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About Technopak
Technopak Advisors Pvt. Ltd. is a unique organization focused entirely on providing knowledge based
services and solutions to leading companies in the Consumer Products industry. Technopak’s services
are built around offering integrated strategy, process and technology deployment solutions to its clients.
Our key sectors of focus include Fashion (Textiles & Clothing), Food and Grocery, Consumer Durables,
Fast Moving Consumer Goods and Consumer Electronics.
Founded in 1991, the Management Consulting Division is the flagship business unit of Technopak. As
the leading Management Consulting firm to manufacturers, brand owners and retailers across various
consumer product categories, Technopak has had far reaching impact with its clients. Founded on a
practice of implementation projects, we continue to be strong “implementation” consultants, with over 70%
of our business involving implementation work with clients. Our team comprises 200+ skilled professionals
in our four offices in India at Gurgaon, Bangalore, Hyderabad and Mumbai. From these offices, we consult
with clients all over South Asia, South East Asia, the Gulf, Africa and Europe.
Technopak has been a Joint Venture partner of Kurt Salmon Associates, USA from 1995 to 2005 for the
Indian sub continent. This relation with KSA has now evolved into a Strategic Partnership. KSA is the
premier global management consulting firm to the retail, consumer products and healthcare industries,
with over 70 years of deep sector experience and an international foot-print through 26 offices around the
world.
Technopak’s consulting services traverse from strategy to implementation, from fibre to retail, from farm to
the plate and from concept to the consumer. Technopak has an impressive track record of helping clients
improve their performance consistent with their mission, values, objectives, and market the realities of
their industries. In textiles and apparel Technopak’s core competence includes strategy & planning, textile
and apparel business implementation services and business process re-engineering. Our clients are
leaders in their market sectors. New business initiatives created by Technopak to meet client needs
include:
The Knowledge Company: Cutting edge market intelligence and consumer insights through research
and events to enable speedy and accurate business decision making.
The People Company: Human Resource advisory services, training and induction for select clients for
senior positions and profiles.
The Brand Company: Assisting Indian and international brand owners and managers in the areas of
branding, brand strategy and brand management.
The Design Company: Range of services for the world of design – with a special focus on retail, product
and packaging design.
Healthcare Practice: A whole gamut of services from strategy to implementation in the healthcare
industry.
technopak 1
Global Textile & Apparel Industry : Vision 2015
Prashant Agarwal is an Associate Vice President with Technopak. Prashant possesses over 14 years of
experience in the textile and apparel sector working in Senior Management positions in various reputed
companies in India. At Technopak, Prashant has been involved in planning and implementation of large
textile projects and has led and delivered projects on textile and apparel strategy for many leading firms.
Prashant can be contacted at prashant.agarwal@technopak.com
Ashish Dhir is an Associate Director with Technopak. Ashish has 10 years of diverse international
experience in the textile and apparel industry in consulting, marketing, trading and business development.
At Technopak, Ashish has managed and successfully delivered strategy projects for textile and apparel
clients. Ashish has also successfully managed the “Generic Cotton Promotion Campaign in India”. Ashish
can be contacted at ashish.dhir@technopak.com
Rohit Bhatiani is a Senior Consultant with Technopak and has worked on various strategy projects in
retail and textile sector with some of the leading companies of the world. Rohit has also been a part of
earlier initiatives by Technopak “Quota Free World- Initial Trends” and “Indian Textile and Apparel
Industry – Changing Gears”. Rohit can be contacted at rohit.bhatiani@technopak.com
B.Prakash is a Consultant with Technopak and has worked on various projects in the textile sector
involving strategy formulation, market study for trend analysis and feasibility study & location analysis for
setting up of textile plants. Prakash can be contacted at b.prakash@technopak.com
Published and released during International Textile and Apparel Congress (ITAC) held in Hong Kong in April,2007
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Global Textile & Apparel Industry : Vision 2015
Contents
Page No.
Executive Summary 7
1. Historical Overview of World Textile & Apparel Trade (till 1994) 11
2. The ATC Period : 1995 – 2004
2.1 Introduction 16
2.2 The ATC Regime 17
2.3 Emergence of New Textile Regions 18
2.4 Trade Trend 19
2.5 Region Wise Shares 20
2.6 Top Textile and Apparel Importers 21
2.7 Top Textile Exporters 22
2.8 Top Apparel Exporters 23
2.9 Overall Textile and Apparel Exporters’ Position 24
2.10 Reasons for Trade Shifts 25
2.11 Rise of China – Case Study 26
3. The Post Quota Era : 2005 – 2006
3.1 Introduction 28
3.2 Post Quota Trade Scenario 29
3.3 Post Quota - Winners & Losers 31
4. Trends in the Post Quota Era
4.1 Growing Imports but Falling Prices 34
4.2 Increasing Investment in Asian Countries 36
4.3 New Sourcing Rules for The Global World 38
4.4 Suppliers Building Capabilities 39
4.5 Treaties, FTA/PTA’s and Safeguards 40
5. Vision 2015 : Projections and Trends
5.1 Introduction 42
5.2 Projections for Future 43
5.3 Key Trends of Future 47
Conclusion 58
Annexure 59
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Global Textile & Apparel Industry : Vision 2015
List of Tables
Page No.
Table 1 : % Share of Major Suppliers in World T&A Trade– 1980 vs. 1995 13
Table 2 : Top 20 Global Textile Exporters 22
Table 3 : Top 20 Global Apparel Exporters 23
Table 4 : Installed Capacities of Textile Machineries 36
Table 5 : Major Apparel Markets of the World in 2015 53
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Global Textile & Apparel Industry : Vision 2015
List of Figures
Page No.
