-30 Synthetic Heavy Duty Diesel Oil
(HDDQTC), Premium Protection 10W-40 Synthetic Motor Oil
(AMOQTC) and Premium Protection 20W-50 Synthetic Motor
Oil (AROQTC) will be discontinued as inventory is depleted
over the next six months, and the products will no longer be
available with Canadian labels. All AMSOIL CI-4+ products will
remain available in Canada with U.S. labels.
advertised here
are developed by AMSOIL for use in the applications shown.
Online
 AMSOIL ONLINE STORE

G3204 (Single-sided) G3205 (Double-sided) G3207 (Double-sided)

A-Frame Sign
Durable A-frame sign
presents an excellent way to
advertise AMSOIL products
outside a business, trade-
show booth, etc. Inserts
easily slide in and out, while
staying securely in place.
Three 24" x 36" inserts sold
separately. Inserts are con-
structed of durable, fade-
resistant corrugated plastic. G3203
(Frame only)

Stock # Description Wt. Lbs. U.S. Can.

G3203 A-Frame Sign 20.0 79.00 105.55
G3204 Devoted to Protection 1.0 10.50 14.00
G3205 Motorcycle Insert 1.0 16.00 21.25
G3207 Powersports/Snowmobile Insert 1.0 16.00 21.25

Discontinued Canadian Package Sizes

The following AMSOIL product package sizes are discontinued in Canada
only due to insufficient demand. They are available while supplies last.

SABER® Professional Synthetic 2-Stroke Oil

Stock# Units Qty. Description
ATPPK EA 1 44.3-ml. Pack
ATPPK CA 48 44.3-ml. Packs
ATPBA EA 1 103-ml. Bottle
ATPBA CA 12 103-ml. Bottles
ATP1GC EA 1 3.78-Litre Bottle
ATP1GC CA 4 3.78-Litre Bottles

Outboard 100:1 Pre-Mix Synthetic 2-Stroke Oil

Stock# Units Qty. Description
ATOBC EA 1 237-ml. Bottle
ATOBC CA 12 237-ml. Bottles
ATOQT EA 1 946-ml. Bottle
ATOQT CA 12 946-ml. Bottles

MARCH 2017 | 21
Buy AMSOIL Online M A G A Z I N E

I N S I G H T O N S A L E S
Tim Golden | PROGRAM SEGMENT MANAGER
As an independent business owner
in a globalized economy with ever-
increasing competition, it’s hard
enough to maintain your existing
customers much less court and
develop new ones. This is especially
true in the retail industry.
As an independent AMSOIL Dealer,
you have the opportunity to develop
customers in the retail market. Other
direct-selling companies don’t allow or
even consider opening these markets
to their distributors. We believed that
this market was simply too lucrative
for Dealers and ignoring it would be
foolish. As a result, the Retail Program
was created.
Success in these markets isn’t
automatic. It requires adapting from
a business-to-customer (B2C) selling
style to a business-to-business (B2B)
style. It also requires information and
tools to help establish credibility with
retail account owners and managers.
Dealers who don’t have experience
selling to retail businesses may find
that just thinking about doing so
generates a little internal fear. That’s
normal. The good news is that we
have training and tools to help you
overcome your fear and develop
retail sales into a regular part of your
AMSOIL business.
To help you on your way to being a
retail rock star, we have developed
sales training designed to make you
more comfortable in approaching
retail businesses and better equipped
in helping them achieve their goals.
Check it out in AMSOIL University
Online (available through the Dealer
22 | MARCH 2017
M A G A Z I N E
AMSOIL provides the training
and support you need to
succeed in the retail and
installer markets.
Extensive research has resulted in great AU Online courses
and co-op programs proven to increase sales.
Zone). We also have developed a new
retail account catalog to act as your
go-to piece of literature for calling on
retail businesses. It includes specific
information on installers, garages
and auto parts stores as well as a
wholesale product catalog. Look for
that to be available in April.
In addition to these excellent
resources, we have several programs
that directly benefit retail businesses
and don’t cost them a penny. The
first three are highlighted in the 3
Great Perks for New Retail Accounts
flyer (G3375). With a $300 order
retailers receive free shipping, a free
merchandising kit and free listing on
the AMSOIL Locator. As a package,
these benefits provide significant
differentiation for you and AMSOIL.
AMSOIL covers the cost on all
these benefits and they represent a
significant investment into supporting
Dealers’ ability to grow in the retail
market.
We also have two programs where
we share the cost with you to provide
retailers with a specific benefit. The
first is the Merchandising Display
Co-op Program, which allows your
retail accounts to receive a high-
quality product display for free when
they make a qualifying purchase. To
help you provide this benefit to your
account we pay 60 percent of the cost
and you pay 40 percent. Our analysis
shows that sales increase an average
of 27 percent at accounts that have
merchandising displays compared
to those that don’t. So, consider this
program an investment in long-term
future profits. Recently, we modified
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AMSOIL ONLINE STORE
the program to allow businesses
with multiple locations to qualify for
displays, and to allow for refreshing
displays that are more than one year
old. We strongly encourage you to
take advantage of this program and
invest in your future through every
account you have that qualifies.
The second, and newest, program is
the Dispensing Equipment Program.
Available to T1 Certified Dealers in
the contiguous U.S., this program
allows your installers to receive free
dispensing equipment when they
commit to growing their lubricant
purchases over a two-year period.
AMSOIL will order the dispensing
equipment and arrange a payment
plan with you so that you own the
equipment by the end of the customer
contract period. In support of your
business, we will pay for up to 50
percent of the cost and you pay
up to 75 percent dependent on
the requirements of each unique
opportunity.
Both of these benefits are in demand
by retail businesses and provide them
with practical cost-saving tools that
will deliver growth in their sales of
AMSOIL products and in turn grow
your monthly commissions. More
information on these programs is
available in the Dealer Zone. You
can also consult your regional sales
manager for questions specific to your
business or accounts and to provide
feedback or suggestions on these
programs or ideas for future programs.
 AMSOIL ONLINE STORE

