Our Growth Over The Past Year

Active Users: +100%

Active Customers: +150%

Orders: +200%
What drove this growth?

Much bigger Assortment variety.

New and Personalised App giving each user a unique experience.

“Channels” to segment the customer experience.

Daraz Wallet for easy payments and instant refunds.

Major expansion of Logistics Infrastructure.

And… Sellers started engaging directly with Customers.

What’s the Agenda for the next 12 Months?

Channel
Data Payments Tech
Segmentation

= Efficiency & Innovation

In the meantime, we will continue the same speed of
growth in Users & Customers

And it has never been easier to engage them:

Instant Messenger: Doubles the Conversion Rate

Seller Picks: 5X increase in impressions

Seller Promotion Tools: Up to 3X increase in traffic

Campaign Participation: 40% increase in sales

• Reach 2 billion global consumers • Contribute 100 million Customers
by 2036 (5% of Alibaba Group)

• Create 100 million jobs • Create 2.5 million jobs

• Support over 10 million profitable • Support half a million profitable

businesses on its platforms businesses through our platforms
IF NOT NOW, WHEN?

IF NOT ME, WHO?

NOW!
“I feel very proud when
customers send me pictures of
the products they buy from my
Daraz Shop and are happy
with it”

- Hamza Khan
What is a Marketplace…?
What is a Marketplace… without Sellers?
How important are our Sellers?
Relationship between Daraz & its Sellers

From Collective to Individual

Dedicated teams

Technology tailored to suit your individual needs

How we support your journey?
How we support your journey?
How we support your journey?
How we support your journey?
What do we have in store for you?
What do we have in store for you?
What do we have in store for you?
Daraz takes you Global

200+ countries operating 260+ million consumers

all around the world sourcing from this platform

Sell internationally from Sell in bulk Hundreds of quotation Negotiate your own
the comfort of your from customers around price
home the world
“I want to make my customers
happy by selling beautiful
pieces of Jewellery all across
the country”

- Nida Islam
Urdu graphic Muhabbat ka falsafa
Quality, Customer Experience & Your Business
Quality, Customer Experience & Your Business
Customer Experience Commandments

Shipping Time Out of Stock Rate Quality Return Rate

< 48 Hours < 2% < 2%

Instantly respond to Improve

your customers via IM Ratings & Reviews
GAME SHOW
powered by
Last year’s 11.11 was crazy!
11.11 – The World’s Biggest Sale Day

Pakistan’s Largest Sale:

Huge discounts, exclusive launches, crazy
flash sales, brand vouchers, bank
discounts and unbelievable offers – the
biggest global shopping event!
Increase in 80X Orders vs 10X increase in
Assortment by 2M Regular Day traffic

11.11 Countdown Celebration

Large scale Gala event with celebrities,
revealing deals and bank discounts live on
TV and streamed online via various
channels
Sales uplift 10X Approx. 3M Over 3M
Active Users Discounted
on the App Products
How do we top last year’s 11.11?
Biggest sale event in the history of Pakistan

+ 10,000,000 users during 11.11

8m +
Discounted
Products
1500 %

20k +
Brands & Sellers

150m +
Impressions on
brand promotions
The next 3 months will break ALL records

Participate in our Mega Campaigns, empowered with all the new tools and technology

OCTOBER NOVEMBER DECEMBER

Make the most out of the Daraz Online
Revolution
How to ensure a Successful next 3 Months?
How to ensure a Successful next 3 Months?

Research on which products to Source and Stock

Understand the Identify the top Efficiently source and

needs & demands of selling items in your stock the products
your customers category & what you
want to sell?
How to ensure a Successful next 3 Months?

Set competitive pricing and use our seller tools to optimize your sales and make an
attractive offering.

Set a competitive Differentiate your Use our Free Shipping Add products to
pricing strategy store & drive sales by tool to increase the Seller Picks and drive
creating bundles & conversion rate and traffic to your
vouchers basket size per products and your
customer. store!
 How to ensure a Successful next 3 Months?

Follow our content guidelines and add all the relevant details making it easier for customers
to come to a purchase decision

Detailed, relevant & High quality Images Keywords for better Fully customize your Mention accurate
attractive Content with additional search results store page using shipping weight of
poses/angles Store Builder your packages
How to ensure a Successful next 3 Months?

Make sure to fulfill your orders on time to ensure an optimum customer experience

Keep an eye on your Pre-order packaging Follow Daraz Packaging

orders and ship on material early Guidelines to secure
time your products
How to ensure a Successful next 3 Months?

Learn all about our seller tools and other best seller practices from Daraz University – a
learning center to help you grow on Daraz.

Access to Content All Daraz Policies & Directly interact with

Library Guidelines at one Daraz Experts via
place Dingtalk Webinars

Bootcamps for one Access to all Performance &

on one assistance advanced Seller Personalized
Services Recommendations
Takeaways

• Together we are going places

• Daraz values you and your needs

• Happier Customers, Bigger Business

• 11.11 – The Biggest Sale in the History of Pakistan

Gear up for the Online Revolution!

Thank You!