PROBLEMS FACED BY

KFC
 Why doesn’t KFC use healthier oil? The oil contains
dangerous trans fatty acids.
 Is KFC food really that unhealthy? A three piece
extra crispy combo meal contains as much as of
15gm of trans fat – more than a person should
consume in a week.

PROBLEMS FACED BY KFC IN

INDIA
 KFC entered India in 1995.
 The regulatory authorities found that KFC’s
chicken did not adhere to the Prevention of Food
Adulteration Act, 1954.
 KFC faced severe protests by People for Ethical
Treatment of Animals (PETA), an animal rights
protection organization.
 PETA accused KFC of cruelty towards chickens and
released a video tape showing ill-treatment of birds
in KFC’s poultry farms.
 CONCLUSION
 Initially it faced ethical problems in India but
after the re-entry KFC suited well in Indian
market.
 The revival Strategies likeable to adapt to the
culture differences, tastes and preferences
price sensitivity helped KFC to grasp its feet in
India.
 The survey done shows that KFC is one among
the most preferred place to have non-
vegetarian food in India.
 The pricing strategy followed by KFC is little
expensive as compared to its nearest
competitors Mc Donald’s , Dominos, but
customers are willing to pay because of the
quality and ambience offered by the firm
 SWOT Analysis

STRENGHTS:
1. Strong global presence with more than 22000
restaurants worldwide.
2. Trademark recipe – Kentucky Fried Chicken is
famous for its original recipe for fried chicken
made with secret blend of 11 herbs and spices.
3. GLOCALISATION approach
Glocalisation was the term coined to emphasize
that globalization of a product or service is more
likely to succeed when the product or service is
adapted specifically to each locality and culture it
is marketed.

WEAKNESSES:
1.Competitors like Burger King, Pizza Hut, etc.,
most of the KFC products have close substitutes.
2. Food quality related issues. KFC has faced
criticism over the use of trans fat in cooking of
food item and for modern customers health is
the priority.
3. Franchise management is a global challenge,
Dispute related to food menu and operational
issues have always remained the reason of
disagreement and discontent for both the
management and the franchise owner.

OPPORTUNITIES:
1.Opening more outlets in smaller cities. Though
they have thousands of restaurants worldwide,
still it has not touched a major part of population
residing in smaller cities or have less number of
outlets.
2.Innovative menu for health conscious generation
by serving low calorie food and improving the
quality of already existing menu.

THREATS:
1.Bad publicity due to negativeness of fast food.
2. Increasing health issues like obesity.
3.Food safety issues with chicken products.