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Building a
Growth
Engine
It’s a
“Systematic
Process”
Set Goals - Short Term and Medium Term
● Users
● Customers
● Downloads
● Subscriptions
● Contracts
● Revenue
Common Startup Marketing Myths
1. A good product doesn’t need marketing
- Steve Blank
Develop Buyer Personas
Attributes of a Buyer Persona
Use Empathy Mapping
Know the Competition - Differentiate!
News/PR Blogs
Video
Email
and Webinars
Social SEO
Ad
Networks
Understand the Buyer Journey
Track Funnel Conversions
Understand the Buyer Journey
Develop An Acquisition Flow Plan
Launch, Collect, Review, Change
What is Growth Marketing?
New Way Old
Way
Practice High Tempo Testing
Channel Reach (Rate Channel Time to Cash Channel CAC Channel Channel CAC
Acquisition Channel Channel Type Priority 1,2,3) (Rate 1,2,3) Estimate Conversions Actual
Traction Goals:
Relentlessly
pursue
customer
needs
Resources
Marc Andreesen’s Blog Archive eBook
http://a16z.com/2015/01/09/pmarca-blog-ebook/
Addl. Resources
Dave McClure’s Startup Metrics for Pirate:
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
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