8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…

Dynamics of Consumer Behaviour in Organic Products

Market-An Exploratory Study on Select Patanjali
Products in Visakhapatnam, Andhra Pradesh
Questionnaire for Consumers

1. Name

2. Gender
Mark only one oval.

Male
Female

3. Age
Mark only one oval.

Below 25
26-35 Years
36-45 Years
46-55 Years
Above 55 Years

4. Education
Mark only one oval.

10th
Inter
Graduate
Post-Graduate
Professional Courses (Eng. Medicine, CA’s, Law etc.)

Other:

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…
5. Occupation
Mark only one oval.

Govt. Employee
Private Employee
Professionals
Business
Home Maker
Student
Unemployed

Other:

6. Marital Status
Mark only one oval.

Single
Married
Divorced/Widowed

Other:

7. Size of Family
Mark only one oval.

Single
2
3
4
5
Above 5

8. Income (Per Month)

Mark only one oval.

Below 10,000
10,001 - 25,000
25,001 - 50,000
50,001 – 1,00,000
Above 1,00,000

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…

9. Family Income (Per Month)

Mark only one oval.

Below 10,000
10,001 - 25,000
25,001 - 50,000
50,001 – 1,00,000
Above 1,00,000

10. Place of Residence

Mark only one oval.

Rural
Urban
Semi-Urban

SECTION - B
Consumer Behaviour towards Organic Products

11. 1. Are you aware of Organic products?

Mark only one oval.

Yes
No

12. What are the organic products you often use?

Mark only one oval.

Groceries
Health Care
Personal Care
Natural Food Products

13. Do you buy organic products?

Mark only one oval.

Yes
No

14. How often do you purchase organic products?

Mark only one oval.

Twice in a month
Once in a Month
Once in Three Months
Once in Six Months

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…
15. Name a few brands of organic products you purchase
Mark only one oval.

Patanjali
Dabur
HUL
Himalaya
Ayush
Nestle
Zandu
Colgate
Marico

Other:

16. Do you prefer organic products to general products?

Mark only one oval.

Always
Sometimes
Never

17. How did you come to know about the organic products?
Mark only one oval.

Friends & Relatives

Electronic Media
Print Media
Internet

18. Do you buy Patanjali Products?

Mark only one oval.

Yes
No

19. How often do you purchase Patanjali products?

Mark only one oval.

Twice in a month
Once in a month
Once in three months
Once in six months

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…
20. What are the reasons for choosing organic products?
Mark only one oval.

Quality
Safety
Health consciousness
Value for money
Natural products
No harmful ingredients
Environment Friendly

SECTION – C
Consumer Behavior towards PATANJALI Products

21. The following factors that drive you to

purchase Patanjali Products

22. Motivational Factors

Mark only one oval per row.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Competitive Price
High Quality
Safety
Health Consciousness
Brand Image
Advertisements
Image of Baba Ramdev

23. Perceptional Factors

Mark only one oval per row.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Eco-Friendly
Nutrition
Health Orientation
Fewer side effects
Trust
Value for money
Swadesi products

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…
24. Attitudes & beliefs Factors
Mark only one oval per row.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Curiosity to know new things
Learning of Organic Products
Willingness to change
Traditional Thinking

25. What is the social influence on your purchasing decisions towards Patanjali Products? (You
can select multiple options)
Check all that apply.

Friends & Relatives

Family
Peer Groups
Clubs & Social Groups
Social Media

26. Rank the five features that influence you to buy Patanjali products?
Check all that apply.

Rank- Rank- Rank- Rank- Rank- Rank- Rank- Rank- Rank-

1 2 3 4 5 6 7 8 9
Firm’s Image
Quality
Price
Variety
Availability
Packaging
Performance
Satisfaction
Baba Ramdev
Image

27. What is your expenditure on Patanjali products in a month?

Mark only one oval.

