2.

4 Identification of market need (market survey) and customer satisfaction

To undergoes the identification of market need and customer satisfaction, an online

questionnaire has been done to collect the data. In this survey have determined the what kind
of criteria of design was needed by this product – automatic sorting and stapling machine. This
survey will be used for conducting the integrated design project only. Figure below shown the
online survey form used.
Figure 2.4.1: Survey Form
2.4.1 Data Analysis

In data analysis, the data have been collected and interpret so that this project can meet the
customer requirements. This survey was considered opinion of the customer for this product.
The total respondents that have filled the online survey is 50.

2.4.1.1 Data Analysis for Respondent Background

This figure has shown the male respondent is 22 while for female have 28 respondents. That
mean the female respondent have occupy the higher percentage than the male respondent in
this survey. Figure 2.4.2 below has shown the number of respondents according the gender.

Number of respondents

22, 44% Male

28, 56% Female

Figure 2.4.2: Responder Gender

2.4.1.2 Data analysis for the problem face by using the staple

1) RESPONDENT THAT HAVE USED A LOT OF TIME TO STAPLE THE DOCUMENT

Above half of respondents (60%) have stated agree with they have used a lot of time to staple
the document. The other 40% of respondents disagree about the problem of using a lot time
during stapling process. Figure 2.4.2 below has shown the respondent that have used a lot of
time to staple the document.

Number of respondents

40%
60% Agree
Disagree

Figure 2.4.2: Respondent that have used a lot of time to staple the document

2) FEEL PAIN WHEN THE USER NEEDS TO STAPLE THE WHOLE BUNCH OF
DOCUMENTS

This analysis above has shown that only half of respondents which is 25 respondents have
agreed about the statements above while others 25 respondents were disagreed. Figure 2.4.3
below have shown the percentage feel pain when the user needs to stale the whole bunch of
documents.
 Number of respondents

50% 50% Agree

Disagree

Figure 2.4.3: Respond of feel pain when the user needs to stale the whole bunch of
documents

3) THE DESIGN AUTONOMOUS STAPLE SHOULD BE PORTABLE

The design autonomous staple should be portable have been agreed by 35 respondents (70%)
while the other 15 respondents (30%) were disagreed about it. Figure 2.4.4 below shown the
respond of design autonomous staple should be portable.

Number of respondents

30%

Agree
70% Disagree

Figure 2.4.4: The respond of design autonomous staple should be portable

4) THE STAPLING MACHINE IN THE MARKET IS EXPENSIVE

31 respondents have stated the stapling machine in the market is expensive while the other 19
respondents have disagreed about the statements. Overall result shown the stapling machine is
expensive in the market right now. Figure 2.4.5 below shown the respond of stapling machine
in the market is expensive.

Number of respondents

38%
Agree
62%
Disagree

Figure 2.4.5: The respond of stapling machine in the market is expensive

5 ） BASED ON YOUR EXPERIENCE, DO YOU WANT AN AUTONOMOUS

STAPLING MACHINE?

The 42 respondents (84%) have agreed the statement wanted an autonomous stapling machine
while 8 respondents (16%) disagree to have a stapling machine. This can conclude that most
of the respondent agree to own stapling machine in their daily life. Figure 2.4.6 below shown
the respond about willingness to own an autonomous stapling machine.
 Number of respondents

16%

Agree
Disagree
84%

Figure 2.4.6: The respond about willingness to own an autonomous stapling machine

2.4.1.3 Data analysis of the marketing survey for product

In this marketing survey part will focus on the design aspect for the new product. This chapter
will discuss the important design and criteria that is needed for customer to produce the product
which is can fulfil the customer requirement.

6) WHAT IS THE MOST IMPORTANT CRITERIA FOR YOU TO CONSIDER

BUYING THIS PRODUCT?

The first question is about the important criteria for customer to consider buying the product.
From the result has shown half of 50 respondents which is 50% was think the marketability is
the most of important criteria for product. 30% of respondents consider the safety factor is
more important criteria compared to others. Only 10 respondents (20%) were selected the
functionality of product is the most important criteria for buying a product. In conclude, half
of respondent will determine the price of product to consider buying a product. Figure 2.4.7
below shown the respond of the important criteria to consider buying a product.
 Number of respondents

30%
Safety Factor
50%
Functionality
20%
Marketability

Figure 2.4.7: Respond of the important criteria to consider buying a product

7) WHICH IS THE MOST IMPORTANT OF THE SAFETY FACTOR NEED TO

CONSIDER IN DESIGN?

