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Dedication
This report is prepared as an academic task given by Dr. Shahid Bashir( as an for the
course of Principal marketing management ) In this report I will be proposing a marketing plan of
saji wool traders and farm (a new business model) by following content of marketing Which are
mentioned in the table of contents

Marketing summary

Market Demographics

The profile for the saji wool traders and farm consist of the following geographic, demographic,
and behavior factors.

Geographic’s

 The immediate geographic target is the city of Namal and all over the Pakistan specially
Lahore, Islamabad and Faisalabad.
 A 25 mile geographic area is in need to the creature’s services.
 The total target population is 33,500.

Demographics

 Male or female
 Single and families and company
 All type of age
 Household income over PKR 40000/-

Behavior Factor

 Care deeply about their saji farm family members

 Enjoy travelling heath facility.

Market need

The saji farm provides faster care for rabbit in the area of Namal and other area of Punjab. The
rabbit get to stay in the sloths home with half acre fenced in yard to room. The saji farm seek to
fulfill the following benefits that are important to their customers

 Selection… the saji farm provide many options for rabbit buyers
 Accessibility… The sloth home is located in Namal and operating hours for drop off and
pick up are quite flexible.
 Customer service… The patron will be impressed with the level of intension that they
receive
 Competitive pricing… The pricing is quite reasonable for the service render.

Market Trends

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Market trend of rabbit is moving upward day by day and its growth is increases on daily bases
with the recent advent of saji farm sloth home, people are more likely to travel and visit in this
farm. Customer’s interest is increases day by day because we provide a place to stay and
travelling opportunity these both are excited about the customers. The customers is becoming
increasingly and discriminating in the following area

 Personal attention… there is clear preference that pet received personal intention from
the saji farm home leader and their family. Additionally the owner appreciate the daily
checkup that the rabbit received
 Ideal facilities… Customers can also stay here in the farm also cages are provided for the
pets stay of the customers and farm get rent for their cages. Another added advantage is
the fenced yard for the pets to room.
 Reassurance of safety and love… here pets owners valued the safety and love that they
received from the farm.

Market Growth

SWOT Analysis
The following swot analysis the key strength and weakness within the company and describe
the thread and facing the saji wool trader’s and farm

Strength

 Strong relation with the human society and local breeders

 Ample time to dedicate to the care of animals
 Ideal facilities
 High customers loyalty
 High quality wool traders
 Suitable location... This factory is situated alongside road. And there have enough parking
area for loading and uploading goods and materials. Due to this reasons suppliers and
buyers can easily communication with this factory.
 Managing director and other body has more than 10 year business experience in textile
sector
 Production capacity; this company have enough production capacity with good quality per
month.
 Intangible factors; This brand is well known due to its quality and locally classical is a very
well reputed brand for home textile and industry textile.

Weaknesses

 Dependent on local buyer… Till now this firm is not targeting foreign buyers. Because the
buyers are local and not willing to pay so cost is increasing day by day.
 There is not sufficient power supply in this country. For this reasons, they are dependent
on generator which increases the industry energy maintenance cost.
 Lack of visibility in the community
 A limited marketing Budget

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  Limited Capacity

Opportunities

 Demand of quality… Textile business buyers buy huge demand for quality wool.
 Not enough competitiors; there have many garments factory in this country but vave few
of them interested in the wool of angora rabbits and this quality of wool increases the
demand and the worth of company.
 Growing market with the significant percentage of the market still not aware
 Fixed cost is reduced when we spread the rabbits in different areas.

Threats

 Others competitors countries; Competition from other de eloping countries like chine an
turkey already captured I ternational market and using modern technology.
 Balance between price and quality; there is a challenge for making balance between
price and quality.
 Existing competitors; already wool in the market is enjoying fast mover advantages.
 A slump in the economy that are will reduce people discretionary income, thereby
reducing their opportunity to travel
 New competitors realizing the true market potential.
 Importance of business for the new customer

Competition

The competition primary takes the form of a saji angora. The setup for a saji angora is
typically an interior space for the rabbits and a corridor for the rabbit to walk around.
Most saji farm offers feeding several times a day and some offers the option of
walks.There does not appear to be any foster home set-ups like saji farm in Namal
area.The other option some people have is to have a friend of their stay over their house
and he can watch the pet.
There is the small number of rabbit’s farms. But their product quality and production
capacity is not same as saji wool trader and farm. Many market is giving are producing
wool especially foreign country. In Pakistan many firm go for product branding in the
local market. But they cannot get success in his market due to lower quality and lack of
strong positioning. People not to buy brand or quality, people just buy the name of made
in or attractive thing.