Below Rs. 500

Rs. 501-1000
Rs. 1001-2000
Above Rs. 2000

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…

28. Why you purchase Patanjali products

Mark only one oval per row.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Proximity
Stock Availability
Wide category of products
Certain unique products

29. Patanjali’s price structure has influence on my buying decision

Mark only one oval per row.

Strongly Agree Agree Neutral Disagree Strongly Disagree

Competitive Price
Discounts/Offers
Gift Vouchers
Exchange

30. What are your satisfaction levels in using Patanjali Natural Food Products?
Mark only one oval per row.

Highly Satisfied Satisfied Neutral Not at All Satisfied

Biscuits and Cookies
Spices
Candy
Tea
Jam
Natural Sugar
Broken cereals (dalia, pooha,
vermicelli)
Gram Flour (Besan)
Pickle
Cornflakes
Dalpulses
Rice
Noodles
Oats
Papad
Namkeen
Edible Oil

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…

31. What are your satisfaction levels in using Patanjali Natural Healthcare Products?
Mark only one oval per row.

Highly Satisfied Satisfied Neutral Not at All Satisfied

Digestives
Health and wellness
Chyawanprash
Badampak
Ghee
Honey
Health drinks
Fruit beverage
Diet food

32. What are your satisfaction levels in using Patanjali personal-care products?
Mark only one oval per row.

Highly Satisfied Satisfied Neutral Not at All Satisfied

Skin care
Dental care
Hair care
Toiletries
Eye care
Shishu (Child) care

33. What are your satisfaction levels in using Patanjali Ayurvedic medicine products?
Mark only one oval per row.

Highly Satisfied Satisfied Neutral Not at All Satisfied

Kwath (Kashyam), Medha Kwath,
Divya swasari Kwath, Kayakalp
Kwath)
Bhasma (Makara Dhawj, Tamra
Bhasma, Mukta Shukti Bhasma,
Sphatika Bhasma)
Syrup (Livi Amrut Syrup,
Saraswataristh, Lohasava)
Churna (Swet Mashli, Youvan
Churna, Naagkesar Churna,
Lavan Bhaskar Churna, Dalchina
Churna)
Guggul (Mahayograj Guggul,
Lakshadi Guggul, Kaishore
Guggul)

34. What are your satisfaction levels in using Patanjali Home care Herbal products?
Mark only one oval per row.

Highly Satisfied Satisfied Neutral Not at All Satisfied

Agarbatti
Dhoops
Hawan Samagri
Pooja Samagri

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…

35. The following factors have a significant influence on my buying behavior of Patanjali
Products.
Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Media (Print, Electronic &
Internet)
Company Image
Preference for domestic product
Brand Trust
Advertisements
Brand Ambassador (Baba
Ramdev)
Provision for replacement of
inferior product
Government Initiatives for use of
organic products

Section - D
Non-Users of PATANJALI and other Organic Products

36. What are the factors that detract you from using organic products?
Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Notion of being expensive
High resistance to change
Lack of knowledge on organic
products
Non-availability at all stores
Negative feedback
Notion of being risky

37. What are the factors that detract you from purchasing Patanjali products?
Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Got used to alternative products
Lack of awareness on Patanjali
brand
Notion of being expensiveness
Non-availability at all stores
Confusion in selecting the
products
Lack of trust on Patanjali brands

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8/28/2019 Dynamics of Consumer Behaviour in Organic Products Market-An Exploratory Study on Select Patanjali Products in Visakhapatnam, And…

38. Being use of Patanjali products earlier, why have you shifted to other brands?
Mark only one oval per row.

Strongly Strongly
Agree Neutral Disagree
Agree Disagree
Decline in quality
Availability of similar products
with better quality at low price
Seeking change
Non-availability of stocks at all
stores
Non-availability of stocks in
Patanjali outlets when required
Proximity of Patanjali outlets
Patanjali shop keepers are not
adequately informative

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