Beruflich Dokumente
Kultur Dokumente
FINAL OUTPUT
Advertising and Sales Promotion
Batch (2019)
Submitted by:
Eden A. Luceños
Submitted to:
Al Radomes
University of San Jose – Recoletos
General Direction: Read and analyze each item carefully. Please provide the
appropriate answer for each item.
A. It can help the business grows by promoting it to the public about the new
product (Promotion of sales)
B. It gives information to the public how to use the product in a proper way
(Educate public about product)
C. It gives quick publicity of the products to the public and make the product
well known and it’s benefits to the consumers (Introduction of new product)
D. It gives opportunity of the business owner to highlight the good features or
the benefits of the product to the public in order to survive (Overcome competition)
E. It attracts more consumers to buy the products, in exchange there will be a
large mass production (Mass production)
2. Identify three (3) advantages and three (3) disadvantages of the following
forms of media in terms of advertising usage:
C. Television
Advantages:
1. TV reaches a much larger audience than local newspapers and radio
stations, and it does so during a short period of time.
2. It allows you to convey your message with sight, sound, and motion,
which can give your business, product, or service instant credibility.
3. It gives you an opportunity to be creative and attach a personality to
your business, which can be particularly effective for small businesses
that rely on repeat customers.
Disadvantages:
1. Television advertising isn’t cheap.
2. It requires repetition to be effective.
3. There is no guarantee that the advertising will be viewed.
D. Social Media
Advantages:
1. You will reach large audiences
2. You have a direct connection with your audience
3. You build your own brand
Disadvantages:
1. You can receive negative feedback.
2. You open up the potential for embarrassment.
3. You have to wait to see results.
3. Name your top ten (10) best commercials of all time and briefly explain why
such is your favorite.
4. Give five (5) examples of advertising you see in a print media (newspaper,
magazine, flyers, pamphlets, etc.). Paste it on a bond paper and label each ad.