17-DEC-2019

final
presentation

Presenting by:
Maherban haider
Abdul basit
Company
profile
KFC based in Louisville, Kentucky.

It is the world's most popular chicken restaurant chain.

Every day, approx. more than 13.5 million customers are

served at KFC restaurants in 109 countries and
territories around the world.

KFC operates approx. more than 5,100 restaurants in the

United States and more than 14500 units around the
world.

World’s largest and most well known chicken restaurant.

KFC and its franchised employees are more than 150

 Company and brand

CUPOLA COMPANY KFC PAKISTAN(BRAND) MISSION OF KFC

Dubai based multinational company.
Forefront of development in Food &
Retail sector.
Quick Service Restaurant business in
the country.
Expert
Provides the ultimate chicken meals for a
chicken KFC’s mission statement is,
loving nation.
“We do chicken right”.
Perfecting its secret recipe of 11 herbs and spices “To be the leader in western style
in quick service restaurants through
1939, KFC has come a long way.
friendly service, good quality food
10,000 outlets in the world, KFC has maintained
its and clean atmosphere”
title, for the last 60 years, of being the chicken
 CORE COPETENCIES
People from all over the world know
KFC as the best chicken expert.
Their chicken has always been unique
in taste and has helped them in order
to build their own identity all over the
world.
 KFC PAKISTAN PROVIDES 100%
HALAL AND HYGIENIC
PRODUCTS TO IT'S CUSTOMERS. 
1. Crispy Fried Chicken

PRODUCTS 2. Zinger
3. Twister

OF 
4. Hotshots
5. Chicken Burger
6. Hot wings

KFC 7. Rice n Spice

8. Fish Zinger
9. Nuggets
10. Corn on the Cob

.
PRODUCTS 1. CRISPY FRIED CHICKEN
OF  KFC charge 1150
include 9 piece of crispy chicken..
KFC

.
2. ZINGER BURGER
More vairieties are available and he
charge accordingly.

.
3. TWISTER
Twister is one of the deal of kfc where they
provide one cup pepsi , one pack of french
fries and one role. At just rupees of 520

.
 FRANCHISE LOCATIONS
PRESENTLY KFC IS BRANCHED OUT IN EIGHTEEN MAJOR CITIES OF PAKISTAN WITH AROUND 64
OUTLETS NATION- WIDE. SOME OF THE CITIES IN WHICH THE KFC IS IN OPERATION ARE AS
FOLLOWS,

1. Karachi, 8. Rawalpindi,
2. Hyderabad, 9. Sialkot,
3. Lahore, 10. Multan,
4. Islamabad, 11. Peshawer,
5. Sukkur, 12. Jhelum,
6. Faisalabad, 13. Sukkur,
7. Gujranwala, 14. Murree etc.
ORGANIZATON
STRUCTURE
KFC PAKISTAN

Hierarchy system is being followed inside the kfc

Raza Pirbhai is the CEO

of kfc at pakistan level.
 KFC
SUPPLY CHAIN
INCLUDE 3 STEPS:
Step 1: Raw materials procured from various
suppliers and stored at two warehouses; the
normal-storage and the cold-storage.
Step 2: All product preparation is done at the
branch except for the marination of chicken and
sold to customers at the branch itself or delivered
at the desired locations.
Step 3: Warehouses replenish each branch
according to their requirement (usually three times
a week) using company’s own vehicles and drivers
upon the request of the branch manager.
WAREHOUSING

Pakistan is divided into two areas, namely North and

South. The area below Multan falls under
the southern region whereas, Multan and the area
above it falls under North region. Each region
hence has its own warehouse. The North region has
its warehouse in Lahore. The south region has its
warehouse in Karachi.
Procurement
MONTHLY BUDGETS ARE MADE TO
PLAN PURCHASING ACTIVITIES
Chicken is supplied by “MENU” in customized
cut. packed and labeled packets directly to the
warehouses in each region.
Sauces Unilever (Yum) provides all the sauces
needed by KFC such as Ketchup, Chilly
Sauce, Mayonnaise, Tartar Sauce etc
Spices and herbs KFC has its own plant for
spices and herbs.
Packing Material is purchased from local parties
namely Afeef Packaging, AAA and Gold
Packages. Due to frequent re-designing of boxes
and deals offered by KFC, the inventory of these
is kept at a minimum.
French Fries French fries is prepared by kfc itself
inside the kitchen of kfc at every branch.
Procurement

OTHER
MISCELLANEOUS
ITEMS
Storage and Inventory
Management

Chicken Inventory of chicken is for 15 days. The

storage area for chicken is not in the warehouse
itself but in a separate cold storage area built right
beside the branch of each region.
Sauces Inventory for Sauces are stored for
around 25 to 30 days depending on the
forecasted sales and the expiry dates for each.
Spices and Herbs Inventory for these are stored
according to forecasted sales and the three
months lead time given by the procurement
department. French Fries French fries is prepared
by kfc itself inside the kitchen of kfc at every
branch.
Bread and Buns Buns and bread are provided
directly to the branches at KFC from the dawn
after every 2 days.
ZONE-1 ZONE-2 ZONE-3

ZONAL DISTRIBUTION
WHOLE ISLAMABAD IS DIVEDED INTO ZONES
Quality
There are multiple ways by which
KFC assures the quality of its products.
Surprise visits to branches       

Assurance
Planned visits to branches·        
Rigorous raw material inspection·        
Customer feedback

 
SWOT ANALYSIS "KFC"
Strenght:
Strong global presence
Loyal customers:
Variety in Menu: 
Weaknesses:
Supply chain and Distribution issues:
Managing Franchisees.
Threat:
Changing consumer food trends and preferences: 
 Food quality challenges: 
Competition from global and local players:
Opportunities;
Expanding to new Geographies:  
Exploring new food items in Menu:
software:
The company uses Supply Chain
Management (SCM) Software to manage
its inventory acros its whole supply chain.
. This software has been developed by
Siddhat Haider
Thanks for
your time!
THIS PRESENTATION WAS
PRESENTEB BY:

MAHERBAN HAIDER
ABDUL BASIT