NEXT-GENERATION DIESEL PROTECTION IS HERE

Old Products New Products New Product Family Protection Claim Recommended for API

AMSOIL
Signature Series
Diesel Oil
Max-Duty
DEO 5W-40 DEO 5W-40
Protection

Data Bulletin
6X
More Wear
Stock # Protection*
G3467 CK-4,
DME 15W-40 DME 15W-40
Qty. CJ-4,
25 CI-4+…
U.S.
4.10
N/A Can.
5.60

DHD 5W-30
D ATA B U L L E T I N

Signature Series Max-Duty

Synthetic Diesel Oil
Maximum-duty protection for your hardest-
working diesel engines
Protect your investment in diesel power and confidently

4X
extend drain intervals with our top-grade synthetic diesel
oil. AMSOIL Signature Series Max-Duty Synthetic Diesel
Oil delivers 6X better wear protection than required by the
Detroit Diesel DD13 Scuffing Test for Specification DFS
93K222. Advanced synthetic technology provides excellent
viscosity control and outstanding extreme-temperature
performance, while minimizing oil consumption. The result:
protection that’s boosted to the max.

Maximum Engine Protection Competing Brand

Wear on rings and cylinder liners leads to increased oil consumption
and loss of compression, resulting in reduced horsepower and fuel
economy. Independent testing shows AMSOIL Signature Series Max-
Duty delivers 6X more wear protection than required by the Detroit
Diesel DD13 Scuffing Test for Specification DFS 93K222, delivering
the security of providing your diesel the extra protection it deserves.

Viscosity Control
Using top-tier synthetic base oils, AMSOIL Signature Series Max-
Duty is naturally resistant to oxidation and the thickening effects of
soot contamination. That, along with boosted detergent/dispersant
additives, keeps soot particles suspended independently, helping
prevent the formation of larger, wear-causing particles. Viscosity
Severely Scuffed Liner Non-Scuffed Liner
increase is minimized and soot-related wear is controlled. Lower
volatility also helps Signature Series Max-Duty retain its viscosity Detroit Diesel DD13 Scuffing Test for
after high-temperature service for maximum engine protection and Specification DFS 93K222
efficiency.
Oil Consumption
Excels in Extreme Temperatures
0.6
AMSOIL Signature Series Max-Duty Synthetic Diesel Oil resists thermal
(heat) breakdown better than conventional and competing synthetic 0.5

N/A
0.5
diesel oils. Unlike conventional oils, Signature Series contains no wax,
staying fluid in sub-zero temperatures for easier starting, improved oil 0.4
flow and reduced wear. Signature Series 0W-40 (DZF) has a broad
g/kwh

viscosity range that offers 4X better cold-cranking ability than a 15W- 0.3
40, making it excellent for use in both hot-operating engines and cold-

Better
weather starting extremes. 0.2 0.12
Minimizes Oil Consumption 0.1
AMSOIL Signature Series Max-Duty has a low rate of volatility (burn-
off), reducing oil consumption during operation and passing less 0
CK -4 Limit AMSOIL
oil vapor into the combustion chamber. It provides up to 76 percent
less oil consumption than required by the API CK-4 standard in the AMSOIL Signature Series provides up to 76 percent less oil consumption than
required by the API CK-4 standard in the Caterpillar-1N oil consumption test.
Caterpillar-1N oil consumption test.

*All trademarked names and images are the property of their respective owners and may be registered marks in some countries. No affiliation or endorsement claim, express or implied, is
made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

Cold-Temp
Performance**
DZF 0W-40

AMSOIL
Diesel Oil
Heavy-Duty
Protection

OED 15W-40 ADP 15W-40 Data Bulletin

Stock #
G3468
Qty.

U.S.
25
4X
More Wear
CK-4,
CJ-4,
CI-4+…
4.10
Protection*
Can.
OEC 10W-30 ADN 10W-30 5.60
D ATA B U L L E T I N

Heavy-Duty Synthetic Diesel Oil

Formulated for Exceptional Diesel
Engine Protection
AMSOIL Heavy-Duty Synthetic Diesel Oil is formulated for
hard-working equipment. It is engineered to provide 4X
better wear protection than required by the Detroit Diesel
DD13 Scuffing Test for Specification DFS 93K222, giving
you the edge to keep trucks and equipment operating at
peak performance. Heavy-Duty Synthetic Diesel Oil offers
outstanding value and provides excellent protection for
customers seeking an upgrade over conventional, synthetic-
blend or competing synthetic diesel oils.

