AMSOIL ONLINE STORE

DEALER EDITION
FEBRUARY 2017

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W E L C O M E T O

CLASS IS IN SESSION
Welcome to AMSOIL University Online

Immerse yourself in sales, technical and marketing

training, business-building strategies and more.
Learn at your own pace, on your own schedule.
• Interactive courses
• Monthly webinars
• Evolving lineup of presentations and training
• &REE
4
#ERTIÚCATION training. T2, T3 and T4
training available for a minimal annual fee.

Explore AMSOIL University Online by logging in to

the Dealer Zone and clicking the AU Online link.
AMSOIL University Live
Registration for AU Live events in Las Vegas; Du-
luth, Minn. and Lancaster, Pa. is open now. These
events will include ideas to help build your busi-
ness, product information, opportunities to network
with other Dealers, and more. Visit the Dealer Zone
(Training>Corporate Events>AMSOIL University
Live) to register.

The Knowledgebase is another useful

resource in the Dealer Zone. It offers
a wide range of topics in an easy-to-
navigate, frequently-asked-questions
?
format. Categories include the following:
• Getting Started
• Product Information
• Technical Information
• Managing, Promoting and Building My Business

Whether your business is in its infancy or going on

25 years, the Knowledgebase holds the answers to
many of your questions.

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TA B L E O F C O N T E N T S

DEALER EDITION
FEBRUARY 2017
M A G A Z I N E

STAFF
The Wait is Over: Next-Generation Diesel Editor
Protection is Here | PAGE 8 Terry Johnsen
Associate Editor
Joel Youngman
Staff Writers
Kathy Anderson
John Baker
Dan McClelland
Melissa Sander
Joel Youngman
Graphic Design Manager
Jeff Spry
Senior Graphic Designer
Luke Boynton
Content Contribution
Matt Erickson
Brett Granmo
Jeremy Meyer
Mark Nyholm
Editorial Contribution
Bryce Malone
Dan Peterson
FEATURES DEPARTMENTS
Advertising
Ed Newman
8 The Wait is Over: 4 From the Presidents
Back Issues
Next-Generation Diesel Back issues of AMSOIL Magazine are
Protection is Here 6 Letters to the Editor available for $1 each. Order G17D and
specify the month and year.
12 Perfect Pairing: Signature Series 7 Tech Talk On the Web
Motor Oil and Ea Oil Filters
® www.amsoil.com
14 Racing & Promotional News Co-President & COO
13 AMSOIL Business is ‘Perfect’ Fit Alan Amatuzio
16 Monthly Leaders
Co-President
Dean Alexander
20 Centerlines and Updates
Chairman of the Board
A.J. Amatuzio
22 Insight on Sales
© 2017, AMSOIL INC.
All rights reserved.
ADVERTISEMENTS Printed by Service Printers
Duluth, MN USA.
2 Class is in Session Letters to the Editor
AMSOIL INC.
THE COVER
Lavon Miller of Firepunk 5 Every AMSOIL Dealer Communications Department
The AMSOIL Building
Diesel specializes in diesel Needs One 925 Tower Ave.
performance, covering Superior, WI 54880
everything from basic 19 No More Confusion
MODIlCATIONSTOCOMPLETE letters@amsoil.com
builds. Winning the Diesel
Power Challenge two years
23 Discovering Needs
in a row before winning the
Ultimate Callout Challenge 24 AMSOIL V-Twin Oil Change Kit
in 2016, Miller relies on Offers Maximum Convenience
AMSOIL synthetic diesel oil
to protect engines operating
in extreme conditions.
Visit www.amsoil.com/
lavonmiller to learn more.

*All trademarked names and images are the property of their respective owners and may be registered marks
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS FEBRUARY 2017 | 3
advertised here are developed by AMSOIL for use in theBuyapplications
AMSOIL shown.
Online M A G A Z I N E

4HEDIESELLAUNCHISlNALLYHERE
We are extremely excited to get
these new products out to market.
We have two distinct lines of diesel
oil that offer great choices for
consumers. Signature Series Diesel
Oil is a true top-shelf product that
delivers what diesel enthusiasts
and hard-working professionals
want most: protection. With 6X
more protection than required,*
it is in a league of its own. Then
again, AMSOIL Heavy-Duty Diesel
Oil isn’t far behind, delivering 4X
more protection against wear than
required.* Both products offer you
the opportunity to increase sales in
the diesel market.
Diesel technology has evolved to
ACHIEVEGREATERFUELEFlCIENCYAND
reduced emissions, forcing API
Alan Amatuzio
Co-President & COO
it isn’t exclusive to diesel. On the
gasoline side, manufacturers have
employed a number of different
technologies designed to make
improvements in those areas,
including direct fuel injection,
turbochargers, variable valve
timing (VVT) and more. The side-
effects of these technologies can
have huge implications for motor
oil, and they are driving updated
!0)SPECIlCATIONSFORGASOLINE
applications as well.
We have volumes of data on
how direct injection, turbos and
VVT affect motor oil and we are
constantly tweaking formulations
and testing to discover ways to
improve protection. One thing is
CERTAINUSINGQUALITYOILANDlLTERS
is more important now than ever.
AMSOIL ONLINE STORE
Dean Alexander
Co-President
We sincerely hope that you
will. The AMSOIL Dealership
opportunity is truly unique. We are
going to share more stories from
Dealers in the coming months, and
THElRST$EALERSWEREFEATURING
are Vic and Linda Sorlie. We hope
you’ll enjoy reading about how Vic
discovered AMSOIL and worked
with Linda to build their business,
and maybe you’ll get some ideas
for improvements to your own
business.
Alan Amatuzio
Co-President & COO
SPECIlCATIONSTOEVOLVETOOAND
resulting in the new API CK-4/FA-4
specs released in December. The
QUESTFORGREATEREFlCIENCYAND
lower emissions is not new, and
With industry-premier products and
exceptional customer programs, Dean Alexander
Dealers are perfectly positioned to Co-President
capitalize on the realities of today’s
market.

BYTHE$ETROIT$IESEL$$SCUFlNGTESTFORSPECIlCATION$&3+
4 | FEBRUARY 2017
M A G A Z I N E
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Independent Auto Repair Shops

Every AMSOIL
Dealer Needs One
Approximately 82 percent of
American drivers are DIFM (Do-
It-For-Me) customers. Having an
excellent independent repair shop
on your list of accounts can greatly
BENElTYOURBUSINESS!SOLID
relationship with at least one installer
helps you meet the needs of DIFM
customers. It also creates more
COMMISSIONSANDPROlTPOTENTIAL
If you don’t have an installer
account, where will you send new
customers who don’t change
their own oil?
For more information and
training on how to secure
accounts in this market,
visit the T4 Training in
AU Online.

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DEALER LOCATOR FIREARM PRODUCTS AMSOIL: "OTH-ETAL0ROTECTORAND

I note that whenever I check to see if I am &IREARM#LEANERPROVIDEEXCEPTIONAL
I have been an AMSOIL Dealer for a while,
listed as a Dealer in my area zip codes, lREARMCLEANINGANDCORROSIONPROTECTION
but I have been a gunsmith for almost 30
several other people are listed but I am not PROPERTIES)TISNOTNECESSARYTOSWITCH
YEARS)lNDITINTERESTINGTHAT!-3/),IS
despite having been a Lifetime Dealer for FROMONEPRODUCTTOTHEOTHERFORCLEANING
ENTERINGTHElREARMCLEANERLUBRICANTlELD
many years. My zip is 65611, but nearby PURPOSESHOWEVER-0DOESNOTSATISFY
I have used products from everyone out
zips such as 65614 and 65616 in the Bran- THELUBRICATIONREQUIREMENTSOFSERIOUS
THEREANDACTUALLYMYMAINSTAYlREARM
son, Mo. area should also list me. GUNOWNERS!-3/),&IREARM,UBRICANT
LUBRICATIONPRODUCTSARENOTlREARM
SPE-
ONTHEOTHERHANDISDIALED
INSPECIlCALLY
P.B.
AMSOIL: It appears you are not T1-Cer-
TIlED)NORDERTOBELISTEDONTHE$EALER
CIlC!LTHOUGH)USESEVERALLUBRICANTSMY
FORlREARMLUBRICATIONNEEDSANDPROVIDES
soak tank is a combination of Kroil* and
ALEVELOFPERFORMANCETOSATISFYANY
Break Free*. I have been using that combo
HARDCORElREARMENTHUSIAST
for years. I noticed you were not delving
,OCATORYOUMUSTBE4
#ERTIlEDLOGINTO into the bore-cleaning aspects and won-
THE$EALER:ONEATLEASTWEEKLYEARNAT
LEASTINCOMMISSIONSINTHEPASTSIX
MONTHSANDEITHERADDATLEASTONENEW
PERSONALLYSPONSOREDCUSTOMERORMAIN-
TAINlVECURRENTPERSONALLYSPONSORED
#ERTIlED
CUSTOMERSOVERTHEPASTSIXMONTHS&OR
dered if your new cleaner had been tested
T1 PROGRAM
for its effectiveness on lead, copper and
plastic fouling? Also, can we expect some Mr. Malone states in the August AMSOIL
side-by-side comparisons to recognized Magazine that “we assign hundreds of
lREARMPRODUCTS NEW$EALERSPERMONTHTO4
Dealers (and pay out the commissions
MOREINFORMATIONON4#ERTIlCATIONVISIT Donald R. Keeslar earned through the Dealer Onboarding
THE$EALER:ONE4RAINING4#ERTIlCATION  AMSOIL: /UR&IREARM#LEANEREFFECTIVELY 0ROGRAM v)HAVEBEEN4
#ERTIlEDSINCE
4HESEMINIMUMQUALIlCATIONSAREINPLACE
TOENSURECUSTOMERSAREPUTINCONTACTWITH
A$EALERWHOHASABASICUNDERSTANDINGOF
!-3/),ANDOURPRODUCTSANDISCURRENTLY
WORKINGTHEBUSINESS
INSTALLERS
REMOVESLEADCOPPERANDPLASTICFOUL-
INGBYSOFTENINGTHEIRBONDTOTHEBOREOF
THElREARMANDALLOWINGTHEMECHANICAL
ACTIONTOREMOVETHEM!NOTHERDOSEOF
&IREARM#LEANERALLOWSTHECHEMISTRYTO
WASHTHEMATERIALSOUTOFTHEBORE4YPI-
CALLYTHECHEMICALSREQUIREDTOREMOVE
THESEMETALSTHROUGHOXIDATIONORMELT
January 2011 and have never received a
new Dealer, only a handful of new P.C.s
and one referral for a retail account. I was
wondering where these new Dealers go
and how they are awarded? Thank you.
Sincerely,
Jim Anderson
I want to use AMSOIL products in my
2009 Toyota* Highlander*, but the dealer
tells me I can only use Toyota’s. I checked
with a couple local shops and they say no
#ERTIlED$EALERSWITHINMILESOFTHEIR
to bringing your own oil, or they have their
OWNEXCHANGEMACHINESlLLEDWITHWHAT-
THEPLASTICFROMWADSISHARSHANDCOULD
CAUSEDAMAGEIFMISUSED/URlREARM
PRODUCTSHAVEBEENTHOROUGHLYTESTEDIN
OURLABANDATTHERANGEWITHGREATSUC-
CESS$URINGTHEDEVELOPMENTPROCESS
WEUSEDTHEMAJORCOMPETITIVEBRANDS
AMSOIL: .EW$EALERSCUSTOMERSAND
ACCOUNTSWHOREGISTERWITHOUTAREFERRING
:/ARERANDOMLYAWARDEDTOQUALIlED
4
ZIPCODES/URRECORDSINDICATEYOUVE
RECEIVEDANUMBEROFNEW0#SANDCATA-
EVERTHEYUSE7HEREDOYOUlNDSOMEONE ASBENCHMARKS7HILEWEWILLNOTDIVULGE LOGCUSTOMERSOVERTHEPASTYEARSOYOURE
to drain and install it?
Thanks,
Greg Clark
AMSOIL: )TISIMPORTANTTONOTETHATYOU
ARE./4OBLIGATEDTOUSE4OYOTASORANY
OTHER/%-SLUBRICANTSCUSTOMERSAREFREE
TOUSETHELUBRICANTSOFTHEIRCHOOSINGWITH-
OUTFEAROFLOSINGWARRANTYPROTECTION4HE
!-3/),,OCATORATWWWAMSOILCOMISTHE
BESTWAYTOlNDLOCALBUSINESSESTHATSELL
ORINSTALL!-3/),PRODUCTS3OMELISTINGS
EVENINCLUDEANh)NSTALLS#USTOMER
0RO- switch to something that is going to cost
VIDED!-3/),0RODUCTSvDESIGNATION7E
ENCOURAGEALL$EALERSTOREGISTERATLEAST
ONELOCALINSTALLERACCOUNTTOWHICHTHEY
CANSENDTHEIR$)&-CUSTOMERS)NDEPEN-
DENTGARAGESAREEXCELLENTPROSPECTS3EE
THE44RAININGIN!5/NLINEFORMOREINFOR-
MATIONONREGISTERINGINSTALLERACCOUNTS
THESEPRODUCTSlREARMENTHUSIASTSCAN DElNITELYINTHE4ROTATIONBUTITSLIKELY
FEELVERYCONlDENTUSINGOURPRODUCTSFOR THEREHAVENTBEENMANYNEW$EALERS
BOTHCLEANINGANDLUBRICATING4HEIRPER- WHOREGISTEREDWITHOUTAREFERRING:/ IN
FORMANCEISEXCELLENT YOURAREA
METAL PROTECTOR Email letters to:
I have been using AMSOIL Metal Protec- letters@amsoil.com
TORASAlREARMCLEANERANDLUBRICANTFOR
several years now with zero issues. I have Or, mail them to:
many people sold on this product now AMSOIL INC.
and they love it. Why should I ask them to Communications Department
Attn: Letters
more and require a two-step process 925 Tower Avenue
instead of one? The info on the AMSOIL Superior, WI 54880
Firearm Cleaner and the Synthetic Firearm Letters are subject to editing for length
Lubricant doesn’t say what the added and clarity; please include your name,
BENElTSWOULDBEOVERUSING!-3/),-0 address and phone number.
other than a product that says “Firearm
Cleaner” or “Firearm Lubricant.”
Thanks,
Kevin Marcheschi
*All trademarked names and images are the property of their respective owners and may be registered marks
6 | FEBRUARY 2017 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
 AMSOIL ONLINE STORE

