SYNOPSIS

Anupam Malik
13012

SHOPPING MALL
DIGITAL TECHNO MALL
 SYNOPSIS
TITLE :- Specialized Shopping Mall (Digital Techno Mall)

INTRODUCTION:
The concept of shopping in malls in India is undergoing a dramatic change. A few
years back, people just used to visit a lot of stores for their needs, but off late every
shopping mall seems to be overflowing with people of different ages- from children
to adults. With globalization at its peak and paving a way for the international
brands, people now feel that they can get anything that they want in these shopping
malls be it electronic goods, apparel and consumer durables.
For the past few years researchers have been working to establish a relationship
between shopping in malls and the income level of people. The reason for
conducting such a research is to find out which sections of the society (lower middle
class or higher middle class) do a lot of shopping in the malls. But yet, not many
people will be comfortable in sharing their income details as it is personal. This is the
area which tests the researchers, as to how they will be able to establish a positive
relationship between the two.

SPECIALIZED SHOPPING MALL :

Here, you will be able to find most of the IT related products similar to the ones
GADGET MALL chandigarh.

The many IT related product and services that you will be able to find here are:
 Computers of various brands such as Dell, HP, Toshiba, Acer, Lenovo and Asus
can be easily be found here.
 Computer peripherals such as printers, LCD monitors, thumb drives, compact
discs, scanners, routers, modems and desk jet cartridges with various brands
with price tags and discounts can be obtained here.
 Hand phones, MP4, LCD projectors, fax machines, web camera, motherboards,
storage devices and speakers at competitive price are sold here as well.
 The latest games and software with a wide selection for your gaming needs
can be requested here. a video gaming lounge where you can rent X box and
ps3 games by the hour and play them in house on their consoles.

BACKGROUND AND SCOPE OF STUDY:

This study will be conducted with the aim to develop a relationship between
shopping in malls and the income level of people. The study primarily focuses
on the consumers buying behavior in a mall. It helps us to understand the
mindset of the consumers, by which we can develop more products according
to their needs.
Recently, there has been a tremendous increase in the number of shopping
malls in Chandigarh. The reason for the sudden upheaval of so many shopping
malls can be related to globalization taking its pace. The growth factors for the
shopping malls are the conscious citizens who prefer a sophisticated
environment to shop and also with so many international brands making its
presence in India, it has created the need to establish a place which has
everything within one roof. The concept of shopping malls in India is largely
gaining popularity as it attracts customers by way of excellent ambience, style
and elegance, having the potential to make one shop and enjoy the
experience as well.

SITE : Sub City Center ,Sector 5 Panchkula

LAND TYPE : PLAIN

AREA : 1.8 ACRE

BUILDING ORIENTATION : NORTH SOUTH

LOCATION MAP:
SITE

NORTH

LOCATION FEATURES :
 Well connected to the other part of the city.
 RAILWAY STATION is at 5 km distance.
 Airport is at 10 km via NADA SAHIB Rd.
 Part of a SUB CITY CENTER, Panchkula.
SELECTION OF PROTOTYPES
 GADGET MALL , Chandigarh
 SIM LIM SQUARE , Singapore
 ART OF LIVING MALL, DUBAI

METHOD OF STUDIES TO BE FOLLOWED

CASE STUDY
 Understanding design and services.
 Study of Materials.
 Spacial planning and interface.
 Architectural detail.
 Relationship of space , form circulation.

LIBRARY STUDY
 INTERNET
 BOOKS
 REPORTS
 STANDARDS

SITE ANALYSIS
 SITE ACCESS
 SITE CONTEXT
 TOPOGRAPHY NAD SITE CONDITIONS
 AMENITIES AREAS
 PARKING
 PUBLIC TOILETS

METHODOLOGY TO BE FOLLOWED
 SITE LAYOUT PLANS
 ALL FLOOR PLANS
 SECTIONS
 ALL SIDE ELEVATIONS
 3D VIEWS
 PROJECT MODEL

AIMS & OBJECTIVES OF STUDY:

 To conduct an in depth study on consumer buying behavior in a shopping
mall
 To identify the relation between the income pattern and shopping in the mall
among the selected samples.
 To know what the average consumer prefers to buy today from the samples
selected.
 To gain information regarding consumers monthly income, general buying
preferences, visiting preferences and the expectations of a mall among the
selected samples.
 To establish a correlation between consumers income level and shopping in
malls.
 To offer environmentally, socially and economically sustainable retail spaces
and shopping experiences.
SITE :
78 METERS