In this question was determined the customer requirement in term of the safety factor in which
one of safety factor is more important to be consider in design. The safety factor has included
the strong and tough mechanism and stability of mechanism. From the result have shown the
most of respondents (70%) have chosen the stability of mechanism is the factor need to
consider in the design. The other 30 % of respondents have chosen the strong and tough
mechanism. Figure 2.4.8 below have shown the respond of the important of the safety factor
need to consider in design.
 Number of respondents

30%

Strong and tough mechanism

70% Stability of mechanism

Figure 2.4.8: The respond of the important of the safety factor need to consider in design

8) WHICH IS THE MOST IMPORTANT OF THE FUNCTIONALITY NEED TO

CONSIDER IN DESIGN?

In this question was determined the customer requirement in term of the functionality of
machine in which one of safety factor is more important to be consider in design. The safety
factor has included the easy to operation and customizable. From the result have shown the
most of respondents (60%) have chosen the customizable of product is the factor need to
consider in the design. The other 40 % of respondents have chosen the easy to operation
machine. Figure 2.9 below have shown the respond of the important of the functionality need
to consider in design.

Number of respondents

40%
Easy to operation
60%
Customizable

Figure 2.4.9: The respond of the important of the functionality need to consider in design
9) WHICH IS THE MOST IMPORTANT OF THE MARKETABILITY NEED TO
CONSIDER IN DESIGN?

In this question will determine which is most of the marketability that need to consider in
design. The marketability has included the low cost and portability of product. From the result
have shown the most of respondents (60%) have chosen the low cost is the factor need to
consider in the design. The other 40 % of respondents have chosen the portability. Figure 2.4.10
below have shown the respond of the important of the marketability need to consider in design.

Number of respondents

40%

60% Low cost

Portability

Figure 2.4.10: The respond of the important of the marketability need to consider in design
10) WHAT TYPE OF STABILITY OF A MACHINE IS MOST SUITABLE FOR THIS
DESIGN?

In this question was determine about the type of stability of a machine according customer
requirement. The stability of machine has included the slow component degradation and low
error possibility. The result has shown the 70% of respondent have chosen the low error
possibility is the factor need to consider in the design. The other 30 % of respondents have
chosen the slow component degradation is more important than the low error possibility. Figure
2.4.11 below have shown the respond of the important of the stability need to consider in design.

Number of respondents

30%

Slow component degradation

70% Low error possibility

Figure 2.4.11: The respond of the important of the stability need to consider in design
11) WHAT FUNCTION OF EASY OPERATION OF A MACHINE IS MOST
SUITABLE FOR THIS DESIGN?

In this part of question was define the customer requirement in term of function of easy
operation a machine. The 30 respondents have chosen the single button and start operation as
an easy operation of design while the 20 respondents have chosen the easy way is to just plug
and play. Figure 2.4.12 below have shown the respond of function of easy operation of a
machine is most suitable for this design.

Number of respondents

40%
Just plug and play
60%
Single button and start
operation

Figure 2.4.12: The respond of function of easy operation of machine is most suitable for this
design
12) WHAT KIND OF CUSTOMIZATION OF THE MACHINE IS MOST SUITABLE
FOR THIS DESIGN?

In this question was determine suitability of customization for this product. The customization
of machine has included the multiple add-on sensors available and number of pages per staple.
The result has shown the half of respondent which is 50% have chosen multiple add-on sensors
and other half of respondents chosen number of pages per staple. Figure 2.4.13 below have
shown the respond of the suitable of customization of the machine.

Number of respondents

50% 50% Multiple add-on sensors

available
Number of pages per staple

Figure2.4.13: The respond of the suitable of customization of the machine

13) WHAT MEAN THAT LOW COST FOR THIS DESIGN?

In this question will define the mean of low cost for the design. The result has shown 60% of
the respondents have mean the low cost was the low purchase fee and other 40% of respondents
have stated the low maintenance fee was more important than the purchase fee. Figure 2.4.14
below have shown the respond of meaning of low cost for this design.

Number of respondents

40%

60% Purchase fee

Maintenance fee

Figure 2.4.14: The respond of meaning of low cost for this design
14) WHAT IS THE PORTABILITY THAT SUITABLE FOR THIS DESIGN?

In this question will define the mean of portability for the design. The result has shown 60%
of the respondents have mean the portability was the fordable and other 40% of respondents
have stated the light weight was more important than the fordable function. Figure 2.4.15 below
have shown the respond of the portability that suitable for this design.

Number of respondents

40%

60% Light
Fordable

Figure 2.4.15: The respond of the portability that suitable for this design