T E C H TA L K

Fuel dilution can wreak havoc

on an engine
Motor oil quality plays a big role in wear protection.

Matt Erickson | TECHNICAL MANAGER – PCLT PRODUCTS AND MECHANICAL R&D

Years ago, after dirtying your hands
working on the car or painting, it was
common to clean-up using gasoline.
Its excellent solvency properties make
gasoline great for removing gunk some
soaps can’t handle.
Today, most people frown upon
dumping gasoline all over one’s bare
prevent the oil from warming enough to
evaporate any accumulated fuel.
Gasoline direct injection (GDI) can
be another cause of fuel dilution. GDI
technology locates the fuel injectors
directly in the cylinder as opposed to
the manifold. This arrangement allows
for greater control over the injection
First, ensure there’s really a problem.
Although it’s sometimes possible to
smell fuel in a motor oil sample, oil
analysis is the most accurate method of
determining the severity of fuel dilution.
Visit www.oaitesting.com to see the
options available through Oil Analyzers
Inc. If the oil analysis report reveals
abnormal fuel dilution, the next step is to
skin and onto the ground behind the
TUNE
garage. However, it doesn’t change the
fact that gasoline – and diesel fuel – are
great solvents.
EVENTALLOWINGENGINEERSTOlNE
ENGINESFORGREATEREFlCIENCYAND
POWER4HEADDEDEFlCIENCYISTHE
reason GDI is expected to be a staple of
determine the cause.
There’s an old adage when trouble-
shooting: start with the easiest and least
Their solvency isn’t so great when gas
ORDIESELFUELINlLTRATESYOURENGINES
crankcase and contaminates the motor
oil, a phenomenon known as fuel dilution.
In a perfect world, we prefer no fuel mixes
with the motor oil. But life has a way of in-
terfering with perfection. With that in mind,
a cautionary limit of up to 2.4 percent fuel
dilution in gas engines and 3.4 percent
in diesel engines may be acceptable,
most new vehicles built by 2020.
One side-effect, however, is fuel dilution.
As fuel is sprayed into the combustion
chamber, it can wash past the rings and
down the cylinder walls, into the oil sump.
However it occurs, fuel dilution can
cause a number of problems.
• Reduced oil viscosity interferes with
formation of a durable lubricating
EXPENSIVElX)NTHISCASERECOMMEND
a fuel-system cleaner, such as P.i.®
Performance Improver (API) or Diesel
Injector Clean (ADF). Sometimes a piece
of debris can lodge in an injector tip and
prevent it from closing, allowing fuel to
trickle into the cylinder and wash into the
crankcase. A treatment of fuel-system
cleaner may be all that’s required to
solve the problem. If that doesn’t work,
it’s likely time to visit a mechanic.
PROVIDEDVISCOSITYHASNOTSIGNIlCANTLY
ZONE
changed. Fuel dilution that surpasses
these guidelines requires attention.
A number of factors can cause fuel
dilution, including the following:
lLMINVITINGWEAR#OMBUSTION
parts are especially prone to wear,
including the piston, rings and liner.
Reduced viscosity also negatively
affects the oil’s ability to function as
Sometimes, driving conditions are to blame
for fuel dilution, and there isn’t much your
customers can do except change how
they drive, including reducing their idling.
• Leaking fuel injectors
• Excessive idle time
• Incomplete combustion
• Low engine temperatures
• Frequent short-trip driving
• Worn piston rings/excessive blow-by
Some applications are especially prone
to fuel dilution given their operating
AHYDRAULICmUIDWHICHISCRITICALIN
engines with variable valve timing.
• Fuel can wash oil from the
cylinder wall, causing higher rates
of ring, piston and cylinder wear.
• Reduced effectiveness of
detergency additives limits the oil’s
ability to guard against deposits.
• Increased oil volatility results in
higher oil consumption, requiring
more frequent top-offs.
They can, however, use a high-quality
synthetic motor oil to guard against
ACCELERATEDWEAR!LTHOUGHOILlLM
THICKNESS is related to viscosity – and
excessive fuel dilution reduces viscosity
REGARDLESSOFOILQUALITYnlLMSTRENGTH
is a function of base oil and additive
quality. AMSOIL synthetic motor oils use
top-grade base oils and additives to
help protect components from wear.
Finally, make sure your customers
CONDITIONS0OLICEmEETSlRETRUCKSAND
other emergency vehicles are great
examples. Common conditions include
periods of idling punctuated by short
bursts of driving. Delivery trucks, too,
can suffer from fuel dilution given the
constant stop-and-go conditions that
• Accelerated oxidation reduces the
oil’s service life and requires more
frequent oil changes.
How can you best serve your customers
dealing with fuel-dilution issues?
Buy AMSOIL Online
change oil according to the proper
recommendations. Vehicles prone to fuel
dilution typically operate under severe
service. For maximum protection, they
should use AMSOIL Signature Series
Synthetic Motor Oil, which features extra
protection for added peace of mind.
FEBRUARY 2017 | 7
M A G A Z I N E

New Signature Series Max-Duty Synthetic Diesel Oil and Heavy-Duty Synthetic
Launching Feb. 6, new Signature
Series Max-Duty Synthetic Diesel
Oil (DHD, DZF, DEO, DME)
replaces Premium Synthetic
Diesel Oil (DEO, DME). Also
mEET
launching Feb. 6, new Heavy-
Duty Synthetic Diesel Oil
(ADN, ADO, ADP) replaces OE
Synthetic Diesel Oil (OED, OEC).
6X More than What?
4HE$ETROIT$IESEL$$3CUFlNG4EST
evaluates a lubricant’s ability to protect
against wear between an uncoated
piston ring and cylinder liner. What does
that mean for diesel customers? Better
PROTECTIONAGAINSTSCUFlNGMEANSBETTER
protection against wear, oil consumption
and horsepower loss.
8 | FEBRUARY 2017
M A G A Z I N E
AMSOIL Signature Series
Max-Duty
y Synthetic
y Diesel Oil
PROTECTION
MAX-DUTY
We invested considerable time and
effort developing diesel oil technology
worthy of the Signature Series name.
New Signature Series Max-Duty Synthetic
Diesel Oil meets the challenge on all
counts. It represents the top tier of
AMSOIL protection and performance for
diesel engines, providing 6X more engine
protection than required by the stringent
$ETROIT$IESELENGINESPECIlCATION
6X
Buy AMSOIL Online
AMSOIL ONLINE STORE
New Viscosity Options
In addition to 5W-40 and 15W-40
viscosities, the Signature Series line
features two new viscosities. Signature
Series 5W-30 provides outstanding fuel
EFlCIENCYANDPRESENTSANIDEALALL
option, while Signature Series 0W-40 is
FORMULATEDSPECIlCALLYTOPROVIDEEASY
starts and premium engine protection in
cold climates.
Extended-Drain
Recommendations Are Back
Our new Signature Series technology
carries even more wear protection and
viscosity retention than ever, providing
turbodiesel pickups exposed to fuel
dilution the extra protection needed for
extended drain intervals.

