AJ AIR CONDITIONING LTD.

“Get It Done!”

STEEP Analysis
Socio-Cultural:

I don’t think that the Socio-cultural factors has a markable influence on air conditioning field.It
implys that,most of the people are looking for comfort and are not depends on age,gender and
culture.However,the changing attitude towards health and comfort will results a growth in the
demand of HVAC systems.Moreover,the class distributions in the population also have
significance.Because lower class passengers will not be willing to consume laxury cruises.

Enviroment:

It was found upon analysis that environmental factors impact air conditioning companies
greatly.According to studies,in every year the atmospheric temperature is rising by 1 to 2 degree
celcious,which leads to reduce the human comfort temperature and humidity.so,people are
forced to depends on air conditioning systems.it implys that the demand of hvac systems in
market will make a significant rise.Conversly,the gases like Freon which used in air conditioners
will makes holes in ozon layers, leads to global warming and climate change.Therefore,if the
people will aware about the environment,they might reduce the use of air conditioners and
results a drop of revenue.

Technological:

By using new technologies,we can develop and disseminate refrigerants and highly energy
efficient inverter air conditioners.Secondly,it is possible to make products that consume minimal
electricity by using our fluorochemical products and oil hydraulic equipment.Moreover,to
prevent refrigerants from being released into the atmosphere, we can make systems in place for
their proper recovery and destruction.Apart from that,modern loading and discharging systems
can save a lot of time and money in installation and maintanance of HVAC systems.

Economic:

Due to Globalization and Industrialization,it is possible to get skilled and experienced workers for
cheap wages and this will lead to more profit for my company.Secondly,the rate of GDP growth
of a country will affect how fast the company is expect to grow in near future.Moreover,an
economic recession has the potential to change the purchasing attitude of customers, which
might force my company to drop their prices or clear smaller volumes.Finally,the global
development might increase labour and material costs in less economically developed country
like India,where their products are manufactured leads to reduce my company profit.

Political:
In 2016, the government raise the tax of air conditioning units from 15 percentage to 20
percentage and the decision made a straight effect on my business.Government changes in their
rules and regulations could have an impact on my business.While,a steady political environment
develops confidence in consumers and corporations investing.Additionally,employment
law guarantees a fair and safe work environment for my companies and the employees.