Services

Saji rabbit provide a separate room for the care services. These rabbit receive a extra care from
the employes.

Keys to success

I. Treat the customer as your own pet.

II. Treat the human client like you want them as a life-long customer.
III. Charge reasonable prices.
IV. Have a fun

Critical issues

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Saji angora rabbits are still in the speculative stage as a services provider. It will; continue to take
a modest fiscal approach; expand at a conservative rate, not for the sake of expansion itself, but
because it makes economic sense; continue to build brand awareness which will drive customers
to saji Angora rabbit wool traders and farm.

Marketing strategy

If we look in the presents life so social media is a big platform to help in the selling the product
and provide a platform to help the customer to get his valuable product in a short time. Also a
website will be developed as tools to communicate information about the saji company to
information seekers.

This company is using guerrilla marketing tactics to be as cost effective as possible. Guerrilla
technique is marketing techniques that cost little or no money. e.g. General networking.

Mission

This company mission is to provide the customers with the finest foster care service. We exist to
attract and maintain customers. When we adhere to this maxim, everything else will fall into
place. Our services will exceed the expectation of our customers. Try to be number one
manufacturer within 3 year due to capacity and quality.

Marketing Objectives

 Maintain positive, steady growth each month

 Experience an increase in new customers who are turned into long-term customers.
 Be able to operate at capacity while constantly decreasing marketing expenses.
 Objective should be clear, measurable and have a stated time frame for achievement.
 Increase sale in retail stores by 20% within 1 year.
 Make the company as a trusted manufacturer within 1 year.

Target Marketing

This company is a traders and for selling the pets and provide the wool for the manufacturer. This
company cannot utilize its product capacity or cannot 100% sale of its total production it is
obvious it is per unit production cost will be high. In this case company should targets:

 Large quality buyers

 Wholesalers
 Importers( Develop new market)
 How to serve the customers and how to make ensure quality with minimum cost of
producton.

Positioning

Saji company positioning will leverage their competitive edge: theose person will stay at the farm
who will be around most of the day to care the rabbits for the better production and ffor the good
health because in the day and night time they needed food to eat and for the care process.

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 It will not be a wise decision to go narrow market for saji wool trader and rabbit farm because
this company is trying to reach at the numbers one manufacturer and pets company. For lthis
reason, as large volumes industry areas of differentiation would be:d

 Product
 Distribution
 Image
 Quality
 Customers feedbacks

Strategy Pyramids

The marketing strategy will seek to first create customer awareness regarding their services
offered, develop the customer base and work toward building customer loyalty.

Company seeks to communicate superior for the current services offering for the customers. The
message will be communicated through a variety of ways. Advertisements will be run in the local
Human society . The message will also be communicated through networking activities with local
veterinarians who are constantly asked for company services provider referrals. Lastly, a website
will be used to provide the public with a comprehensive amount of information.

Marketing Mix

Saji Company marketing Mix is comprised of these following approaches to pricing distribution,
advertising and promotion and customer services.

 Pricing--- 8000 per rabbits and for the pair 15000 rupees only
 Distribution---- All services will be provided in the area of District& Teh Mianwali Pakistan
and in the big city of Pakistan especially Faisalabad, Islamabad, Rawalpindi
 Advertising and promotion--- The most successful advertising will be with the local
chapter of the human society. Company will also be networking with the different
veterinarians.
 Social Media--- Company also manages his marketing through social media.
 Customer service—Company try his best to achieve the customer satisfaction. Our
company is whatever needs to be done to make the customer happy must occur, even at
the expenses of short-term profits. In the long term, this investment will pay off with a
fiercely loyal customer base.

Marketing Research

During the initial phase of the marketing plan development, several focus groups were held to
gain insight a variety of rabbit’s owners. This focus group provided helpful insight into the
decision making processes of rabbit owners.

An additional source of dynamic market research is a feedback mechanism based on a

suggestion card system. The suggestion card has several statements that customers are asked
to rate in terms of a given scale. There also several open ended question that allow the
customers to freely offer constructive criticism or praise. Saji Company will work hard to

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implement reasonable suggestions in order to improve their service offerings as well as show
their commitment to the customers that their suggestion is valued.