SOFTWARE AS A TEACHING AID AND MANAGEMENT

IN MODERN SCENARIO

A SUMMER PROJECT REPORT

Submitted by

DIPTIMAN SOM

In partial fulfillment for the requirements of

EASTERN INSTITUTE OF MANAGEMENT KOLKATA

For the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

Of the University of Kalyani

Title of the Project: Software as a Teaching Aid and Management in Modern Scenario

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Name of Student: Diptiman Som

Program of Study: Master of Business Administration

Session of Study: 2009-2011

Duration of Project: 19th April 2010 to 30th June 2010

Nameof Internal (Institute) Guide: Prof: Mohit Jain

Name of External (Organization) Guide: Miss Swarnalata

Name of The Company Where the Study was done: eTail Networks Ltd

Date of Project Report Sobmission: 25 November, 2010

DECLARATION BY STUDENT

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 I hereby declare that this summer project report on industrial training

entitled “Software as a teaching aid and management in modern

scenario” for “eTail Networks Ltd” has been done by me and has

not been submitted in part or full to any authority for award of any

Degree/Diploma.

…….....………………
(Diptiman Som)
Date: 25 November 2010

DECLARATION BY INTERNAL (INSTITUTE) GUIDE

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This is to certify that the summer training report entitled “SOFTWARE AS A

TEACHING AID AND MANAGEMENT IN MODERN SCENARIO”

Submitted by Diptiman Som is the Bonafide work of the industrial training

done by him during the academic year 2009-2011, and it was conducted under

my guidance and supervision.

………………………...
(Prof: Mohit Jain)
Date: 25 November 2010

4
CERTIFICATE OF PROJECT COMPLETION BY EXTERNAL
(ORGANIZATION) GUIDE

5
 ACKNOWLEDGEMENTS

I would like to express my sincere gratitude and heartfelt thanks to our

Director Prof Amit Sengupta who has given me a chance to do my post

graduation in this institute and also for his valuable guidance and to my internal

guide Prof Mohit jain for his guidance in every step and also for constant

encouragement which helped in the successful completion of this project.

I wish to express my profound thanks to THE HR MANAGER of THE

eTAIL NETWORKS LIMITED for providing me an opportunity to perform this

project and for her valuable suggestions for improving the project. I also express

my sincere thanks to the faculty members department of management studies

and the members of The eTail Networks Limited for their cooperation to make

this project.

Finally I would like to thank my family members, my college for providing

me an opportunity to get an exposure in to real life business practices. Above all

am obliged to God and thank all people who have assisted me in the successful

completion of this project.

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 Executive Summary
Technology plays an important role in enhancing learning system. Modern

teaching and management aids are used to make learning sessions interactive

and motivating. Educational institutions must use various types of Modern

teaching and management aids to connect with students. Utilizing Modern

teaching aids successfully will create the best platform for learning and teaching.

Time has come to integrate modern teaching and management aids into the

classroom for effective learning and teaching.

Software as a teaching aid and management in Modern Scenario deals with the

Research of the usage of computers and softwares in the educational institutions

and to make a survey of how it has facilitated the teaching and management

process.

eTail Networks Limited or ETNL is a full-service IT solutions provider that is

primarily focused at offering end-to-end innovative educational software as well

as state-of-the-art comprehensive automation solutions for instructive institutions

and corporations worldwide.

As a student of M.B.A. and an intern of ETNL, I underwent Market Research

at Schools and colleges, for a period of two months. The objective of the study

was to understand the objectives and purpose of Softwares and to study the

market demands of the softwares in the educational institutions.

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 CONTENTS

SL.No DESCRIPTION Page No

1. INTRODUCTION 9
2. OBJECTIVES OF STUDY 10
3. INDUSTRY PROFILE 11
4. COMPANY PROFILE 12
5. CULTURE 15
6. SOFTWARE DEVELOPMENT 16
7. SUMMER INTERNSHIP PROGRAM 20
8. PRODUCTS 21
9. QUALITY ASSURANCE 23
10. OBJECTIVES OF THE PROJECT 26
11. KEY FINDINGS 27
12. RESEARCH METHODOLOGY 28
13. LIMITATIONS OF THE STUDY 31
14. DATA PROCESSING ANALYSIS AND PRESENTATION 32
15. FIELD SURVEY FINDINGS 46
16. SUGGESTIONS AND RECOMENDATIONS 47
17. CONCLUSIONS 48
18. APPENDICES 49
19. BIBLIOGRAPHY 65

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 INTRODUCTION

University Of Kalyani has incorporated institutional training as a component

of Master of Business Administration (M.B.A) course. This training program is
designed with a view to enable the student to have an exposure and work
experience in the field.

As a student of M.B.A., I underwent Market Research at Schools and

colleges, for a period of one month.

Here, I am submitting the report of the institutional training. A detailed

working experience that I have gained during the Market Research of eTail
Networks is presented. I have also given a brief profile of the organization to
which I have been deputed as a trainee.

Software as a teaching aid and management in Modern Scenario deals

with the Research of the usage of computers and softwares in the educational
institutions and to make a survey of how it has facilitated the teaching and
management process.

In order to make the work efficient the individual should be trained well.
Training is used as a tool for that and training differs based on curriculum and job
profile of each individual.

The Industrial training is also helpful to acquire new manipulative skills,

technical knowledge, problem solving ability, attitude they also gain some
industrial experience during the period of training.

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OBJECTIVES OF THE STUDY

1. To understand the objectives and purpose of Softwares.

2. To generally study the market demands of the softwares in the
educational institutions.
3. To analyse how these softwares facilitates the teaching and
management process
4. To have a real time exposure to field work.
5. To understand how the company is withstanding the present competition
in the market.

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 INDUSTRY PROFILE

The US information technology (IT) industry includes about 120,000

establishments (single-location companies and branches of multi-location
companies) with combined annual revenue of about $250 billion. Major
companies include Computer Sciences Corporation (CSC), Unisys, and the
technology consulting arms of IBM and Hewlett-Packard. The computer facilities
management segment of the industry is highly concentrated: the 50 largest
companies hold more than 80 percent of the market. The rest of the industry is
fragmented: the 50 largest companies hold less than half the market.

Related industries covered in separate profiles include manufacturers of

computer hardware, software, and telecommunications equipment, as well as
providers of Internet and telecommunications services.

Demand for IT services is driven by rapid technological advances, but

spending for these expensive products depends on the health of the US
economy. The profitability of companies depends on offering technical
expertise, innovative services, and effective marketing. Large companies have
advantages in broad service offerings and global reach, which give them the
ability to provide outsourcing services to big corporate customers. Small
companies can compete effectively by specializing in market niches or by
partnering with larger companies that want to broaden their mix of services.

IT companies mainly provide consulting, systems integration, data

processing, and technology outsourcing services to business customers.
Computer systems design, development, and integration services account for
about 35 percent of industry revenue; application design and development
services, 25 percent; and technical.

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 COMPANY PROFILE

eTail Networks Limited or ETNL is a full-service IT solutions provider that is

primarily focused at offering end-to-end innovative educational software as well
as state-of-the-art comprehensive automation solutions for instructive institutions
and corporations worldwide. In 1990, an enterprising team of engineering
professionals led by George Scaria, (ETNL's Managing Director), envisaging the
importance of inculcating computer education as well as effective language
learning facilities into the curriculum of schools and colleges, successfully
promoted them at all major educational institutions.