Fig 1 : Major Textile and Apparel Regions Prior to 1990 14
Fig 2 : Global Textile and Apparel Trade Shift 14
Fig 3 : Major Textile and Apparel Regions After 1990 18
Fig 4 : Annual % Change in World Textile and Apparel Trade During the ATC Period 19
Fig 5 : World Region Wise Export Share 20
Fig 6 : Asia’s Export Breakup- Region Wise 20
Fig 7 : Top Textile Importers – 2004 21
Fig 8 : Top Apparel Importers – 2004 21
Fig 9 : T&A Import CAGR (1995- 2004) 21
Fig 10 : Top Exporters in T&A – Market Share (2004) 24
Fig 11 : Competition Matrix 24
Fig 12 : Factors Affecting Sourcing Decision 25
Fig 13 : China’s Market Share Increase 26
Fig 14 : Post Quota - US Import % Share 29
Fig 15 : Post Quota - EU Import % Share 30
Fig 16 : Post Quota CAGR of Exporting Countries to US Market 31
Fig 17 : Post Quota CAGR of Exporting Countries to EU Market 32
Fig 18 : % Change in Growth and Prices of Top Categories Imported into US 34
Fig 19 : % Change in Growth and Prices of Top Categories Imported (Extra-EU) Into EU 35
Fig 20 : % Share of World Shipments of Textile Machineries in Year 2005 37
Fig 21 : Major Trade Agreements that would have Impact on Textile and Apparel Trade 40
Fig 22 : Future Projections of World Textile and Apparel Trade 43
Fig 23 : Key Textile and Apparel Regions in Future 44
Fig 24 : Expected % Shares of Major T&A Regions in the US Market by 2015 45
Fig 25 : Expected % Shares of Major T&A Regions in the EU Market by 2015 46
Fig 26 : Increasing Role of Suppliers in the Supply Chain 49
Fig 27 : Li & Fung Supply Chain Model 50
Fig 28 : Li & Fung Turnover Growth 50
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Global Textile & Apparel Industry : Vision 2015
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Global
Global Textile
Textile && Apparel
Apparel Industry
Industry: :Vision
Vision 2015
2015
Executive Summary
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Global Textile & Apparel Industry : Vision 2015
Executive Summary
Global textile and apparel industry has come a long way since the days
when manufacturing used to primarily happen in the consumption centres of
US, Europe and Japan. With the development of economies in US and
Europe, textile and apparel manufacturing increasingly became
uncompetitive in these countries. The Newly Industrialized Economies
(NIE’s) of Asia viz. Hong Kong, Taiwan and Korea were the first to take
advantage of this opportunity by setting up textile and apparel bases in their
countries. However, declining domestic industry led to protests in US and
Europe leading to the emergence of Multi Fibre Arrangement (MFA) regime.
MFA was designed to provide time to the textile and clothing industry in
developed countries to adjust to more competition from developing nations,
resulting in quota restrictions and bilateral agreements. During the late
1980’s, the developing countries protested against growing quota
restrictions and asked for lowering of trade restraints. The Uruguay round of
trade discussions in 1986 focusing on this issue lasted for 8 years and
culminated with the end of quota restrictions and the formation of the World
Trade Organization (WTO) in 1995. Under the WTO, MFA was replaced by
the Agreement on Textiles and Clothing (ATC). The ATC envisaged the
elimination of quotas over a four-step transition phase in a period of 10
years so that all the textile and apparel products stand quota free at the end
of the 10 year period.
A large number of countries started to emerge as prominent exporters
during the ATC period as trade started to shift to less developed countries.
World trade during the ATC period (1995-2004) increased by 4.3% from
US$ 310 Billion to US$ 450 Billion. Trade in apparel increased at a much
faster rate than the textile trade as more and more production was
outsourced to low cost countries. The major development of the ATC was
the emergence of China. As a result of low labour cost, government
incentives and increasing investment in textile and apparel, share of China
in world trade increased from 12% in 1995 to 24% in 2005. Other countries
like India, Bangladesh, Sri Lanka, Indonesia and NAFTA countries also
emerged as major textile and apparel bases during the ATC regime.
Availability of quotas followed by labour cost and raw material availability
were the main criteria of apparel sourcing during the ATC period. A large
number of countries also entered into FTA/PTA’s to enhance the
competitiveness of their textile and apparel industry. Some of the key
agreements that had an influence on global textile and apparel trade
included NAFTA, CBI, AGOA, EU MEFTA and GSP.
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Global Textile & Apparel Industry : Vision 2015
Executive Summary
The final stage of integration of all textile products into WTO occurred on 1st
January, 2005. Quota restrictions were eliminated from all textile and
apparel products imported by the developed countries. The elimination of
quota was expected to trigger huge impact on the sourcing patterns of
buyers, since the products integrated in the last stage contributed to a major
share of imports. China was the major gainer despite safeguards being
applied against some of its key products in EU and US markets. South
Asian countries also gained due to their lower costs compared to African,
European and South American countries. The first year of quota elimination
saw an increase in imports of US, EU and Japan by 7%, 1% and 4%
respectively. Buyer-supplier relationship also underwent a number of
changes. Buyers who sourced primarily on cost and quota availability during
the quota period started to look for more competencies from their suppliers.
Suppliers also looked at building capabilities in order to compete better.
The changes expected in the next 6-8 years would be far more than the
changes that happened in the last 2 decades. Technopak expects that
World textile and apparel trade is expected to reach US$ 805 Billion by
2015. It is expected that trade in apparel would grow at a faster rate than
textile trade. Other than South Asia and China, Technopak estimates that
ASEAN countries especially Vietnam and Cambodia would be the major
gainer in the next 10 years. Technopak estimates that growing domestic
markets within China and India would slow down their rate of export growth.
