Republic of the Philippines

MANDAUE CITY COLLEGE

Don Andres Soriano Ave., Centro, Mandaue City
SCHOOL OF EDUCATION
SY 2019-2020
Course/Program : Purposive Communication
Specialization : None
No. of Hours per week : 3 Hours
No. of Hours per Semester : 54 Hours
Credit Units :3
Pre-requisites : None

VISION:

As a learner-centered public institution, Mandaue City College envisions excellence, innovation and success in education to inspire and transform lives to be
responsible citizens and will be prepared for a variety of post-graduation options.

MISSION:

Provide relevant, equitable and quality affordable education and in the fulfillment of its mandate, Mandaue City College shall:

(a) Design and implement programs which are at par with international standards using appropriate technology for effective and efficient delivery of educational
services;
(b) Ensure that higher education is accessible to all who seek it for continuing intellectual growth, advancement of learning, research, development and community
extension as well as environmental conservation and protection;
(c) Produce graduates and professionals who are highly competent and recognized in the local, regional, national, and international arena;
(d) Commit to moral ascendancy and probity, institutionalize transparency and accountability, productivity and encourage participatory governance.

CORE VALUES: • M-eritocracy – equality of opportunity on the basis of talent, effort and achievement
• A-ccountability – holding everyone with responsibilities to high standards of performance
 • N-eatness – imbibe a habit or quality of being environmentally tidy and aesthetically pleasing to the senses
• D-iversity – reflect inclusiveness with all ethnic, socio economic, educational, abilities, and cultural backgrounds.
• A-gility – flexible, responsive, and courageous when needs require change in practices and conditions
• U-nity – the importance of the collective good and bond is greater than the gain of individuals, departments, and colleges
• E-xcellence – strive for excellence in all our academic pursuits innovation in our teaching, research, and outreach to our communities through continuous
Self-improvement.

GRADUATE ATTRIBUTES:

Facilitator of Learning – graduate of MCC-SOE takes on the responsibility of teaching knowledge in the discipline as holistic process.

Critical Thinker – MCC-SOE graduate is able to deduce consequences from what he knows, and how to make use of information to solve problems, and seek relevant sources
of information to meet current and emergent needs of society.

Adaptable – MCC-SOE graduate is willing to change in order to suit different conditions to meet the needs of the given situation.

Environmental Advocate – a MCC-SOE graduates will find their better solutions to environmental problem and assume full accountability in protecting nature through advocacy
or conservation practices.

COURSE DESCRIPTION: Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20 s
2013)

Purposive Communication is a three-unit course that develops students' communicative competence and enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students
with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their
future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes.

COURSE GENERAL OBJECTIVES:

At the end of the course, the students should be able to:

1. Develop and enhanced skills for specific purposes on the five macro areas: listening, speaking, reading, writing and viewing.
2. Converse intelligently and critically on subjects of importance.
3. Write and deliver a formal speech.
4. Apply ethical principles to the communication process.
 HOW TO COMPLETE THIS COURSE:

COURSE OUTLINE AND TIMEFRAME

WEEK COURSE CONTENT / SUBJECT MATTER
1 Communication process, principles and ethics.
Communication and globalization.
2 Local and global communication in multicultural settings
Varieties and registers of spoken and writing language
Evaluating messages and/or images of different types of texts reflecting different cultures.
1. What is the message?
2. What is the purpose of the message?
3. How is the message conveyed by the text and/or image?
4. Who is the target audience?
3 Communication ways and strategies using of technology
4-6 Communication for various purposes
1. to obtain, provide, and disseminate information
2. to persuade and argue
7-10 Communication for work purposes
11-18 Communication for academic purposes

LEARNING PLAN

DESIRED COURSE OUTCOMES-BASED ASSESSMENT OF DURATIO RESOURCES REMARKS/

LEARNING CONTENT/ TEACHING AND LEARNING OUTCOMES N (IN EVALUATION
OUTCOMES(DLO SUBJECT LEARNING ACTIVITY HOURS) NOTES
) MATTER
MIDTERM
PERIOD
Describe the nature, Communication Lecture and class discussion on Quizzes and seatwork on 6 • LCD projector or manila paper
elements, and processes, principles elements and types of identifying elements of • Audio and/or video clips of various
functions of verbal and ethics communication. communication (e.g. sender, media (e.g. TV commercials; movies:
and non-verbal message, channel receiver, newscasts; etc.)
communication in Group work on identifying effect) • Texts from newspapers magazines,
various and elements of communication in journals
multicultural various texts
contexts

• Explain how • Communication • Class discussion of essay, Reaction paper and/or 6 • LCD projector or manila
cultural and and Globalization "Flight from conversation" or discussion forum on the paper
global issues video "Connected but alone" impact of globalization on how • See "Communicating in a
affect and "How social media can people communicate, and vise multicultural society and world"
communication make history" or "Wiring a versa • Article "Flight from
• Appreciate the web for global good. conversation"http://www.nytimes.co
impact of m/2012/04/22/opinion/s unday/the-
communication on flight-from- conversation.html?_r=O
society and the • Video "Connected but alone" in
world TED talks https://www.ted.com/tal
ks/sherry_turkle_alone
_together

