Independent Variable Dependent Variable

Perception of Customer: Effective Customer Service:

1.1 Ambiance 1.1 Attitude

1.2 Food Quality 1.2 Personality
1.3 Customer Services 1.3 Behavior

STATE OF THE PROBLEM

This study entitled: “Customer Perception in Food Parks in Laguna” sought to

answer the following questions:

1. What is the perception of customer in terms of:

1.1 Ambiance

1.2 Food Quality; and

1.3 Customer Services

2. How can a food park employee provide effective customer service in

terms of:

2.1 Attitude

2.2 Personality; and

2.3 Behavior

3. Is there a significant effect between the customer of Food Parks and in

the customer of some Fast Foods?