GORE-TEX® Brand Guidelines 13/12/2013

Our top 3 brand principles:

A trademark is always written all in caps.
The ® symbol always follows the trademark.
The trademark must always be used in conjunction with an appropriate noun.

Logo
The logo is a central component of the brand design. With its characteristic form, it attracts attention and is instantly
recognized by viewers.

Logo size Clear zone around the logo

We recommend a logo size of 119 x 119 pixels for web The GORE-TEX® brand logo must be surrounded by a
usage (45 x 45 pixels is the minimum size). When it is this clear zone in which no other graphic elements may be
size the logo appears sharper and the GUARANTEED TO placed. The size of the clear zone must always be at least
KEEP YOU DRY™ product promise is legible. half the width or height of the logo.

Print usage
Logo width
Use Format Size Logo width
print inch cm inch cm

Minimum size -- -- 0.8 2.03

Catalog signage -- -- 0.8 2.03

Co-op advertising -- -- 0.8 2.03

DIN A6 5.83 x 4.13 14.8 x 10.5 1.0 2.54

DIN lang 8.66 x 4.33 22 x 11 1.0 2.54

DIN A5 8.27 x 5.83 21 x 14.8 1.5 3.81

DIN A4 11.69 x 8.27 29.7 x 21 1.5 3.81

Letter 11 x 8.5 27.94 x 21.59 1.5 3.81

DIN A3 16.54 x 11.69 42 x 29.7 2.5 6.35

DIN A2 23.39 x 16.54 59.4 x 42 3.5 8.89

If other format sizes are required, the size ratios of the DIN A4 format serve as the reference sizes.
Do’s
The GORE-TEX® brand may be placed on a color or white background, or on a photograph that does not distract from the
subject. If the logo is placed on black, it must be outlined in white. The thickness of this outline is 1/6 of the thickness of the
gold frame of the logo. When the logo is placed on a photographic background, care must be taken that the area selected
for the background is not too busy.

Colour background White background Photographic Black background;

background logo with white outline

Don’ts
The logo may not be altered in any way or incorrectly reproduced.

No additions No Shadow No turning No busy backgrounds

No cropping No change in No gradients No placement on

colour graphic elements

Wordmark
The wordmark is only used when it is not possible to use the logo (e.g. due to lack of space, readability etc.).
Brand Communication

Rules Correct Wrong

A trademark is always written all in caps. GORE-TEX® products Gore-Tex® products

The ® symbol always follows the trademark. GORE-TEX® products GORE-TEX products

The trademark must always be used in conjunction with GORE-TEX® products GORE-TEX®
an appropriate noun. It may be placed before or after die Marke GORE-TEX®
the trademark according to writing conventions within abbigliamento GORE-TEX®
the language.

The noun is always written in lowercase letters (excepti- GORE-TEX® products GORE-TEX® PRODUCTS
on: writing conventions within a language, layout rules, GORE-TEX® PRODUCTS (headline)
e.g. headlines). GORE-TEX® Schuhe

When using nouns which are not listed in the table be- GORE-TEX® products technology GORE-TEX® technology
low make sure that you add an approved noun in front.

Never corrupt trademarks. GORE-TEX® products GORE-TEXTILES

No line breaks within the trademark. GORE-TEX® products GORE-

TEX® products

No abbreviations. GORE-TEX® products GT® products

Word space after each trademark – no other symbols. GORE-TEX® products GORE-TEX® _ products

No wordmark in continuous texts. GORE-TEX® products This jacket

* Various sporting events may be used as nouns. The GORE-TEX® trademark has been filed and registered in the U.S., Europe, and Hong Kong for “organizing and
sponsoring sporting events, namely, running, snowboarding, skiing, hiking, and mountaineering. Examples: “GORE-TEX® Transalpine Run” is acceptable as it is a
sporting event.

Nouns approved for use with the GORE-TEX® brand

General Fabric / Material Garments Footwear Accessories

apparel barrier anorak boot (s) cap

brand fabric bib booties glove inserts

clothing insert blouson footgear gloves

®event* liner coat footwear handwear

fabrics lining ensemble overshoes hat

gear laminate garment oversocks hat insert

logo layer jacket shoes headgear

name material lining socks headwear

outfit membrane overall hood

outerwear textile pants mitten(s)

products parka accessories

product technology poncho

trademark raincoat

wordmark rainsuit

shell
 trenchcoat

trousers

vest

™waders

Green = preferred
All nouns can be used also in plural and can be translated. Descriptive adjectives may be added before the nouns for de-
scriptive purposes. Example: GORE-TEX® outdoor jacket.

Use of the product promise

Our guarantee promise is registered and is treated as a trademark (all capital letters and use of noun). Different versions
have been registered in different areas of the world:

International GUARANTEED TO KEEP YOU DRY™ promise

USA GUARANTEED TO KEEP YOU DRY® promise

France GORE-TEX® LA GARANTIE DE VOUS MAINTENIR AU SEC

Germany GUARANTEED TO KEEP YOU DRY™ promise/Versprechen

Brand Naming

GARMENTS GLOVES FOOTWEAR

GORE-TEX® Products GORE-TEX® Gloves GORE-TEX® Extended Comfort Footwear

GORE-TEX® Gloves with XCR® Product GORE-TEX® Performance Comfort

GORE-TEX® Pro Products
Technology Footwear
GORE-TEX® Gloves with X-TRAFIT™
GORE-TEX® Active Products GORE-TEX® Insulated Comfort Footwear
Product Technology
GORE-TEX® Gloves with Gore 2 in 1 GORE-TEX® Footwear with SURROUND™
Technology Product Technology

PACLITE® Product Technology

Gore Micro Grid Backer

Technology
Extreme Wet Weather
Construction
Gore Comfort Mapping
Technology

GORE™ OPTIFADE™ Concealment

ARMACOR™ Product Technology