Heavy-Duty Engine Protection

Wear on rings and cylinder liners leads to increased oil consumption and Competing Brand
loss of compression, resulting in reduced horsepower and fuel economy.

N/A
Independent testing shows AMSOIL Heavy-Duty Synthetic Diesel Oil
delivers 4X more wear protection than required by the Detroit Diesel
DD13 Scuffing Test for Specification DFS 93K222 to help maximize
equipment life and reduce maintenance costs and downtime.

Viscosity Control
Formulated with advanced synthetic base oils and detergent/dispersant
additives, AMSOIL Heavy-Duty Synthetic Diesel Oil minimizes viscosity
change while keeping soot particles suspended independently, helping
prevent the formation of larger, wear-causing particles. Lower volatility
also helps Heavy-Duty Synthetic Diesel Oil retain its viscosity after high-
temperature service for added engine protection and increased fuel Severely Scuffed Liner Non-Scuffed Liner
economy.
Detroit Diesel DD13 Scuffing Test for
Specification DFS 93K222
Excels in Extreme Temperatures
AMSOIL Heavy-Duty Synthetic Diesel Oil is formulated to deliver
improved heat and oxidation resistance compared to conventional diesel Oil Consumption
oils. It provides clean engine operation and helps maintain power and 0.6
fuel efficiency for superior engine performance. AMSOIL Heavy-Duty
Synthetic Diesel Oil also flows dependably in cold temperatures for 0.5
0.5
easier startup and improved engine protection.
0.4
Minimizes Oil Consumption
g/kwh

AMSOIL Heavy-Duty Synthetic Diesel Oil has a low rate of volatility (burn- 0.3
off), reducing oil consumption during operation and passing less oil
vapor into the combustion chamber. It provides up to 66 percent less oil
consumption than required by the API CK-4 standard in the Caterpillar- 0.2 0.17
1N oil consumption test.
0.1

0
CK -4 Limit AMSOIL

*All trademarked names and images are the property of their respective owners and may be AMSOIL Heavy-Duty Synthetic Diesel Oil provides up to 66 percent less oil consumption
registered marks in some countries. No affiliation or endorsement claim, express or implied, than required by the API CK-4 standard in the Caterpillar-1N oil consumption test.
is made by their use. All products advertised here are developed by AMSOIL for use in the
applications shown.

ADO 5W-40

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 AMSOIL ONLINE STORE

CHANGE SERVICE REQUESTED PRSRT STD

US POSTAGE
PAID
Published 12 times annually
AMSOIL

ISO 9001/ISO 14001 REGISTERED

Filtration Solutions

WE HONOR

Minimum 10%
(Discover in U.S. only) Post-Consumer Fiber

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA
© 2017, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com March 2017

GET FOUND ONLINE WITH

GOOGLE MY BUSINESS
Every day, people use the Internet to
conduct searches for products and
services. Don’t let your business or
retail accounts get lost in the clutter.
Social Media d in Google sear
ch
t your AMSOIL Dealership liste
Use Google My Business to be found. How to ge
). When
mail ed to you (snail mail
4. A cod e will be Google account
code, login to your
you receive the
“My Business.”
and verif y your
Google My Business is a free service
that helps ensure your business
appears in Google Search, Google
Maps and Google+. It is critical that you
use the platform to engage customers
: Name, address,
and grow awareness. 3. Ente r your bus
phone, category
ines s information
. We have asked
Google to consider
Sales.”
.google.com . In for “Mo tor Oil & Lubricant
ser and go to www adding a category gory to choose Google+ pag e.
1. Ope n a brow ness.” It will take do, the best cate cted to your new
Unless or until they
Go to www.google.com/business to the search, type
you to the abov
e
“Google My Busi
scre en. Click “Get on Google.”
in order to do
is “Oil Change Serv
ice.”
a map will show
your
5. You will be dire
Google+ is Goo
gle’s social med
ia network. We
ness information,
website,
a Google account your information, your busi
get your Dealership and retail accounts
ng of
You need to have unt or create Once you enter e an Independent suggest addi includes mentions
an existing acco to indicate that you’r OIL INC. explanation that
this. You can use ] page will location. Be sure from AMS a photo and an r oil,” etc. Businesses with
gle+ [Google Plus Dealer to differenti
ate yourself “AM SOIL,” “syn
thetic moto
will be served
registered or visit the Dealer Zone a new one. (A Goo
auto matically be
set up for you with
a Google/G mail
to use it or not.)
complete profiles
and bette r keyw
ly in local Google
ords
searches.
account. You can choo se up more frequent
and navigate to Training>Training 2. Search for you
r busines s. At the
botto m of the
match, Add your Congratulat ions
! Your business
show up in Goo
is now listed on
gle search results.
“None of these Google and will
search results, click
Materials>Digital Marketing Tools business.”

and click Google My Business for

instructions.

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