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Art Nouveau
Started: 1890
Ended: 1905
Antoni Gaudi
Synopsis
beautiful."
and beyond, Art Nouveau appeared in a wide variety of strands, and, consequently, it is known
Otto Wagner
by various names, such as the Glasgow Style, or, in the German-speaking world, Jugendstil.
Art Nouveau was aimed at modernizing design, seeking to escape the eclectic historical styles
"I discard the ower and leaf, but keep that had previously been popular. Artists drew inspiration from both organic and geometric
the stalk." forms, evolving elegant designs that united owing, natural forms resembling the stems and
Victor Horta blossoms of plants. The emphasis on linear contours took precedence over color, which was
usually represented with hues such as muted greens, browns, yellows, and blues. The
"I believe that everything in Nature
movement was committed to abolishing the traditional hierarchy of the arts, which viewed the
aspires to the acme of strength, well-
so-called liberal arts, such as painting and sculpture, as superior to craft-based decorative
being, and happiness; and everything that
arts. The style went out of fashion for the most part long before the First World War, paving
deviates from this I call immoral."
the way for the development of Art Deco in the 1920s, but it experienced a popular revival in
Henry van de Velde
the 1960s, and it is now seen as an important predecessor - if not an integral component - of
KEY ARTISTS and interiors in which every element worked harmoniously within a related visual
vocabulary. In the process, Art Nouveau helped to narrow the gap between the ne and the
Gustav Klimt
applied arts, though it is debatable whether this gap has ever been completely closed.
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Artist Page
Many Art Nouveau practitioners felt that earlier design had been excessively ornamental,
and in wishing to avoid what they perceived as frivolous decoration, they evolved a belief
--------------- that the function of an object should dictate its form. In practice this was a somewhat
Arthur Heygate
exible ethos, yet it would be an important part of the style's legacy to later modernist
Mackmurdo
movements, most famously the Bauhaus.
Further External Info
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Arthur Liberty Beginnings
Further External Info
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Alphonse Mucha
Artist Page
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Josef Hoffmann
--------------- The Hotel Tassel famous staircase designed by Victor Horta. Completed in 1894.
Otto Wagner
The advent of Art Nouveau - literally "New Art" - can be traced to two distinct in uences: the
Further External Info rst was the introduction, around 1880, of the British Arts and Crafts movement, which, much
--------------- like Art Nouveau, was a reaction against the cluttered designs and compositions of Victorian-
Antoni Gaudí era decorative art. The second was the current vogue for Japanese art, particularly wood-
Artist Page block prints, that swept up many European artists in the 1880s and 90s, including the likes of
--------------- Gustav Klimt, Emile Gallé, and James Abbott McNeill Whistler. Japanese wood-block prints in
Louis Comfort particular contained oral and bulbous forms, and "whiplash" curves, all key elements of what
Tiffany would eventually become Art Nouveau.
--------------- at the bottom of the page, clearly reminiscent of Japanese-style wood-block prints.
Joseph Maria
Olbrich Art Nouveau Exhibitions
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Charles Rennie
Mackintosh
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Rene Lalique
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Hector Guimard
Art Nouveau-style poster for the 1900 Expositions Universelle in Paris
Artist Page
--------------- Art Nouveau was often most conspicuous at international expositions during its heyday. It
Victor Horta enjoyed center stage at ve particular fairs: the 1889 and 1900 Expositions Universelles in
Paris; the 1897 Tervueren Exposition in Brussels (where Art Nouveau was largely employed to
Artist Page
show off the possibilities of craftsmanship with the exotic woods of the Belgian Congo); the
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--
1902 Turin International Exposition of Modern Decorative Arts; and the 1909 Exposition
Henry van de Velde
International de l'Est de la France in Nancy. At each of these fairs, the style was dominant in
Further External Info terms of the decorative arts and architecture on display, and in Turin in 1902, Art Nouveau was
--------------- truly the style of choice of virtually every designer and every nation represented, to the
Emile Galle exclusion of any other.