Although the then analog language learning labs gained in popularity and
was well-accepted in the academic community, it had its own disadvantages
such as its inability to impart learning with 100% clarity as well as monitor the
progress of students effectively.

Bonded with a vision to excel in their every endeavor and committed to

delivering best-in-class services at all times, George and his team developed a
breakthrough software ridding the conventional analog lab of all its bugs and
pioneered the concept of a fully-automated digital language laboratory or ETNL
Language Lab© in the country.

ETNL was incorporated as a public limited company in 2001 and is

headquartered at Kochi, the commercial capital of Kerala, a South Indian state,
with country-wide representation. Over the past 18 years, ETNL has evolved into
a reputed IT major in the nation and boasts a client-list that reads like a veritable
"who-is-who" of renowned educational institutions and corporations throughout
India as well as overseas and is poised to expand global operations.

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 With a highly motivated, experienced, and dedicated team of over 60
software wizards specialized in C#, ASP.NET, SQL, designing, custom software
development, application development, eBranding, etc. supported round-the-
clock by a team of hardware experts, ETNL is well-positioned to cater to not only
educational institutions and corporate offices but also the exacting demands of
multinational consortiums.

Apart from conventional software-related services such as web designing

and hosting, we also provide an array of services ranging from innovative ERP
solutions for academic institutions to providing information technology manpower
requirements as well as offering tailor-made solutions for businesses (such as
multiple platform integration) to even conducting periodic training programs and
seminars to rejuvenate and motivate company personnel.

When selecting an IT services provider, you are essentially choosing a

partner for your business. The vendor should work in harmony with your
business and have the same type of work ethic and dedication to success. There
are hundreds, if not thousands, of IT companies offering a wide range of
services. Identifying the right provider and weeding out the ones that do not
deliver on their promises can often be a challenge in itself especially since your
very business might be at stake if you make the wrong choice.
A few of the most important criteria, among others, include:
Reputation
Quality and consistency of service
Professional ethics
Best practices
Number of years in the industry
Consistency of growth
Customer support
Clientele and client testimonials

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 At ETNL, excellence in delivering quality service on time every time is a
way of life and our commitment to live up to the promises made to our clients and
maintaining client confidentiality, the mantra. Testimonials from a cross-section of
our clientele of over 1000 bear witness to the fact that the team at ETNL delivers
on its commitments -- often surpassing customer expectations -- and boasts an
intimate relationship with each of our esteemed customers that is the envy of our
peers in the industry.

We guarantee cost-effectiveness and a true value-addition to our

customers in the services we provide by employing industry best practices fine-
tuned to client needs. Growing in tandem with our valued patrons has been the
cornerstone of our success -- even against all odds. We believe in growing
steadily and we are proud to say that we have registered a consistent 50%
annual growth in turnover and profits year-over-year.

ETNL is company with a conscience, a pioneer in the field of educational

software and institutional automation as well as a reputed veteran in the IT
industry. Constantly innovating we are well on our way to becoming not just a
global leader in the field of next generation information technology services but
also a consultancy specialist to reckon with. If you find an industry expert better
than us please choose them!

CULTURE

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ETNL's Vision

A Vision Statement also defines the organization's purpose, in terms of the

organization's core values rather than bottom line measures thereby
communicating both the purpose and values of the organization.

ETNL's vision is to emerge a world leader in providing total Information

Technology solutions by offering best-in-class, cost-effective solutions that are
value additions to clients at all times. And we will strive to do so while continuing
to grow in tandem with our ever-expanding customer base.

ETNL's Mission

To deliver world-class products and services for Educational Institutions in

Campus Automation, Language Lab based learning and training, CBT and web
technology. Our commitment is to endeavor to do so by relying on professionals
backed by ethical business practices. Equip and empower teachers and
educational leaders with innovative ICT based teaching techniques.To guide and
encourage professionals working with us and to equip them with enhanced
professional competence to their ever growing career.

SOFTWARE DEVELOPMENT
THE MICROSOFT .NET FRAMEWORK:

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The .NET Framework is the infrastructure for the Microsoft .NET platform. The .NET
Framework is an environment for building, deploying, and running Web applications and
Web Services.

The .NET Framework has two main components:

Common language
The common language runtime is the foundation of the .NET Framework.

.NET Framework class library

The .NET Framework class library is a collection of reusable types that tightly
integrate with the common language runtime. The class library is object oriented,
providing types from which your own managed code can derive functionality. In addition,
third-party components can integrate seamlessly with classes in the .NET Framework.

Tier Architecture concept:

Client-Server architecture is 2-Tier architecture because the client does not
distinguish between Presentation layer and business layer.
Layered architectures are essentially objects and work in object-oriented
environments, such as ASP.NET. ASP.NET supports layered architecture.
In software engineering, multi-tier architecture (often referred to as n-tier
architecture) is a client-server architecture in which, the presentation, the application
processing and the data management are logically separate processes The most
widespread use of "multi-tier architecture" refers to three-tier architecture.

The concepts of layer and tier are often used interchangeably. A layer is a logical
structuring mechanism for the elements that make up the software solution, while a tier
is a physical structuring mechanism for the system infrastructure.

Three-tier Architecture

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 Three-tier architecture introduces a server (or an "agent") between the client and
the server. 'Three-tier' is a client-server architecture in which the users interface,
functional process logic ("business rules"), computer data storage and data access are
developed and maintained as independent modules, most often on separate platforms.

The three-tier model is considered to be software architecture and a software

design pattern.

The 3-Tier architecture has the following three tiers:

Presentation Tier
This is the topmost level of the application. The presentation tier displays
information related to such services as browsing merchandise, purchasing, and
shopping cart contents. It communicates with other tiers by outputting results to the
browser/client tier and all other tiers in the network.

Application Tier (Business Logic/Logic Tier)

The logic tier is pulled out from the presentation tier and, as its own layer, it
controls an application’s functionality by performing detailed processing.

This tier consists of Database Servers. Here information is stored and retrieved.
This tier keeps data neutral and independent from application servers or business logic.
Giving data its own tier also improves scalability and performance.

The data layer’s responsibility is to communicate with the backend structure,

such as a database. The business layer is responsible for validating the business rules
of the component, and communicating with the data layer.

The business and data layer retrieve or update the data in a database for an
ASP.NET application.

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 A special type of client/server architecture consisting of three well-defined and
separate processes, each running on a different platform:
The user interface, which runs on the user's computer (the client).
The functional modules that actually process data. This middle tier runs on a
server and is often called the application server.

A database management system (DBMS) that stores the data required by the
middle tier. This tier runs on a second server called the database server.
The three-tier design has many advantages over traditional two-tier or single-tier
designs, the chief ones being:
The added modularity makes it easier to modify or replace one tier without
affecting the other tiers.
Separating the application functions from the database functions makes it easier
to implement load balancing.
These are some of the advantages of three-tier architecture:
It is easier to modify or replace any tier without affecting the other tiers.
Separating the application and database functionality means better load
balancing.
Adequate security policies can be enforced within the server tiers without
hindering the clients.

