PUBLIC RELATION AND OFFICE MANAGEMENT

ASSIGNMENT-4

SUBMITTED TO SUBMITTED BY

MS. SAVITA DHINGRA

SANJAY SHARMA

ROLL-N0- 1907A16

REG- 10902145
 MBA[HOSPITAL AND HEALTH CARE]

VISHAL MEGA MART PANCHKULA

INTRODUCTION OF RETAIL HOUSE VISHAL MEGA MART

TYPE- HYPERSTORE
FOUNDED- 1986(KOLKATA)
HEADQUATERS- DELHI
INDUSTRY- MANUFACTURE AND RETAIL
ANNUAL TURNOVER- RS 6026.53mm
PROMOTOR- RAM CHANDRA AGARWAL
PARENT- VISHAL RETAIL LTD
PUNCHLINE- VALUE FOR MONEY
RETAIL SPACE- MORE THAN 1.6mn sqft
PRODUCTS- APPRALS, NON-APPRALS, FMGC
IN HOUSE BRAND – ZEPPELIN,
KITAAN STUDIO,
BLUES
KHAKIS
PAROANOL
, CHLORINE
JASMINE
ZERO DEGREE
SOIL
MASSA BAY
PRICING STARTEGY- TIME PRICING
PRICE DISCONT QUANTITY
SPECIAL EVENT PRICING
PROMOTIONS ADVERTISEMENT IN LOCAL NEWSPAPER
WEBSITES
NEWSPAPERS
MAGAZINES

Q1- Study the distribution system and write a 250 words on it distribution system
Ans The distribution system of Vishal Mega Mart in panchkula consists of logistic, inventory
and warehouse.
Ans-Firstly the manager of the retail store send purchase order to the headquarters New Delhi,
then the purchase manager in the headquarters send the order to the manufacture for non-
perishable items and to venders for perishable items. Then the manufacture according to the time
given send the perishable and non perishable items to the warehouse of that retail house where
there is requirement. The warehouse of the Vishal mega mart is also know as the central logistic
area or dispatch center, generally it is very near to the retail showroom due to the easy
transportation from the warehouse to the retail house. Then comes the inventory of the vishal
mega mart according to the manger of retail store the inventory level is in the ratio of 1:3 , if the
sale of the retail house is 1% then they have to maintain the stock of 3% of it sale. The main
requirement in the distribution system is to make the real time inventory in the stores and in their
data that is the most difficult task in the whole distribution system. The most important part in
the distribution system is to make clear picture of the inventory level in store and in their
computer. The most common threat in the retail store is by the retail store own staff because they
are very much responsible of the theft which takes place in the retail store. On the daily basis
each and every item is to count by the manager.
Q2- How did you get the information?
Ans I got the information from the manager of the Vishal Mega Mart Mr Deepak kumar but for
the security reason and the policy of the company he does not want to talk too much on the
camera.

Q3-Describe what make the distribution system so efficient ?

The distribution system of the Vishal Mega Mart is efficient due to the inventory ratio they are
using which will help them to store inventory the 3 times of the sale of the goods and other
system that make more distribution system more efficient is to protect the inventory from
shrinking that means there should be equal amount of stock should be present in their retail store
and in the data base of their computer if there is any mismatch between the inventory available
and the data about the inventory ratio available in there computers data base it would lead to
wastage of the goods and inability of the retail manager to give purchase order to the venders
which would lead to shortage of goods . The protection of the shrinking of the inventory is done
on daily basis by daily counting the goods available in the store and the amount of good sold
during the day and the reaming amount of goods available for sales.

Q4- Whom did you talk with or what websites did you access
Ans I have talk to the manager of the retail store Mr Deepak kumar and the websites I have
access is the www.vishalmegamart.net and vishalmegamart.com

Q5- How does the retail house deals with perishable items and what items are considered
most persiable in their line items for sales
Ans The most persiable items are in the retail store is the fruits and vegetables they are
purchased on the daily basis direct from the farmers but the vishal mega mart does not deal with
the perishable items.
.

PICTURE OF VISHAL MEGA MART

PICTURES-2
PICTURES OF VISHAL MEGA MART
PICTURES OF VISHAL MEGA MART
SECOND FLOOR OF VISHAL MEGA MART
STAIRS OF VISHAL MEGA MART