Siegfried Bing, a German merchant and connoisseur of Japanese art living in Paris, opened a
shop named L'Art Nouveau in December 1895, which became one of the main purveyors of
the style in furniture and the decorative arts. Before long, the store's name became
synonymous with the style in France, Britain, and the United States. Art Nouveau's wide
popularity throughout Western and Central Europe, however, meant that it went by several
different titles. In German-speaking countries, it was generally called Jugendstil (Youth Style),
taken from a Munich magazine called Jugend that popularized it. Meanwhile, in Vienna - home
to Gustav Klimt, Otto Wagner, Josef Hoffmann and the other founders of the Vienna
Secession - it was known as Sezessionsstil (Secession Style). It was also known as
Modernismo in Spanish, Modernisme in Catalan, and Stile Floreale ( oral style) or Stile Liberty
in Italy (the latter after Arthur Liberty's fabric shop in London, which helped popularize the
style). In France it was commonly called Modern(e)-Style and occasionally Style Guimard after
its most famous practitioner there, the architect Hector Guimard, and in the Netherlands it
was usually called Nieuwe Kunst (New Art). Its numerous detractors also gave it several
derogatory names: Style Nouille (noodle style) in France, Paling Stijl (eel style) in Belgium, and
Bandwurmstil (tapeworm style) in Germany - all names which made playful reference to Art
Nouveau's tendency to employ sinuous and owing lines.
Art Nouveau's ubiquity in the late-19th century must be explained in part by many artists' use
of popular and easily reproduced forms, found in the graphic arts. In Germany, Jugendstil
artists like Peter Behrens and Hermann Obrist had their work printed on book covers and
exhibition catalogs, magazine advertisements and playbills. But this trend was by no means
limited to Germany. The English illustrator Aubrey Beardsley, perhaps the most controversial
Art Nouveau gure due to his combination of the erotic and the macabre, created a number of
posters in his brief career that employed graceful and rhythmic lines. Beardsley's highly
decorative prints, such as The Peacock Skirt (1894), were both decadent and simple, and
represent the most direct link we can identify between Art Nouveau and Japonism. In France,
the posters and graphic production of Jules Chéret, Henri de Toulouse-Lautrec, Pierre
Bonnard, Victor Prouvé, Théophile Steinlen, and a handful of others popularized the lavish,
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decadent lifestyle of the belle époque (roughly the era between 1890-1914), usually associated
with the seedy cabaret district of Montmartre in northern Paris. Their graphic works used new
chromolithographic techniques to promote everything from new technologies like telephones
and electric lights to bars, restaurants, nightclubs and even individual performers, evoking the
energy and vitality of modern life. In the process, they soon raised the poster from the ranks of
the pedestrian advertisement to high art.
In addition to the graphic and visual arts, any serious discussion of Art Nouveau must
consider architecture and the vast in uence this had on European culture. In urban hubs such
as Paris, Brussels, Glasgow, Turin, Barcelona, Antwerp, and Vienna, as well as smaller cities
like Nancy and Darmstadt, along with Eastern European locales like Riga, Prague, and
Budapest, Art Nouveau architecture prevailed on a grand scale, in both size and appearance,
and is still visible today in structures as varied as small row houses to great institutional and
commercial buildings. In architecture especially, Art Nouveau was showcased in a wide variety
of idioms. Many buildings incorporate a prodigious use of terracotta and colorful tilework. The
French ceramicist Alexandre Bigot, for example, made his name largely through the
production of terracotta ornament for the facades and replaces of Parisian residences and
apartment buildings. Other Art Nouveau structures, particularly in France and Belgium, show
off the technological possibilities of an iron structure joined by glass panels.
In many areas across Europe, local stone such as yellow limestone or a rocky, random-
coursed rural aesthetic with wood trim characterized Art Nouveau residential architecture.
And in several cases, a sculptural white stucco skin was used, particularly on Art Nouveau
buildings used for exhibitions, such as the pavilions of the Paris Exposition Universelle of 1900
and Secession Building in Vienna. Even in the United States, the vegetal forms adorning Louis
Sullivan's skyscrapers like the Wainwright Building and Chicago Stock Exchange are often
counted among the best examples of Art Nouveau's wide architectural scope.
Like the Victorian stylistic revivals and the Arts and Crafts Movement, Art Nouveau was
intimately associated with interior decoration at least as much as it was conspicuous on
exterior facades. Also like these other styles of the 19th century, Art Nouveau interiors also
strove to create a harmonious, coherent environment that left no surface untouched. Furniture
design took center stage in this respect, particularly in the production of carved wood that
featured sharp, irregular contours, often handcrafted but occasionally manufactured using
machines. Furniture makers turned out pieces for every use imaginable: beds, chaises, dining
room tables and chairs, armoires, sideboards, and lamp stands. The sinuous curves of the
designs often fed off the natural grain of woods and was often permanently installed as wall
paneling and molding.