Diesel Oil Provide Best-in-Class Engine Protection.
• 6X more engine protection*
• Highly optimized detergent package
provides the ultimate engine
cleanliness and EFÚCIENCY
• 3IGNIÚCANTLY
EXCEEDS industry
requirements
• Full OEMSPECIlCATIONCOVERAGE
• High TBN provides outstanding acid
neutralization for long-term engine
protection
• Reduces oil consumption
• Exceptional cold-temperature
performance
• Top-grade protection for extended
drain intervals
• Available in 5W-30, 0W-40, 5W-40
and 15W-40 viscosities
Want More?
Get complete market details in the
Diesel Oil Dealer Sales Brief in the
Training menu of the Dealer Zone at
https://myaccount.amsoil.com.
DHD DZF
THANREQUIREDBYTHE$ETROIT$IESEL$$3CUFlNG4ESTFOR3PECIlCATION$&3+
7HENCOMPAREDTO3!%7
OILIN!34-$#OLD
#RANKING6ISCOSITYTEST
AMSOIL Heavy-Duty Synthetic
Diesel Oil
HEAVY-DUTY PROTECTION
Heavy-Duty Synthetic Diesel Oil delivers
outstanding protection and performance
for customers seeking an upgrade over
conventional and other synthetic diesel
oils, providing 4X more engine protection
than required by the stringent Detroit
$IESELENGINESPECIlCATION
4X
DEO DME
Buy AMSOIL Online
AMSOIL ONLINE STORE
Turbo Truck Diesel Oil
In addition to 10W-30 and 15W-40
viscosities, a new 5W-40 viscosity
provides excellent, cost-competitive
protection for turbodiesel pickups.
• 4X more engine protection*
• Highly optimized detergent package
provides outstanding engine
cleanliness and EFÚCIENCY
• High TBN provides outstanding acid
neutralization for long-term engine
protection
• Excellent opportunity for price-
conscious customers to move up to
AMSOIL quality
• Reduces oil consumption
• Outstanding protection for OEM-
recommended drain intervals
• Available in 10W-30, 5W-40 and
15W-40 viscosities
• Increased commissions for Dealers
ADN ADO ADP
FEBRUARY 2017 | 9
M A G A Z I N E
 AMSOIL ONLINE STORE

NEW DIESEL OILS AVAILABLE FEB. 6

Outgoing Products New Products New Product Family Protection Claim Recommended for API

AMSOIL
Signature Series
Diesel Oil
Max-Duty
DEO 5W-40 DEO 5W-40
Protection

Data Bulletin
6X
More Wear
Stock # Protection*
G3467 CK-4,
DME 15W-40 DME 15W-40
Qty. CJ-4,
25 CI-4+…
U.S.
4.10
N/A Can.
5.60

DHD 5W-30
D ATA B U L L E T I N

Signature Series Max-Duty

Synthetic Diesel Oil
Maximum-duty protection for your hardest-
working diesel engines
0ROTECT YOUR INVESTMENT IN DIESEL POWER AND CONlDENTLY

4X
extend drain intervals with our top-grade synthetic diesel
oil. AMSOIL Signature Series Max-Duty Synthetic Diesel
Oil delivers 6X better wear protection than required by the
$ETROIT $IESEL $$ 3CUFlNG 4EST FOR 3PECIlCATION $&3
93K222. Advanced synthetic technology provides excellent
viscosity control and outstanding extreme-temperature
PERFORMANCEWHILEMINIMIZINGOILCONSUMPTION4HERESULT
protection that’s boosted to the max.

Maximum Engine Protection Competing Brand

Wear on rings and cylinder liners leads to increased oil consumption
and loss of compression, resulting in reduced horsepower and fuel
economy. Independent testing shows AMSOIL Signature Series Max-
Duty delivers 6X more wear protection than required by the Detroit
$IESEL$$3CUFlNG4ESTFOR3PECIlCATION$&3+DELIVERING
the security of providing your diesel the extra protection it deserves.

Viscosity Control
Using top-tier synthetic base oils, AMSOIL Signature Series Max-
Duty is naturally resistant to oxidation and the thickening effects of
SOOTCONTAMINATION4HATALONGWITHBOOSTEDDETERGENTDISPERSANT
additives, keeps soot particles suspended independently, helping
prevent the formation of larger, wear-causing particles. Viscosity
Severely Scuffed Liner Non-Scuffed Liner
increase is minimized and soot-related wear is controlled. Lower
volatility also helps Signature Series Max-Duty retain its viscosity $ETROIT$IESEL$$3CUFlNG4ESTFOR
after high-temperature service for maximum engine protection and 3PECIlCATION$&3+
EFlCIENCY
Oil Consumption
Excels in Extreme Temperatures
0.6
AMSOIL Signature Series Max-Duty Synthetic Diesel Oil resists thermal
(heat) breakdown better than conventional and competing synthetic 0.5

N/A
0.5
diesel oils. Unlike conventional oils, Signature Series contains no wax,
STAYINGmUIDINSUB ZEROTEMPERATURESFOREASIERSTARTINGIMPROVEDOIL 0.4
mOWANDREDUCEDWEAR3IGNATURE3ERIES7 $:& HASABROAD
g/kwh

VISCOSITYRANGETHATOFFERS8BETTERCOLD CRANKINGABILITYTHANA7 0.3

MAKINGITEXCELLENTFORUSEINBOTHHOT OPERATINGENGINESANDCOLD

Bett
Be tter
er
weather starting extremes. 0.2 0.12
Minimizes Oil Consumption 0.1
AMSOIL Signature Series Max-Duty has a low rate of volatility (burn-
off), reducing oil consumption during operation and passing less 0
CK -4 Limit AMSOIL
oil vapor into the combustion chamber. It provides up to 76 percent
LESSOILCONSUMPTIONTHANREQUIREDBYTHE!0)#+ STANDARDINTHE AMSOIL Signature Series provides up to 76 percent less oil consumption than
required by the API CK-4 standard in the Caterpillar-1N oil consumption test.
Caterpillar-1N oil consumption test.

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDIS
made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

C ld-Temp
Co
Perf
Pe rfo
ormance**
DZF 0W-
DZF
DZ W 40
0

A SOIL
AM L
Diesel
Dies el Oil
Heavy-Duty
Hea y
Protec
cti
tioon

D 15W
OED W-4
40 ADP 15W
ADP 5W-4
-4
40 Data Bulletin
Stock #
G3468
Qty.

U.S.
25
4X
M rre
Mo e Wear
eaar
CK-4
CK
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Heavy-Duty Synthetic Diesel Oil

Formulated for Exceptional Diesel
Engine Protection
AMSOIL Heavy-Duty Synthetic Diesel Oil is formulated for
hard-working equipment. It is engineered to provide 4X
better wear protection than required by the Detroit Diesel
$$ 3CUFlNG 4EST FOR 3PECIlCATION $&3 + GIVING
you the edge to keep trucks and equipment operating at
peak performance. Heavy-Duty Synthetic Diesel Oil offers
outstanding value and provides excellent protection for
CUSTOMERSSEEKINGANUPGRADEOVERCONVENTIONALSYNTHETIC
blend or competing synthetic diesel oils.

Heavy-Duty Engine Protection

Wear on rings and cylinder liners leads to increased oil consumption and Competing Brand
LOSSOFCOMPRESSIONRESULTINGINREDUCEDHORSEPOWERANDFUELECONOMY

N/A
N/ A
Independent testing shows AMSOIL Heavy-Duty Synthetic Diesel Oil
delivers 4X more wear protection than required by the Detroit Diesel
$$3CUFlNG4ESTFOR3PECIlCATION$&3+TOHELPMAXIMIZE
equipment life and reduce maintenance costs and downtime.

Viscosity Control
&ORMULATEDWITHADVANCEDSYNTHETICBASEOILSANDDETERGENTDISPERSANT
ADDITIVES!-3/),(EAVY $UTY3YNTHETIC$IESEL/ILMINIMIZESVISCOSITY
CHANGEWHILEKEEPINGSOOTPARTICLESSUSPENDEDINDEPENDENTLYHELPING
PREVENTTHEFORMATIONOFLARGERWEAR CAUSINGPARTICLES,OWERVOLATILITY
also helps Heavy-Duty Synthetic Diesel Oil retain its viscosity after high-
temperature service for added engine protection and increased fuel Severely Scuffed Liner Non-Scuffed Liner
economy.
$ETROIT$IESEL$$3CUFlNG4ESTFOR
3PECIlCATION$&3+
Excels in Extreme Temperatures
AMSOIL Heavy-Duty Synthetic Diesel Oil is formulated to deliver
improved heat and oxidation resistance compared to conventional diesel Oil Consumption
oils. It provides clean engine operation and helps maintain power and 0.6
FUELEFlCIENCYFORSUPERIORENGINEPERFORMANCE!-3/),(EAVY $UTY
3YNTHETIC$IESEL/ILALSOmOWSDEPENDABLYINCOLDTEMPERATURESFOR 0.5
0.5
easier startup and improved engine protection.
0.4
Minimizes Oil Consumption
g/kwh

AMSOIL Heavy-Duty Synthetic Diesel Oil has a low rate of volatility (burn- 0.3
OFF REDUCINGOILCONSUMPTIONDURINGOPERATIONANDPASSINGLESSOIL
vapor into the combustion chamber. It provides up to 66 percent less oil
CONSUMPTIONTHANREQUIREDBYTHE!0)#+ STANDARDINTHE#ATERPILLAR 0.2 0.17
1N oil consumption test.
0.1

0
CK -4 Limit AMSOIL

*All trademarked names and images are the property of their respective owners and may be AMSOIL Heavy-Duty Synthetic Diesel Oil provides up to 66 percent less oil consumption
REGISTEREDMARKSINSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIED than required by the API CK-4 standard in the Caterpillar-1N oil consumption test.
is made by their use. All products advertised here are developed by AMSOIL for use in the
applications shown.

ADO 5W-40

THANREQUIREDBYTHE$ETROIT$IESEL$$3CUFlNG4ESTFOR3PECIlCATION$&3+
10 | FEBRUARY 2017

7HENCOMPAREDTO3!%7 OILIN!34-$#OLD #RANKING6ISCOSITYTEST

M A G A Z I N E
Buy AMSOIL Online
 AMSOIL ONLINE STORE

New Signature Series and Heavy-Duty Synthetic Diesel Oil Prices

The prices for the new AMSOIL synthetic diesel oil lineup match the previous lineup, providing your customers an even better oil
at the same price. And while Heavy-Duty Synthetic Diesel Oil is price-competitive with other synthetic brands in the marketplace,
helping you open doors and increase sales, it also offers improved commissions compared to OE Synthetic Diesel Oil.

AMSOIL Signature Series 5W-30 Max-Duty Synthetic Diesel Oil

Comm. U.S. U.S. Can. Can.

Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
DHDQT EA 1 Quart 2.04 5.44 8.30 10.75 10.80 13.90
DHDQT CA 12 Quarts 24.43 65.31 94.65 127.80 123.00 165.60
DHD1G EA 1 Gallon 7.89 21.36 32.50 42.20 42.15 54.50
DHD1G CA 4 Gallons 31.58 85.42 123.80 167.15 160.40 216.40
DHDTP EA (1) 2.5 Gallon 19.61 51.17 80.20 102.60 103.85 132.60
DHDTP CA (2) 2.5 Gallons 39.22 102.34 152.75 203.20 197.80 263.20
DHD30 EA 30-Gallon Drum 240.82 516.60 861.00 1076.25 1114.00 1392.00
DHD55 EA 55-Gallon Drum 431.42 917.40 1529.00 1880.70 1976.00 2430.00
DHD27 EA 275-Gallon Tote 2092.10 4570.50 7617.50 9369.55 9840.00 12103.00

AMSOIL Signature Series 0W-40 Max-Duty Synthetic Diesel Oil

Comm. U.S. U.S. Can. Can.

Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
DZFQT EA 1 Quart 2.02 5.24 8.00 10.35 10.35 13.40
DZFQT CA 12 Quarts 24.20 62.82 91.05 122.95 118.20 159.60
DZF1G EA 1 Gallon 7.82 20.53 31.25 40.60 40.50 54.45
DZF1G CA 4 Gallons 31.27 82.11 119.00 160.65 154.20 208.20
DZF55 EA 55-Gallon Drum 427.19 877.80 1463.00 1799.50 1892.00 2327.00

AMSOIL Signature Series 5W-40 Max-Duty Synthetic Diesel Oil

Comm. U.S. U.S. Can. Can.

Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
DEOQT EA 1 Quart 2.04 5.24 8.00 10.35 10.35 13.40
DEOQT CA 12 Quarts 24.46 62.82 91.05 122.95 118.20 159.60
DEO1G EA 1 Gallon 7.90 20.53 31.25 40.60 40.50 54.45
DEO1G CA 4 Gallons 31.62 82.11 119.00 160.65 154.20 208.20
DEOTP EA (1) 2.5 Gallon 19.64 49.16 77.05 98.60 99.90 127.50
DEOTP CA (2) 2.5 Gallons 39.27 98.32 146.75 195.20 190.20 253.00
DEO30 EA 30-Gallon Drum 241.12 495.00 825.00 1031.25 1068.00 1335.00
DEO55 EA 55-Gallon Drum 431.97 877.80 1463.00 1799.50 1892.00 2327.00
DEO27 EA 275-Gallon Tote 2094.85 4372.50 7287.50 8963.65 9420.00 11587.00

AMSOIL Signature Series 15W-40 Max-Duty Synthetic Diesel Oil

Comm. U.S. U.S. Can. Can.

Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
DMEQT EA 1 Quart 2.06 5.13 7.85 10.15 10.15 13.15
DMEQT CA 12 Quarts 24.66 61.58 89.25 120.50 115.80 156.60
DME1G EA 1 Gallon 7.97 20.11 30.65 39.80 39.70 51.40
DME1G CA 4 Gallons 31.88 80.45 116.60 157.45 151.20 204.00
DMETP EA (1) 2.5 Gallon 19.80 48.16 75.50 96.60 97.80 124.80
DMETP CA (2) 2.5 Gallons 39.61 96.31 143.75 191.20 186.20 247.60
DME30 EA 30-Gallon Drum 243.13 484.20 807.00 1008.75 1044.00 1305.00
DME55 EA 55-Gallon Drum 435.66 858.00 1430.00 1758.90 1848.00 2273.00
DME27 EA 275-Gallon Tote 2113.28 4273.50 7122.50 8760.70 9202.00 11319.00

AMSOIL Heavy-Duty 10W-30 Synthetic Diesel Oil

Comm. U.S. U.S. Can. Can.

Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
ADNQT EA 1 Quart 2.05 2.81 5.30 6.90 7.05 9.20
ADNQT CA 12 Quarts 24.56 33.77 60.30 81.45 80.55 108.80
ADN1G EA 1 Gallon 7.94 11.03 20.70 27.00 27.65 35.95
ADN1G CA 4 Gallons 31.75 44.13 78.80 106.40 105.25 142.15
ADNTP EA (1) 2.5 Gallon 19.72 27.02 50.70 65.20 67.70 86.75
ADNTP CA (2) 2.5 Gallons 39.44 54.04 96.50 128.35 128.95 171.45
ADN55 EA 55-Gallon Drum 433.84 511.94 984.50 1210.95 1316.15 1618.85
ADN27 EA 275-Gallon Tote 2104.20 2545.40 4895.00 6020.85 6542.40 8047.15

AMSOIL Heavy-Duty 5W-40 Synthetic Diesel Oil

Comm. U.S. U.S. Can. Can.

Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
ADOQT EA 1 Quart 2.04 2.98 5.60 7.30 7.50 9.75
ADOQT CA 12 Quarts 24.44 35.78 63.90 86.30 85.35 115.25
ADO1G EA 1 Gallon 7.90 11.70 21.95 28.65 29.35 38.10
ADO1G CA 4 Gallons 31.58 46.82 83.60 112.90 111.65 150.75
ADO30 EA 30-Gallon Drum 240.85 312.00 600.00 750.00 801.50 1001.90
ADO55 EA 55-Gallon Drum 431.48 546.26 1050.50 1292.15 1403.55 1726.40
ADO27 EA 275-Gallon Tote 2092.38 2717.00 5225.00 6426.75 6979.45 8584.75

AMSOIL Heavy-Duty 15W-40 Synthetic Diesel Oil

Comm. U.S. U.S. Can. Can.

Stock # Units Pkg./Size Wt. Lbs. Credits Wholesale MSRP Wholesale MSRP
ADPQT EA 1 Quart 2.06 2.85 5.35 7.00 7.15 9.30
ADPQT CA 12 Quarts 24.70 34.19 61.05 82.45 81.55 110.15
ADP1G EA 1 Gallon 7.98 11.17 20.95 27.35 28.00 36.40
ADP1G CA 4 Gallons 31.93 44.69 79.80 107.75 106.60 143.95
ADPTP EA (1) 2.5 Gallon 19.83 27.37 51.35 66.05 68.60 87.90
ADPTP CA (2) 2.5 Gallons 39.67 54.74 97.75 130.05 130.60 173.75
ADP30 EA 30-Gallon Drum 243.49 297.18 571.50 714.40 763.80 954.80
ADP55 EA 55-Gallon Drum 436.32 519.09 998.25 1227.85 1334.40 1641.35
ADP27 EA 275-Gallon Tote 2116.58 2581.15 4963.75 6105.45 6633.85 8159.70

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKS
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS FEBRUARY 2017 | 11
Buy AMSOIL Online
ADVERTISEDHEREAREDEVELOPEDBY!-3/),FORUSEINTHEAPPLICATIONSSHOWN M A G A Z I N E
 AMSOIL ONLINE STORE

PERFECT PAIRING:
SIGNATURE SERIES MOTOR OIL AND EA® OIL FILTERS
#OMBININGPREMIUMMOTOROILWITHAPREMIUMOILlLTERISNECESSARYFORTOTALENGINEPROTECTION

Complete engine protection is a team sport. The

P E R F E C T PA I R I N G
long-term effectiveness of a quality motor oil is often
HINDEREDBYPOORlLTRATION!TTHESAMETIMETHE
SUPERIORCAPABILITIESOFAPREMIUMOILlLTERREMAIN
unrealized when combined with a sub-par motor oil.
!PAIRINGOFTOP
QUALITYOILANDlLTRATIONISREQUIRED
for best results, especially with the advanced
technology found in modern vehicles.
SIGNATURE SERIES SYNTHETIC MOTOR OIL
• Provides 75 percent more engine protection against
horsepower loss and wear than required by a
leading industry standard **
• Maximum cleanliness
• Exceptional extreme-temperature protection

Protecting the Latest Technology

Variable Valve Timing (VVT)
The majority of vehicles rolling off the assembly AMSOIL EA OIL FILTERS
line today feature variable valve timing (VVT). Every s &ILTERINGEFlCIENCYOFPERCENTATMICRONS
s 'REATERCAPACITYTHANCOMPETINGlLTERBRANDS
component in the system must function properly s -AXIMUMEFlCIENCYWITHOUTRESTRICTINGmOW
in order to advance or retard valve timing at the • Extended service life
correct intervals. The solenoid pictured, from a 3.5L
Ford* EcoBoost* engine, contains openings .007 of
an inch across, which is about the thickness of two
sheets of paper. The slightest amount of deposits in
THESEOPENINGSCANRESTRICTOILmOWANDNEGATIVELYAFFECTTHESYSTEM
AMSOIL Signature Series Synthetic Motor Oil resists deposits and
SLUDGEWHILETHESUPERIOREFlCIENCYOF%A/IL&ILTERSTRAPSANDHOLDS
any existing deposits that could compromise VVT components.
Turbochargers
Turbochargers are predicted to be in most new passenger cars/
LIGHTTRUCKSBY4HISTECHNOLOGYINCREASESENGINEEFlCIENCY
and performance, but at the cost of elevated engine temperatures.
Low-quality motor oil increases the risk for high-temperature VVT solenoids
bearing deposits that lead to reduced turbocharger performance often contain tiny
or failure. OIL
ÛOW
PASSAGES

that can easily
Signature Series 5W-30 Synthetic Motor Oil protects against CLOG
WITH
DEPOSITS

if maintenance is
harmful deposits on turbochargers 4X better than Mobil 1® NEGLECTED
OR
LOW

Extended Performance and 3.6X better than Royal Purple® in QUALITY
OIL
OR
ÚLTERS

industry-standard testing*. AMSOIL Ea Oil Filters are engineered are used.
TOMAINTAINTHEHIGHEROILmOWRATEOFMODERNENGINESSENDINGTHE
APPROPRIATEAMOUNTOFlLTEREDOILTOTHETURBOCHARGERSVITALBEARING
"EARINGCLEARANCESINGENERALHAVEBECOMETIGHTERMAKINGlLTER
EFlCIENCYEVENMOREIMPORTANTTOPREVENTENGINEDAMAGE
Tag Team Protection
Working in tandem, AMSOIL Signature Series Motor Oil and AMSOIL
Ea Oil Filters provide complete engine protection. Signature Series
Motor Oil withstands the rigors of extreme heat and resists deposits
The Long Run
Turbochargers and VVT systems are here to stay.
AMSOIL products are uniquely positioned to meet the
challenges they present. Take advantage of the situation
ANDSLUDGEWHILE%A/IL&ILTERSPROVIDETHECAPACITYANDEFlCIENCY BYHELPINGYOURCUSTOMERSlNDTHERIGHTCOMBINATIONOF
that today’s advanced engine components require. AMSOIL motor oil and AMSOIL Ea Oil Filters.