C# :

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 C# (pronounced C Sharp) is a multi-paradigm programming language that
encompasses functional, imperative, generic, object-oriented (class-based), and
component-oriented programming disciplines and was developed by Microsoft.
C# is one of the 44 programming languages supported by the .NET Framework’s
Common Language Runtime. The most recent version of the language is 3.0 which was
released in conjunction with the.NET Framework 3.5.
C# uses delegates - type-safe method pointers. These are used to implement
event-handling. Although it has some elements derived from Visual Basic and Java. C+
+ is C#’s closest relative. A striking change from C++ to C# is that, it does not require
header files. All code is written inline. The .NET runtime in which C# runs performs
memory management takes care of tasks like garbage collection. Because of this, the
use of pointers in C# is much less important than in C++.

SUMMER INTERNSHIP PROGRAM:

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 We focus on identifying high-quality, challenging internships and carefully
selecting the most eligible candidates for SIP so as to short-list candidates for any
suitable entry-level positions available within the business.

SIP aims to widen the student's perspective by providing an exposure to real life
organizational and environmental situations. This program gives students an insight into
how a seemingly foolproof management theory is effectively put into practice in a real-
life situation.

Typically, projects are interdisciplinary and involve assigning independent

responsibility to the summer interns, under the guidance of experts. Often, the project
assignment is confidential and proprietary in nature and reflective of the confidence
imposed in an intern by ETNL.

Projects are often assigned with a focus on strategy formulation, business

process reengineering, MIS, ERP implementation, retail, analysis, HR as well as new
product launches, sales & distribution, market research and advertising. SIP is of course
finalized and awarded only on the basis of our interview assessment of the candidate's
inherent potential and motivating factors driving him or her to take up SIP.

Candidates will be rewarded on merit on par with industry best practices and
certificates will be issued at successful completion of the SIP. Additionally, star
performers will be honored with medals and citations and offered an opportunity to join
the ETNL team at handsome salaries and perks.

PRODUCTS THEY OFFER TO EDUCATIONAL INSTITUTIONS:

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 1. LANGUAGE LAB:

What is a Language Lab?

A Digital Language Lab is a language learning solution with a specially equipped

facility designed to train students in any language (usually one foreign to the mother
tongue) using proven language teaching techniques.

The teacher delivers the methodology through an automated system that is

adaptable to teaching a novice or a neophyte as well as brush-up the skills of a not-
very-fluent speaker to not only speak it phonetically correct in a native accent but also
learn it quickly and deliver it with clarity and confidence.

ETNL Language Lab© -- Version-3

The ETNL Language Lab© is a fully computerized and futuristic language lab
software suite with 100% digital functionality. The offers a multimedia based interactive
learning environment where teachers and students effortlessly -- literally at the click of
the mouse -- share course materials and work in unison to enhance language
proficiency.

2. SCHOOL/ COLLEGE AUTOMATION:

The Campus Management System, designed to promote digital institution

administration is unique and comprehensive software suitable for any university.

Its host of features allows a user to maintain academic history of students with
complete transparency in records and provides a medium for teachers, staff and
administration to work in harmony.

3. DIGITAL LIBRARY:

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 A digital library is a library in which collections are stored in various digital formats
and this information can be accessed by computers. The digital content may be stored
locally, or accessed remotely via computer networks. A digital library is a type of
information retrieval system.Digital library is provided with a search interface which
allows resources to be found.

ADVANTAGES

The advantages of digital libraries as a means of easily and rapidly accessing books,
archives and images of various types are now widely recognized by commercial
interests and public bodies alike.

Traditional libraries are limited by storage space; digital libraries have the potential to
store much more information, simply because digital information requires very little
physical space to contain it. As such, the cost of maintaining a digital library is much
lower than that of a traditional library.

A traditional library must spend large sums of money paying for staff, book
maintenance, rent, and additional books. Digita l libraries do away with these fees. Both
types of library require cataloguing input to allow users to locate and retrieve material.
Digital libraries may be more willing to adopt innovations in technology providing users
with improvements in electronic and audio book technology .Convetional libraries may
consider that providing online access to their OPAC catalogue is sufficient. An important
advantage to digital conversion is increased accessibility to users. There in also
availability to individuals who may not be traditional patrons of a library, due to
geographic location or organizational affiliation.

QUALITY ASSURANCE

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 In the context of software engineering, software quality measures the quality of
design or how well software is designed, and quality of conformance or how well the
software conforms to that design. While quality of conformance is concerned with
implementation, quality of design measures how valid the design and requirements are
in creating a worthwhile product.

According to the American National Aeronautics and Space Administration or

NASA, (perhaps the world's most quality-conscious organizations), Software Quality
Assurance or SQA is defined as a planned and systematic approach to the evaluation of
the quality of and adherence to software product standards, processes, and procedures.
SQA includes the process of assuring that standards and procedures are established
and are followed throughout the software acquisition life cycle.

At ETNL, quality control is paramount and is an integral part of software

development process. Our team has adopted the best-practices in SQA as stipulated to
by NASA in letter and spirit right from incorporation, regardless of the stature of the
client. In today's dynamically evolving global village, quality of product/service is
perhaps the most important trait that wins a company an undisputed edge over
competition -- and over the years, ETNL has built up a rock-solid reputation as a
hallmark for quality not only amongst our clientele but also industry peers.

ETNL Methodology

A software development methodology is the framework that is used to structure, plan,

and control the process of developing an information system. The framework of a

23
software development methodology encompasses a software development philosophy,
with the approach or approaches of the software development process and multiple
tools, models and methods, to assist the developmental process.

Although a wide variety of such frameworks have evolved over the years, a particular
system development methodology is not necessarily suitable for use by all projects.

For instance, software developed using general procedural frameworks are often
embedded with additional features unnecessary to the client's needs. In such cases, the
money and efforts utilized in developing such software products are wasted and such
solutions often yield unsavory results

At ETNL, with our proven expertise in the field of custom software development, we
develop IT solutions on customized methodologies (adhering to industry best practice
norms), tailored to specific client-requirement based on various technical,
organizational, project as well as team considerations so as to deliver comprehensive
and effective solutions that are not only user-friendly but also offer value additions that
are cost-effective.

In a nutshell, at ETNL, the general workflow is as follows:

+ Identify client requirement
+ Crystal-clear ETNL team assignments
+ Accurately estimate work & duration
+ Obtain client approval
+ Software development using the appropriate methodology
+ Deliver solutions on-time
+ Impart hands-on training to client for effective implementation from day-one
+ Provide 24/7 customer-care

COPYRIGHTS

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 Copyright (or ©) is a form of intellectual property which gives the creator of an
original work exclusive rights for a certain period of time in relation to that work,
including its publication, distribution and adaptation; after which time the work is said to
enter the public domain.

Copyright applies to any expressible form of an idea or information that is

substantive and discrete. Some jurisdictions also recognize "moral rights" of the creator
of a work, such as the right to be credited for the work.

Copyrighting of software is a relatively recent extension of copyright law to

machine-readable software to primarily prevent unauthorized copying of proprietary
software. It is also used by proponents of open source software to encourage the
disclosure of improvements to source code.

At ETNL all our exclusive software solutions including our Language Lab as well
as all printed materials are Copyright protected.

