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Logo
The logo is a central component of the brand design. With its characteristic form, it attracts attention and is instantly
recognized by viewers.
Print usage
Logo width
Use Format Size Logo width
print inch cm inch cm
If other format sizes are required, the size ratios of the DIN A4 format serve as the reference sizes.
Do’s
The GORE-TEX® brand may be placed on a color or white background, or on a photograph that does not distract from the
subject. If the logo is placed on black, it must be outlined in white. The thickness of this outline is 1/6 of the thickness of the
gold frame of the logo. When the logo is placed on a photographic background, care must be taken that the area selected
for the background is not too busy.
Don’ts
The logo may not be altered in any way or incorrectly reproduced.
Wordmark
The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.).
Brand Communication
The ® symbol always follows the trademark. GORE-TEX® products GORE-TEX products
The trademark must always be used in conjunction with GORE-TEX® products GORE-TEX®
an appropriate noun. It may be placed before or after die Marke GORE-TEX®
the trademark according to writing conventions within abbigliamento GORE-TEX®
the language.
The noun is always written in lowercase letters (excepti- GORE-TEX® products GORE-TEX® PRODUCTS
on: writing conventions within a language, layout rules, GORE-TEX® PRODUCTS (headline)
e.g. headlines). GORE-TEX® Schuhe
When using nouns which are not listed in the table be- GORE-TEX® products technology GORE-TEX® technology
low make sure that you add an approved noun in front.
Word space after each trademark – no other symbols. GORE-TEX® products GORE-TEX® _ products
* Various sporting events may be used as nouns. The GORE-TEX® trademark has been filed and registered in the U.S., Europe, and Hong Kong for “organizing and
sponsoring sporting events, namely, running, snowboarding, skiing, hiking, and mountaineering. Examples: “GORE-TEX® Transalpine Run” is acceptable as it is a
sporting event.
trademark raincoat
wordmark rainsuit
shell
trenchcoat
trousers
vest
™waders
Green = preferred
All nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for de-
scriptive purposes. Example: GORE-TEX® outdoor jacket.
Our guarantee promise is registered and is treated as a trademark (all capital letters and use of noun). Different versions
have been registered in different areas of the world:
Brand Naming