Business Portfolio Market Share Competitor Market Share

Retailing Banking (RB) 13.3% 20.0%

Business and Transaction Banking (BTB) 11.3% 6.0%
Wholesale Banking (WB) 3.4% 20.0%
Shariah Business (SB) 8.9% 4.0%

221510.0%

Market Growth Share

97030.0%

57440.0%

260170.0%

Relative Market Share

 Relative Market Share Market Growth Rate Profit (RM. Mil)
0.67 9.2% 2,215.10
1.88 9.2% 970.30
0.17 4.2% 2,601.70
2.23 6.8% 574.40

97030.0%

57440.0%

et Share
INDUSTRY ATTRACTIVENESS

Business and Transaction

Portfolio Retailing Banking
Banking
Weighted
Factor Weight Rating Rating
Score
Industry growth rate 0.17 3 0.51 4
Industry size 0.25 3 0.75 2
Industry Profitability 0.16 5 0.8 3
Competitive Structure 0.15 4 0.6 3
Business Cycle 0.09 3 0.27 2
Market Segmentation 0.11 2 0.22 1
Demand 0.07 2 0.14 2
1.0 3.29

COMPETITIVE STRENGTH

Business and Transaction

Portfolio Retailing Banking
Banking
Weighted
Factor Weight Rating Rating
Score
Market Share 0.20 4 0.8 3
Relative Growth Rate 0.18 5 0.9 3
Company’s Profitability 0.16 4 0.64 3
Strength of Business 0.15 4 0.6 3
Customer Loyalty 0.12 2 0.24 3
Capacity and Productivity 0.10 5 0.5 2
Cash Flow 0.09 3 0.27 2
1.0 3.95

I.A C.S
RB 3.29 3.95
BTB 2.54 2.81
WB 3.39 3
SB 1.65 1.7

4.5

3.5

3
Strength

2.5
 4

3.5

Competitive Strength
2.5

1.5

0.5

0
1.5 2 2.5 3 3.5 4

Industry Attractiveness
Business and Transaction
Wholesale Banking Shariah Business
Banking
Weighted Weighted Weighted
Rating Rating
Score Score Score
0.68 5 0.85 2 0.34
0.5 3 0.75 1 0.25
0.48 3 0.48 3 0.48
0.45 3 0.45 1 0.15
0.18 2 0.18 2 0.18
0.11 3 0.33 1 0.11
0.14 5 0.35 2 0.14
2.54 3.39 1.65

Business and Transaction

Wholesale Banking Shariah Business
Banking
Weighted Weighted Weighted
Rating Rating
Score Score Score
0.6 2 0.4 1 0.2
0.54 1 0.18 3 0.54
0.48 5 0.8 2 0.32
0.45 4 0.6 1 0.15
0.36 3 0.36 2 0.24
0.2 3 0.3 1 0.1
0.18 4 0.36 2 0.18
2.81 3.0 1.7
3.5 4