Fashion Market

Fashion market is the branch of the marketing industry that deals

with the advertising of clothing and accessories to the target market. This
includes ads in newspapers and magazines as well as commercials on
television.

The most important aspects of fashion marketing are identifying the target
market at whom the clothing will aimed, determining where to sell the
products to maximize sales and deciding at what price to sell the products, to
attract customers and generate profits. The other aspects include deciding
how the products should be displayed; this is where the creativity and
resourcefulness of the marketer comes into play.

Fashion marketers need to be well-read in both marketing and business. It also

helps if they have a natural flair for fashion and pop culture. They need to be
able to plan, design and coordinate ads that will reach the masses, and entice
them to buy or take the desired action.

Why is Fashion Market Important?

Fashion Market is a vital part of the fashion industry. It brings the creations of
fashion designers around the world to wholesale buyers and consumers. When
executed correctly, the marketing and branding of a product line can
ultimately spell success for the designer. The efficient marketing of designs is
almost as important as the design itself.
Another advantage of fashion marketing is that it really helps the buyers
connect to the brand. Fashion is about more than just clothing, it’s about the
story behind the clothes, the message of the designer and the company that
produces the clothing. Marketing does more than just increase sales; it
encourages brand loyalty among consumers, which drastically improves a
company’s public image.
Marketing Through Social Media

In today’s technologically-savvy world, the most successful companies are

those that use social networking and other forms of web marketing tools to
give their exposure a boost. Leveraging online marketing solutions greatly
increases public awareness about products.

For example, Google AdWords posts ads relating to frequent searches made by
the user. If an individual searches for products relating to fashion and
accessories online, Google posts ads relating to those topics to attract that
individual. Companies that take up ads with Google AdWords would receive
exposure every time a person searches for something related to their
products.

Another successful tactic is to take advantage of ads on social networking sites

like Facebook and Twitter. Most major fashion brands have pages on these
popular social media platforms, and frequently post pictures and information
about their newest products, locations of their stores and alerts about their
latest sales or special offers. Studies have shown that this type of advertising
encourages more people to compare prices, share opinions and ultimately
purchase more products. Once a user "likes" or "follows" a number of fashion-
related pages, social networking websites also start posting links to fashion
retailers, which attract more customers.