Companies would need to undergo a number of changes to thrive in the
next decade and for that they would not only have to improve themselves
but also look outwards towards companies in other industries which have
reinvented themselves and are doing things differently. Some of the key
changes/ trends for future include:-
1. Consolidation, collaboration and relocation
2. Redefinition of the traditional roles
3. Emergence of heavyweights: multi-billion dollar textile
conglomerates
4. Emergence of China and India as consumption bases
5. Speed and reliability: key to success
6. Scarcity of resources would lead to development of new
technologies
7. Migration of skilled manpower from buying to supplying countries
This report provides an in-depth analysis of changes in World textile and
apparel trade and tries to create a vision for the future. The report analyses
the key trends impacting the textile and apparel industry and competencies
that suppliers must build in order to be successful in the competitive world.
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Global Textile
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Industry: :Vision
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2015
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Global Textile
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Industry: :Vision
Vision 2015
2015
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Global Textile & Apparel Industry : Vision 2015
1. Historical Overview
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Global Textile & Apparel Industry : Vision 2015
1. Historical Overview
During MFA period trade Taiwan and Korea) started looking towards the neighboring less developed
shift occurred from NIE countries viz. China, Indonesia, Thailand, Pakistan, Sri Lanka, Vietnam etc.
countries (Hong Kong, for accessing more quota holdings. The opening up of the Chinese economy
Taiwan , Korea) to less in 1979 served as an additional boost for Hong Kong’s overseas production
developed Asian countries shift. The major advantages of these less developed countries were their
extremely low labour wages and production costs.
The protectionist measure of the developed countries backfired as the less
developed Asian countries including China were slowly developing a good
competitive textile and apparel production base due to the relocation of
many textile firms of NIE towards the less developed countries.
China emerged as a The government policies of these individual Asian countries also helped the
major force with its development of textile industry in these countries. The appreciation of
economy opening up for Japanese, Korean and Taiwanese currencies furthered the cause of these
foreign investments in less developed Asian countries as the global textile and apparel production
1979
slowly shifted towards them by the late 1980s.
1980 1995
China 4.3% 12.2%
Hong Kong 7.0% 11.3%
Italy 9.1% 8.7%
Germany 9.6% 7.1%
Korea 5.4% 5.6%
Taiwan 4.4% 4.9%
France 6.0% 4.2%
UK 5.2% 3.2%
Turkey 0.5% 2.8%
Table 1 : % Share of Major Suppliers in World T&A Trade– 1980 vs. 1995
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Global Textile & Apparel Industry : Vision 2015
1. Historical Overview
China
Turkey Mexico
US, Canada Europe Hong Kong
Europe Japan
Taiwan Korea
Pakistan Till 1974 Indonesia
Bangladesh Singapore
1990 onwards
Fig 1 : Major Textile and Apparel Regions Prior to 1990 Fig 2 : Global Textile and Apparel Trade Shift
During the late 1980s, the developing countries protested against growing
Developing countries quota restrictions and asked for lowering of trade restraints. The Uruguay
protested against quota round of trade negotiations in 1986 focusing on this issue lasted for 8 years
restrictions and
and culminated with the end of quota restrictions and the formation of the
subsequently MFA was
WTO in 1995. Under the WTO, MFA was replaced by the Agreement on
replaced by ATC in 1995
for phasing out quotas Textiles and Clothing (ATC).
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Global Textile
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Apparel Industry
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Vision 2015
2015
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Global Textile & Apparel Industry : Vision 2015
2.1 Introduction
The ATC period started in 1995 with the replacement of MFA with ATC. The
ATC period was a 10 year transitional period at the end of which textile and
apparel trade was expected to be quota free. A large number of countries
started to emerge as prominent exporters during the ATC period as trade
started to shift to less developed countries. World trade during the ATC
period increased by 4.3% from US$ 310 Billion to US$ 450 Billion. Trade in
apparel increased at a much faster rate than the textile trade as more and
more production was outsourced to low cost countries. The major
development of the ATC was the emergence of China. Share of China in
world trade increased from 12% in 1995 to 20% in 2005.
This chapter gives in detail the key developments during the ATC regime,
trade shifts, reason for trade shifts and the emergence of China.
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Global Textile & Apparel Industry : Vision 2015
In 1995, the Multi Fibre Arrangement (MFA) was replaced by the WTO
Agreement on Textiles and Clothing (ATC).
The ATC was based on a 10-year transitional programme for the gradual
Quota on textile and
removal of all quotas by 1st January 2005. Under the agreement products
apparel products were
phased out in four steps covered were integrated into WTO trade regime in four stages. In each of
over 10 years under ATC the four stages quota restrictions were removed on products covering a
certain percentage of imports in to the member countries in 1990
(considered as base year). The four stages are explained below :
China joined WTO only in 2001, hence quotas / safeguards continue to exist
on certain categories of China’s exports till 2008.
technopak 17
Global Textile & Apparel Industry : Vision 2015
US, EU and Japan were Due to the various trade shifts in the pre-WTO period and the liberalization
the major consumers of of global textile trade, many less developed countries slowly developed a
textiles and apparel good textile and apparel industry base and the global textile and apparel
industry shaped up into clusters or regions, with separate consumption
centres and production centres.