*Based on independent, third-party testing of AMSOIL® Signature Series 5W-30, Mobil1® Extended Performance 5W-30 and Royal Purple ® API 5W-30 in the ASTM D6335
BENCHTESTREQUIREDBYTHE!0)3.2ESOURCE#ONSERVINGSPECIlCATION

"ASEDONINDEPENDENTTESTINGOF!-3/),3IGNATURE3ERIES7 IN!34-$ASREQUIREDBY!0)3.SPECIlCATION

*All trademarked names and images are the property of their respective owners and may be registered marks
12 | FEBRUARY 2017 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E
Buyadvertised
AMSOIL here Online
are developed by AMSOIL for use in the applications shown.
 AMSOIL ONLINE STORE

AMSOIL BUSINESS IS ‘PERFECT’ FIT

Direct Jobber Vic Sorlie of Colleyville, Texas enjoyed his career as an airline pilot. He’s enjoying his
career as an AMSOIL Dealer, too. It’s his second favorite part-time job, he said.

“In 1998 I was a pilot for American
Airlines and was near 49 years old,” Sorlie
said. “At that time mandatory retirement
for pilots was age 60. I felt the need to
start looking to start preparing for life after
mYINGANDMADEALISTOFTHEFEATURES)WAS
the convenience of smart phones and the
Internet I can service my customers and
prospects wherever I am.”
Find a Niche
Sorlie started his business while he
Build Customer Relationships
Sorlie takes his time getting to know
his customers, and their needs, and
presenting them with solutions.
“People want to have a relationship,”
looking for in a prospective business.”
His list included low start-up costs, a
top-quality product or service that he
had an interest in, minimum purchase
WASSTILLmYINGBECOMINGFAMILIARWITH
AMSOIL products and their quality. No
other products beat AMSOIL quality, he
said. “I use all of the AMSOIL automotive
lubricants,” he said.
he said. “They don’t want a hard
sell.” Based on the philosophy that he
provides solutions to his customers’
problems or needs, Sorlie has developed
a system that works for him. People
requirements, no assigned territory and BUYBENElTSNOTFEATURESh9EARSAGOA
no sales quota. “I wanted to write my own !RMEDWITHHISOWNEXPERIENCEANDAlRM top Dealer gave me this sound advice:
mIGHTPLANANDmYITv3ORLIESAID
He knew what he was looking for,
but not what that business would be.
“I basically wanted a self-directed
business opportunity that I could mold
to my work schedule and build for the
belief in the products, Sorlie has built a
growing Dealership.
h)DONTSELLSYNTHETICOIL
‘Concentrate on what AMSOIL does, not
what AMSOIL is,’” Sorlie said.
“I deliver a lot of product to my accounts,
so I see them frequently,” Sorlie said. “I
try to keep them advised of new market
trends and products, such as the new
future,” Sorlie said. DIESELOILSPECIlCATIONSJUSTRELEASEDNEW
One day he tried synthetic oil in his car
and saw an immediate difference in
performance. Shortly after that, he saw
an ad in a car magazine for the “AMSOIL
Dealership Opportunity,” called the
number listed and was contacted by a
Dealer who became his sponsor.
“It just came together,” Sorlie said. “I
tell people I stumbled into AMSOIL.
My wife, Linda, and I have found the
AMSOIL business perfect for us for many
reasons. For me, the main one is the
superior quality of the products. There
are none better. If I can get someone to
try AMSOIL he or she will experience
THEDIFFERENCElRSTHAND7EALSOLIKE
THEmEXIBILITYOFBEINGABLETOWORKTHE
business when and how we want. With
*All trademarked names and images are the property of their respective owners and may be registered marks
)SELLPERFORMANCE
PROTECTIONANDVALUEv
Direct Jobber Vic Sorlie
“Over the years I’ve gravitated toward
retail installers, as we live in the Dallas/
Fort Worth metroplex and the large,
growing population means there’s plenty
of businesses that need our products,”
Sorlie said. “I’m also near the Dallas
Distribution Center, so I have great
access to the products. This is also a big
selling point when prospecting Preferred
Customers. I prefer to register P.C.s, then
LETTHEMDECIDEIFA$EALERSHIPlTSv
AMSOIL website features, products, etc.
I also send out a lot of thank-you notes at
the end of each quarter and also when I
get a new customer.”
Customer service for Sorlie sometimes
includes delivering drums of oil and
pumping the oil into tanks.
“AMSOIL is a great business, but it takes
time to build and you must believe in it and
yourself to stay with it,” Sorlie said. “The
market is ever-changing, so you must learn
to adapt and change with it. My sales went
up when I learned to ask questions and
listen, rather than try to tell the other person
all I could about AMSOIL.
“I don’t sell synthetic oil; I sell
performance, protection and value.”
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS FEBRUARY 2017 | 13
advertised here are developed by AMSOIL for use in theBuyapplications
AMSOIL shown.
Online M A G A Z I N E
 AMSOIL ONLINE STORE
R A C I N G A N D P R O M O T I O N A L N E W S

N THE
O

B X
WITH JEREMY MEYER

Powersports have presented

Diesel Events to
a great road to success for
AMSOIL and its Dealers over the
years. We are currently involved
with numerous events across the

Highlight 2017 country that are tied to racing dirt

bikes, snowmobiles and UTVs,
but as a company that reaches
well beyond powersports, we also
AMSOIL continues partnerships with the Diesel Power Challenge and Ultimate have many great partnerships
Callout Challenge. with car shows and tuner and
rally events.
One of those great partnerships
is with a California-based group
of tuner-car enthusiasts called
While we have been hard at work updating top diesel builders in the world, including Team Hybrid. Marking its 22nd
and unveiling our new synthetic diesel oil Lavon Miller of Firepunk Diesel, take part in anniversary on Jan. 7, the team
lineup, we will continue our partnerships the three-day event. has a knack for showing up at car
with some of the top diesel events in North shows and securing trophy wins
America: the Diesel Power Challenge and The growing popularity of diesel vehicles amongst heavy competition.
the Ultimate Callout Challenge. makes events like the Diesel Power
Over two decades of success
Challenge and Ultimate Callout Challenge
have not slowed Team Hybrid
The Diesel Power Challenge is a grueling an unrivaled opportunity to put AMSOIL down, and it kicked off 2017 by
three-day event that tests the mettle of the products to the test in the most severe adding more than 20 trophies to
toughest street-legal turbodiesel trucks. The operating conditions. its overall collection of 4,000.
maxed-out trucks are selected by the readers The team provides both quality
of$IESEL0OWEr magazine. Upon arrival they and quantity, rolling into the Im-
are put through three days of rigorous testing port Face-Off event in Las Vegas
that includes a 1/4-mile drag-strip run, 1/8- DEALER IMPACT
with 32 cars and taking home 12
mile drag while pulling a 10,000-lb. trailer, Covered extensively by turbodiesel-market trophies, including Best Team
sled-pull for distance, chassis dynamometer magazines $IESEL0OWER and $IESEL Overall Quality.
tests for horsepower and torque, and a 100- 7ORLD, the Diesel Power Challenge and This successful partnership goes
mile fuel economy test. Ultimate Callout Challenge command beyond the shows and trophies,
the attention of turbodiesel enthusiasts and the members of Team Hybrid
The Ultimate Callout Challenge is a everywhere, creating outstanding exposure represent our brand and products
nationwide callout to owners and builders for AMSOIL products. Because the vast with great professionalism. Not
of the biggest and best diesel-powered hot majority of turbodiesel enthusiasts own everything is meant to get dirty
rods. More than 30 builders put their full- trucks and want the best protection for their like many of our race programs,
blown race trucks to the test with dyno runs investments, they present a prime market and Team Hybrid is a great
for AMSOIL Dealers.
that measure horsepower and torque, a 1/4- example of that.
mile drag and a sled-pull for distance. The

*All trademarked names and images are the property of their respective owners and may be registered marks
14 | FEBRUARY 2017 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online

Back on Top in Eagle River
Nick Van Strydonk relies on experience to win his second AMSOIL World Championship.
Winning creates legends. As multi-
time champions, stars like Michael
Jordan, Tom Brady and Richard Petty
are perfect examples. But legends
can also be created beyond the win
column. Individual greatness in the face
of exceptional odds can vault an athlete
or racer into the ethos of an event or
competition. Team AMSOIL ice-oval racer
Nick Van Strydonk has accomplished
Winning more than once is an important
part of becoming a legend, and Van
Strydonk cemented his legendary
status at the 2017 AMSOIL World
Championship Snowmobile Derby.
h4OHAVETHEDREAMCOME
AMSOIL ONLINE STORE
knew he was close and that warm
temperatures would bring a fast sheet
of ice on Sunday. He also knew that
experience was on his side in his quest
for a second championship.
On Sunday, Van Strydonk put that
experience to the test. He has raced at
Eagle River since he was four years old,
and he knew his best bet was to hug the
both at the AMSOIL World Championship
Snowmobile Derby in Eagle River, Wis.
6AN3TRYDONKCAPTUREDHISlRST!-3/),
World Championship in 2012, making
ANINSIDEPASSONTHElNALTURNTOCROSS
TWOlNISHATTHE
LAPPITSTOP!FTER
THElNISHLINEAHEADOF-ATT3CHULZBYA
TRUEAGAINTHISYEARITS
SOMETHINGTHATWASONLYA
DREAM-YGUYSWORKED
REALLYHARDAND)MGLAD)
CANGIVETHISTOTHEMv
lower part of the track because the high
line would disappear late in the race. He
battled back and forth with fellow Team
AMSOIL driver Cardell Potter for the
majority of the race, including a close
ONE
the break, Van Strydonk out-drove the
margin of 0.025 seconds. That margin of
victory remains the closest in the event’s
54-year history, and the win began to tell a
larger story for the Tomahawk, Wis. native.
Two years later, Van Strydonk
established his legendary status with the
Eagle River faithful after blowing a belt
just one turn before the mid-race pit stop.
Without assistance, the former champ
had to lift and push his 400-pound
snowmobile down the front straightaway
Nick Van Strydonk
Big Nick, as he was called during his
junior days of racing, was quick all
weekend, showing up on everyone’s
radar after a strong qualifying race on
Thursday. During the TLR Cup and
!-3/),7ORLD#HAMPIONSHIPQUALIlER
on Friday night, Van Strydonk had the
lELDLEAVINGNODOUBTABOUTHISSECOND
AMSOIL World Championship, besting
Potter and Gunnar Sterne by a full
straightaway.
“To have the dream come true again
this year, it’s something that was only a
dream,” said Van Strydonk. “My guys
worked really hard and I’m glad I can
give this to them.”
To watch the 54th Annual AMSOIL World
Championship Snowmobile Derby, visit
TOTHElNISHLINEWHEREHISCREWWAS fastest sled on the track, grabbing the
WAITING(ElNISHEDTHTHATYEARBUT
had this to say afterwards:
“We may not have won today, but we put
on a show for the fans. Doing what we
did today and how the crew responded
means a lot and proves we have the right
group to win again.”
amsoilracing.com or the AMSOIL Racing
POLEINTHElNALANDLEADINGFORSEVERAL Facebook page.
LAPS7HILEWAITINGFORTHEGREENmAG
on a restart, however, Van Strydonk
threw a drive belt, ending his night in
disappointing fashion. But the driver
Buy AMSOIL Online
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Dave M. Mann Tom & Sheila Shalin

