Business Portfolio Market Share Competitor Market Share

Retailing Banking (RB) 13.3% 20.0%

Business and Transaction Banking (BTB) 11.3% 6.0%
Wholesale Banking (WB) 3.4% 20.0%
Shariah Business (SB) 8.9% 3.0%

221510.0%
Market Growth Share 97030.0%

57440.0%

260170.0%

Relative Market Share

 Relative Market Share Market Growth Rate Profit (RM. Mil)
0.67 9.2% 2,215.10
1.88 9.2% 970.30
0.17 4.2% 2,601.70
2.97 6.8% 574.40

.0%

57440.0%

Share
INDUSTRY ATTRACTIVENESS

Business and Transaction

Portfolio Retailing Banking
Banking
Weighted
Factor Weight Rating Rating
Score
Industry growth rate 0.12 4 0.48 3
Industry size 0.24 3 0.72 4
Industry Profitability 0.15 5 0.75 2
Competitive Structure 0.18 2 0.36 4
Business Cycle 0.07 3 0.21 5
Market Segmentation 0.14 3 0.42 3
Demand 0.1 5 0.5 1
1.0 3.44

COMPETITIVE STRENGTH

Business and Transaction

Portfolio Retailing Banking
Banking
Weighted
Factor Weight Rating Rating
Score
Market Share 0.22 3 0.66 2
Relative Growth Rate 0.16 4 0.64 4
Company’s Profitability 0.14 5 0.7 4
Strength of Business 0.13 3 0.39 3
Customer Loyalty 0.10 3 0.3 2
Capacity and Productivity 0.12 2 0.24 3
Cash Flow 0.13 2 0.26 3
1.0 3.19

I.A C.S

12

10

8
Strength
 10

Competitive Strength
6

0
0 0.5 1 1.5 2 2.5 3 3.5 4

Industry Attractiveness
Business and Transaction
Wholesale Banking Shariah Business
Banking
Weighted Weighted Weighted
Rating Rating
Score Score Score
0.36 3 0.36 2 0.24
0.96 4 0.96 2 0.48
0.3 2 0.3 1 0.15
0.72 3 0.54 3 0.54
0.35 3 0.21 3 0.21
0.42 4 0.56 2 0.28
0.1 3 0.3 1 0.1
3.21 3.23 2

Business and Transaction

Wholesale Banking Shariah Business
Banking
Weighted Weighted Weighted
Rating Rating
Score Score Score
0.44 3 0.66 2 0.44
0.64 2 0.32 1 0.16
0.56 4 0.56 3 0.42
0.39 3 0.39 2 0.26
0.2 2 0.2 1 0.1
0.36 2 0.24 3 0.36
0.39 3 0.39 2 0.26
2.98 2.8 2.0
3 3.5 4