Major producing clusters The developed countries viz. North America, European Union and Japan
formed were South slowly increased their imports and shifted their manufacturing set-ups to the
America, Euro Med, Sub developing and least developed countries where the labour cost was low
Saharan Africa, South and raw materials were available in abundance. China, with a growing
Asia, East Asia and economy also slowly emerged as a major importer of textiles.
ASEAN.
New producing regions like Sub Sahara African region, ASEAN, Andean
and CBI Countries also developed substantial textile base riding on the free
trade agreements signed with US and the shift of textile firms from the NIE's
and developed countries to these countries during the MFA period.
The key textile and apparel production and consumption centres are shown
in the figure below.
US, Canada EU
East Asia
Euro Med
Japan
CBERA, South Asia
Andean ASEAN
Countries
SSA
Consumption Centres a
Production Centres b
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Global Textile & Apparel Industry : Vision 2015
ATC Regime
20%
15%
YoY % Change
10%
5%
0%
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
-5%
-10%
Textiles Apparel
Source: WTO Trade Statistics & Technopak Analysis
Fig 4 : Annual % Change in World Textile and Apparel Trade During the ATC Period
There was significant decline in trade between 1997 and 1998, which was
Textile trade showed partly due to the Asian economic crisis, and in 2001 due to recession in US
greater growth
and EU economy.
fluctuation compared to
apparel China’s entry into WTO also helped in significant growth in trade from 2001
onwards.
technopak 19
Global Textile & Apparel Industry : Vision 2015
100% 100%
o thers
80% Rest 80%
Nort h America A frica
% Share
% Share
60% Europe
60% Latin A merica
Asia
M iddle East
40% 40%
No rth A merica
20% 20%
Euro pe
0% A sia
0%
1995
2000
2002
2004
2005
1995
2000
2002
2004
2005
2000 2004 2005 2000 2004 2005
Source: WTO Trade Statistics & Technopak Analysis Source: WTO Trade Statistics & Technopak Analysis
Fig 5 : World Region Wise Export Share Fig 6 : Asia’s Export Breakup- Region Wise
technopak 20
Global Textile & Apparel Industry : Vision 2015
25%
apparel importers were
EU,US and Japan 20%
15%
10%
emerged as significant
0%
g
EU
EU
a
n
S
o
on ina
ea
ey
on
ad
pa
import locations of
ic
U
or
rk
a-
ex
K
an
Ja
tr
K
Tu
M
g
ex
C
textiles
H
Source: WTO Trade Statistics & Technopak Analysis
40%
US & EU Remain Largest Consumers
35%
30% The major Importers more or less remained the same i.e.
25%
20% US and EU. They import more than 75% of total apparel
15%
trade, although they have a much lesser share in textile
10%
5% imports (approx. 45%) as intra-Asia trade accounts for
0%
much of the textile imports. In this regard, China has
g
EU
EU
a
an
ea
s
ia
a
nd
on
ad
te
si
al
or
p
a-
us
la
ta
tr
an
Ja
tr
K
er
S
us
R
g
ex
C
on
itz
d
A
te
Sw
H
ni
U
Turk e y
26.1% CAGR during the ATC period and put Russia as
Unite d State s the fifth largest importing region in the world.
China
Appare l Mexico and Turkey also emerged as a major destination
Canada Te xtile s
for textiles, with Turkey showing maximum growth in
World
apparel imports (approx. 36%) amongst all countries
EU
e xtra-EU
during the ATC regime.
UAE
Japan
Kore a
Hong Kong
technopak 21
Global Textile & Apparel Industry : Vision 2015
technopak 22
Global Textile & Apparel Industry : Vision 2015
China emerged as the Source: WTO Trade Statistics & Technopak Analysis
technopak 23
Global Textile & Apparel Industry : Vision 2015
High Growth
China China Mexico Mexico
China 21.0%
US India India
Extra EU 9.6% Pakistan Pakistan
Tunisia Morocco
Hong Kong 8.7%
Canada Bangladesh
Turkey 3.9% Thailand Vietnam
CRÈME DE LA CREME HIGH FLIERS
Korea 3.1%
Textiles Apparel Textiles Apparel
India 3.0%
Low Growth
EU EU Indonesia Indonesia
Taiwan 2.7%
Hong Kong Hong Kong Japan US
Mexico 2.1% Korea Bangladesh Korea
Taiwan Switzerland Taiwan
Pakistan 2.0%
Indonesia 1.7%
SUSTAINERS DECLINERS
Source: WTO Trade Statistics & Technopak Analysis Source: WTO Trade Statistics & Technopak Analysis
technopak 24
Global Textile & Apparel Industry : Vision 2015
Sourcing decision of buyers are affected at two levels, at the macro level
(country level) and at the micro level (firm level). The major macro level
Sourcing decisions are factors include factor costs, trade agreements, raw material base (or
affected at the macro presence of domestic market), economic policy and stability, political policy
level as well as the micro and stability and proximity / transportation infrastructure. The major firm
level level / micro level factors include production capacity, product specialization,
quality, delivery reliability and services provided.
Trade Agreements
Ra
y
lic
w
m
po
at
The major factors Capacity Quality
ic
er
om
ia
influencing trade shifts
lb
on
as
Ec
e
costs, quota availability,
trade agreements, raw Services Reliability
Go
t
s
r
political factors
nm
Co
Specialization
en
tP
ol
icy
Proximity
Source: Technopak Analysis
Fig 12 : Factors Affecting Sourcing Decision
The key factors that affected the textile and apparel trade landscape are
more at the macro level than at the micro level. Some factors played a
bigger role than others. The key macro level factors are:
Factor cost – especially labour costs
Availability of Quotas
Regional and bilateral trade agreements
Raw material competency
Proximity / transportation infrastructure
Government policy / Political factors like import tariffs.