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In France, the chief Art Nouveau designers included Louis Majorelle, Emile Gallé, and Eugène
Vallin, all based in Nancy; and, Tony Selmersheim, Edouard Colonna and Eugène Gaillard, who
worked in Paris - the latter two speci cally for Siegfried Bing's shop named L'Art Nouveau
(later giving the whole movement its most common name). In Belgium, the whiplash line and
reserved, more angular contours can be seen in the designs of Gustave Serrurier-Bovy and
Henry van de Velde, who both admired the works of the English Arts & Crafts artists. The
Italians Alberto Bugatti and Augustino Lauro were well-known for their forays in the style there
Many such designers moved freely between media, often making them hard to categorize:
Majorelle, for example, manufactured his own wooden furniture designs and opened up an
ironworking foundry, which also produced many of the metal ttings for the glasswork put out
by the Daum Brothers' glassworks.
Few styles can claim to be represented across nearly all forms of visual and material media as
thoroughly as Art Nouveau. Besides those who worked mainly in the graphics, architecture,
and design, Art Nouveau counts some prominent representatives in painting, such as the
Vienna Secessionist Gustav Klimt, known for Hope II and The Kiss (both 1907-08), and Victor
Prouvé in France. But Art Nouveau painters were few and far between: Klimt counted virtually
no students or followers (Egon Schiele went in the direction of Expressionism), and Prouvé is
known equally well as a sculptor and furniture designer. Instead, Art Nouveau was arguably
responsible, more than any style in history, for narrowing the gap between the decorative or
applied arts (to utilitarian objects) and the ne or purely ornamental arts of painting, sculpture
and architecture, which traditionally had been considered more important, purer expressions
of artistic talent and skill. (It is debatable, however, as to whether that gap has ever been
completely closed.)
Charismatic portrait of Art Nouveau glass designer Emile Gallé by Victor Prouvé (1892)
Art Nouveau's reputation for luxury was also evident by its exploitation by some of the best-
known glass artists in history. Emile Gallé, the Daum Brothers, Tiffany, and Jacques Gruber all
rst found renown, at least in part, through their Art Nouveau glass and its applications in
many utilitarian forms. Gallé and Daum's rms established their reputations in vase designs
and art glass, pioneering new techniques in acid-etched pieces whose sinuously curved,
shapely surfaces seemed to ow between translucent hues effortlessly. The Daum Brothers
and Tiffany also exploited the artistic possibilities of glass for utilitarian purposes such as
lampshades and desk utensils. Both Tiffany and Jacques Gruber, who had trained in Nancy
with the Daum Brothers, became specialists in stained glass that celebrated the beauty of the
natural world in large-scale luminant panels
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In jewelry, René Lalique, Louis Comfort Tiffany, and Marcel Wolfers created some of the most
prized pieces of the turn of the century, producing everything from earrings to necklaces to
bracelets to brooches, thereby assuring that Art Nouveau would always be associated with n
de-siècle luxury, despite the hope that its ubiquity might make it universally accessible.
Art Nouveau rose to prominence at the same time that retailing expanded to attract a truly
mass audience. It was featured prominently by many of the major urban department stores
established during the late-19th century, including La Samaritaine in Paris, Wertheim's in Berlin
and the Magasins Reunis in Nancy. Furthermore, it was marketed aggressively by some of the
most famous design outlets of the period, beginning with Siegfried Bing's shop L'Art Nouveau
in Paris, which remained a bastion of the dissemination of the style until its closure in 1905
shortly after Bing's death. His was far from the only store in the city to specialize in Art
Nouveau interiors and furniture.
Meanwhile, Liberty & Co. was the major distributor of the style's objects in Britain and to Italy,
where Liberty's name became nearly synonymous with the style as a result. Many Art
Nouveau designers made their names working exclusively for these retailers before moving in
other directions. The architect Peter Behrens, for example, designed virtually everything from
tea kettles to book covers to advertising posters to exhibition pavilions' interiors to utensils
and furniture, eventually becoming the rst industrial designer when in 1907 he was put in
charge of all design work for AEG (Allgemeine Elektrisitats-Gesellschaft, the German General
Electric).