TRADEMARK:

A Trade Mark or ® is a visual symbol in the form of a word , a device ,or a label
applied to articles of commerce with a view to indicate to the purchasing public that is a
good manufactured or other wise dealt in by a particular person as distinguished from
similar goods dealt or manufacture by other persons.

ETNL® is a registered trade mark.

Objective of the project

Primary objective

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  The primary objective of filed survey during the project was to find out whether
softwares serve as a teaching aid and management in modern scenario.

 Find out in how many institutes softwares are used as a teaching and
managrment aid.

 To find out what are the approaches of the institutes towards using computer
softwares in the field of education.

 Whether the institutes are aware of the use of softwares as a teaching and
management aid.

 To know the primary reasons of using and not using softwares in the educational
institutes.

Secondary objective

 To find out how many institutes are interested to install softwares.

 To find out how many institutes have the affordability to install softwares.

 To get the feed back from the institutes about the quality of service provided by
the computer softwares who have already installed it.

 To make the institutes aware of the advantages of using softwares as a teaching

aid and management.

 To make them aware of the company name ETNL and the software products it
offers and how these products will help them in the promotion of their institutes.

26
KEY FINDINGS:

1. Due to admission time the response I get during the survey is very less.
2. The Head of the Institution doesn’t look into these things while others need
the permission from their side.
3. The Private institutes (both schools and colleges) in Kolkata are all clustered
around the southern and greater part of the city whereas my work area was
north Kolkata and Howrah.
4. Eventhough there are private schools, the computers are mainly used for
computer education purpose and not for general teaching purpose.
5. There may be a single computer used for the official/clerical purpose of the
institutions.
6. The degree colleges require computers ony for the partial fulfillment of the
academic curriculam in their institutions.
7. The majority of the educational institutes are Govt sponsored and theh hardly
have affordability of installing those.
8. Some institutes which I visited never let me go in as they think am a
marketing executive.
9. In many instituions they are sending us back to come by tommorrow or day
after tommorrow or sometimes next week as they are busy. At this kind of
situation we need to go to the same place again and again.
10. As of all the usage of computers and softwares in educational institutes of
North Kolkata and Howrah are very low. Moreover they aren't aware of such
softwares and are not ready to afford except few.

27
 Research Methodology
Methodology means the way or manner by which the study is accomplished, which
refers to the full outcome of the process at a glance. It includes some chronological
steps that are necessary to complete the study successfully. Mode of operation differs
with the nature of the study. Methodology is always a compromise between options and
choices and is frequently determined by the availability of relevant resource and time. It
is very important in the sense that it gives one an idea about how the study has been
conducted. In other words, methodology helps to organize, represent, and analyze data
and information. And their logical expression in a systematical chronology is to achieve
the ultimate goal of the thesis. The methodology is adopted for the current research
work is presented in a sequential manner.
 Research design
 Sampling technique and sample size selection
 Data collection
 Data processing, analysis and presentation
 Limitation

Research design

Research design is important primarily because of the increased complexity in the

market as well as marketing approaches available to the researchers. In fact, it is the
key to the evolution of successful marketing strategies and programmers. It is an
important tool to study buyer’s behavior, consumption pattern, brand loyalty, and focus
market changes. A research design specifies the methods and procedures for
conducting a particular study. According to Kerlinger, “Research Design is a plan,
conceptual structure, and strategy of investigation conceived as to obtain answers to
research questions and to control variance.

28
Type of research is:
• Descriptive Research
The type of research adopted for study is descriptive. Descriptive studies are
undertaken in many circumstances when the researcher is interested to know the
characteristic of certain group. A descriptive study may be necessary in cases when a
researcher is interested in knowing the proportion of people in a given population who
have in particular manner, making projections of a certain thing, or determining the
relationship between two or more variables. The objective of such study is to answer the
“who, what, when, where and how” of the subject under investigation. There is a general
feeling that descriptive studies are factual and very simple. This is not necessarily true.
Descriptive study can be complex, demanding a high degree of scientific skill on part of
the researcher.
Descriptive studies are well structured. An exploratory study needs to be flexible in its
approach, but a descriptive study in contrast tends to be rigid and its approach cannot
be changed every now and then. It is therefore necessary, the researcher give sufficient
thought to framing research.

Sampling technique and sample size selection

In this study Deliberate or Purposive sampling technique was used to get the most
effective result.
Deliberate sampling: Deliberate sampling is also known as purposive or non-probability
Sampling. This sampling method involves purposive or deliberate selection of particular
units of the universe for constituting a sample which represents the universe. When
population elements are selected for inclusion in the sample based on the ease of
access, it can be called convenience sampling. This study considers 125 samples.

29
Data collection:

One hundred twenty-five institutes in the study area have been considered for collecting
data. Necessary data has been collected through Questionnaire survey. Two types of
data have been collected for this study which are briefly discussed below:

Primary data:

Primary data for this study has been collected from main survey instruments i.e.
Questionnaire.

Questionnaire:

In common parlance questionnaire is an instrument or a list of questions that are directly

or indirectly related with the study. According to the objectives and requirements of the
study a questionnaire has been framed to collect the required information regarding all
indicators used and other relevant information.

Secondary data:
In any study secondary data plays a crucial role from the inception to destination which
on the one hand strengthens knowledge base and saves time and resources on the
other. At the initial stage it gives first hand information about the topic of the study and
later it is used to supplement the empirical data. Secondary data have been collected
for this study from different published and unpublished documents such as research
reports, different institutions, journals, articles and internet.

30
Limitations of the study

Sincere efforts have been made to collect authentic and reliable information from
respondent institutes, however the report is subject to following limitations:
i. Some respondents were reluctant to give the information, so their responses may be
biased.
ii. Time could be a major limitation as it may have affected the inferences drawn in the
study.
iii. Sample may or may not be the true representative of the universe.
iv. Study was conducted in North Kolkata And Howrah district only. So the results of the
study may not be applicable in other areas.

31
Data processing, analysis and presentation
In order to analyze, processing of raw data is very much significant. In this stage, mainly
data is being processed and analyzed for the study. Without processing raw data, it is
hard to analyze the raw data. After processing, it is needed to present data for analysis
in an appropriate way. An attempt has been taken to entry the data into different
statistical computer software with a view to analyze data to reach in a decision. All the
collected data (primary and secondary) have been processed and analyzed
chronologically. The findings have been presented in this report appropriately with the
help of figures and tables.

32
 Analysis and Presentation

Q: Do you have any website of your institution?

(a) Yes (b) No

INFERENCE

1. Most of the institutes have no websites of their own

2. Some private schools and degree colleges have their own websites

3. Degree colleges have launched their websites mostly for online admission
purpose.

33
Q: Is computer education included in the curriculum of the institute?

(a) Yes (b) No

INFERENCE

1. Majority of the institutes have included computer education in the curriculum of

their institutes.

2. The computers in the institutes are mostly used for computer education purpose
only.

34
Q: Do you have a computer lab in your institution?

(a) Yes (b) No

INFERENCE

1. Those institutes which have introduced computer education have computer labs.

Q: Do you have any of these following soft wares in your institution?

