CMX

Thank you

This document is for information purposes only.  The information contained herein must be treated in a confidential manner and may
not be reproduced, used or disclosed, in whole or in part, without the prior written consent of CityMixr, Inc.  This is not an offering to
sell or the solicitation of an offer to buy any securities.  Any representation to the contrary may place you and the issuer hereof in
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THE FIRST SOCIAL

PLATFORM FOR
GROUP PERKS.
The first online world that rewards you for living more offline.
PROBLEM SOLUTION

1. Send Deal 1. Find Group

2. Find Group 2. Send Deal

HOW IT WORKS
FOR BUSINESSES

WHISKEY ROW BAR LISTS A GROUP PERK UNLOCKED BY GROUPS OF 10.

10%
Host Commission Host Commission

1. BAR LISTS GROUP PERKS ONLINE 2. BAR SETS A HOST COMMISSION

Whiskey Row sets Moscow Mules for 50% off available on Whiskey Row adds a 10% commission to reward the
Saturdays unlocked by groups of 10 people. user that brings them that group of ten.
HOW IT WORKS
FOR USERS

SALLY UNLOCKS THE GROUP PERK BY CREATING A MIXR… AND GETS PAID.

01 SALLY CREATES A MIXR
Sally creates a mixr at Whiskey Row
for 10 people and shares it with her
group chat of 40 sorority sisters.
02 MIXR REACHES MIN GROUP SIZE
22 sisters join. The mixr is unlocked and all 22
sisters are texted a link with their virtual pass.
03 SALLY GETS PAID 10%
The group of 22 arrives, checks
themselves in, shows the bar their
passes, and collectively spends $1,657.
Whiskey row shares $165 with Sally.
EVERYONE WINS.

The group gets…

An exclusive group experience enjoying 50% off Moscow Mules.

The local merchant gets…

A group of 22 customers, $1,657 in sales, 107 clicks, and 455 views.

The group leader gets…

10% commission, $167, for bringing the bar a group of customers.

Citymixr gets….
$3 per checkin, totaling $66.
How we compare

CPM $12.25 $8.50 $13.50 $0

Cost per Click $1.00 $1.75 $2.11 $0

Cost per Customer $13.50* $13.50* $11.25* $3.00

See ROI NO NO NO YES

Upfront Risk YES YES YES NO

* Estimations . Not known.

 MISSION
Help 1.5 million local merchants increase foot traffic by advertising with the crowd instead of at the crowd.

MARKET

Nightlife Food and Entertainment Retail Sports Music Recreation Health & Tourism Adventure
Drink Wellness

Number of
Accounts
60,000
venues
660,000
venues
100,550
venues
156,000
venues
4,300
venues
16,500
venues
41,700
venues
82,000
venues
2,800
venues
14,300
venues
1.5M
venues

$78B $63B $23B $164B

Annual Spend in Local Digital Advertising in Nightlife, Annual Spend in Local Digital Annual Spend in Local Digital Advertising in Recreation, Total Local Digital
Food and Drink, Entertainment, and Fashion Advertising in Sports and Music Health & Wellness, Tourism, and Adventure Advertising Spend

* Number of establishments collected from 2017 US Census Bureau

* Digital ad spend collected from 2019 eMarketer Report

We’re starting with bars and restaurants, but this new ad

model works for any local social merchant.
 FINANCIALS
Financial Projections
EBITDA PROJECTIONS

$2.45 $13,800,000
$14.09M
Cost to acquire
active user
$11,800,000

$11.02M
$9,800,000

$100 $7,800,000

Cost to acquire
merchant
$5,800,000

$2.50 $3,800,000

Cost to retain
merchant (monthly)
$3.06M
$1,800,000

$3
-$200,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Cities 1 1 1 1 2 2 5 5 10 15 20 25 35 45 55 65 80 95 110 125
Businesses 10 34 58 82 128 188 278 410 786 1,232 1,834 2,616 4,422 5,938 7,790 10,062 14,438 17,984 22,106 26,948
Users 100 300 900 2,700 7,660 19,956 36,581 53,133 75,153 107,028 157,287 230,500 341,034 507,369 754,978 1,070,532 1,491,442 2,020,823 2,706,958 3,522,716
Checkins 100 300 900 2,700 8,416 21,922 40,119 58,086 95,227 132,175 190,911 271,949 464,505 657,753 975,720 1,335,596 1,961,240 2,637,881 3,667,541 4,697,635

Revenue per
Revenue $300 $900 $2,700 $8,100 $25,248 $65,765 $120,357 $174,259 $285,681 $396,524 $572,732 $815,848 $1,393,515 $1,973,260 $2,927,159 $4,006,788 $5,883,719 $7,913,644 $11,002,622 $14,092,906
Expenses $43,870 $25,575 $26,615 $29,615 $73,672 $88,195 $177,026 $136,378 $290,114 $332,373 $404,520 $490,712 $809,064 $943,900 $1,204,584 $1,442,061 $2,021,525 $2,213,142 $2,665,096 $3,066,778
EBITDA $(43,570) $(24,675) $(23,915) $(21,515) $(48,424) $(22,430) $(56,669) $37,881 $(4,433) $64,152 $168,212 $325,137 $584,451 $1,029,360 $1,722,575 $2,564,727 $3,862,194 $5,700,502 $8,337,526 $11,026,128

checkin EBITDA (annual) $(113,675) $(89,642) $553,067 $5,901,113 $28,926,350

Thank you
Let’s Work Together.
John Mullin, CEO
john@citymixr.com

Sam Hill, CFO

sam@citymixr.com

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