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COURS E-N E T

DIGITAL MARKETING

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DIGITAL MARKETING
P R O G R A M

S I L A B U S
1. Digital Marketing - Meta Tag (Title, Description)
- Introduction to Digital Marketing 4. Heading
- Type of Digital Marketing Service - Image & Alt Text Image
- General Functions of Digital Marketing - Page Speed Optimization
2. General SEO - Creating Content on SEO
- A general introduction to Google - Duplicate Content on SE
Search Engine 5. Re-editing Content on SEO
- A general introduction of Search
- UI & UX on website
Engine Optimization
- Mobile Friendly Website
- General Search Engine Optimization
- Indexing our website on Google
function
- SEO Site Audit
3. Introduction of SEO On Site - Schema Markup (Rich Snippet)
- Common type of web builder
6. Offsite SEO
- Types of tools used for On Site SEO
- Backlink Explanation
- Website structure according to SEO
- Link Building Explanation
- Spider bots and Google Bot
- Google Penalty Explanation
- Google Webmaster Tools (Introduction)
- How to Disavow the link
- Google Analytics (Introduction)

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