(a) Campus automation

35
 (b) Language lab
(c) Online exam
(d) Continuous & Comprehensive evaluation
(e) Library software
(f) Pay roll software
(g) Other (specify)
(h) None

INFERENCE

1. Very few institutes have installed softwares in their institutes

2. Very few institutes have the knowledge about diifferent kinds of teaching and
management softwares mentioned in the question.

Q: Do you think that the use of soft wares enhances the learning process?
(a) Yes (b) No

36
 INFERENCE

1. Majority of the institutes think that soft wares enhance the learning process.

2. But still very few institutes have installed softwares in their institutes.There are
veious resons for this.

Q: Do you think that students may find it more interactive in learning through soft wares?
(a) Yes (b) No

37
 INFERENCE

1. Majority of the institutes think that students may find it more interactive in learning
through soft wares.

2. But still very few institutes have installed softwares in their institutes. There are
veious resons for this.

(Questions for those who have already installed soft wares)

Q: How will you rate your present software system on the basis of performance?

38
 (a) poor (b) average (c) satisfactory (d) good (e) outstanding

INFERENCE

1. Those few institutes which have installed softwares are somewhat satisfied with
the quality of services provided by those softwares.

2. None have been rated the sevices of thse softwares as poor.

3. It surely proves that these softwares have added value to their operations.

Q: Are you satisfied with the present quality of service provided by the soft wares installed
in your institution?

39
(a) Yes (b) No

INFERENCE

1. Majority of the software users are somewhat satisfied with the present quality of
services provided by those.

2. Only 7% of the people are not satisfied with the service provided by the
softwares.The prime reason is that most of the management staffs don’t know
how to operate those.

Q: Will you opt for any up gradation of the computer soft wares used in your institution?
(a) Yes (b) No

40
INFERENCE

1. Thogh majority of the institutes are happy satisfied with the present quality of
service provided by those softwares still 59% of them will opt for an upgradation.

2. This indicates the growing expectation of quality services from those softwares.

(Questions for those who have not installed soft wares)

Q: Are you aware of the use of the soft wares in educational institutes?

41
 (a) Yes (b) No

4%

Yes

No
96%

INFERENCE

1. 96% institutes have said that they are aware of the use of soft wares in the
educational institutes.

2. Though the institutes have said that they are aware of the use of softwares but it
was also found in the survey that they not very clear that how it is going to help
them.

Q: Do you have any future plans to introduce computer soft wares as a teaching and
management aid?

42
 (a) Yes (b) No

INFERENCE

1. A majority of the institutes have future plans to introduce softwares as a teaching

and management aid

2. Those institutes which have not introduced soft wares have said that they don’t
want to introduce software because they have a very low student strength and
don’t need the help of it.

Q: Do you think usage of soft wares help in the promotion of your institution?

(a) Yes (b) No

43
INFERENCE

1. A majority (66%) of the institutes think that usage of soft wares help in the
promotion of their institution.

2. 34% of the institutes think that there are some other criteria than soft wares which
help in the promotion of their institution.

Q: What are the factors you take into consideration, while purchasing software?

(a) Price (b) Features (c) Both

44
INFERENCE

1. 78% of the institutes said price & features are both important parameters while
purchasing soft wares

2. 12% institutes are concerned about only price and another 10% are concerned
about features only.

FIELD SURVEY FINDINGS

1. There are very few institutions which have installed softwares in their institutions.

45
 2. Many of the institutions are not clearly aware of the use of soft wares as teaching
and management aid.

3. The uses of computers are limited to the basic computer education and some
small scale clerical jobs only.

4. Most of the institutes think that computer softwares can enhance the learning
process.

5. Majority of the institutes agreed that use of softwares is an interactive way of

learning process.

6. Those few institutes which have installed softwares are somewhat satisfied with
the quality of services provided by those softwares but still they can opt for some
upgradation.

7. Most of the institutes have future plans to install softwares in their institutes.

8. Many of the institutes admit that use of softwares helps in the promotion of the
institute.

9. Price and features of the softwares are important criteria of point of purchasing
those.

RECOMMENDATIONS AND SUGGESTIONS

46
1. The company is needed to be physically present here to market its products in
Kolkata and its surroundings.

2. It should take some measures to make awareness about the use of soft wares in
education.

3. The company should make proper environmental scanning regarding its

competitors which include some big IT giants and MNCs and make strategies
according to that.

4. Company should try to create low cost products which will be affordable by most
of the educational institutes.

5. As most of the institutes haven’t introduced softwares yet, therefore there is a

scope for growth in this potential market but it requires an intensive marketing
plan taking in account all the contingencies.

CONCLUSION
Software as a teaching aid and management has proved itself to be an enhancer

in the process of teaching and learning.Its importance has been already felt by

47
the educational institutions.In the near future it wil soon become an indispensible

component of the eduction system.But there are some constraints towards the

implementation of the use of IT in education.An awareness campaign is needed

among the educational institution in this regard.During my study I have also faced

this.

As far as my experience is concerned I have tried and done my level best to the

task overcoming these situations. I hope that my study would help the company

in understanding the external environmental factors which may affect their

business and according to that they can develop their strategies.It was a great

learning experience for me.Thanks for giving me this wonderful opportunity to get

to know about the Marketing field. Thanks again.

APPENDICES

QUESTIONNAIRE

48
 Dear Respondent,
My name is …………….. I am a student of MBA from ………………………… As a part
of my summer internship training from ETNL, I am working on the Project “Software as
a teaching aid and management in modern scenario”. This questionnaire is framed
to know whether the soft wares facilitate the teaching and management process in
educational institutions.

Name of the institution:

Address:

Phone no:

Name of the Principal:

Head of the English Department:

Decision Maker of your Institution:

1. What type of education does your institution offer?

___________________________________________________________________

2. What is the total student strength of your institute?

___________________________________________________________________
3. Do you have any website of your institution?

(a) Yes (b) No

4. Is computer education included in the curriculum of the institute?

49
(a) Yes (b) No
If yes, specify the course(s) in brief
________________________________________________________________________

5. Do you have a computer lab in your institution?

(a) Yes (b) No

If yes, Please specify the number of computers ________

6. Do you have any of these following softwares in your institution?

 Campus automation

 Language lab

 Online exam

 Continuous & Comprehensive evaluation

 Library software

 Pay roll software

7. For how long you have been using soft wares in your institution?

(a) Since inception (b) recently (Date)

8. Who are the users of the soft wares installed in your institutions?

(a)Students (b) Teachers (c) Management staffs (d) All of them

9. What are the benefits do you get in using software as a teaching or management
aid?

50
________________________________________________________________________
______________________________________________________________

10. If you wouldn’t have use the soft wares what would be the hindrance to your
institution?

11. Do you think that the use of soft wares enhance the learning process?
(a) Yes (b) No

12. Do you think that students find it more interactive in learning through soft wares?
(a) Yes (b) No

13. How will you rate your present software system on the basis of performance?

poor average satisfactory good outstanding

14. Are you satisfied with the present quality of service provided by the soft wares
installed in your institution?
(a) Yes (b) No

15. Will you opt for any up gradation of the computer soft wares used in your institution?
(a) Yes (b) No

16. Are you aware of the use of the soft wares in educational institutes?

(a) Yes (b) No

51
 17. Do you have any future plans to introduce computer softwares as a teaching and
management aid?

