Importance and Scope of Digital Marketing in 2019,

How is Traditional Marketing Failed?

Today we are living within the digital era, nobody can live without digital media. in our
daily life, digital technologies have more relevance. Digital marketing isn't magic, it is
the marketing of products or services, It carries all marketing applications through a
digital medium. marketing growth in digital channels such as search engines, social
media, email, and other websites to connect with current and prospective customers.
Long ago, advertisers who pass the marketing messages to consumers across a few
media channels like print, billboards, television, radio. These advertisers built markets,
defining and strengthening consumer stereotypes. About 70 years back, advertising
was a one-way communication with a restricted audience. TeleVision advertising grew
and culminated in a feasible marketing medium. With the explosion of digital media,
people started to engage with all others and the companies, they did business within
new approaches. The relevance of traditional print and broadcast channels failed,
totally changing the consumer-corporation dynamic. Digital channels opened
gateways for consumers. The digital landscape is participatory, a field where
consumers exchange ideas. Marketers no more lead the discussion. Everyday
consumers are now the style-makers and trendsetters. Digital marketing is described
by the usage of various digital tactics and channels to connect with customers where
they spend much of their time online. From the website itself to a business's online
branding assets digital advertising, email marketing, online brochures, and away
there's a spectrum of tactics that happen under the umbrella of "digital marketing."

Some Digital Marketing Examples

• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing

It has more benefits, It will make it easier to build awareness and engagement both
before and after the marketing. It will support convert new buyers. into rabid fans who
purchase more. It will boost word-of-mouth and social sharing.and all the benefits
that come with them. It will cut down the buyer's journey. at the time of offers,
Marketers face new challenges in the digital marketing field. Scope and opportunities
in Digital marketing expert is wide range now. it's a great field it's the right option for a
successful career. today many more digital marketing training institutes are
available.