• Determine • Local and Global • Lecture and class discussion on • Quiz and seatwork on 6 • LCD projector or manila paper
culturally appropriate Communication in using culturally appropriate using culturally • Invited students/speakers from
terms expressions, multicultural settings terms, expressions and images; appropriate terms, different cultures
and images, • Varieties and varieties and registers of expressions, and images; • Films or videos showing different
{sensitivity to gender, registers of spoken language varieties and registers of speakers from various regions
race, class, etc.) and written language • Class discussion of cultural language communicating in a multilingual
• Adopt cultural and appropriateness in • Research and report setting{e.g. "Lost in Translation")
intercultural communicating as tackled in on various cultural • See TED Talks "Popculture in the
awareness and film/video and intercultural modes of Arab world" https://www.ted. .com/t
sensitivity in • Exercises on using culturally communication {e.g.. alks/shereen_el_feki_
communication of appropriate terms, expressions, words/gestures used in a pop_culture_in_the_ar ab_world
ideas and images particular region
• Interview mv1ted or country to show respect)
speakers/students and/or
various issues in
communication (e.g., use
of politically correct
words in
Ieday's world; gender sensitivity
through language)

• Evaluate • Evaluating • Lecture and class discussion • Invitation for people to join 9 • LCD projector or manila paper
multimodal texts messages and/or on critical reading and listening cause- oriented events using • Authentic texts about
critically to enhance images (e.g. • Exercises on analyzing various media such as email, cultural sensitivity from
receptive (listening, pictures, content of various texts social media, print and/or various media from various
reading, viewing) illustrations) of electronic advertisements media(text messages; email messages;
skills different types of social media messages; newspaper,
texts reflecting
• Convey ideas different magazine, and journal articles; print
through oral, audio- cultures(regional, and electronic advertisements)
visual, and/or web- Asian, Western,
based presentations etc)
for different target 1. What is the
audiences in local message?
and global settings 2. What is the
using appropriate purpose of the
registers message?
3. How is the
message conveyed
• Adopt awareness by the text and/or
of audience and image?
context in 4. Who is the target
presenting ideas audience of the
message?
5. What other ways
of presenting the
message are there?

FINAL PERIOD
• Convey ideas • Communication • Lecture and class discussion on • Audio visual presentation 9 • LCD projector or manila paper
through oral, audio- aids and strategies preparing audio visual and web- promoting cultural values. (e.g • Text,video/audio clips from various
visual, and/or web- using tools of based presentations respect for elders, bayanihan, resources
based presentations technology • Group work and class etc…)
for different target discussion on identifying
audiences in local and problems with the research
global settings using presentation in the video
appropriate registers
• Adopt awareness
of audience and
context in presenting
ideas

• Present ideas • Communication • Lecture and class discussion • Public announcements 9 • LCD projector or manila
persuasively using for various purposes of Types of speeches and Public (audio/video, social paper
appropriate language 1. To obtain, Speaking (Read, Memorized, media) about disaster • Sample texts (inquiry letter, police
registers, tone, facial provide, Impromptu/Extemporaneous) preparedness reports, political speeches, letters of
appreciation, etc)
expressions, and disseminate • Short exercises: asking for • Editorial about • See http://www.omafra.gov :
gestures information information through inquiry environmental .on.ca/english/rural/fa I
2. To persuade letter or interview, response to issues cts/03-033.htm
• Adopt awareness of and argue queries, incident report • Formal One-minute
audience and context Speech based on current
in presenting ideas issues
(Extemporaneous)

• Write and present • Communication for • Lecture and class discussion on • Analysis Papers(e.g., literary 9 • LCD projector or manila paper
academic papers academic purposes communication for academic analysis, political science
using appropriate (e.g. research-based purposes analysis paper) and/or
tone. style, journal or magazine • Independent research (topic Technical Papers(for journal
conventions and article, etc.) proposal literature review, data article or magazine article) on
reference styles gathering, data analysis). political, social, cultural,
economic or health, environment
• Adopt awareness of issue
audience and context
in presenting ideas

STUDENTS EVALUATION AND GRADING SYSTEM

There are two (2) grading periods (Midterm and Final) every semester and two rating (Midterm Rating and Final rating) are computed using the averaging method to
come up with the Final Grade computed up to second decimal point. The FINAL GRADE is the basis of passing or failing a student.
To determine the rating every grading period, the following criteria and weight shall be followed:
For Academic Subjects (Non-Lab)
Major Examinations - 40%
Long Examination - 20%
Participation in Class Activities -10%
Quizzes/Short Exams -10%
Supervised Outputs (Reports, Term Paper, Experiments) -10%
Attendance -10%
TOTAL 100%
SUGGESTED COURSE REFERENCES:
Adler, R, Elmhorst, J.M.• & Lucas. Communicating at Work: Strategies for Success in Business and the Professions. NY: McGraw Hill, 2012.
Bullock. Rand Goggin, M. The Norton Field Guide to Writing. 3'0 ed. W.W. Norton and Company, 2013.
Abrams, R Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop, 2010. Axelrod, R & Cooper, C. The St. Marlin's Guide
to Writing. 10 1 ed. Bedford/St. Martin's, 2013. Biber, D. & Conrad S. Register, Genre,
h and Style. Cambridge: Cambridge University Press, 2009.
Lehman, C. & DuFrene, D. Business Communication. Mason, OH: South-Western Cengage Learning, 2011.
Miller, K. Communication Theories: Perspectives, Processes, and Contexts. 2nd ed. NY: McGraw Hill, 2004.
Anderson, K. & Tompkins, P. Practicing Communication Ethics: Development, Discernment and Decision-making.
 Routledge, 2015.
Wallace, C. Critical Reading in Language Education. Basingstoke and New York: Palgrave McMillan, 2005.

Prepared by:

CHRISTIAN GREGORY RESABA KRISTINE MYRH C. FELISILDA December 20, 2019

Instructor Instructor Date Submitted:

Recommending Approval: Approved by:

MA. KATHRINA P. PANANGANAN JOSEPHINE D. ROSOS Ed. D ATTY ERNESTO C, MARINGURAN, CPA
Actg. Dean, School of Education ACA-Academics Actg. College Administrator