Later Developments
If Art Nouveau quickly took Europe by storm in the last ve years of the 19th century, artists,
designers and architects abandoned it just as quickly in the rst decade of the 20th century.
Although many of its practitioners had made the doctrine that "form should follow function"
central to their ethos, some designers tended to be lavish in their use of decoration, and the
style began to be criticized for being overly elaborate. In a sense, as the style matured, it
started to revert to the very habits it had scorned, and a growing number of opponents began
to charge that rather than renewing design, it had merely swapped the old for the super cially
new. Even using new mass-production methods, the intensive craftsmanship involved in much
Art Nouveau design kept it from becoming truly accessible to a mass audience, as its
exponents had initially hoped it might. In some cases, such as in Darmstadt, lax international
copyright laws also prevented artists from monetarily bene tting from their designs.
Art Nouveau's association with exhibitions also soon contributed its undoing. To begin with,
most of the fair buildings themselves were temporary structures that were torn down
immediately after the event closed. But more importantly, the expositions themselves, though
held under the guise of promoting education, international understanding, and peace, instead
tended to fuel rivalry and competition among nations due to the inherently comparative nature
of display. Many countries, including France and Belgium, considered Art Nouveau as potentia
contenders for the title of "national style," before charges of Art Nouveau's foreign origins or
subversive political undertones (in France, it was variously associated with Belgian designers
and German merchants, and was sometimes the style used in Socialist buildings) turned
public opinion against it. With a few notable exceptions where it enjoyed a committed circle of
dedicated local patrons, by 1910 Art Nouveau had vanished from the European design
landscape.
Art Nouveau's death began in Germany and Austria, where designers such as Peter Behrens,
Josef Hoffmann, and Koloman Moser began to turn towards a sparer, more severely
geometric aesthetic as early as 1903. That year, many designers formerly associated with the
Vienna Secession founded the collective known as the Wiener Werkstätte, whose preference
for starkly angular and rectilinear forms recalled a more precise, industrially-inspired aesthetic
that omitted any overt references to nature. This rei cation of the machine-made qualities of
design was underscored in 1907 by two key events: the installation of Behrens as AEG's chief
of all corporate design, from buildings to products to advertising, making him the world's rst
industrial designer; and the founding of the German Werkbund, the formal alliance between
industrialists and designers that increasingly attempted to de ne a system of product types
based on standardization. Combined with a newfound respect for classicism, inspired in part
by the World's Columbian Exposition in Chicago in 1893 and given an o cial blessing by the
City Beautiful movement in the United States, this machine-inspired aesthetic would
eventually develop, in the aftermath of World War I, into the style that we now belatedly call Ar
Deco. Its distinctly commercial character was expressed most succinctly at the Exposition
Internationale des Arts Décoratifs et Industriels Modernes in Paris in 1925, the event which
would, in the 1960s, give Art Deco its name.
Postmodern In uences
Despite its brief life, Art Nouveau would prove in uential in the 1960s and '70s to designers
wishing to break free of the con ning, austere, impersonal, and increasingly minimal aesthetic
that prevailed in the graphic arts. The free- owing, uncontrolled linear qualities of Art Nouveau
became an inspiration for artists such as Peter Max, whose evocation of a dreamy,
psychedelic alternative experience recalls the imaginative, ephemeral, and free- owing
aesthetic world of the turn of the century.
Always recognized from the start as an important step in the development of modernism in
both art and architecture, today Art Nouveau is understood less as a transitional bridge
between art periods as it is an expression of the style, spirit, and intellectual thought of a
certain time frame, centered around 1900. In its search to establish a truly modern aesthetic, i
became the de ning visual language for a eeting moment of the age.
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La Goulue at the Moulin Rouge takes the ourish and messiness of a French can-can dancer's
dress and breaks it down to a few simple, rhythmic lines, thereby suggesting the sense of
movement and space. The attening of forms to mere outlines with the at in ll of color
recalls Art Nouveau's debt to Japanese prints as well as the lighting in such nightclubs that
naturally would render the surface details of gures and other objects indistinct. Likewise, the
repetitive red lettering of the cabaret's name suggests the pulsating energy of the
performances for which dancers like La Goulue (stage name of Louise Weber, one of Lautrec's
friends) took center stage.