Bill & Donna Durand -ICHIGAN Georgia
7ISCONSIN 7-STAR REGENCY PLATINUM 4-STAR REGENCY PLATINUM
7-STAR REGENCY PLATINUM DIRECT JOBBER DIRECT JOBBERS
DIRECT JOBBERS
SECOND THIRD
FIRST Total Organization Total Organization
Total Organization
FIRST FOURTH
SECOND Personal Group Sales Personal Group Sales
Personal Group Sales
SECOND FOURTH
FIFTH .EW1UALIlED#USTOMERS .EW1UALIlED#USTOMERS
.EW1UALIlED#USTOMERS
HALL OF FAME FIFTH THIRD
New Customer Sales New Customer Sales

Michael H. Ellis Ches & Natasha Cain

-ICHIGAN George & Shirley
Douglas 3OUTH$AKOTA
5-STAR REGENCY PLATINUM 3-STAR REGENCY PLATINUM
DIRECT JOBBER Tennessee DIRECT JOBBERS
SEVENTH 4-STAR REGENCY PLATINUM
DIRECT JOBBERS NINTH
Total Organization Total Organization
EIGHTH
THIRD Total Organization FIFTH
Personal Group Sales Personal Group Sales
EIGHTH
TENTH Personal Group Sales EIGHTH
Commercial Account Sales .EW1UALIlED#USTOMERS
FIRST
Retail Account Sales

Thomas R. Weiss
James J. Allen .ORTH$AKOTA
REGENCY PLATINUM DIRECT
/HIO JOBBER Steven A. Bendror
REGENCY GOLD DIRECT .EW9ORK
JOBBER SECOND
Commercial Account Sales DIRECT DEALER
FIRST THIRD
Commercial Account Sales FIFTH
Retail Account Sales Commercial Account Sales
SECOND
New Customer Sales

Clarence & Joyce Craig & Brenda

Parde Eric C. Rychener
Hamrick
.EBRASKA /HIO
)LLINOIS
EXECUTIVE DIRECT DIRECT DEALER
PREMIER DIRECT JOBBERS
JOBBERS
EIGHTH
Commercial Account Sales NINTH
SEVENTH Commercial Account Sales
Commercial Account Sales

Jeffrey T. Bottila Larry & Debra

Victor & Linda Sorlie Fandrich
!LASKA 4EXAS
#OLORADO
DIRECT DEALER MASTER DIRECT JOBBERS
DIRECT JOBBERS
EIGHTH TENTH
Retail Account Sales Retail Account Sales FIRST
.EW1UALIlED#USTOMERS

16 | FEBRUARY 2017
M A G A Z I N E
Buy AMSOIL Online
 AMSOIL ONLINE STORE

NOVEMBER 2016

Sherree Schell Carol H. Bell

)DAHO Leonard & Marcie 4EXAS
Pearson
4-STAR REGENCY PLATINUM 5-STAR REGENCY PLATINUM
DIRECT JOBBER 7ASHINGTON DIRECT JOBBER
5-STAR REGENCY PLATINUM
FOURTH DIRECT JOBBERS SIXTH
Total Organization Total Organization
FIFTH
SIXTH Total Organization NINTH
Personal Group Sales Personal Group Sales

Daniel & Judy Ray & Kathy Yaeger

Watson
Robert V. Spence 7ISCONSIN
&LORIDA
+ANSAS 5-STAR REGENCY PLATINUM
2-STAR REGENCY PLATINUM DIRECT JOBBERS
2-STAR REGENCY PLATINUM DIRECT JOBBERS
DIRECT JOBBER TENTH
SEVENTH Personal Group Sales
TENTH Personal Group Sales
Total Organization SECOND
SEVENTH Retail Account Sales
Retail Account Sales

Wesley & Marla

Stauffer Allan Loew
David B. Richardson
0ENNSYLVANIA 7ISCONSIN
/HIO
EXECUTIVE DIRECT REGENCY DIRECT JOBBER
EXECUTIVE DIRECT JOBBER JOBBERS
SIXTH
FOURTH FIFTH Commercial Account Sales
Commercial Account Sales Commercial Account Sales

Greg & Joan

John & Dianne Desrosiers
Moldowan Douglas Huculak
!LBERTA 3ASKATCHEWAN
!LBERTA
3-STAR REGENCY PLATINUM REGENCY GOLD DIRECT
REGENCY GOLD DIRECT DIRECT JOBBERS JOBBER
JOBBERS
FOURTH SIXTH
THIRD Retail Account Sales Retail Account Sales
Retail Account Sales

Kent & Trudy

Michael J. Mathe Whiteman
Tennessee Joann & Robert
Smythe 5TAH
REGENCY SILVER DIRECT
JOBBER 4EXAS 7-STAR REGENCY PLATINUM
DIRECT JOBBERS
THIRD DIRECT JOBBERS
.EW1UALIlED#USTOMERS NINTH
SIXTH .EW1UALIlED#USTOMERS
NINTH .EW1UALIlED#USTOMERS
New Customer Sales FIRST
New Customer Sales

FEBRUARY 2017 | 17
Buy AMSOIL Online M A G A Z I N E
 AMSOIL ONLINE STORE

MONTHLY LEADERS
The AMSOIL Dealer Hall of Fame, full AMSOIL business category descriptions and top 20 monthly
leaders can be found in the Dealer Recognition area under the Services menu in the Dealer Zone.

Brian & Tracy

Klinkner Bruno Ranger Ed & Katie Long
Missouri 1UEBEC 7ASHINGTON
EXECUTIVE DIRECT PREMIER DIRECT JOBBER ACCOUNT DIRECTS
JOBBERS
SIXTH SEVENTH
TENTH New Customer Sales New Customer Sales
.EW1UALIlED#USTOMERS

Ron & Sandra Ward Vijay Parany

4EXAS Ontario
REGENCY SILVER DIRECT 1-STAR REGENCY PLATINUM
JOBBERS DIRECT JOBBER
EIGHTH TENTH
New Customer Sales New Customer Sales

HIGHER LEVELS OF RECOGNITION

Ed & Katie Long

7ASHINGTON
ACCOUNT DIRECTS
Richard Day
Sponsors:
#ALIFORNIA
4OM)NGRID"ENNETT
REGENCY DIRECT JOBBER
Direct Jobbers:
4OM)NGRID"ENNETT

REGENCY

18 | FEBRUARY 2017
M A G A Z I N E
Buy AMSOIL Online
 AMSOIL ONLINE STORE

No More Confusion TESTED &

PROVEN AT
ONE MIX RATIO POWERS THEM ALL 100:1
Landscape professionals know what a hassle it is to maintain different
fuel containers at different mix ratios. Offer them the convenience of one
fuel container for all their two-stroke equipment needs.

SABER® Professional can be mixed at conventional mix ratios or, for

maximum results, AMSOIL recommends the SABER Ratio™ (80:1, 100:1).

• Saves Time & Money • Low Smoke • Stabilizes Fuel

Landscape professionals
will soon begin preparing
for another season.
Now is the time to visit
prospects and your
existing accounts.

Online Store: www.amsoil.com | Telephone: 1-800-777-7094 | EZ Online Order Form: myaccount.amsoil.com

Buy AMSOIL Online

 AMSOIL ONLINE STORE
C E N T E R L I N E S A N D U P D AT E S

February Close-Out New Technical Study Now Available

The last day to process February orders in the U.S. and A Study of Lucas* Semi-Synthetic 2-Cycle T E C H N I C A L S T U DY

Canada is the close of business on Tuesday, Feb. 28. Oil in ECHO* String Trimmers (G3466)
Individual telephone and walk-in orders will be processed compares the performance of AMSOIL A Study of LUCAS* Semi-

if initiated by the close of business. Internet and fax orders SABER® Professional Synthetic 2-Stroke Synthetic 2-Cycle Oil in
ECHO* String Trimmers

will be accepted until 3 p.m. Central Time on that day. All
Oil to Lucas Semi-Synthetic 2-Cycle Oil in
AMSOIL SABER® Professional Synthetic 2-Stroke Oil mixed at 50:1
provided improved resistance to performance-robbing deposits and
power loss compared to LUCAS Semi-Synthetic 2-Cycle Oil in
ECHO string trimmers.

orders received after these times will be processed for the ECHO-brand string trimmers, with both oils
Published January 2017

following month. Volume transfers for February business will mixed at the manufacturer’s recommended
be accepted until 3 p.m. Central Time on Monday, March 6. 50:1 mix ratio. It’s excellent for showing
All transfers received after this time will be returned. THEABILITYOF3!"%20ROFESSIONALTOlGHT

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOMECOUNTRIES.OAFlLIATIONORENDORSEMENT
claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

performance-robbing carbon deposits

Holiday Closings while helping maintain power, particularly for prospects
The Edmonton and Toronto distribution centers will be reluctant to mix SABER at 80:1 or 100:1. It is also available to
closed Monday, Feb. 20 for Family Day. view free at www.amsoil.com/performancetests.aspx.

AMSOIL Updating Web Security to Increase Stock # U.S. Can.

