BBE Presentation

Slide 3:
- The first, we start with the introduction of Samsung. Samsung is one of the most reputable
multi-national corporation in Korea, the founder is Lee Byung Chul
- the appearance of second-generation digital mobile phone has witnessed the great changes
in the market share of Samsung company in electronic industry with the huge sales. Thanks
to it, Samsung brand gains in popularity in many countries in the world.
- In Vietnam, there are four members companies of Samsung Electronic, including...
Slide 4:
PESTLE is a strategic planning tool, which used to assess the potential impact on a
project of political, economic, social, technological, environmental and legal factors

+ Political factors

These factors determine the extent to which a government may influence the economy or a
certain industry

+ Economic factors

These factors are determinants of an economy’s performance that directly impacts a company
and have resonating long term effects

+ Social factors

These factors scrutinize the social environment of the market, and gauge determinants like
cultural trends, population analytics
+ Technological factors

These factors pertain to innovations in technology that may affect the operations of the
industry and the market favorably or unfavorably
+ Legal
There are certain laws that affect the business environment in a certain country
+ Environment
This aspect of the PESTLE is crucial for certain industries particularly for example tourism,
farming, agriculture
Slide 7

Strength: are the beneficial aspects of the organization or the capabilities of an organization,
include human competencies, process capabilities. This element shows a company’s
characteristics that give you an advantage over
⸰ Weakness: are the qualities that prevent the company from accomplishing missions and
achieving potential. It is essential to recognise weakness and work on it before it is too late.

⸰ Opportunities (EX): are presented by the environment within which the organization operates.
The organisation can take positions of opportunities to gain a competitive advantage (Your

⸰ Threats: can be elements in the environment that could be dangerous for a business such as
emerging competitors or reducing industry profits could be main threats.

Silde 8

Strength : Strong and popular brand: Samsung Electronics maintains is leadership

position by the volume of sales in the global market of smartphones. Samsung shipped more
than 300 million smartphones in 2017. Samsung brand has important position in Asian market,
especial Vietnam.

Weakness: Absence of own OS and software: Samsung does not have own operating systerm
(OS) and software. Therefore, it is dependent on external OS, which is owned by Google is
Android. In facts, Users use Android as poorer product of Apple’s IOS.

Opportunities : Huge scope in Vietnam market: Samsung faces competition from Apple, and
tough competition from OPPO and Huawei. The biggest opportunity that Samsung currently
has is to expend to unchartered geographies, expend to new market aggressively

Threat: Huge competition: The mobile market is saturated. The Samsung has a lot of
competitors in the market like Sony, Apple and the number of brands is also growing