Beruflich Dokumente
Kultur Dokumente
NOTE: You could do a filmed group presentation, embedded within your blog, for one
or two questions (except question 1) instead of the suggested activity for that
question. If you have a different idea for any of the evaluation activities 2-4, please
discuss it with one of us first; we will be happy to let you go ahead if we feel that it
will still allow you to get as many marks as possible.
Evaluation Activity 1:
1. In what ways does your media product use, develop or challenge forms and
conventions of real media products? (i.e. music videos)
For this task, you will do something very similar to the film
opening; take nine frames from your video and put them into
a grid. The nine frames need to represent the following
features of your music video:
1. a shot that shows a link between lyrics and/or music and visuals
2. a shot that typifies the way a record company would want their artist to be
represented
3. a shot that illustrates how your video uses music genre
4. a shot that shows an intertextual reference
5. a shot that demonstrates your use of camera
6. a shot that demonstrates your use of lighting
7. a shot that demonstrates your use of mise-en-scene
8/9. Two shots which you feel demonstrate something which shows you have watched
other music videos
For each of these nine shots, write a couple of sentences explaining how they fit the brief
here.
You then need to take screengrabs from other (real) music videos and construct a second
nine frame grid which you will use in parallel to your one on your blog. There must be at
least THREE music videos which you have grabbed from.
Again for each of the nine frames, write a couple of sentences about how they meet the
brief.
Similarly, take the panes of your digipack and set them alongside images from other album
covers to show similarities - take your advert and set it alongside an advert to show how
you have used conventions. (screengrab of your website if that is the option you’ve
chosen) In each case, you will need to annotate your work.
This task is to be done individually.
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Additionally, complete the analysis of your video using the two-sided sheet with
writing frames, one referring to Goodwin, the other to Vernallis.
Student’s example:
a/ 'In what ways does your media product use, develop or challenge forms and
conventions of real media products?' (Part Two)
1: This image (taken in the bar scene) shows our main character stealing some vodka from
the bar. This section is accompanied by lyrics saying 'stole some vodka, took a swig'.
Showing that we have related our narrative to the song. This happens quite a lot in the
song and video, however none of them are as synchronised as this.
2: This image typifies the way the record company would want their artist to be presented
as it depicts the band standing on a stage in front of a seemingly large crowd of cheering
fans. Making the band seem loved and popular.
4: The bathroom scene in music video is a very common affair. For example the music
video for Bowling For Soup's song Emily revolves around this sort of venue style toilet. And
also this bathroom reminded us loosely of the one used in the film the Shining (that was
also recreated in the film Charlie's Angels).
5: The camera styles we use (mostly in our live show footage) are often 'up-close and
personal' to the band. They show the band and the bands' equipment closely and in detail
whilst always maintaining a hectic moving theme to make the video seem more lively. This
shot perfectly shows the combination of stylistic lighting and equipment shots we have
tried to integrate into our video.
6: This shot shows our use of lighting in the video. Our most prominent lighting design was
in the live show. We sent a clear email to the lighting staff at the junction describing what
it was that we wanted. I think it turned out really well. At one point we also had a strobe
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light which worked really well with the video but I couldn't capture a picture of the strobe
effect.
7: This shot not only shows our location, but character and clothing mise-en-scene. It
shows the girls dress, the Junction and her make-up and hair.
8: This shot I got the idea from from watching other music videos. I liked the idea of the
characters in the background and an inanimate object occupying some of the foreground. I
think it makes the shot more interesting, as well as more stylised.
9. Before we filmed our music video I was watching a video for the live performance of the
singer José González' song Heartbeats. I noticed that it looked very effecting because it
used several close up shots of the equipment (such as the microphone and the guitar) and
the singers face. I tried to recreate some of this style when filming, and this shot is the
result.
b/ Here are the nine key frames that we took from other music videos.
This is a selection of 9 key frames from selected music videos. *Click to enlarge the image*
1: This is a shot of the music video for ''White and Nerdy" by Weird Al Yankovich, we chose the shot because
at this point in the video the character is riding a segway and the lyrics are "They see me roll on, my
segway". Clearly with the video referencing the song.
2: Is a shot from Chamillionairre's "ridin' dirty'', This shot tipifies the way the record label want to portray the
artist because hes a gangsta with a big chunky chain infront of bright lights making him seem very important
and powerfull.
3: Shot 3 is of My Chemical Romance's song ''Welcome to the black parade'' it illustrates the typical 'Emo'
genre that MCR are commonly put into by having everyone dressed up in alot of black with pale make up etc.
4: The 4th shot is from another Weird Al Yankovich song called ''Fat'' the song is a mock of the micheal
jackson song ''Bad'' and there for has extensive intertextual refrences to micheal jackson and his style etc.
