Beruflich Dokumente
Kultur Dokumente
Helfgott-Waters Cruz
Korian Barbara Sam
Mattson 1
Micco Schroer
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FitBits
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*Survey results from 46 “FitBit” respondents
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75% of FitBits are
between the age of Yet we intend to market
25-44 to all fitbits
● Sponsored Races ~ 57% of budget
● Podcast Advertisements ~ 41% of budget
● Facebook Sweepstakes ~ 2% of budget
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Social Running Events
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Washington, D.C.
Santa Monica, CA Denver, CO
SHAMROCK N’ ROLL RUN SERIES
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Podcasts
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Vs.
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Budget
Race Sponsorship ROI
65% will purchase
$2.99
Repeat Customers
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Facebook Sweepstakes ROI
5% will see the ad
or a video
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Total Increase in Sales
Revenue
Race Sponsorships = $30,810
Facebook Sweepstakes = $13,635,000
Podcast Advertisements = $12,905,416.90
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$28 Million
$54.6 Million
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“Reciprocity is a very, very strong instinct. If somebody does
something for you, you really feel a rather surprisingly strong
obligation to do something back for them.”
So….
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Race Sponsorship
Calculations
Portable Refrigerators
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Tim Ferriss Podcast
Calculations
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Slide Index
● Intro Slide ● Race Sponsorship Calculations
● Rockin’ Protein Energy ● Podcast Calculations
● FitBits ● Facebook Video Calculations
● FitBit Survey for RTD Protein Drinks
● FitBits Explained
● Marketing Campaign Aspects
● FitBit Participation in Running Events
● First 3 Events
● Race Sponsorship ROI
● Shamrock n’ Roll Series
● Facebook Sweepstakes ROI
● Race Map
● Podcast Advertising ROI
● Podcast Survey Results
● Total Increase in Sales Revenue
● Tim Ferris
● Total Change
● Podcasts Competitors
● Facebook
● Facebook Ad
● Competitors
● Communication Channels
● Budget
● Survey Questions
● Thank You
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Thank You!
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