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Global Textile & Apparel Industry : Vision 2015
One of the significant development of the ATC period was the emergence of
China as a dominating force in the world of textile and apparel. China has
seen a sharp rise in their export share in the global textile and apparel trade.
China’s share of global trade has increased from 12% in 1995 to 21% in
2004. The main reasons for the phenomenal growth of China are discussed
below:
25.0%
21% Government Incentives
20.0%
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Global Textile
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Global Textile & Apparel Industry : Vision 2015
3.1 Introduction
The final stage of integration of all textile products into WTO occurred on 1st
January, 2005. With this quota restrictions were eliminated from all the
textile and apparel products imported by the developed countries. The
elimination of quota was expected to trigger huge impacts on sourcing
patterns of buyers, since the products integrated in the last stage
contributed to major share of imports. Quota restrictions forced buyers to
source from sub-optimal locations but with the removal of quotas buyers
were expected to shift sourcing to lower cost Asian countries.
China was the major gainer despite safeguards applied against some of its
key products in EU and US markets. South Asian countries were also
gained due to their lower costs compared to African, European and South
American countries.
The first year of quota elimination saw an increase in imports of US, EU and
Japan by 7%, 1% and 4% respectively. As expected China, South Asian
countries were the major gainers. Higher cost countries like Mexico, Turkey
lost out in the US market although continued to gain preference in EU due to
its proximity and high fashion product capabilities.
Contrary to expectations Bangladesh continued to rise despite competition
from China and India mainly on account of its low cost and access in the
European market.
Second year of quota elimination has seen further consolidation amongst
buyers as US and EU imports increased further by 4.5% and 8.3%.Imports
from the developing countries increased further. Share of China, South
Asian countries increased substantially both in US and EU market.
Bangladesh, Vietnam and Cambodia are amongst the fastest growing
countries.
A detailed analysis of the trade scenario since quota elimination is provided
further in this section.
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Global Textile & Apparel Industry : Vision 2015
US Imports
US imports have grown by 5.6% CAGR since quota elimination to reach US
Trade shift towards low $ 93 Billion in 2006. The sourcing shift of US buyers towards low cost Asian
cost Asian countries countries is apparent as share of China, South Asia and ASEAN countries in
intensified in post quota US imports increased from 45% in 2004 to 59% in 2006 of all US imports.
era
Despite safeguard quotas in place, China’s share of US imports has
increased significantly by 11% after quota elimination. South Asia and
ASEAN countries also increased their exports to US. The major
beneficiaries being India, Pakistan, Indonesia and Vietnam increasing their
China, South Asia and share by 1%, 0.4%, 1.1% and 0.3% respectively.
ASEAN countries’ % share
Share of CAFTA, Mexico and Andean Countries has decreased by 5%, with
of US imports increased
from 45% to 59% in the Mexico’s share coming down from 9% in 2004 to 7% in 2006 indicating that
first two years of quota despite proximity advantages and free trade agreements the south
elimination American countries are not as cost affective as the Asian countries.
Share of Taiwan, Korea & Hong Kong (T,K,HK) has also further decreased
since quota elimination.
60% CAFTA
% Share
15%
50% 14% Mexico
16%
Share of South America 40%
12%
T,K,HK
13%
decreased as US retailers 14%
30% 12% Andean
preferred low priced 10% Countries
clothing from Asia 20% 9% 9% SSA
8%
7%
10% 10% Turkey
8% 7%
0%
2004 2005 2006
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Global Textile & Apparel Industry : Vision 2015
EU Imports
EU imports grew by 3% CAGR since quota elimination to reach an
estimated US $ 196 Billion in 2006. Trade share of Intra-EU imports
Overall EU imports grew decreased marginally. Amongst the top exporting countries, China
by 3% to reach an increased its share almost by 5%. Turkey’s export share of EU market
estimated US$ 196 Billion
increased marginally even though the overall exports of the Euro Med
countries (Turkey, Tunisia, Morocco and Egypt) came down to 11% in 2006
from 13% in 2004.
India and Bangladesh showed further growth even though there was a small
dip in exports from Pakistan.
India and Bangladesh also
increased their trade
share by 0.9% and 0.5%
respectively while China
was the major gainer
100%
12% 8%
13%
90%
15%
80% 10% 14% Rest
7% 7% China
70% 7% Turkey
3% 4%
Combined share of major 4% India
Euro-Med countries viz. 60%
Bangladesh
% Share
10%
0%
2004 2005 2006 *(E)
Source: European Commission External Trade Database & Technopak Analysis
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Global Textile & Apparel Industry : Vision 2015
US Market
In the US market, the biggest winner since quota elimination has been
China, Cambodia, China with significant increase of 36% in its exports. ASEAN and South
Indonesia, Bangladesh Asian countries grew further with Indonesia, Cambodia and Bangladesh
growing at more than 20%. Morocco’s exports grew significantly by 17%
and India were the major
winners amongst the European countries.
The East Asian biggies Korea, Taiwan and Hong Kong continued their
decline in world export market. The biggest losers were Turkey and Mexico
as their exports declined by a significant 14% and 10% respectively. CAFTA
countries also were losers with exports declining by 6%, as US buyers
Korea, Taiwan, Hong focused more towards Asia.
Kong, Turkey and Mexico
were the major losers Amongst the ASEAN countries Thailand and Malaysia declined in their
exports by 2%.