(a) Yes (b) No

18. . Do you think usage of softwares help in the promotion of your institution?

(a) Yes (b) No

19. What are the factors you take into consideration, while purchasing software?

(a) Price (b) Features (c) Both

20. Is there any specific reason behind not using the computer soft wares? If yes, what
are the reasons?
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________

Signature

The list containing the name and address of the institutes which
were visited during the field study.

52
Serial
Name and ADDRESS of the institute
no:
1. B T ROAD GOVT SPONSORED HIGH SCHOOL
35/2 B T ROAD NORTH KOL PO+PS COSSIPORE .KOLKATA-2
2. SINTHI RAMKRISHNA SANGHA VIDYAMANDIR FOR GIRLS'
40 GOUR SUNDAR SETH LANE PS SINTHI KOLKATA-50
3. SINTHEE RAMKRISHNA SANGHA VIDYAMANDIR FOR BOYS
76B K C GHOSH RD PO SINTHEE PS SINTHI KOLKATA-50
4. PARK INSTITUTION
12 MOHANLAL STREET PS ULTADANGA PO SHYAMBAZAR KOLKATA-4
5. BAGBAZAR MULTIPURPOSE GIRLS' SCHOOL (GOVTSPONS)
65A BAGBAZAR STREET PS SHYAMPUKUR KOLKATA-700003
6. RAMKRISHNA SARADA MISSION SISTER NIVEDITA GIRLS' SCHOOL
5 NIVEDITA LANE PO BAGHBAZAR PS SHYAMPUKUR KOLKATA-700003
7. ADARSHA VIDYAPITH
15/1/C/H/8 MURARI PUKUR ROAD NORTH KOLKATA-67
8. BAGHBAZAR HIGH SCHOOL
29A BOSE PARA LANE KOLKATA-700003
9. CALCUTTA JUBILEE INSTITUTION
66B MASJID BARI ST BEADON ST KOLKATA-6
10. CALCUTTA TRAINING ACADEMY
13 SIMLA STREET PS JORASANKO KOLKATA-6
11. CALCUTTA VIDYA BHABAN
27B GREY STREET PO HATKHOLA PS BARTALA KOLKATA-5
12. CENTRAL COLLEGIATE SCHOOL
71/2A BIDHAN SARANI PS BARTALA KOLKATA-700006

13. COSSIPORE INSTITUTION

15/A RATAN BABU ROAD PS +PO COSSIPORE KOLKATA-2
14. COSSIPORE SREE GOPAL VIDYAMANDIR
11 GOPAL CHATTERJEE ROAD PO + PS COSSIPORE KOLKATA-2
15. EAST CALCUTTA NATIONAL SCHOOL
38 M M ROAD NORTH PO KANKURGUCHHI KOLKATA-54
16. KESHUB ACADEMY

53
 148 RAMDULAL SARKAR STREET BURTOLLA KOLKATA-6
17. PAIKPARA KUMAR ASUTOSH INSTITUTION
34 RAJA MANINDRA ROAD BELGACHIA PS CHITPUR KOLKATA-37
18. PRAFULLA PRATAP VIDYAYATAN
105 SATIN SEN SARANl PO KANKURGACHI PS MANIKTALA KOLKATA-
54
19. SARADACHARAN ARYAN INSTITUTION
421/A RABINDRA SARANl PO HATKHOLA PS JORABAGAN KOLKATA-5
20. SARADACHARAN ARYAN INSTITUTION
421/A RABINDRA SARANl PO HATKHOLA PS JORABAGAN KOLKATA-5
21. SARADAPRASAD INSTITUTION
108/18 BIDHAN NAGAR ROAD ULTADANGA MAIN ROAD PO KOLKATA-
67
22. THE ORIENTAL SEMINARY
363 RABINDRA SARANI BEADON ST PS JORABAGAN KOLKATA-6
23. ULTADANGA UNITED HIGH SCHOOL
49 ULTADANGA ROAD NORTH KOL PO+PS ULTADANGA KOLKATA-4
24. ANANDANAGAR HIGH SCHOOL
PO & VILL ANANDANAGAR PS BALLY SUB DIV HOWRAH

25. BALLY NISCHINDA CHITTARANJAN VIDYALAYA

PO GHOSHPARA PS BALLY SD HOWRAH SADAR HOWRAH
26. BALLY SANTIRAM VIDYALAYA
382 G T ROAD PO & PS BALLY SUB DIVN HOWRAH SADAR DT
HOWRAH
27. BALTIKARI MUKTARAM DEY HIGH SCHOOL
PO BALITIKURI PS JAGACHA SUB DIVN HOWRAH SADAR DT HOWRAH
28. BAXARAH HIGH SCHOOL
BAXARAH PS SIBPUR HOWRAH-711110
29. BELUR HIGH SCHOOL
310 G T ROAD BELURMATH PS BALLY HOWRAH SADAR DT HOWRAH

30. BELUR N B ROY HIGH SCHOOL

3 THAKUR DAS GHOSH STREET PO LILUAH PS BALLY DT HOWRAH

54
 PIN 711204
31. BHATTANAGAR KULAKAMINI VIDYAMANDIR
PO BHATTANAGAR PS LILUAH DT HOWRAH-711203
32. DAFARPUR PRABARTAK VIDYAMANDIR
VILL + PO DAFARPUR PS DOMJUR DT HOWRAH-711405
33. DASNAGAR NETAJI VIDYAYATAN
P 258 BENARAS ROAD PO NETAJIGARH PS LILUAH HOWRAH-8
34. DEULPUR HIGH SCHOOL
VILL + PO DEULPUR PS PANCHLA HOWRAH-711411
35. DHARSA MIHIRLAL KHAN INSTITUTION
PO G I P COLONY PS JAGACHHA SUB DIVN HOWRAH SADAR
HOWRAH-711112
36. DHULAGORI ADARSHA VIDYALAYA
VILL + PO DHULAGORI PS SANKRAIL DT HOWRAH
37. DUILLYA PANCHPARA HIGH SCHOOL
PANCHPARA PO RADHADASI HOWRAH SADAR-711317
38. HAKOLA UMESH CHANDRA HIGH SCHOOL
PO BIKI HAKOLA PS PANCHLA SUB DIVN HOWRAH SADAR HOWRAH

39. HOWRAH DESHBANDHU VIDYALAYA

184 NETAJI SUBHAS ROAD PO HOWRAH RD PS BANTRA DT HOWRAH-
711101
40. HOWRAH RABINDRA DESHBANDHU VIDYALAYA
8 PRIYANATH GHOSH LANE PO SANTRAGACHI PS SIBPUR HOWRAH-
711104

41. HOWRAH RABINDRA VIDYAMANDIR

53 BARUI PARA LANE PO SANTRAGACHI PS SIBPUR HOWRAH SADAR
711104
42. HOWRAH SREE RAMKRISHNA SIKSHALAYA
106 NARASINGHA DUTTA ROAD PS BANTRA SUB DIVN HOWRAH
SADAR HOWRAH-1