The video is a literal copy of Jackson's video but with altered lyrics and characters, it is a parody.
5: This screen shot shows a good use of camera technique by framing the crowd half brilliantly with the
artist silhouetted in front. The way it is framed makes the performing artist This shot also uses lighting to
create the desired effect.
6: Has a good effect of lighting by making the outside in total darkness and only lighting the center where
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the dancers are, much like the effect we attempted to have in our video, the lighting is also selective, giving
each 'sound' a different light.
7: Demonstrates a clear use of mise-en-scene by putting each group of dancers in a different costume, these
different dancers represent a different sound and rhythm in the song.
8: This is a shot of the Black Eyed Peas video for their song 'Boom Boom Pow'. I think that it relates to our
video well as we have our lead singer Rosie dancing in a similar abstract style in front of a completely white
background, which relates to this singer standing in front of a background that's completely green and black.
9: At this point in the video I took this screen shot as the song quotes Daft Punks' lyrics ''Harder, Better,
Faster, Stronger'' as well as the dancers in the background are dancing in relation to the sounds and beat like
in Around The World, also by Daft Punk.
Example student 2:
In what ways does your media product use, develop or challenge forms and conventions of real
media products ?
Two shots which you feel demonstrate something which shows you have watched other
music videos
I watched this music video that was aimed at young teenagers which included a young male teen on
a seat singing changing costumes. I thought it was really effective and looked really interesting and
kept me entertained. Also he changed his costume to the beat which looked really well planned and
edited, So the shots of Yasmin changing costume in the music room to the beat in 1234 relates to
this music video I watched.
This shot relates to a lot of band type music video where they are performing on stage and sing right
in front of the camera projecting their voice and self
expression clearly. This is effective and for this type of music
video it helps to relate to the music genre because it sets an
edgy atmosphere to the viewer. Although as for 1234 is a
different type of song genre we was not intending to perform
edgy singing in front of the camera, we thought it would look
effective because it identifies the importance of 1234 lyrics in
front of the camera.
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A shot that demonstrates your use of mise-en-scene
This shot shows the lighting we set up, the shot shows
Yasmin in a spot light and centre of attention, because she is
representing 'Feist' so it displays the importance of 'Yasmin'
being shown more than others. Everyone is lit up and around
them it is more shadowed to make it look more like it is full of
people.
Question 1 Part 2
Here is my nine frame grid for all the music video shots listed below:
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These two shots are from the music video 'We Have Band' (You came out) which surrounds
close ups of peoples faces in make up it is a animated music video, I like the stye because it
is creative also I view it as video art, It also relates to my groups music video with the colour
changes of costume but in this they change the colour of their make-up wit animation, we
used the stop motion effect for our music video setting it in just one frame and having Yasmin
move around in different costumes, like this music video from the video how they made it
they have one setting and one position with mirrors that reflect peoples faces and edit
between their movements and snap shots taken.
The music video 'Bat for Lashes' (Daniel) uses mise en scene in
this shot the location is simple and contains a lot of props that
are displayed to set character to the music video. her costume
stands out in the music video as she wears red and everyone
else wear's black costumes to convey shadows around her.
This shot of a brick wall is taken from Pink Floyd music video
'Another Brick In The Wall' the song titles represents the visuals
and the lyrics, and the music genre because it is set in old
fashioned way and uses old fashioned locations and train
tunnels.
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Evaluation Activity 2:
How effective is the combination of your main product and ancillary texts?
For this task, we want you to take your finished video and grab some stills from it and put
them on a document alongside grabs from your digipack and advert /website and to
annotate the document to show how they all go together.
This should be done in lesson time and may be done as a group.
Example student 1:
Example student 2:
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Example 3:
Below are some screen grabs from our music video and my digipak/ poster.
The comparison in this shot is that the performer is sitting alone in a white room, near a
window letting in lots of light. In the digipak the performer is also sitting alone, looking
out of the window. In the music video this shot goes into a memory scene. Therefore these
two shots link because they both show the performer sitting alone reminiscing old
memories.
The comparison between these shots is that they both feature the "faded" effect. The both
also show the performer sitting alone, but they have other images within, for example the
music video has the image of the performer and a boy sitting together, and the digipak has
the images of textures and dressing table bits. The faded effect really does add something
extra to these shots.
The comparison between these shots is that they both have the happy emotion behind
them. They both have the close up of the face showing the whole emotion of the smile
and happiness.
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This shot is a really simple connection - the tree silhouette. I've linked these because the
of the strong outlines of the tree's branches against the pale skies. The effectiveness
makes the comparison strong and memorable.