Ko rea , -2 0%
T a iwan, -16 %
H o ng Ko ng, - 15 %
T urke y, -14%
M e xico , -10 %
C a na da, -8 %
C A F T A , - 6%
T hailand, - 2%
M a la ys ia , - 2%
S ri Lank a, 4%
P hilippine s, 4%
V ie tnam , 12 %
P ak is ta n, 13 %
M o ro cc o , 17%
India, 18 %
B anglades h, 2 1%
Indo ne s ia , 2 2%
C am bo dia , 2 2 %
C hina , 3 6%
-3 0% - 20 % -10% 0% 10% 2 0% 30 % 4 0%
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Global Textile & Apparel Industry : Vision 2015
EU Market
China, Vietnam, India, In the EU market, China as expected gained substantially in exports.
Hong Kong, Bangladesh Vietnam was the major gainer with increase in exports at 27.9% CAGR.
and Sri Lanka were the Other ASEAN countries (except for Philippines) also increased their
biggest winners
respective export shares significantly. Amongst the South Asian countries,
India showed maximum export growth of 19% followed by Bangladesh and
Sri Lanka growing @ 14.6% and 12% respectively.
The major losers in the EU market were Korea and Philippines. Euro-Med
Korea and Philippines countries Tunisia and Morocco also declined marginally while Egypt and
were the major losers Turkey gained significantly.
Ko r ea, - 11.1%
Philip p ines, - 7%
Swit z er land , - 1.3 %
T unisia, - 1.2 %
M aur it ius, - 0 .8 %
R o mania, - 0 .8 %
Isr ael, - 0 .6 %
M o r o cco , - 0 .4 %
T aiwan, - 0 .3 %
Pakist an, 1. 5%
T hailand , 2 .5%
Ind o nesia, 5.8 %
C amb o d ia, 5.8 %
T ur key, 6 .1%
Eg yp t , 7.5%
M alaysia, 8 .9 %
U nit ed St at es, 9 .3 %
Sr i Lanka, 11.9 %
B ang lad esh, 14 .5%
Ho ng Ko ng , 17.2 %
Ind ia, 19 .1%
V iet nam, 2 7.9 %
C hina , 2 9 %
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Global
Global Textile
Textile && Apparel
Apparel Industry
Industry: :Vision
Vision 2015
2015
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Global Textile & Apparel Industry : Vision 2015
US Market
Apparel prices in US market have consistently fallen during the last few
Import prices of years more so after quota phase out even though their imports have risen.
almost all products The top imported categories cotton knit shirts and cotton woven shirts (Both
fell by 4-5% in the Women’s and Men’s) have shown high growth in imports suggesting growth
post quota period
in value apparel. Significantly high growth is seen in W/G cotton coats
(65%), cotton skirts(42%) and hometextiles items (cotton towels@26%).
On the other hand prices of all the top import categories have fallen by 4-5%
post quota suggesting that more and more buyers are looking to reduce
their sourcing cost.
8000 70%
60%
7000
50%
6000
40%
5000
US $ million
30%
4000 20%
10%
3000
0%
2000
-10%
1000
-20%
0 -30%
W/G Cotton
W/G Cotton
M/B Cotton
W/G Cotton
Cotton Pile
Other Cotton
M/B Cotton Knit
Baby Garments
Cotton Skirts
Woven Shirts
Woven Shirts
W/G Cotton
Knit Shirts
Trousers
M/B Cotton
Trousers
Towels
Apparel
Coats
Shirts
Fig 18 : % Change in Value Growth and Prices of Top Categories Imported into US - 2005 vs. 2004
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Global Textile & Apparel Industry : Vision 2015
EU Market
Customers in EU market In the EU market also there has been significant fall in prices of most of the
are also buying more at top categories imported with corresponding growth in imports. However,
cheaper prices in major prices of women’s skirts, overcoats and blouses increased post quota. Since
apparel categories like significant amount of these products are imported from European countries
trousers and shirts
hence these products present opportunity for low cost Asian countries in
future. Decline in imports of MMF woven fabrics and cotton yarn was also
seen with corresponding increase in trousers and t-shirts, suggesting the
shift in manufacturing bases of European countries from Europe to low cost
countries.
14000 40%
12000 30%
10000 20%
US $ million
8000 10%
6000 0%
4000 -10%
2000 -20%
0 -30%
Pullovers
MMF Woven
MMF SF Woven
Trousers
W Overcoats
T-Shirts
Cotton Yarn
M Shirts
W Dresses
W Blouses
W Skirts
W Suits
Fabrics
Fabrics
Fig 19 : % Change in Value Growth and Prices of Top Categories Imported (Extra-EU) into EU -2005 vs. 2004
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Global Textile & Apparel Industry : Vision 2015
Source: ITMF
Table 4 : Installed Capacities of Textile Machineries
The trade shift towards the Asian countries in the last 15 years is clearly
reflected in the installed textile machinery capacities and investments in the
different regions of the world.
Investments in textile As seen from above data, there has been a significant growth in investment
machineries in Asian in textile machineries in Asian countries. A significant portion of this
countries have increased investment in Asia was contributed by China, India, Pakistan and
significantly during the
quota phase out period Bangladesh. While investments in other regions except South America have
fallen. In North American and EU countries, installed capacities have
decreased to a major extent indicating no net investment made in textile
machineries and the production shift towards the Asian countries. Amongst
African countries, except for open-end rotors investments in other
categories have declined. South American countries on the other hand have
invested substantially in open-end rotor spinning and weaving with a
Correspondingly,
corresponding decline in short staple
investments in developed
countries have declined Overall, net positive investment has been made in textile machineries since
quota phase out with majority share coming from Asian and South American
nations, with the production bases from EU and USA moving to these
places.
