Team or Company Name:
X Primary Canvas
Key Partners
Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we acquiring
from partners?
Which Key Activities do partners
perform?
 DELETE GRAY TEXT
& WRITE HERE
Cost Structure
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
 DELETE GRAY TEXT & WRITE HERE
Source: www.businessmodelgeneration.com
Date:
The Business Model
COMPANY NAMECanvas
Key Activities
What Key Activities do our Value
Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
 DELETE GRAY TEXT
& WRITE HERE
Key Resources
What Key Resources do our Value
Propositions require?
Our Distribution Channels? Customer
Relationships?
Revenue Streams?
 DELETE GRAY TEXT
& WRITE HERE
MM/DD/YY Alternative Canvas
Value Proposition Customer Relationships Customer Segments
What value do we deliver to the What type of relationship does each of For whom are we creating value?
customer? our Customer Who are our most important
Which one of our customer’s problems Segments expect us to establish and customers?
are we helping to solve?
What bundles of products and services
maintain with them?
Which ones have we established?
 DELETE GRAY TEXT
are we offering to each Customer How are they integrated with the rest of & WRITE HERE
Segment?
Which customer needs are we satisfying?
our business model?
How costly are they?
 DELETE GRAY TEXT  DELETE GRAY TEXT
& WRITE HERE & WRITE HERE
Channels
Through which Channels do our
Customer Segments want to be reached?
How are we reaching them now? How
are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with
customer routines?
 DELETE GRAY TEXT
& WRITE HERE
Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
 DELETE GRAY TEXT & WRITE HERE
Bplan: The UC Berkeley Startup Competition
 Team or Company Name: Date: Primary Canvas
The Business Model
COMPANY NAMECanvas MM/DD/YY
X Alternative Canvas
x
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Who are our Key Partners? What Key Activities do our Value What value do we deliver to the What type of relationship does each of For whom are we creating value?
Who are our Key Suppliers? Propositions require? customer? our Customer Who are our most important
Which Key Resources are we acquiring Our Distribution Channels? Which one of our customer’s problems Segments expect us to establish and customers?
from partners?
Which Key Activities do partners
Customer Relationships?
Revenue streams?
are we helping to solve?
What bundles of products and services
maintain with them?
Which ones have we established?
 DELETE GRAY TEXT
perform?
 DELETE GRAY TEXT are we offering to each Customer How are they integrated with the rest of & WRITE HERE
 DELETE GRAY TEXT & WRITE HERE
Segment?
Which customer needs are we satisfying?
our business model?
How costly are they?
& WRITE HERE  DELETE GRAY TEXT  DELETE GRAY TEXT
& WRITE HERE & WRITE HERE

Key Resources Channels

What Key Resources do our Value Through which Channels do our
Propositions require? Customer Segments want to be reached?
Our Distribution Channels? Customer How are we reaching them now? How
Relationships? are our Channels integrated?
Revenue Streams? Which ones work best?
 DELETE GRAY TEXT Which ones are most cost-efficient?
How are we integrating them with
& WRITE HERE customer routines?
 DELETE GRAY TEXT
& WRITE HERE

Cost Structure Revenue Streams

What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
 DELETE GRAY TEXT & WRITE HERE How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
 DELETE GRAY TEXT & WRITE HERE

Source: www.businessmodelgeneration.com
Bplan: The UC Berkeley Startup Competition