This is also another simple comparison, which is the outfit. The white dress, with the Andy
Warhol Campbells soup can print, features in both and they are really strong against the
pale white background, and make the poster and music video stand out.
The reason for this last screen grab is that the whole atmosphere is happy. The happy
theme runs throughout the whole music video and digipak/poster. I made a lot of
memories during this project, therefore the memory theme is also another key element
that features through this entire project.
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Evaluation Activity 3:
What have you learned from your audience feedback?
For 1. You need to have a paragraph which notes what people said at that stage and
illustrates changes you made
for 2. You need a paragraph about what the class said and what you changed as a
consequence- with screengrabs/examples from planning or storyboard / shotlist to
illustrate
for 3. you need a paragraph on what was said and grabs of your sketches/ early drafts
(even if already on the blog, link to them)
for 4. again note down any responses you get. This task may be done as a group.
Examples:
I remember being really pleased with this feedback for our initial idea for 1,2,3,4. Looking
back on this it made me think of how we stuck to our original idea, but simplified it. I think we
took all of their concerns (bottom) on board and tried to to answer their questions. I think that
the simplicity of our idea made it a lot more easy for the audience to believe and give us
clear feedback.
The feedback for our rough cut was exactly how we wanted the audience to react. They all
felt really happy, and understood the concept. We knew that the video wasn't what we
wanted so the improvements were fair because we needed to re-lipsync certain parts, and
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some parts were held for too long etc, but it was nice to have reassurance of what needs to
be improved.
This is similar to the suggested ilm opening task: have a photo of each person with the
technology used and a screengrab of each website/program used as part of the project:
facebook, Myspace, blogger, youtube, Final cut, etc
If you are feeling up to it, construct a Prezi for one of the tasks. A good Prezi has a strong
chance of top marks.
Example 1:
- The special effects in our video from After Effects could not exist, there would be no such thing as
blue screening, colour correction, overlapping effects or typography. As a result of this our video
would suffer. We wouldn't have had any of the blue screening, layering or fading effects.
- Without social networking such as MySpace, Facebook and Bebo, many of us would not have
originally been able to contact the band they wished to make a music video for. Meaning they would
have to use a local band, like ours. We would also have had to advertise our music video using
posters or leaflets. Producing these would cost money where as advertising online is completely free
and is an easy way to quickly communicate with your friends. Being your friends, they would be more
likely to partake in helping distribute and making the videos. For our video, our whole crowd was
created by inviting people on Facebook to come.
- If we didn't have Final Cut we would have to use the 'crash editing' technique. You do this by using
two tapes and cutting from these instead, completely skipping the use of editing programs which
would make life a lot more difficult and would make the video less effective. We would also have to
me a lot more selective with our filming, meaning we would miss some of the better footage.
- The HD cameras are also much more effective than the DV cameras. They produce a much higher
quality of video improving the overall look. Using DV cameras produces a much more grainy image
quality.
- Using websites such as YouTube and Vimeo, we are able to broadcast the things we make to an
enormous audience. It stops just being a local audience and immediately becomes viewable
worldwide. If these websites didn't exist then we would have to show the video to a media
producer/advertiser to get it public in any way. As well as leaflets, posters etc. that I mentioned
earlier. Feedback can also be given in the form of YouTube comments and Facebook feedback,
rather than us having to show it to an audience and them to log their feedback.
Example 2: Below are the things that we used to create our music videos for this project.
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Below are the programs and websites used in this project.
1- Photoshop: This is where we created our digipaks and also any kind of graphics. This came in
handy when we first started the project and created our shapes video. It was really easy to
manipulate photos on and piece together our digipaks.
2- Blogger: This is where we wrote all of our posts and homeworks/courseworks. It was really
useful for our music video research because you can upload and embed pictures and videos.
3- iTunes: Where we uploaded and listened to music from the artist.
4- Facebook: How we kept in contact and also to look at fan pages/ contact the artists.
5- Myspace: This is also how we contacted the artist, and listened to their music.
6- Google: We used Google to search for other sites.
7- Final Cut Express: This is how we edited all of our videos for this project.
8- Flickr: We used this to upload our photos from class and on set; we also uploaded our digipaks
and posters onto here.
9- Youtube: This is how we researched other music videos.
10- Vimeo: This is where all our video work was stored.
11- Wikipedia: We found out a lot about the music video history, genres and information about the
artists etc.
12- Safari: This is how we accessed the internet.
13- Creative & Media Music Video Blog: How we accessed our blogs via blogger.
14- CRAM website: This is how we accessed the different Long Road links, such as vimeo, blogger,
youtube & flickr.
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