Payment and Data Protection
We take the protection of our customers’ data very seriously.
To comply with security requirements set forth by the members
of the Payment Card Industry (PCI), we have been disabling
access to secure content via Secure Socket Layer (SSL) 3.0.
Most users will not notice any changes; however, visitors to
WWWAMSOILCOMANDOURAFlLIATEWEBSITESWHOSEBROWSERS
will no longer be supported and those whose browsers
WILLREQUIREADDITIONALCONlGURATIONWILLNOTICEAPOPUP
window warning them of the upcoming change in security.
Connecting to any secure area of any AMSOIL, ALTRUM or
AGGRAND website, including the account zones, storefront
checkout and the Dealer Zone, will require a Transport
Layer Security (TLS)-compatible Internet browser. Users
with outdated browsers will not be able to create new
accounts, log in to amsoil.com or complete purchases.
For more information about the security update or to check
your web browser for compatibility, please visit
www.amsoil.com/securityupdate2015.aspx.
European Car Formula Gains Manufacturer Approvals
AMSOIL European Car Formula recently received four
ADDITIONALSPECIlCATIONAPPROVALS%UROPEAN#AR&ORMULA
G3466 1.05 1.45
Retailers Eligible to Requalify for Co-op
Display Program
Retail accounts that meet the requirements of the AMSOIL
Dealer Merchandising Co-op Display Program can now
qualify for displays for additional registered business
locations and requalify for new graphics kits for the Large or
Small Metal Display Shelves or new POP Bottle Displays.
Allowing retailers with multiple registered locations to
qualify for displays at each location increases exposure
of the AMSOIL brand and raises awareness of in-store
PRODUCTS2EQUALIlCATIONWILLENABLERETAILERSTOHAVETHE
most up-to-date marketing messages and graphics or
replace Point-of-Purchase Bottle Displays with outdated
messaging, damage or wear.
7HILETHEQUALIlCATIONREQUIREMENTSANDREDEMPTION
procedure of the program remain unchanged, the one-
QUALIlCATIONLIMITHASBEENREMOVEDTOALLOWYOUTOPURCHASE
replacement graphics or new displays for your qualifying retail
accounts at 60 percent off the wholesale price.
In recognition of your hard work in building strong
partnerships with your retailers, we have made
5W-30 Improved ESP Synthetic Motor Oil (AEL) now features
THE6OLKSWAGENANDSPECIlCATIONAPPROVALS
European Car Formula 5W-40 Classic ESP Synthetic Motor
Oil (EFM) has gained the Volkswagen 502.00 and 505.00
SPECIlCATIONAPPROVALS4HEFORMULATIONSHAVENOTCHANGED
,ABELSOFTHEVARIOUSPACKAGESIZESWILLREmECTTHEUPDATEAS
our inventory is refreshed.
WIX and Donaldson Price Adjustment
-INIMALPRICEADJUSTMENTSON7)8AND$ONALDSONlLTERSAREEFFEC-
tive Feb. 1. WIX prices will increase by an average of 5 percent,
while Donaldson prices will increase by an average of 3 percent.
REQUALIlCATIONRETROACTIVETO-AY9OUWILLBE
NOTIlEDIFYOUHAVEANYQUALIFYINGACCOUNTS3IMPLYFOLLOW
the order process as normal. Please stop by or reach out to
your retailers to assess the condition of their displays before
ordering a replacement.
The AMSOIL Dealer Merchandising Display Co-op
Program is designed to help you increase sales to retail
accounts. This program continues to offer 60 percent co-
op assistance on select merchandising display units for
Dealers whose retail accounts make a qualifying purchase.
For complete details, see the Dealer Merchandising Display
Co-op Program Guidelines (G3271).

Reversible Knit Beanie

Reversible knit beanie with embroidered AMSOIL logos.
Stock # U.S. Can.
G2908 13.50 17.95

*All trademarked names and images are the property of their respective owners and may be registered marks
20 | FEBRUARY 2017 INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIMEXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
M A G A Z I N E advertised here
Buy AMSOIL are developed by AMSOIL for use in the applications shown.
Online
 AMSOIL ONLINE STORE

New AMSOIL Market Catalogs

)NORDERTOHELP$EALERSMAXIMIZEEFlCIENCYANDREDUCELITERATUREINVENTORY
and expenses, we have begun consolidating our many brochures into all-
encompassing market catalogs. The catalogs will speak to each segment of the
particular market and include a full selection of products relevant to that market.

Professionals Catalog
Available March 1
4HElRSTCATALOGWEREINTRODUCINGISTHE0ROFESSIONALS#ATALOG'53
'#AN WHICHISGEAREDTOWARDCONTRACTORSmEETSOVER THE ROADTRUCKERS
heavy-duty off-road equipment operators and farmers/ranchers. It effectively
DEMONSTRATESTHEPREMIUMPROTECTIONANDMONEY SAVINGBENElTSOFUSING!-3/),
PRODUCTSINCOMMERCIALAPPLICATIONSWHILEPROMOTINGTHEFURTHERBENElTSAND
savings of registering as an AMSOIL commercial account.

In the past, it would have cost you $7.80 (U.S.) to distribute the same material
covered in this new catalog for only $0.90 (U.S.).

Professionals Catalog (U.S.)

Stock # Units Description Wt. Lbs. U.S. Can. Reduce Costs and Maintenance.
)NCREASE0ROlTSAND0EACEOF-IND
G3469 EA 1 U.S. Catalog 0.1 0.90 1.20 -ANAGINGYOURBUSINESSANDFOCUSINGONWORKLEAVESLITTLETIMEORENERGYFOR
MAINTAININGVEHICLESANDEQUIPMENT"UTYOUPUSHYOUREQUIPMENTTOTHELIMIT
INTHENAMEOFPRODUCTIVITYWHICHISCRITICALTOSATISFYINGYOURCUSTOMERSAND

G3469 CA 100 U.S. Catalogs 10.0 85.00 113.25

REMAININGPROlTABLE)MPLEMENTINGAMAINTENANCEPROGRAMCENTEREDAROUND
!-3/),SYNTHETICLUBRICANTSHELPSYOUANSWERTHESECHALLENGES!-3/),
SYNTHETICLUBRICANTSANDPERFORMANCEPRODUCTSARETOUGHRELIABLEANDLONG LASTING
4HEYSAVEYOUTIMEANDMONEYWHILEPROVIDINGPEACEOFMINDTHATYOURVEHICLES REGISTER AS A COMMERCIAL ACCOUNT AND SAVE
G3469 PK 300 U.S. Catalogs 30.0 240.00 320.15
ANDEQUIPMENTARERECEIVINGTHEPROTECTIONTHEYNEED

WHOLESALE PRICING
/PENACOMMERCIALACCOUNTFORACCESSTO!-3/),PRODUCTSATTHELOWESTPOSSIBLE TO ORDER: 1-800-777-7094 MONDAY TO FRIDAY 7 A.M. – 7 P.M. | www.amsoil.com
PRICESFORUSEINYOURBUSINESSVEHICLESANDEQUIPMENT%STABLISHINGACOMMERCIAL
ACCOUNTISSIMPLEANDBESTOFALLFREE9OUWILLSAVEUPTOOFF-320AND
AUTOMATICALLYEARNPURCHASEDISCOUNTSBASEDONYOURCUMULATIVEORDERVALUE

SAVE ON MAINTENANCE COSTS

.OTONLYDOESREDUCEDMAINTENANCESAVEMONEY!-3/),SYNTHETICLUBRICANTS

Professionals Catalog (Canada)

DELIVERADDITIONALSAVINGSBYMAXIMIZINGFUELECONOMYANDEXTENDINGDRAIN
INTERVALS)NVESTMOREMONEYINGROWINGYOURBUSINESSNOTREPAIRINGORFUELINGYOUR
VEHICLES

PROTECT YOUR INVESTMENT

Stock # Units Description Wt. Lbs. U.S. Can.

!-3/),SYNTHETICLUBRICANTSDELIVERPROVENWEARPROTECTIONINTHEMOSTDEMANDING

Over-the-Road
VEHICLESANDEQUIPMENT"YGUARDINGAGAINSTWEARANDDEPOSITSTHEYPROTECTTHE
POWERANDEFlCIENCYOFYOUREQUIPMENTANDMAXIMIZEENGINEANDCOMPONENTLIFE

EXTENSIVE PRODUCT LINE

Trucks
G3474 EA 1 Can. Catalog 0.1 0.90 1.25
!-3/),OFFERSEVERYTHINGFROMADVANCEDSYNTHETICDRIVETRAINLUBRICANTSTO
PREMIUMFUELADDITIVES4HECOMPLETE!-3/),PRODUCTLINEENSURESALLYOUR
EQUIPMENTISPROTECTED Changing regulations, fuel costs
and rising equipment costs are just

G3474 CA 100 Can. Catalogs 10.0 85.00 114.00

PERSONALIZED SERVICE a few of the challenges to running a
trucking business. When your truck
!CCOUNTSARESERVICEDBYINDEPENDENT!-3/),$EALERSAVAILABLETOHELPMAP
is your livelihood it has to last, so
OUTALUBRICATIONPROGRAMDESIGNEDTOMAXIMIZEVEHICLEPERFORMANCEWHILESAVING
it’s imperative that you take care
MONEY!-3/),).#CORPORATEPERSONNELAREALSOAVAILABLETOOFFERTECHNICALAND
of it. AMSOIL delivers the above-

G3474 PK 300 Can. Catalogs 30.0 240.00 322.40

ADMINISTRATIVESUPPORT!CCOUNTSMAYORDERDIRECTLYFROM!-3/),).#ORTHROUGH
and-beyond protection that not only
THEIRSERVICING$EALER1UALIlEDACCOUNTSMAYALSOAPPLYFORCREDITWITH!-3/),
SIMPLIFYINGTHEPAYMENTPROCESS keeps your truck on the road, but
helps you save money by optimizing
MYAMSOILGARAGE™ fuel economy and reducing
-Y!-3/),'ARAGEISAFREEEASY TO USEONLINEVEHICLE maintenance and downtime.
MAINTENANCEPROGRAMTHATALLOWSYOUTOORGANIZE
MAINTENANCERECORDSFORANUNLIMITEDNUMBEROFVEHICLES • Reduced Oil Consumption
• Superior Wear Protection

The Professionals Catalog replaces the following brochures,

ANDEQUIPMENT3CHEDULEEMAILREMINDERSFORFUTURE
SERVICESANDTRACKANYSERVICEPERFORMEDWHETHERUSING • Maximum Fuel Economy
!-3/),PRODUCTSORNOT • Extended Drain Intervals

6ISITWWWAMSOILCOMWHYMYGARAGEASPXTOESTABLISHAFREEACCOUNT

which are discontinued:

Brochures
Farm Brochure (G118)
ASM

AMSOIL Products Help Trucker

Eclipse Two Million Miles

Lawn & Landscape Professionals Brochure (G1056)

When Jerry Pruett purchased his new
Signature Series Synthetic Motor Oil 1999 Kenworth* over-the-road truck in
%NGINEEREDTOOUTPERFORMCOMPETITIVECONVENTIONALAND
ALM
SYNTHETICMOTOROILSANDDELIVERMAXIMUMPERFORMANCE December 1998, he installed AMSOIL
ANDPROTECTIONTHROUGHOUTDRAININTERVALSOFUPTO synthetic lubricants. After reaching

Save Money with AMSOIL Brochure (G2334)

MILESHOURSOFOPERATIONONEYEARNORMALSERVICE IN
ALLTYPESOFAUTOMOTIVEGASOLINEENGINES
1.6 million miles on the original
transmission and differentials and
0W-20
Use in vehicles that require API SN (Resource Conserving), SM… • ILSAC 1.1 million miles on the factory-rebuilt
GF-5, 4… • GM dexos1TM*
*All trademarked names and images are the property
STOCK#
engine in 2012, Pruett has since
and mayUNITS PKG./SIZE WT.LBS. U.S.