Lithograph - Philadelphia Museum of Art
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Guimard's design was thus instrumental in bringing Art Nouveau's otherwise complex, labor-
intensive designs to a mass audience for whom the style seemed like a symbol of
unattainable luxury.
- Paris, France
Like the Secession building, the Ernst-Ludwig-Haus is highly rectilinear, with a gleaming white
exterior capped by a gently sloping roof, set on the brow of a hill. This is offset by the arched,
centrally-located main entrance, delineated by its gold-plated, cloudlike geometric pattern
surrounding the doorway, which is fronted by Ludwig Habisch's twin male and female
sculptures personifying Strength and Beauty. The sloping skylights stretching the length of the
rear of the structure disclose its function as one of the rare Art Nouveau buildings designed
solely as studio space, and it served as the centerpiece of the opening exhibition of the
Darmstadt group in 1901. Although the Colony only lasted until the outbreak of war in 1914,
today the structure serves as a museum of their artistic endeavors.
- Darmstadt, Germany
Recently-discovered evidence proves that Model #342 was designed by Clara Driscoll, head of
Tiffany Studios Women's Glass Cutting Department and creator of over thirty of the
company's famed lamps, including the Daffodil, Dragon y, and Peony models. It thus also
represents an important moment for women designers at the turn of the century, who were
put in charge of a signi cant sector of the rm's production. Driscoll herself commanded
$10,000 a year as one of the highest-paid women of her time, until she was required to leave
Tiffany Studios when she married in 1909.
Leaded glass and patinated bronze
Hope II (1907-08)
Artist: Gustav Klimt
Artwork description & Analysis: Klimt's work, like Aubrey Beardsley's, involves the distortion
and exaggeration of forms and, often, highly sexually-charged subject matter. Unlike
Beardsley, however, Klimt is famous, particularly in his post-1900 paintings, for his frequent
use of gold leaf, often in concert with a kaleidoscope of other bright hues. This combination
helped create Klimt's signature mature style, often summarized as a set of dreamy, visually
luscious (and materially luxurious) paintings of women, sometimes real portraits but often
imagined or allegorical personi cations, including his Hope II. The nearly-surreal imagery of
exaggerated and attened bodily forms, highlighted by the emphasis on pattern and the lack
of depth and detached from a recognizable environment, underscores the way that Klimt
focused on creating a literal "new art" that was free from prescribed rules or principles. As a
founding member of the Vienna Secession, he rejected the tenets of academic painting under
which he had been trained. The shocking reactions that Klimt's work has provoked - during his
lifetime up to the present day - helps contribute to his renown as the most innovative Art
Nouveau painter and a master of modernism.
Oil and gold leaf on canvas - The Museum of Modern Art, New York
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The park's design is thoroughly integrated into the landscape, with rough-hewn inclined
columns seemingly excavated out of the hillsides and covered by vines. The centerpiece
consists of a columned market space supporting an open plaza bounded by a serpentine
bench covered with a conglomerate of discarded ceramic tiles, called trencadís, a hallmark of
Catalan craftsmanship. The market is connected to the Parc's entrance by a grand staircase
with a tiled fountain sporting the face of a dragon and the striped Catalan ag. There, the
gatehouse and concierge's residence consist of rocky lodges crowned by irregular, conical
spires, appearing to be crafted out of gingerbread. The undulating forms, inspired by inverted
catenary arches, and brilliantly-colored tilework point to the collaborative nature of Catalan Art
Nouveau, involving teams of craftsmen specializing in different media and the reliance on the
honest treatment of ecologically-sensitive materials.
As in this example, the gure is not individualized, but serves as an image of an idea -
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indolence. The mood is quiet and the overall effect somewhat decorative, but executed with
an economy of means. To the Nabi group Valloton contributed his work in the form of the
modern woodcut. The many woodcuts he produced during the 1890s were recognized as
innovative, and established him as a leader in the revival of true woodcut as an artistic
medium rather than as a mere means of reproducing a drawn or painted work. Vallotton's
woodcuts were widely disseminated in periodicals and books in Europe as well as in the
United States, and have been suggested as a signi cant in uence on the graphic art of Edvard
Munch, Aubrey Beardsley, and Ernst Ludwig Kirchner.
Woodcut on paper - Museum of Fine Arts, Houston
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