55
43. HOWRAH VIVEKANANDA INSTITUTION
75-77'sWAMl VIVEKANANDA ROAD POSANTRAGACHI PS SIBPUR DT
HOWRAH
44. JAGACHA HIGH SCHOOLJAGACHA
PO GIP COLONY PS JAGACHA SUB DIVN HOWRAH SADAR
45. JHAPORDAH DUKE INSTITUTION
VILL + PO S JHAPORDAH PS DOMJUR SUB DIVN HOWRAH SADAR DT
HOWRAH-711405
46. JHOREHAT FAKIR CHANDRA HIGH SCHOOL
VILL&POJHORAHAT PS SANKRIL SUB DIVN HOWRAH SADAR DT
HOWRAH-711302

47. KANDUAH MAHAKALI HIGH SCHOOL

VILL & PO KANDUAH PS SANKRAIL HOWRAH
48. KESHABPUR HIGH SCHOOL
PO KESHABPUR PS DOMJUR DT HOWRAH
49. KHASMORAH HIGH SCHOOL
VILL + PO KHASMORAH HOWRAH SADAR PS DOMJUR BEGRI DT
HOWRAH 711411

50. KONA HIGH SCHOOL

PO KONA PS LILUAH SUB DIVN HOWRAH SADAR DT HOWRAH-711411
51. MOHIARY HIGH SCHOOL
VILL MOHIARY PO ANDUL MOURI PS DOMJUR DT HOWRAH-711302
52. MOHIARY KUNDU CHOUDHURY INSTITUTION
VILL MOHIARY PO ANDUL MOURI PS DOMJUR DT HOWRAH SADAR
PIN-711302

53. NEW KOLORA HIGH SCHOOL

VILL &PO NEW KOLORA PS DOMJUR SUB DIVN HOWRAH SADAR DT
HOWRAH-711302
54. NIBRA HIGH SCHOOL

56
 VILL+PO NIBRA PS DOMJUR SUB DIVN HOWRAH SADAR DT HOWRAH
55. PADMAPUKUR RAMKRISHNA VIDYAMANDIR
100/1 SHAIK PARA LANE PS SIBPUR PO SANTRAGACHI SUB DIVN
HOWRAH SADAR DT HOWRAH-711104
56. PARBATIPUR VIDYAPITH
PO+VILL PARBATIPUR PS DOMJUR SUB DIVN HOWRAH SADAR DT
HOWRAH-711405

57. SALKIA HINDU SCHOOL

9 HRISHIKESH GHOSH LANE PO SALKIA PS GOLBARI DT HOWRAH-
711106
58. SANKRAIL ABHAY CHARAN HIGH SCHOOL
VILL + PO SANKRAIL PS SANKRAIL SUB DIVN HOWRAH SADAR DT
HOWRAH-711313

59. SANTRAGACHI MOTILAL NEHURU SMRITI VIDYALAYA

92/7-8 BANGALPARA 2ND BYE LANE PO SANTRAGACHI PS
CHATTERJEEHAT SUB DIVN HOWRAH SADAR DT HOWRAH-711104
60. SARENGA HIGH SCHOOL
PO SARENGA PS SANKRAIL DT HOWRAH-711309
61. SATASHI HIGH SCHOOL
PO G I P COLONY PS-JAGACHA SUB DIVN HOWRAH SADAR DT
HOWRAH-711112
62. SIBPUR B E COLLEGE MODEL HIGH SCHOOL
PO B GARDEN PS SHIBPUR
63. SIBPUR SRIMAT SWAMI PRAJNANANDA SARASWATI VIDYALAYA
78/8 COLLEGE ROAD PO B GARDEN PS SHIBPUR SUB DIVN HOWRAH
SADAR HOWRAH-711103
64. SOUTH BANTRA RAMKRISHNA INSTITUTION
184 BALILIOUS ROAD PO + PS BANTRA KADAMTALA SUB DIVN
HOWRAH SADAR DT HOWRAH-711101

57
65. ANKURHATI KIBRIA GAZI SCHOOL
VILL ANKURHATI PO SALAP HOWRAH PS DOMJUR SD .HOWRH DT
HOWRAH-711409
66. SAPUIPARA JANATA ADARSHA VIDYALAYA
VILL&POSAPUIPARA PS BALLY DT HOWRAH-711227
67. SANTINAGAR SAPUIPARA HIGH SCHOOL
VILL WEST SANTINAGAR PO SAPUIPARA PS BALLY DT HOWRAH-
711227

68. BASUDEVPUR KEDARNATH PURNA CHANDRA H SCHOOL PO

BELKULAI PS PANCHLA SUB DIV ULUBERIA DIST HOWRAH
69. BURIKHALI KSHETRA MOHAN INSTITUTION
VILL + PO BURIKHALI PS BAURIA SD ULUBERIA DIST HOWRAH
PHONE: 26618036

70. JOARGORI UNION HIGH SCHOOL

PO JOARGORI SUB DIV ULUBERIA DIST HOWRAH
71. KAUURI HIGH SCHOOL
VILL + PO KAUURI PS ULUBERIA SUB DIV ULUBERIA DIST HOWRAH
72. KHARIA MOYNAPUR HIGH SCHOOL
PO KHARIA MOYNAPUR PS + SD ULUBERIA DIST HOWRAH
73. SHYAMNAGAR HIGH SCHOOL 33 SHYAM NAGAR RD PO BANGUR AVE.
PS DUMDUM
GORABAZAR KOLKATA-55
74. SIKSHA NIKETAN HIGH SCHOOL
7/D DUMDUM MOTIJHEEL AVENUE BARRACKPUR PS DUMDUM
KOLKATA-74
75. DUMDUM DESHABANDHU HIGH SCHOOL
9 SUBHASH NAGAR BYE LANE PO RABINDRA NAGAR PS DUMDUM
KOLKATA-700065

58
76. MATA MONOMOHINI MADHYAMIK VIDYALAYA (CO-ED)
104 B.T. ROAD BONHOOGHLY PO ALAMBAZAR
PS BARANAGAR KOLKATA-700035

77. ALAMBAZAR ARYA VIDYALAYA HIGH SCHOOL

47 DESHBANDHU ROAD (WEST) PO ALAMBAZAR PS BARANAGAR
KOLKATA-700035
78. BARANAGAR NARENDRANATH VIDYAMANDIR 61 KASHINATH DUTTA
RD KOLKATA-700036 PO+PS BARANAGAR

79. BARANAGAR RAMESWAR HIGH SCHOOL

21 RAY MATHURANATH CHAUDHURI STREET PO BARANAGAR
80. BARANAGAR VIDYAMANDIR
35/1 VIDYAYATAN SARANI ALAMBAZAR PS BARANAGAR KOLKATA-
700035
81. BARANAGAR MAYAPITH NARI SIK'SHA ASRAM
277/1 GOPAL LALTAGORE RD PS BARANAGAR KOLKATA-36

82. BARANAGAR MOHAN GIRLS' HIGH SCHOOL

571 NETAJI COLONY GOURISANKAH PANDAY LANE PO SINTHEE PS
BARANAGAR KOLKATA-50
83. BARANAGAR RAJKUMARI MEMORIAL GIRLS' H SCHOOL
2&3 SASHIPADA INSTITUTE LANE (Al-AM BAZAR) PO BARANAGAR
KOLKATA-36
84. DUMDUM ANANDA ASRAM SARADA VIDYAPITH
104 B T RD(BONHOOGHLY) PO ALAMBAZAR SUB DIV BARRACKPORE
PS BARANAGAR
KOLKATA-700108
85. SINTHE RAI BAHADUR BADRIDASTULSAN VIDYAPITH
1 KALICHARAN GHOSH RD PS BARANAGAR PO SINTHEE
BARRACKPORE KOLKATA-50
86. SINTHEE KASTURBA KANYA VIDYAPITH 1 KALICHARAN GHOSH RD