Over-the-Road Trucks Brochure (G2860)

of their respective owners be registered marks
AZO ASMQT EA 1 Quart
INSOMECOUNTRIES.OAFlLIATIONORENDORSEMENTCLAIM 2.1 8.60 eclipsed 2 million miles and shows no
ASMQT CA 12 Quarts 25.2 98.25
EXPRESSORIMPLIEDISMADEBYTHEIRUSE!LLPRODUCTS
advertised here are developed
ASM1G by EA AMSOIL for use in
1 Gallon 7.9 33.80
signs of slowing down.
the applications
ASM1G shown. CA 4 Gallons 31.6 128.60
5W-20

Heavy-Duty Off-Road Brochure (G2959)

Use in vehicles that require API SN (Resource Conserving), SM… • ILSAC
GF-5, 4… • GM dexos1TM*
STOCK# UNITS PKG./SIZE WT.LBS. U.S.
ASL ALMQT EA 1 Quart 2.1 8.30
ALMQT CA 12 Quarts 25.2 94.65
ALM1G EA 1 Gallon 7.9 32.50
ALM1G CA 4 Gallons 31.6 123.80

Products for Contractors Brochure (G3117)

0W-30
Use in vehicles that require API SN (Resource Conserving), SM… • ILSAC
GF-5, 4… • GM dexos1TM*
STOCK# UNITS PKG./SIZE WT.LBS. U.S.
AZOQT EA 1 Quart 2.1 8.60
ATM AZOQT CA 12 Quarts 25.2 98.25

Products for Fleets Brochure (G3119)

AZO1G EA 1 Gallon 7.9 33.80
AZO1G CA 4 Gallons 31.6 128.60
5W-30
Use in vehicles that require API SN (Resource Conserving), SM… • ILSAC
GF-5, 4… • GM dexos1TM*
STOCK# UNITS PKG./SIZE WT.LBS. U.S.
ASLQT EA 1 Quart 2.0 8.30
AZF ASLQT CA 12 Quarts 24.0 94.65
ASL1G EA 1 Gallon 7.6 32.50
ASL1G CA 4 Gallons 30.4 123.80


&ORTIÚED
WITH
DETERGENTS
THAT
EXCEED
DEXOS™
SULFATED
ASH
SPECIÚCATIONS

Keep checking AMSOIL Magazine and the Dealer Zone as we

10W-30
Use in vehicles that require API SN (Resource Conserving), SM…
• ILSAC GF-5, 4…
STOCK# UNITS PKG./SIZE WT.LBS. U.S.
ATMQT EA 1 Quart 2.1 8.30
ENGINEERED FOR SEVERE SERVICE AMR
ATMQT CA 12 Quarts 25.2 94.65
ATM1G EA 1 Gallon 7.9 32.50

introduce more market catalogs in the coming months.

Towing, hauling equipment and extreme ATM1G CA 4 Gallons 31.6 123.80
operating temperatures are a normal part 0W-40
of the job, placing enormous strain on your Use in vehicles that require API SN, SM... • Chrysler MS-12633, MS-10725,
MS-10850 • Nissan GT-R®
engine. AMSOIL synthetic motor oils, are STOCK# UNITS PKG./SIZE WT.LBS. U.S.
AZFQT EA 1 Quart 2.1 8.60
SPECIlCALLYENGINEEREDFORSEVERESERVICE AZFQT CA 12 Quarts 25.2 98.25
EFFECTIVELYEXTENDINGENGINELIFEAND 5W-50
reducing repairs and downtime. Use in vehicles that require API SN, SM... • Ford WSS-M2C931-C (Mustang)
STOCK# UNITS PKG./SIZE WT.LBS. U.S.
AMRQT EA 1 Quart 2.1 8.60
AMRQT CA 12 Quarts 25.2 98.25

*Based on independent, third-party testing of AMSOIL®3IGNATURE3ERIES7 -OBIL®%XTENDED0ERFORMANCE7 AND2OYAL0URPLE®!0)7 INTHE

!LLTRADEMARKEDNAMESANDIMAGESARETHEPROPERTYOFTHEIRRESPECTIVEOWNERSANDMAYBEREGISTEREDMARKSINSOMECOUNTRIES.OAFlLIATIONOR !34-$BENCHTESTREQUIREDBYTHE!0)3.2ESOURCE#ONSERVINGSPECIlCATION&ORFULLTESTDETAILSVISITWWWAMSOILCOMDEPOSITPROTECTION
endorsement claim, express or implied, is made by their use. All products advertised here are developed by AMSOIL for use in the applications shown.

"ASEDONINDEPENDENTTESTINGOF!-3/),3IGNATURE3ERIES7 IN!34-$ASREQUIREDBY!0)3.SPECIlCATION

20 | TO ORDER: 1-800-777-7094 MONDAY TO FRIDAY 7 A.M. – 7 P.M. | www.amsoil.com TO ORDER: 1-800-777-7094 MONDAY TO FRIDAY 7 A.M. – 7 P.M. | www.amsoil.com | 21

Also Available:

Diesel Power Brochure

Targeted to turbodiesel enthusiasts, the Diesel Power Brochure (G1489) has been updated
WITHTHENEW!-3/),SYNTHETICDIESELOILLINEUP!LSOPROMOTESTHEBENElTSOF!-3/),%A® Oil
AND"YPASS&ILTERSDRIVETRAINmUIDSGREASESDIESELFUELADDITIVESANDANTIFREEZE

Stock # Qty. U.S. Can.

G1489 1 1.05 1.45

FEBRUARY 2017 | 21
Buy AMSOIL Online M A G A Z I N E

I N S I G H T O N S A L E S
Bryce Malone | VICE PRESIDENT, DEALER SALES AND SERVICE
Recently a friend shared an amazing
experience he had with a brand in
the highly competitive personal care
industry. An ad caught his eye and
prompted him to investigate online.
Once at the company’s site he
decided to purchase a shaving kit
for $15. Shortly after he placed the
order he saw that they offer a free
trial and all he had to do was pay for
shipping ($3).
That’s when his real experience with
the brand began. Within minutes of
placing his order he sent an email
asking them to cancel it so he could
take advantage of the free trial offer.
Within 15 minutes he received an
email from an actual person advising
him that she was able to catch
the order before it was sent to the
warehouse and advised that he will
SEEAREFUNDINTHREETOlVEDAYS(E
responded simply to say “thank you.”
He was again greeted by a personal
email in appreciation of his choosing
their razors.
That night my friend received a
shipping notice by email. The email
also told my friend to contact the
company if he had any questions, or
if he had a favorite Gordon Lightfoot
song and wanted to let them know
what it was. It just so happens that my
friend is a big fan, so he responded.
A humorous and insightful exchange
followed in which the company
admired his song choice and even
offered their favorite song in response.
My friend enjoyed the exchange so
much that he asked if they had a
referral program. The company was
in the process of introducing a new
22 | FEBRUARY 2017
M A G A Z I N E
AMSOIL ONLINE STORE
Customers’ experience with
a brand is a huge factor in
building loyalty.
Conducting business with a personal touch is crucial for
making and keeping happy customers.
referral program and had nothing to TV commercials, online ads, social
offer then, but suggested referring media posts, radio ads, magazine
friends to the link for the free trial kit. articles, forum posts, coupons in
My friend would receive nothing for the mail, billboards, ads attached to
his referrals, but he was happy to tell phone apps – it comes at us from
others about this razor company. He every direction – it’s hard to stand
wrapped up his story to me about his out. Having a personal connection
experience by saying he believes the with companies you choose to
razor will do what a razor is supposed support by buying their products is
to do, but his interaction with the something many of us want but few
company really made his day. He was of us receive as more companies
simply wowed by the experience. simply do not have the infrastructure
to do it. But we do. And you are a
Isn’t that something? He doesn’t even
huge part of that. Communicating
have the product yet and he has no
with your customers on a personal
idea how well or poorly it will perform,
level is so critical that conversely, not
but he can’t wait to tell other people
doing so is absolutely detrimental
about this company. That is what it is
to building your business. Think of
all about. That is exactly the value our
it as building a wall around your
independent Dealer network has that
customers. The right communication
our competitors do not – that personal
helps to make that wall impenetrable,
touch. Person-to-person interaction.
KEEPINGCOMPETITIVEINmUENCEATBAY
Not an automatically generated email
Prospective customers and accounts
or the automated phone system. We
receive a series of nurturing emails
do not emphasize this enough. It is
from AMSOIL, and once they register,
a clear point of differentiation that
we send them a thank-you message.
sets AMSOIL apart. In the highly
A personal message from their
competitive lubricants market, similar
Dealer can also go a long way toward
to that of the razor market, we need to
building customer loyalty. I hope this
take advantage of what sets us apart.
story resonates with you as much as it
It is the simple things such as saying
did with me and that you see the value
“thank you for the order. I appreciate
that you can create and the difference
it and I appreciate you.” Responding
you can make.
quickly. Treating our customers like
someone we truly value. WOWING
them. That is what it really takes to
be different and create a reason for
the customer to choose you – not just
choose you once, but choose you for
the long run.
As competitive products and brands
enter this market, and customers and
prospects are saturated with emails,
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STEP
TWO

S T E P T W O I N T H E B U Y - S E L L P R O C E S S :

Discover Needs
FOCUS ON THE CUSTOMER’S NEEDS

• You have moved a potential customer from “not looking” to “looking” by creating interest and curiosity – now
focus on his or her needs.
• Discovering what the customer values most is your prime objective in this phase.
• Many businesses are concerned with maintaining high-quality service, attracting customers and improving their
margins. Determine what other compelling needs might exist.

Learn more about The Buy-Sell Process in the T3 and T4 level AU Online courses or contact us at info@training.com.

B R E A K I N G D O W N T H E B U Y - S E L L P R O C E S S
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CHANGE SERVICE REQUESTED PRSRT STD

US POSTAGE
PAID
Published 12 times annually
AMSOIL

ISO 9001/ISO 14001 REGISTERED

Filtration Solutions

WE HONOR

Minimum 10%
(Discover in U.S. only) Post-Consumer Fiber

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in the USA
© 2017, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com February 2017

AMSOIL V-TWIN OIL CHANGE KIT

OFFERS MAXIMUM CONVENIENCE
The AMSOIL V-Twin Oil Change Kit (HDCK) combines everything needed
to perform an AMSOIL oil change on most 1999-2016 Harley-Davidson*
motorcycles in one convenient package. It includes the following:

• (4) quarts of AMSOIL 20W-50 Synthetic V-Twin Motorcycle Oil (MCV)

Spring is right around the corner. Are your • (1) chrome AMSOIL Ea® Motorcycle Oil Filter (EaOM134C)
customers’ bikes ready for motorcycle season?
• (1) O-ring for the drain plug

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Online Store: www.amsoil.com | Telephone: 1-800-777-7094 | EZ Online Order Form: myaccount.amsoil.com

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