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Global Textile & Apparel Industry : Vision 2015
B'desh,
USA, 4%
5%
Pakistan, Turkey,
9% 5%
India,
China, 5%
India, 64% China,
13% Brazil, 66%
6%
In the year 2005, after quota elimination, most of the investments were
made in Asian countries. Apart from Brazil and USA being among top 5
destinations in open–end rotors, no country from EU, South America or
Africa appears as major investor in textile machinery categories as depicted
The top five nations as
above.
shown above are
investing more than 85% The investments are maximum in China which alone is taking more than
of the world’s 60% shipments of all the textile machinery categories in the world. India
investment in textile holds a distant second position overall. Turkey is the only other country
machineries in any which appears among top five in all the four machine categories. 75% - 80%
sector.
of the investment in textile machineries is being done in China, India and
Turkey combined. The other countries attracting significant share of
investment in textile machinery are Bangladesh and Pakistan.
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Global Textile & Apparel Industry : Vision 2015
In the post quota era most of large buyers started to work differently to
adapt to the new global environment . Prior to 2005, the buyer strategies
were governed by availability of quotas and than on supplier efficiency
Buyers are consolidating parameters. Quota abolishment provided an opportunity to the buyers to
their sourcing and looking consolidate their sourcing operations and select efficient and cost
for strategic relationship competitive suppliers. The key changes that buyers are making in their
with suppliers
sourcing strategies were: -
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Global Textile & Apparel Industry : Vision 2015
Suppliers are also responding to the changed environment and to the new
requirements of the buyers. Suppliers have started to invest in building
special capabilities. Some key changes which suppliers are making are: -
Suppliers are building Focusing on building product development and design
special capabilities like
capabilities: Suppliers have started providing all under one roof facilities
design and product
to their buyers by focusing on product development and design capabilities.
development, logistics,
inventory management, A number of suppliers in India and China are investing in developing design
IT support etc. studios to provide their buyers with design options. Companies like Arvind
Mills are looking at developing new denim varieties to cater to changing
fashion trend
technopak 39
Global Textile & Apparel Industry : Vision 2015
CAFTA
-DR
Fig 21 : Major Trade Agreements that would have Impact on Textile and Apparel Trade
technopak 40
Global
Global Textile
Textile && Apparel
Apparel Industry
Industry: :Vision
Vision 2015
2015
technopak 41
Global Textile & Apparel Industry : Vision 2015
5.1 Introduction
A large number of factors govern the future of World textile and apparel
trade. The changing consumer preferences are not only affecting the way
retailers are positioning the merchandise and formats, but also affecting the
way retailers are dealing with their suppliers. On one hand, changing
demographic structure of US and EU is impacting the overall growth of the
market, while on the other hand increasing domestic markets of supplying
countries like China and India are opening up new avenues for the suppliers
in these countries. As per Technopak estimates, by 2015, China is expected
to become the second largest apparel market after US. In addition a large
number of other trends like growth of discounters, increasing sales of private
labels, e-tailing are expected to have a major impact on the future map of
textile and apparel trade.
Trade in textile and apparel is expected to grow and reach US$ 805 Billion
by 2015. It is expected that trade in apparel would grow at a faster rate than
textile trade. Other than South Asia and China, Technopak estimates that
ASEAN countries especially Vietnam and Cambodia would be major gainers
in the next 6-8 years. Technopak estimates that growing domestic markets
within China and India would stabilize their textile and apparel exports in
next 6-8 years. It is expected that China will have approximately 40% share
of US and approximately 30% share of EU T&A imports. Major losers will
include African countries, Mexico, Intra EU region. Countries like Uzbekistan
and Turkmenistan which have abundant raw material are expected to do
well provided they improve on their textile infrastructure, bureaucracy and
compliance record.
This chapter lists down the key projections in the world of textile and apparel
in next 6-8 years.
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Global Textile & Apparel Industry : Vision 2015
750
US$ 650 Billion
US$ Billion
600
US$ 480 Billion 505
450 390
280
300
0
2005 2010 2015
Textile Apparel
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Global Textile & Apparel Industry : Vision 2015
Europe
US, Canada
CAFTA / CBI
Consumption Centres
Production Hubs
Dark Horses a
a : Bangladesh, Vietnam, Cambodia,
Turkmenistan and Uzbekistan
Source: Technopak Analysis
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Global Textile & Apparel Industry : Vision 2015
China, South Asia and expected that China & Hong Kong would have a market share of 40% in the
ASEAN countries US Textile and Apparel imports. Other main gainers in the US Market would
would increase their
include South Asian countries, ASEAN Countries including Vietnam and
export shares while
Cambodia. CAFTA countries are expected to retain their market share
the CAFTA countries
would sustain their subsequent to CAFTA DR. Main losers in the US Market would include
market share because Mexico and SSA countries. However, Technopak expects that with fast
of their proximity fashion gaining foothold in the US Market, countries like Mexico and CBI
advantages
countries would not be wiped out completely.
100% 4%
9% 5%
90% 12% 15%
11% Rest of the World
80%
SSA
70% 17% Asean
14% 20%
60% Taiwan & Korea
% Share
South Asia
50%
30% 38% China & HK
40% 40% Europe
30% Canada
20% CBI
12% Mexico
10% 12% 12%
9% 6% 4%
0%
2005 2010 2015
Source: Technopak Analysis
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Global Textile & Apparel Industry : Vision 2015
Intra EU trade would like Bangladesh and Sri Lanka and other countries which are able to get
continue to decrease
these kind of concessions from EU would be able to capture market share at
the expense of other countries.