59
 BARRACKPORE
PO + PS BARANAGAR KOLKATA-50
87. KUTIGHAT MAHAKALI PATHSALA
16/1 JOYNARAYAN BANERJEE LANE BARANAGAR SUB DIV
BARRACKPORE PO + PS BARANAGAR KOLKATA-36
88. COSSIPORE ST NINIANS HIGH SCHOOL FOR GIRLS'
30 B T ROAD PO + PS COSSIPORE KOLKATA-2

89. COSSIPORE INSTITUTION FOR GIRLS'

86 COSSIPORE ROAD PS COSSIPORE KOLKATA-700002
90. COSSIPORE HARISANKAR BANIPITH HIGH SCHOOL
20 RATAN BABU ROAD PS +PO COSSIPORE KOLKATA-2
91. St. THOMAS' CHURCH SCHOOL
3, CHURCH ROAD HOWRAH, WEST BENGAL INDIA
92. SUNRISE ENGLISH MEDIUM SCHOOL
9 TARACHAND GANGULY STREET BELUR MATH, HOWRAH, INDIA
93. DON BOSCO SCHOOL
LILUAH ,LILUAH, HOWRAH-711204
94. HOWRAH VIVEKANANDA INSTITUTION
75-77'sWAMl VIVEKANANDA ROAD POSANTRAGACHI PS SIBPUR DT
HOWRAH
95. ST. AGNES' CONVENT SCHOOL
1, KING'S ROAD HOWRAH-711 101 WEST BENGAL
96. W.W.A. COSSIPORE ENGLISH SCHOOL
59, SEVEN TANKS ESTATES KOLKATA, WEST BENGAL, 700002, India
97. KENDRIYA VIDYALAYA DUMDUM,ORDNANCE FACTORY,
(DUMDUM ESTATE) JESSORE ROAD DUMDUM KOLKATA -700028
WEST BENGAL
98. MAHARAJA MANINDRA CHANDRA COLLEGE(DAY SHIFT)
20 RAMKANTO BOSE STREET KOLKATA-700003
99. MAHARAJA SRIS CHANDRA COLLEGE(EVENING SHIFT)
20 RAMKANTO BOSE STREET KOLKATA-700003
100. MAHARANI KASISWARI COLLEGE(MORNING SHIFT)
20 RAMKANTO BOSE STREET KOLKATA-700003

60
101. SETH ANANDRAM JAIPURIA COLLEGE
10, RAJA NABAKRISHNA STREET KOLKATA-700005

102. NARSINGHA DUTT COLLEGE

ADDRESS: 129 BELLIOUS ROAD ,HOWRAH
103. ULUBERIA COLLEGE
ADDRESS: ULUBERIA, HOWRAH, PIN - 711 315
104. BAGHBAZAR WOMEN’S COLLEGE
ADDRESS: P-29, KSHIRODE VIDYAVINOD AVENUE, BAGH BAZAR
KOLKATA – 700003

105. BANGABASI COLLEGE

ADDRESS: 19, RAJKUMAR CHAKRABARTY SARANI, KOLKATA –
700009,

106. GURUDAS COLLEGE

ADDRESS: NARKELDANGA, KOLKATA - 700 054
107. SCOTTISH CHURCH COLLEGE
1 & 3 URQUHART SQUARE KOLKATA 700 006
108. SIR GURUDAS NAHAVIDYALAYA
ADDRESS: 33C/1, B.B.GHOSH SARANI ULTADANGA - MURARIPUKUR
KOLKATA-67, PIN-700067.
109. SURENDRANATH COLLEGE
ADDRESS : 24/2, MAHATMA GANDHI ROAD, KOLKATA-700009
110. DUMDUM MOTIJHEEL COLLEGE
1 MOTIJHEEL AVENUE KOLKATA—700074

111. THE VICTORIA INSTITUTION

ADDRESS: 78B, A.P. C. ROAD, KOLKATA - 700 009

61
112. LAY BRABOURNE COLLEGE
ADDRESS : P-1/2, SUHRAWARDY AVENUE, KOLKATA – 700017

113. GOENKA COLLEGE OF COMMERCE AND BUSSINESS

ADMINISTRATION
ADDRESS: 210, BEPIN BEHARI GANGULY STREET, KOLKATA - 700 012
114. ST. PAUL’S CATHEDRAL MISSION COLLEGE
ADDRESS: 33/1 RAJA RAMMOHAN ROYSARANI, Kolkata 700009
115. CHRIST CHURCH GIRLS HIGH SCHOOL
ADDRESS: 30, JESSORE ROAD DUM DUM, KOLKATA - 700 028
116. SCOTTISH CHURCH COLLEGIATE SCHOOL ADDRESS: 73 BIDHAN
SARANl PO BEADON ST PS BURTOLLA KOLKATA-6
117. ABSS INSTITUTE OF HIGHER EDUCATION, HOWRAH
21/A, AGRASAIN STREET, LILUAH, HOWRAH -711 204
118. CALCUTTA INSTITUTE OF TECHNOLOGY
ADDRESS: BANITALA, ULUBERIA, HOWRAH -711 316
119. MCKV INSTITUTE OF ENGINEERING
ADDRESS: 243 G.T. ROAD (N) LILUAH, HOWRAH – 711 204
120. SEACOM ENGINEERING COLLEGE
ADDRESS: JALADHULAGORI HIGH ROAD (VIA ANDUL MOURI),
SANKRAIL, DIST. HOWRAH, PIN-711302
121. INTERNATIONAL INSTITUTE OF MANAGEMENT SCIENCES
ADDRESS: NH - 6, BOMBAY ROAD, PALARA ( OPP. BISK FARM ),P.O-
MAHISREKHA, ULUBERIA, HOWRAH – 711303 NEAREST RAILWAY
STATION – KULGACHIA

122. MARIA’S DAY SCHOOL

ADDRESS: 11/6 G T ROAD (s) &, 2 GOPAL GOBINDA BOSE LANE
HOWRAH,

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123. HOWRAH St JOHN’S HIGH SCHOOL
ADDRESS: 12 HAR DUTT RAI CHAMARIA ROAD, HOWRAH

124. St FRANCIS XAVIER SCHOOL

OFFICE ADDRESS: GA BLOCK, PURBACHAL, PHASE-I, SALT LAKE
CITY, KOLKATA – 700097
125. GURUNANAK INSTITUTE OF TECHNOLOGY
ADDRESS: 157/F NILGUNJ ROAD, PANIHATI, SODEPUR, KOLKATA –
700114.

BIBLIOGRAPHY

1. www.etnl.in

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2. www.google.co.in
3. www.marketresearch.com
4. Kothari, C.R: Research Methodology: Methods and Techniques, NEW
AGE INTERNATIONAL (P) LIMITED, PUBLISHERS.
5. REFERENCE OF FEW MARKET RESEARCH ARTICLES AND JOURNALS.

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