25%
50% ASEAN
30%
40%
South Asia
30%
53% China
20% 39%
31% Intra EU Trade
10%
0%
2005 2010 2015
Source: Technopak Analysis
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Global Textile & Apparel Industry : Vision 2015
Introduction
both at the buyer and the supplier level. The pace of change in the first two
years have been relatively slow primarily due to fluid situation on the trade
number of buyers and suppliers were evaluating the situation and exploring
expected that pace of reforms would be much faster. While some of the
Technopak analyzed the state of current trade and emerging consumer and
retail trends to arrive at some of the key changes that would impact textile
and apparel world in years ahead. Some of the key changes/ trends for
technopak 47
Global Textile & Apparel Industry : Vision 2015
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Global Textile & Apparel Industry : Vision 2015
Now Future
Consumer Trends Retailer Consumer Trends Supplier
technopak 49
Global Textile & Apparel Industry : Vision 2015
Consumer Consumer
customer markets are in US, Europe and Canada. The company has grown
needs from US $ 0.5 Billion sales turnover in 1992 to US $ 8.7 Billion in 2006,
Wholesaler Product through supply chain optimization and collaboration with its customers.
Design
Diversified Sourcing Operations
Local Forward Product
Consolidation Development Li & Fung has 73 offices in 41 countries with 7800 suppliers and factories
across the world. Li & Fung’s sourcing from China has decreased from
Customs Raw Material
Clearance Sourcing 100% 10 years ago to around 40%, with increased purchasing from South
Asian countries and South-East Asian countries. Diversified sourcing
Forwarder Factory
Consolidation Sourcing operations provide Li & Fung the required flexibility in fulfilling various
buyers’ demands and at the same time reducing sourcing risk.
Shipping Manufacturing
Consolidation Control Borderless Manufacturing
Fig 27 : Li & Fung Supply Li & Fung manages the manufacturing process through a process called
Chain Model “Borderless Manufacturing”. In this process it manufactures different parts of
a garment viz. fabric, linings, labels etc. in different countries, assembles the
garment in a cost effective country and for larger orders divides the
production across a number of factories to accelerate production. This gives
the following benefits to Li & Fung:
Reduction in cycle times
Greater order flexibility in terms of size and time.
Greater economies of scale
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Global Textile & Apparel Industry : Vision 2015
In a similar move Li& Fung has also acquired the sourcing operations of
Tommy Hilfiger.
technopak 51
Global Textile & Apparel Industry : Vision 2015
technopak 52
Global Textile & Apparel Industry : Vision 2015
Germany 90 100 10
Japan 75 55 -20
China 45 >100 >+55
India 25 >55 >+30
technopak 53
Global Textile & Apparel Industry : Vision 2015
Invest in IT Tools
Other than the shipping time, which is difficult to reduce, a large number of
processes constitute the overall cycle time for a retailer. Technopak expects
that next 3-4 years would see retailers outsourcing a number of their
operations to their vendors in order to shorten the overall cycle time and
retailers would be willing to pay premium to their suppliers in lieu of these
services provided. Hence, it becomes very important for suppliers to
develop these capabilities in order to reduce the overall cycle time for the
retailers
technopak 54
Global Textile & Apparel Industry : Vision 2015
With the support of the key vendors and efficient planning Scholastic has
been able to ensure timely delivery of books not only to store but also to e-
retailers over all the previously releases editions. Scholastic is now
planning to release around 12 Million copies of the last in the series Harry
Potter and Deathly Hollows
technopak 55
Global Textile & Apparel Industry : Vision 2015
Technologies
Scarcity of natural resources particularly water, oil and arable land is going
Scarcity of resources
to have tremendous bearing on the future of textile and apparel industry.
would have a
significant impact on Currently textile industry consumes large amount of natural resources in
future of textile almost all the processes like fibre production, fabric processing and
industry
finishing. As the scarcity of these natural resources intensify over the next
few years use of existing technologies would make textile production more
and more infeasible thus forcing the industry to look for new technologies
and solutions. Technopak expects that next 6-8 years will forms the basis of
Nanotechnology
technopak 56
Global Textile & Apparel Industry : Vision 2015
The technology know how in textile and apparel industry will gradually shift
to China, India, Pakistan etc through the migration of skilled manpower. In
spite of that most of the cutting edge development in the field of textile and
apparel in next 6-8 years is expected to happen in the developed countries
like US, UK, Germany
technopak 57
Global Textile & Apparel Industry : Vision 2015
Conclusion
Treaties and agreements would increasingly play important role in the world
of textile and apparel as in coming years a number of countries would try to
protect their textile industry from the competition and would enter into
agreements. Technopak feels that treaties and agreements would be very
important criterion in deciding the direction of international trade.
Competency requirements for suppliers would change in the long run with a
shift from cost based transactional relationship to service based strategic
partnership.
The competition in textile and apparel trade would intensify in the times
ahead and survivors would be the one’s who understand the direction of
change and build competencies accordingly.
technopak 58
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Global Textile
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Apparel Industry
Industry: :Vision
Vision 2015
2015
Annexure
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Global Textile & Apparel Industry : Vision 2015
Vietnam EU 15 Turkey
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Global Textile & Apparel Industry : Vision 2015
Chad Rwanda
Congo Senegal
Djibouti Seychelles
Ethiopia Somalia
Gambia St Helena
Ghana Sudan
Guinea Swaziland
Kenya Togo
Lesotho Uganda
Liberia Zambia
Madagascar Zimbabwe
Malawi
Mali
Mauritania
Mauritius
Mozambique
Namibia
Niger
technopak 61
Global Textile & Apparel Industry : Vision 2015
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technopak